the 2016 expert speaker faculty includes · aligning with the business strategy with the ip...
TRANSCRIPT
h
Welcome to the 7th Global IP Exchange
THE 2016 EXPERT SPEAKER FACULTY INCLUDES:
Brian Hinman Chief IP Officer Philips
26+ years of experience in the IP field, held senior positions at leading worldwide corporations
Leads worldwide team of 400+ professionals in conducting all aspects of IP management, strategy, litigation, IP monetization and more
Morten Rosted Head of IP Lundbeck
Danish international pharmaceutical company
Headquartered in Copenhagen, Lundbeck has international production facilities in Denmark, Mexico, Italy and France and affiliates or sales offices in 57 countries
Bobby Mukherjee Chief Counsel, IP & Technology Law BAE Systems
Heads the global IP team
Developing the right IP culture in the business close to Bobby’s heart
Also President of the IP Federation & a prominent figure in encouraging positive change in IP policy
Steve Joroff Director of Asia Pacific IP Licensing IBM Corporation Been with IBM for 10
years, building IP acquisition & investment programmes
Responsible for protecting & enhancing value of IBM’s business through management and monetization in Asia-Pacific
Manuele Wahl SVP Technology & Trademark Licensing Technicolor
Heads trademark licensing; patent licensing in China; and technology licensing
Successfully created and launched several IP businesses
Sharing tips on how they have become a brand licensing leader
Stéphane Drouin Chief IP Counsel UCB
Multinational biopharmaceutical company headquartered in Brussels, Belgium
Revenues of €3.3 billion
Prior to joining UCB, Stéphane spent 15 years at Pfi zer where he held different positions within Pfi zer’s IP organization
Caroline Perriard Senior Legal Counsel – Digital / E-Commerce Nestlé Legal
Focusing on the legal aspects of the new digital world, in particular for trademarks, copyright, domain names, privacy, social media, e-commerce
Previously at the Swiss Institute of IP
Has chaired Cyberspace team of MARQUES & member of the WFA Digital Exchange Group
Michael Fröhlich Director European and International Legal Affairs, PCT European Patent Office
Responsibility includes the implementation of the unitary patent package, the harmonisation of European and international patent law, and further development of the European patent system
Previously Senior Director, EU IP & Strategy at BlackBerry
Dietmar Pressner Global Vice President Intellectual Property DSM
DSM’s 24,500 employees deliver annual net sales of around €10 billion
Dietmar co-ordinates IP efforts in patents and trademarks over 8 sites (2 in CN, 3 in EP and 3 in US)
In his 18 years of experience he has worked in the IP field for Henkel and Bayer
Charlie Everitt IP Director Virgin Group
Leading a team with global responsibility for protection, enforcement and commercialisation of the Virgin brand
Senior level IP professional experienced in IP law generally, with a focus on brands, copyright and design matters
Has worked in both private practice and industry positions
Neil Boyd Senior European Counsel, IP Enforcement Nintendo
Neil has been working in the anti-piracy and content protection field for over 17 years
Heads team of 4 lawyers and specialists, responsible for Nintendo’s anti-piracy strategy for the European markets
Previously at Warner Bros Anti-Privacy team
JoAnna Emery IP Manager (Head of IP) Williams (F1)
Responsible for the strategy and management of the company’s IP portfolio
US educated IP specialist and has been in the IP profession since 1995
Has worked in various industries from US defence, water, financial and most recently the FMCG sector
Claudia Tapia Garcia Director IPR Policy Ericsson
Previously Claudia worked as Director, IP Policy in the department Patent & Standards Strategy at BlackBerry
Involved in various aspects of IP, including IPR policies in standards, global patent policies, licensing and litigation
Jan Willem Goedmakers Head of IP Stamicarbon
Heads up IP for Stamicarbon, a world leader in the licensing of urea technology for the fertilizer industry
Will share insights into what heads of IP need from an outside counsel and how firms should pitch their value proposition
Jean-Marc Brunel Head of IP, CIPO Snecma
Leading manufacturer of aircraft & rocket engines 54,500 employees and annual sales 10b euros +
30,000+ patents, filing c1,000 per year: one of the top French filers
Drives an innovation mind-set of its employees, 50 in IP team, includes innovation managers
120 Heads of IP gathered together to benchmark and network with peers on their senior level
Tailor the agenda to meet your needs by selecting the presentations, interactive discussion and one-to-one meetings
with innovative vendors you wish to attend
The number one strategic level IP meeting to combine top class learning with networking
PLUS 4 brand new interactive formats for 2016 as a response to delegate demand!
7 – 9 March 2016,
Radisson Blu, Hamburg, Germany
Anders Sundelin SVP Group Director IP Strategy & Portfolio Volvo Group
Company revenue of €22 billion
The SVP of IP, all heads of department report into Anders from all IP areas
Elisa Crescenzi Legal Specialist Furla Furla exports to 71
countries, products are present in over 1000 retail sales outlets and 320 single brand boutiques
Responsible for IP disciplines at Furla Global role: will lead a discussion with Giorgia on global anti-counterfeiting strategy
Ronald S. Courtney Head of Patents, Senior Licensing Counsel Siemens AG
$75 billion revenue, multinational engineering and electronics conglomerate with 60,000 patents
An innovation and IP expert - Strategic IP Monetizer
Helen Jenkins Partner Oxera
20+ years experience in applying economic principles predominantly in the context of litigation and competition investigations
Listed in The International Who’s Who of Competition Lawyers & Economists since 2001
David Franklin Global Sales Director NetNames 20+ years experience,
joined NetNames as General Manager of Brand Protection in 2008
Responsibilities include the direction and leadership of the entire NetNames Brand Protection and Anti-Counterfeiting worldwide business
Matthew Dixon Partner HGF Limited
Wealth of experience representing multi-nationals in multi-party Opposition and Appeal proceedings before the EPO
Passion for working with British high-growth technology businesses
Rachel Fetches Partner HGF Limited
IP litigation Partner, has worked with clients across a range of sectors
Extensive experience of litigating before the Patents Court, & in patent and trade mark oppositions before the UKIPO, EPO and OHIM
Regularly advises in relation to pan-European IP strategy
Stefan Moritz Regional Sales Director MarkMonitor
Regional Director for Germany, Austria and Switzerland
Rresponsible for the operations in the German-speaking region and for driving the dynamic growth of the world leader in enterprise brand protection
Ian Lewis IP Underwriter Tokio Marine Kiln
27+ years of experience in assisting businesses protect themselves against the financial impact of IP exposures
As well as authoring multiple articles on IP, Ian has advised national governments, NGOs and trade associations on IP risk transfer
Steve Preston SVP of Marketing Anaqua
20+ years’ experience in the software industry
Leads all aspects of Anaqua’s worldwide marketing
Prior to Anaqua, held senior roles in some of the best known software companies in the world, including RSA, Documentum, Rational Software, Novell and EMC
Mark Halligan Partner FisherBroyles, LLP Recognized as a pioneer
in developing best practices and methods for the identification, classification, protection and valuation of trade secret assets
Ranked as one of the world’s Leading IP Strategists in IAM 250 and IAM 300 and recently Mark was recognized a leading TMT lawyer in the Who’s Who Legal TMT Directory, 2016
Lucy Johnson Chief of Staff / Practice Group Leader –Patents Murgitroyd
Experience in-house – 6 years within the IP group of a large multi-national corporation - and private practice, where Lucy has spent 10+ years advising clients from multi-national corporations, SMEs, and universities on IP strategy
Paul Higgin IP Director Swindell & Pearson Ltd
Over 15 years’ experience in the patent profession including working in-house for a large multi-national
Has been recommended in the 2015 edition of the Legal 500 which notes that he “excels at contentious matters such as EPO oppositions"
Clients include international blue-chips, fledgling and spin-out companies & universities
Sheema Khan Patent Agent Shapiro Cohen
Has worked as a research scientist in the pharmaceutical industry and holds a number of patents in drug delivery
Practice includes patent drafting and prosecution in chemistry, pharmaceutical sciences, biotechnology, physics, chemical engineering, mechanical engineering, green technology and business methods
Gordon Freedman Partner Shapiro Cohen
An entrepreneur, lawyer and patent and trademark agent registered before the Canadian IP Office & USPTO
Clients ranging from early-stage technology start-ups to Fortune 500
Honed his business acumen by founding, growing and selling a high-tech startup
Julian Potter Partner WP Thompson
Practice encompasses all physics based disciplines, including software, telecommunications, semiconductors, optics, etc.
Whilst an in-house patent manager Julian gained experience of the commercial and strategic value of IP and regularly advises clients on the development, exploitation and enforcement of a global IP portfolio
Doris Spielthenner CEO Ambecite
Founded Ambercite in 2010 to help make patent searching and analytics more accessible and accurate
Prior to entering the IP world, Doris was a business adviser on data analytics for a range of sectors
Published in a number of business journals
Paul Wilmshurst Principal CRA
Paul’s work involves identifying and valuing different types of IP, including both registered and unregistered rights, and analyzing value chains and risks
Before joining Charles River Associates, Paul held senior economist roles at KPMG and at Deloitte
David Yurkerwich Senior Consultant CRA Clients seek his
assistance to: identify and value IP assets for monetization; locate and facilitate IP acquisitions; implement licensing programs; identify buyers and complete IP sales; and quantify economic damages in disputes
Previously was a founder, CEO and chairman of InteCap which was acquired by CRA in 2004
Holger Ernst Professor of Business Administration WHU
Full professor of business administration, esp. technology and innovation management at the WHU - Otto Beisheim School of Management, Vallendar, Germany
Prof. Ernst’s research interests lie in the fields of strategy, innovation, commercialization of technologies, new product development and intellectual property
Linus Wretblad CEO & Co-founder Uppdragshuset
Holds a Master of Science in Electrical Engineering, Linkoping University and a DEA in microelectronics, Université Joseph Fourier
Has MBA studies from Innovation and Entrepreneurship, Stockholm University
Much experience of innovation advising focusing on IPR and business
Joni Sayeler Co-founder& R&D Director Uppdragshuset
He holds a Master in Physics from Linköping University and an MBA in Innovation and Entrepreneurship from Stockholm University
Has fifteen years of experience working with searches and tools supporting efficient innovation processes
Jeffery L. Carter Founding Partner HTS LLC
20+ years of experience in technology analysis & IP. Prior to founding HTS in 2004, he served as a Program Manager at Motorola’s Semiconductor Product Sector Intellectual Property Department
HTS offers IP strategy and management services for intellectual property departments that seek to monetize their portfolio
Global IP Exchange: Agenda Day One, Monday 7th March 2016
13:00-14:00
Registration: You will be greeted at registration by the Global IP Exchange team who will run through your personal schedule for the Exchange. You will also receive a “Top Projects” sheet, which includes a list of challenges each registered delegate is looking to overcome. This is a great tool to help ‘break the ice’ when networking and helps you identify which of your peers in attendance are facing similar challenges to you, maximising your time at the Exchange.
14:00-14:05
Opening Remarks from the Legal Exchange Network
14:05-14:15
Chair's Opening Remarks: Matt Dixon, Partner, HGF Limited
14:15-14:45
Opening Keynote Address: Aligning IP with Business Strategy: Do We Need a CIPO to Take a Seat on the Board or Just a Better Ways to Engage the C-Level?
Aligning with the business strategy with the IP strategy and raising the profile of IP into the C suite is a must for IP Directors. However in many businesses cost and other impediments often affect the ability of IP Directors’ ability to effect this alignment. It’s only in certain industries where the role of Chief IP Counsel is starting to stick. Why are some companies more successful than others in securing this alignment of IP and business strategies? Does this matter? Is it about the seniority of the role of the IP Director or is it about how IP is perceived in your company?
Communication and the IP director: how can IP directors talk the language of the boardroom? How can IP directors prove the commercial opportunities and get the board interested from the
early stages of IP? Does having a Chief IP Officer, or representation on the board, actually make a difference in
practice? C level leaders like certainties, but with IP it is hard to give a yes or no answer. How can IP
directors overcome this challenge?
Brian Hinman, Chief IP Counsel, Philips
14:45-15:15
NETWORKING TIME!
Interactive Networking Session – Industry Bingo Competition It’s time to meet your peers in this brand new interactive networking session!
At the Global IP Exchange, the networking aspects are key to a great attendee experience. By meeting a wide range of new contacts, you will be able to learn new strategies and ways to overcome challenges,
not just from the speakers but from your peers. So it’s time to flex your networking muscles!
How does it work? Your goal in this session is to meet as many people as possible. So, how do you win the prize?
You will each receive a card that lists all industries that are represented at the event. Your goal through the session, and your way to win the prize, is to collect the most industries as possible. Every time you
meet someone from a new industry, you can circle that industry off on your card (and remember to make a note of their name!)
On day two of the Exchange, the Exchange team will find the card with the most industries circled, and they will win the prize!
Global IP Exchange Agenda Day Two, Tuesday 8th March, 2016
07:30-08:55
Day 2 Registration
08:00-08:55
Breakfast Briefing: Utilising Data Mining Techniques to Monitor the IPR Competitor Landscape and Assist with Prior-art and Freedom to Operate
How does it work? There will be 20 spaces at this interactive briefing; benchmark with peers, put questions to the speaker and learn best practices from fellow attendees to help solve your challenges.
15:20-15:50
One-to-One Meetings
BrainWeave 1: The Unitary Patent: Are you in or out? – Practical approaches to
the new regime Led by Matthew Dixon, Partner & Rachel Fetches,
Partner, HGF Limited
15:55-16:25 One-to-One Meetings
BREAKOUT WORKSHOPS – TAILOR YOUR AGENDA
16:30-17:15
Track A: Panel Discussion: Mitigating Risk - Strategies for Managing the Risks Identified in
Due Diligence, Freedom to Operate and IP Commercialisation
In today's highly competitive marketplace, continuously improving our knowledge of the
effect of potential IP litigation is now, more than ever, essential for any business. This interactive panel session will focus your attention on the IP risk from third parties and how best to manage
your exposure. The panel will discuss best strategies and approaches to adopt to protect
your IP: Identifying areas of third party risk in IP
management Strategies for due diligence, freedom to
operate and commercialization
Approaches for minimising risk in investigating and reporting
Panelists Include: Lucy Johnson, Chief of Staff / Practice Group Leader – Patents, Murgitroyd Ronald S. Courtney, Head of Patents, Senior Licensing Counsel, Siemens AG
Workshop B: Developing Digital Technologies: Social Media, Mobile Apps, the Dark Web
and Brand Protection
David Franklin, Global Sales Director, NetNames
17:15-18:15
Workshop C: How Economics can Help Monetise and Defend your IP?
How do you know that you are getting a fair value for your IP?
If your IP has been infringed, how much should you claim?
There is a variety of ways in which IP can be monetised, ranging from various type of
licencing to outright sale. In our interactive session we will explore how various economic
tools can help you in both commercial and litigation settings.
Helen Jenkins, Partner, Oxera
Workshop D: Available for Sponsorship
18:15-19:30
Networking Drinks Reception
09:00-09:10
Chair’s Opening Remarks Matt Dixon, Partner, HGF Limited
TRANSFORMING CULTURE TO DRIVE INNOVATION
09:10-09:55
Opening Keynote Panel: A Culture Transformation: Developing an IP Culture in Your Organisation to Drive Innovation and Commercialization
The companies who most successful monetize their IP and harvest inventions are those who have managed to develop a company-wide IP culture. They have an IP strategy in place that starts at creation and flows right through to monetization, and they recognize and have a process to utilize and properly protect innovation.
In this interactive panel, hear from leading global corporates who have driven the IP centric culture throughout their company and can track the results. You will hear what went wrong, who to get on side and how, and many other practical situations and hurdles that you may face when embarking on a transformation of your company’s culture in relation to IP.
Panellists: Stéphane Drouin, Chief IP Counsel, UCB Bobby Mukherjee, Chief Counsel, Intellectual Property & Technology Law, BAE Systems Dietmar Pressner, Global Vice President, Intellectual Property, DSM Jean-Marc Brunel, Head of IP, CIPO, Snecma
10:00-10:30 One-to-One Business Meetings BrainWeave 2: Maximizing Patent Value -
Practical Steps to Make the Most of What you Have
Paul Higgin, IP Director, Swindell & Pearson Ltd
10:35-11:05
One-to-One Business Meetings
11:10-11:50
TRACK A - PATENT
TRACK B - TRADEMARK & BRAND PROTECTION
Workshop: Strategic Patenting Classical patenting is driven by what one might consider an “internal” view of the firm, in which
patents are primarily obtained for protecting self-made inventions based on one’s own research
activities. In contrast, strategic patenting is driven by an “external” view of the firm. This external
view is not primarily focused on the protection of internal inventions simply for the sake of staking
one’s claim vis-à-vis a de facto non-existent conflict party. Instead, it is directed at a particular external “target”, i.e. a firm or group of firms such as competitors, suppliers or demanders. The basic
concept behind strategic patenting is a coordinated improvement of a firm’s comparative IP right situation vis-à-vis this target. The desired result of strategic patenting is a purposive “hit on
target” as compared to the scattered, uncoordinated approach of classical patenting that
hits targets rather randomly. Since all patenting activities of the firm are intentionally targeted
against specific firms, strategic patenting is more efficient than classical patenting.
Dr. Oliver Baldus, Patent Attorney and Partner, Schwarz and Baldus LLP
Masterclass: Going after the Big Fish – Identifying and Enforcing Against Networks
of Online Infringements Understanding the threat landscape
Types of infringements across the Internet Identifying large networks and clusters,
sample cases Investigative reporting
Enforcement and litigation measures Stefan Moritz, Regional Sales Director,
MarkMonitor
PATENT, TRADEMARK & BRAND PROTECTION STRATEGY – INTERACTIVE DISCUSSIONS
11:55-12:55
Designed to enhance the level of collaborative, strategic discussion, these popular interactive roundtables allow you to break off into small groups where you will be able to benchmark, debate and
discuss best practice with your peers. Select from the 9 options available to ensure you are sat at a table with peers who have similar goals to your own.
PATENT STRATEGY
PORTFOLIO MANAGEMENT
BRAND PROTECTION STRATEGY
(1) Low-cost, Fast-tracking Opportunities to Extend Patent
Protection to Canada Dr. Sheema Khan, Patent Agent & Gordon Freedman, Partner,
Shapiro Cohen
(4) Prior Art Search and Patent Portfolio
Optimisation: Case Studies on Increasing Productivity,
Reducing Risk and Getting Higher Quality Results
Doris Spielthenner, CEO, AmbeCite
(7) Social Media and Trademarks:
Handling Take-Down Disputes Caroline Perriard, Senior Legal
Counsel – Digital / E-Commerce, Nestlé Legal
(2) Aligning IP and Business Strategy Holger Ernst, Professor of Business
Administration, esp. Technology and Innovation Management, WHU
Hosted by PatentSight
(5) Monetization Strategies: Focusing on Licensing, Divestment and Acquisition
Jeffery L. Carter, Founding Partner, HTS LLC
(3) Patent Procurement Strategy in Europe in Light of the Unified Patent Court and Unitary
Patent Regime Julian Potter, Partner, WP Thompson
(6) The Identification, Classification, Protection and Valuation of Trade Secrets:
Automating Trade Secret Asset Management Mark Halligan, Partner, FisherBroyles, LLP
13:00-14:00
Networking Lunch
14:05-14:35
One-to-One Business Meetings
BrainWeave 3: Tax Relief & Patents: How to Benefit from The Patent Box and
Equivalent Regimes Paul Wilmshurst , Principal & David Yurkerwich, Senior Consultant, CRA
14:40-15:10 One-to-One Business Meetings
15:15-15:55
TRACK A – UNREGISTERED RIGHTS
TRACK B – BRAND LICENSING
Panel Discussion: Managing Unregistered Rights: Trade Secrets or Patents?
For companies who do not want to patent (everything), unregistered rights are becoming a growing area of focus. But how do you manage them and protect them? When to choose Trade Secrets and when to patent? In this lively debate, our panellists will discuss:
Know how: utilising and protecting your valuable know how, plus managing know how and staff
Trade secrets and the role they can play in overall IP protection
Challenges of SMEs to protect their ideas and monetise them
Should we have a database of trade secrets? Who should drive the data capture and protection, IT or IP?
Managing confidentiality & open source JoAnna Emery, IP Manager (Head of IP), Williams (F1) Dr Claudia Tapia, Spokesperson of IP Europe
Case Study Presentation: Creating a Global Leading Brand Licensing Portfolio
Manuele Wahl will share her insights how Technicolor has built its trademark licensing
practice from the ground up to become a global pioneer in trademark licensing. She will share the challenges faced when building the
licensing portfolio, and how she has overcome hurdles face along the way.
Topics covered will include valuing the IP assets whilst protecting the revenue streams, plus the risk management considerations, not just the responsibilities of the licensor but also the risks to the brand itself. Manuele will also share insights into the selective approach they
have taken to avoid going to fast and negatively impacting the brand.
Manuele Wahl, SVP IP & Licensing, Technicolor
16:00-16:30
One-to-One Business Meetings
BrainWeave 4: Insuring Brand Value for IP (topic TBC)
Led by Ian Lewis, IP Underwriter, Tokio Marine Kiln
16:35-17:05
One-to-One Business Meetings
IP DEPARTMENT MANAGEMENT
17:10-18:40
Panel Discussion Followed By Interactive Workshop: A State Of The Art Global IP Department: What Does It Look Like and How Can You Get There? As IP leaders are aiming to align more with the business needs and proactively add value and drive ROI for the company, the only way to do this is to have in place a fit for purpose, state of the art IP department. Whether this is a centralised team or regionally based, you need to ensure talent management, use of technology and team culture is consistent on a global scale.
Think about the following questions:
What do you want your IP department to look like?
What challenges do you foresee in achieving your envisaged world-class IP department?
What steps are you going to take to achieve greatness in your team?
Would you be interested in learning how to formulate a mid to long-term plan which will lead you to developing a state of the art IP department? If so, this is exactly what this session aims to do - by attending you will come away with a vision and practical steps to implement back in the office!
How does it work? 1) The panellists will kick-off the session by sharing stories about their IP department for the first
30 minutes 2) For the next 15 minutes you will be break into different groups and as a team you will decide
what key characteristic an IP department needs, to be world-class 3) In the same groups you will then spend 15 minutes laying down 3 or 4 regular problem areas
faced by most IP teams when trying to achieve a state of the art IP department 4) For the final 30 minutes each group will find solutions to the challenges that were posed
Panelists: Morten Rosted, Head of IP, Lundbeck Dietmar Pressner, Global VP IP, DSM Anders Sundelin, SVP Group Director IP Strategy & Portfolio, Volvo Group
Discussion tables will be led by: Bobby Mukherjee, Chief Counsel, Intellectual Property & Technology Law, BAE Systems
18:40-18:45
Chair’s Closing Remarks
18:45-21:00
Networking Drinks Reception Submit your ideas here for a fun networking reception – no idea is a bad idea!
Global IP Exchange Agenda Day Three, 9th March
07:30-08:55
Day 3 Registration & Check Out Time
08:00-08:55
Breakfast Briefing: Transformation of the US Litigation Landscape Post America Invents Act and Recent Case Law Developments: the Alice Ruling, Inter Partes and More
INNOVATION & MONETIZATION
09:00-09:10
Chair’s Opening Remarks Matt Dixon, Partner, HGF Limited
09:10-09:40
Opening Panel Discussion: Licensing Strategy: Getting the Commercial Side of IP Right
How open should your organisation be to licensing opportunities? What to look for in a new partner Defining the value of your IP Tips for maximising profitability whilst minimising risk Learnings from the latest trends in licensing
Steve Joroff, Director of Asia Pacific IP Licensing, IBM Corporation Charlie Everitt, IP Director, Virgin Group
09:45-10:15
One-to-One Business Meetings
BrainWeave 5: All Data Is Not Created Equal – How To Maximize The Value Of IP Data
During this session we will discuss best practices for creating rich, reliable, highly accessible data that can help
you optimize and advance your IP strategy. Steve Preston, SVP of Marketing, Anaqua
10:20-10:50
One-to-One Business Meetings
10:50-11:35
Track A Workshop: Freedom to Operate Search and Analysis:
Minimising Risk when Bringing Innovation to
the Market As the number of patents filed globally continues to
rise, it becomes more complicated to analyse
freedom to operate. Discover best practice tips to find third party rights,
and learn how to approach them to discuss
licensing options.
Track B Panel Discussions: eCommerce and IP: Overcoming the
Challenges and Embracing the Opportunities
Authorising retailers for use online: what kind of license should you
give? How to proactively leverage sites for
sales, what role does the IP department play?
Challenges facing rights holders through e-commerce and B2C
distribution from China: Strategies to combat piracy/counterfeits
distributed in this way Caroline Perriard, Senior Legal Counsel
– Digital / E-Commerce, Nestlé Legal
Neil Boyd, Senior European Counsel, IP Enforcement, Nintendo
Parallel session for Solution Providers
What Does Your Value Proposition Say to IP
Directors?
Led by in-house IP directors, this practical workshop will be open to just 15 pre-registered
solutions providers and attorneys looking for honest insight into what firms and vendors are doing right and what they could improve in their marketing and client
attraction methods.
Speakers will include: Jan Willem Goedmakers, Head
of IP, Stamicarbon
11:40-12:10
One-to-One Business Meetings
BrainWeave 6: Case Study – More Efficient Selection of Invention Disclosures by Automatic Screening of Prior Art
Joni Sayeler, Co-Founder & R&D Director and Linus Wretblad, CEO and Co-founder Uppdragshuset
12:15-12:45
One-to-One Business Meetings
12:45-13:35
Networking Lunch
REGULATORY KEYNOTES
13:35-13:55
Keynote 1: UPC and the Unitary Patent Update
In this part session you’ll hear from the regulators and from an in-house IP director to discover:
Will the Unitary Patent raise the reputation and standing of the European legislative system as viewed from the outside?
What impact will the changes have, on licensing, opting out provision? Licensing and the Unitary Patent: new provisions on powers of exclusive versus non-exclusive
licensing, ability to sue How does the Huawei v ZTE decision and the new UPC impact the way of licensing and the strategic
decisions within a company? Michael Fröhlich, Director European and International Legal Affairs, PCT, European Patent Office
13:55-14:15
Keynote 2: The EU’s Trademark Reform Package – Where Have We Got to?
Reforms to the EU’s trademark law to modernise and make it more ‘effective, efficient and cohesive’ are on the horizon. But what should you be preparing for now?
In this session you’ll hear from the who can update you on timelines and the practical impact the changes will have:
What changes are included in the current proposed legislation The application of the reforms: what exactly is included? What you can be doing to prepare: the wide CTM specifications; CTM application fees; stopping
counterfeiters
14:15-14:30
Questions & Discussion Time
STRATEGY FOCUS DISCUSSIONS
14:30-15:15
Brand New Interactive Format! Structured Working Group Discussions
How do the working groups work? You will select a topic that is a real focus for you along with 10 of your peers.
You will spend 15 minutes discussing the challenges faced when trying to achieve your goals For the next 25 minutes your table will focus on strategies and solutions (both internal and external)
that you can apply to overcome the challenges in this area For the final 20 minutes all groups will gather in the plenary room and the discussion leader will
share the top 3 to 5 strategies and solutions their group debated with the wider Exchange audience
Review on Enforcement Directive 2004: Is there a need
to introduce the standardisation topic?
Discussion after Huawei v ZTE Dr Claudia Tapia, Director IPR
Policy, Ericsson
UPC and Unitary Patent: Investigating Procedural
Practicalities Michael Fröhlich, Director
European and International Legal Affairs, PCT, European
Patent Office
Global Anti-counterfeiting Strategy: Including China
Elisa Crescenzi, Legal Specialist (IP), Furla
Protecting Trade Secrets Whilst Monetizing Your IP
JoAnna Emery, IP Manager (Head of IP), Williams (F1)
NPE Activity and Diversifying Beyond
Licensing & Litigation
Recognising and Developing the Right Talent and Skillsets of the New Commercially Focused
IP Director in an Increasingly Pressured Environment
15:15-15:35
Global IP Exchange Working Group Summaries and Event Wrap Up: Summary of Key Learnings and How to Make a Difference in Your Company
15:45
Chair’s Closing Remarks & End of Exchange
The Global IP Exchange Advisory Council:
Dr Michael Kock Global Head IP Syngenta AG
Bobby Mukherjee Chief Counsel - IP & Technology Law BAE Systems
Alex Tame Group Intellectual Property Rights Manager Vodafone
Tessa Malamud-Cohen Director, Group Patents, Legal Division Ferring Pharmaceuticals
Dorothee Von Cunow Assistant General Counsel Patents Philip Morris Products
Vincent Couteau Head of Legal IPR Atos
Bernd Hutter Director, Head of IP Morphosys
Sean Harte VP, Senior Regional Counsel IP MasterCard
Caroline Chenique Group Business Development Director RWS Group
Matt Dixon Partner HGF Limited
David S. Elkins Chair, IP & Technology Practice Group Squire Patton Boggs
Paul Wilmhurst Principal Charles River Associates
Jamie LeLiever Chief Marketing Officer Murgitroyd
Justin Delfino Director of Sales Europe, IP and R&D Solutions Evalueserve
Jan Witt Global Business & Strategy Development Manager ProQuest
Lone Hartland Managing Director NPI (Nordic Patent Institute)
Hear from some of the 2015 Global IP Exchange Attendees:
“This is a must attend event for major IP professionals and decision makers and those who provide them the quality support they need. This is the kind of event you’ll want to come back to year after year”
Matthew Luby , VP Analytics & Advisory Services, CPA Global: Networking opportunities
“The casual meeting opportunities are very good, it’s the best part of the meeting because most of the interesting topics come up in a more casual discussion”
Michael Kock, Head of IP, Syngenta: Networking opportunities
“The crucial benefit of the Exchange is getting the caliber of IP delegates or execs in one room, very compact, very attainable as well as there weren’t so many people, the one-to-one meetings were crucial, and the fact that we’ve had people on hand to help us with anything we need has allowed the past 3 days to flow very very easily for us. I
would definitely recommend the Global IP Exchange” “The one-to-one meetings are critical. I’ve been to conferences before where it’s been a huge mass of people
walking towards talks and sections, for me that’s all good and well to get yourself out there, but to get that one on one time with a prospect is invaluable” Joan Mill, Head of Sales, Novum (fusion)
“The networking and the interaction is very much stimulated by this set up” Jan de Visser, Brand Protection - Senior Director, Philips Group Innovation
“I really enjoy the one-to-one meetings as it’s a time to get into a detailed discussion that you wouldn’t normally get, it’s also easier to have a more commercial discussion and talk about the clients real interests and mine”
“It attracts high levels within the industry, which is unusual to have such a high concentration of people who are high up within the IP departments of these larger companies”
Paul Higgin, Director, Swindell & Pearson
“The different types of sessions promotes interactivity between the delegate and the speakers, rather than just having structured sessions, they have BrainWeaves, classes, breakouts and networking work it’s one of the better
conferences out there” “Its’ been very worthwhile, the quality of the sessions, information exchange and networking has been
very good indeed” Andrew J Catton, Partner, Miller Insurance Services
“This event was very helpful in terms of networking, a lot of the Heads of IP departments especially in Europe came to this event and I was able to meet with them, and there was certain people I wanted to connect with before who
were at the event which I didn’t know and perhaps it will result in a mutually beneficial collaboration” Tao Zhang, Director of IP Strategy, Huawei