Proceedings of

The 2015 ICBTS International Academic Research Conference in

Europe & America

15 – 18 September 2015

The University of Nevada, Las Vegas, USA

THE 2015 ICBTS

Edited by Chayanan Kerdpitak, Suan Dusit University, Thailand

Kai Heuer, Wismar University, Germany

Ebrahim Soltani, University of Kent, Canterbury, United Kingdom

Gilbert Nartea, Lincoln University, New Zealand

Proceedings of

The 2015 ICBTS International Academic Research Conference in

Europe & America

15 – 18 September 2015

The University of Nevada, Las Vegas, USA

THE 2015 ICBTS

Organised by ICBTS Institute & IJBTS International Journal of Business Tourism and Applied Sciences

In Academic Scholars Cooperation with

Wismar University Lincoln University University of Kent Suan Dusit University

Sponsored by

Edited by Chayanan Kerdpitak, Suan Dusit University, Thailand

Kai Heuer, Wismar University, Germany

Ebrahim Soltani, University of Kent, Canterbury, United Kingdom

Gilbert Nartea, Lincoln University, New Zealand

Published by Chayanan Kerdpitak (ICBTS Institute & CK research)

Lumlukka Road, Lumlukka

Pathumthanei, Thailand 12150 ; Tel 087 0287 287, Fax +662 994 5021

Ryerson University University of London Hamdan Bin Smart University Thai Airways International

Abstracting and nonprofit use of the material is permitted with credit to the source. Instructors are permitted to photocopy

isolated articles for noncommercial use without fee. The authors have the right to republish, in whole or in part, in any

publication of which they are an author or editor, and to make other personal use of the work. Any republication or personal

use of the work must explicitly identify prior publication in Proceedings of Abstracts and Papers (on CD-ROM or flash drive)

of the International Business and Economics Research Conference, International Social Sciences and Education Research

Conference, International Conference on Tourism Transport and Technology 2015, International Technology and Sciences

Research Conference. (C.Kerdpitak, K. Heuer, E. Soltani, and G. Nartia Editors) including the page numbers.

Proceedings of Abstracts and Papers (on CD-ROM or flash drive) of The European Academic Research Conference in Europe

& America 2015

Copyright©2015

By Dr. Chayanan Kerdpitak & Professor Dr. Kai Heuer & Professor Dr. Ebrahim Soltani, ICBTS Institute & IJBTS

International Journal of Business Tourism and Applied Sciences

All rights reserved.

All papers in the proceedings have been peer reviewed by experts in the respective fields responsibility for the contents of

these papers rests upon the authors.

ISBN: 978-616-382-590-2

Published by Chayanan Kerdpitak (ICBTS Institute & CK Research)

Pramsiri Boutique Park, 18/83 Building A, Prasertmanukid Rd. Bangkok, 10900, Thailand

INTRODUCTION

We would like to welcome our colleagues to the annual International Academic Research Conference in Europe and America

It is the three series in 2015 of Conference on Business Tourism and Apply Sciences was held in London. As always many

members of the ICBTS 2015 community look forward to meeting, sharing and exchanging their research ideas and results in

both a formal and informal setting which the conference provides. Likewise, the concept of alternating the international

conference every one month on June to December between Europe and the rest of the world is now well established. This

year’s event in Boston (USA)Toronto (Canada) London (United Kingdom) Las Vegas (USA) Berlin (Germany) Paris (France)

London (United Kingdom) and another continues with the cultural following the very successful and productive event held in

Las Vegas in September 2015 in the field of various types for international academic research conference on Business Tourism

and Apply Sciences. As usual The ICBTS 2015 brings together leading academics, researchers and practitioners to exchange

ideas, views and the latest research in the field of Business Tourism and Apply Sciences.

The theme of this event The 2015 ICBTS International Academic Research Conference in Europe and America is

“Opportunities and Development of Global Business Tourism Sciences and Technology” It is also represents an emerging and

highly challenging area of research and practice for both academics and practitioners a like, The current industrial context is

characterized by increasing global competition, decreasing product life cycles, Global Business, Tourism Development, Apply

Sciences and Technology collaborative networked organizations, higher levels of uncertainties and, above all, and customers.

In our view holding this event in Paris represents a timely opportunity for academics and researchers to explore pertinent issues

surrounding Business Tourism Social Sciences Education Sciences and Technology.

Potential authors were invited to submit an abstract to the International Conference Session Chairs. All abstracts were reviewed

by two experts from the International Advisory committee and final papers were further reviewed by this volume with 98

contributing authors coming from 23 countries. This book of proceedings has been organized according to following

categories:

- Business

- Management

- Marketing

- Accounting

- Financial

- Banking

- Economic

- Marketing

- Logistics Management

- Supply Chain management

- Industrial Management

- Information Technology

- Sciences Technology

- Transport and Traffic

- Tourism Strategic

- Tourism Management

- Tourism Marketing

- Tourism Development Policy and Planning

- Technology Application

- Communication and Sciences

- Health care Management

- Hospitality Management

- Hotel Management

- E-tourism

- E-transport

- E-technology

- Social Network

- Education and Human Resource

ORGANIZING COMMITTEE Academic Program Chairs & Editorial Board

Prof. Dr. Ebrahim Soltani

Kent Business School,

University of Kent

Canterbury Kent CT2 7PE

United Kingdom

Tel. +44(0) 1227 827405

Hamdan Bin Mohammed Smart University

Dubai, United Arab Emirate

Academic Program Chairs

Prof. Dr. Kai Heuer

Wismar University of Business School, Germany

Studiengangsleiter Master Betriebswirtschaft

ABWL/Controlling

Hochschule Wismar

Fakultät für Wirtschafts wissenschaften

Philipp-Müller-Str. 14

23966 Wismar

Haus 19, Raum 113

Tel.: +49 (3841) 753 – 7578

Program Chairs & Conference Coordinator

Dr. Chayanan Kerdpitak

Suan Dusit University,

Faculty of Management Sciences, Thailand

Tel.+66 087 0287 287

Email: ictttconfo@gmail.com

Email: icsbsconfo@gmail.com

Proceeding Editors

Prof. Dr. Gilbert Nartea

Lincoln University, New Zealand

Phone +64 3 4230233

INTERNATIONAL COMMITTEE

INTERNATIONAL ADVISORY COMMITTEE

Gilbert Nartea, Lincoln University, New Zealand

Susan L. Solis, Asian Institute of Tourism, University of the Philippines

Kamon Budsaba, Thammasart University, Thailand

Aruna Apte, Naval Postgraduate School, USA

Dag Nastund, University of North Florida, USA

Anthony Beresford, Knn Toosi University of Technology, Iran

Erik J. de Bruijn, University of Twente, The Netherlands

Reza Lashkari, University of Winsor, Canada

Tore Markeset, University of Stavanger, Norway

Vinod Singhhal, Georgia Institute of Technology, USA

Tariq Khan, Brunel University, United Kingdom

Hiromi Ban, Fukui University of Technology, Japan

ACADEMIC REVIEW COMMITTEE

Chayanan Kerdpitak, Suan Dusit University,Thailand

Kai Heuer, Wismar University of Business School,Germany

Ebrahim Soltani, University of Kent, Canterbury, UK

Tariq Khan, Brunel University, London, UK

Jonathan Michie, Kellogg College, University of Oxford UK

Gilbert Nartea, Lincoln University, New Zealand

Marian S. Stachowicz, University of Minnesota, USA

Per Engelseth, Molde University College, Norway

Phaopak Sirisuk, King Mongkut's Institute of Technology Ladkrabang, Thailand

Susan L. Solis, Asian Institute of Tourism, University of the Philippines

Kamon Budsaba, Thammasart University, Thailand

Aruna Apte, Naval Postgraduate School, USA

Vinod Singhhal, Georgia Institute of Technology, USA

Hiromi Ban, Fukui University of Technology, Japan

Thanakorn Naenna, Mahidol University, Thailand

ORGANIZING COMMITTEE

Chayanan Kerdpitak, Suan Dusit University, Thailand

Ahmed Elbaz, Plymouth University, United Kingdom

Phaopak Sirisuk, King Mongkut's Institute of Technology Ladkrabang, Thailand

Susan L. Solis, Asian Institute of Tourism, University of the Philippines

Hiromi Ban Fukui University of Technology, Japan

SPEAKER BACKGROUND

Professor Dr. Ebrahim Soltani

Prof. Dr. Ebrahim Soltani is a Professor of Business School at University of Kent Canterbury in England and he is

Department Chair - Quality & Operations Management at Hamdan Bin Mohammed Smart University Dubai of United Arab

Emirate. He was appointed associate professor in business management, total quality management, and operation management

in 1989 at the University of Kent, he continued his research in the field of operation management, business management. He

has published over 50 papers and reports in such journals as International Journal of Technology and Production Research. He

supervised a considerable number of PhD theses and is a consultant on industrial and production industry in England and

United Arab Emirate.

SPEAKER BACKGROUND

Professor Dr. Kai Heuer

Prof. Dr. Kai Heuer is full professor for business administration at the Business Faculty of Wismar University in Germany.

Before, he served as a full professor at the Environmental Campus of Trier University of Applied Sciences. He studied

business administration in Germany and the U.S.A. and holds an MBA and a doctoral degree. He has management experience

from leading positions in different companies and as business consultant. His research areas are management accounting,

organizational development, and international management where he has published numerous papers, reports and textbooks.

He is the head of Master Program in Business at Wismar University and a member of the Schmalenbach-Society for Business

Economics, Cologne; managing director of the Institute of Health-, Senior- and Social Management; and a former member of

the board of the Centre for Aviation Law and Management.

SPEAKER BACKGROUND

Dr. Tariq Khan

Dr Tariq Khan is a Lecturer and Director of Postgraduate Programmes of Business School in Brunel University, Uxbridge,

London, United Kingdom. He received his BEng in Aerospace Engineering from Kingston University, his MSc in

Manufacturing Technology from University of Warwick, and his PhD in Intelligent Education Systems from University of

Salford. He subsequently worked as a research associate in Heriot-Watt University Edinburgh and as a senior lecturer at

London Metropolitan University. He has specialist teaching in Business Process Modelling, Web Programming ,Software

Engineering, Classical Logic, Human Computer Studies. He has Book and published over 20 papers and reports in such

journals as Information Systems Evaluation and Integration (ISEing). He supervised a considerable number of PhD theses and

is a consultant on business and supply chain and engineering industry in England and United Kingdom.

SPEAKER BACKGROUND

Dr. Chayanan Kerdpitak

Dr. Chayanan Kerdpitak is a Lecturer of Principle Marketing, Sales Management, Consumer Behavior, and Marketing

Research at The Suan Dusit Rajabhat University in Thailand. She received a Ph.D. in the field of Business Logistics within

Industrial at Ramkhamhaeng University, Thailand. She has published over 20 proceeding paper and some reports in such

journals as International Journal Business and Economics Research. She has been a consultant on Import Automobile Industry

from Germany for International Marketing and Marketing Research. Chayanan graduated a B.B.A and M.B.A in Business

Administration from The Ramkhamhaeng University, Bangkok, Thailand (Major in Marketing).

International Academic Research Conference 2015

Las Vegas, USA

15 –18 September 2015

Tuesday

(M) 15-16 Sep 2015

Track A Track B,C

09.00- 09.20 (M)

REGISTRATION

Welcome meeting at The University of Nevada Las Vegas USA

09.30 - 09.40

WELCOME & OPENING ADDRESS

Prof. Dr. Ebrahim Soltani, Academic Program Chairs, Hamdan Bin Mohammed Smart University, United Arab Emirate

Dr. Chayanan Kerdpitak, Program Chairs,

Suan Dusit University, Thailand

Take Photo for Participants

Presentation Time Track A 1-2 Track B 1-2, C 1-2

09.40 -12.00 Business & Social Sciences Business & Tourism

12.40 - 13.40 BREAK & TAKE PHOTO

13.40 - 15.00 Innovation Technology & Sciences Social Sciences & Education

AFTERNOON BREAK

15.00 - 17.00 Technology & Other Business & Social Sciences & Other

15 Sep 2015 (T)

Academic Networks, Parallel Session

16 Sep 2015 (W)

Academic Networks, Parallel Session

17 Sep 2015 (TH)

OPTIONAL TOUR IN NEVADA & GRAND CANYON

18 Sep 2015 (F)

OPTIONAL TOUR IN NEVADA & GRAND CANYON

09.40-17.00

ADVISORY SESSION CHAIRS COMMITTEE

Prof. Dr. Ebrahim Soltani, Hamdan Bin Mohammed Smart University, United Arab Emirate

Prof. Dr. Kai Heuer, Wismar University Business School, Germany

Associate Prof. Dr. Ismail ERKAN, Brunel University, United Kingdom

Associate Prof. Dr. Ahmeh Elbeth Plymouth University, United kingdom

Associate. Prof. Dr. Ghada Mohamed Wafik, Fayoum University, Egypt

Dr. Chayanan Kerdpitak, Suan Dusit University, Thailand

The Schedule of Conference

Tract A 1: 15 September 2015

Tract A1 : Session Chairs

Associate Prof. Dr. Ismail ERKAN

Paper Time Innovation Tourism & Business

001 09.40 The Interplay between the Success of a Regional Marketing

Project, Employee Commitment and Regional Identity

Kim-Kathrin Kunze, Germany

002 10.00 Supply-side Perspectives on the Market for Tourists with

Disabilities in Korea

Soyoung An, USA

003 10.20 Academic Research and Industry Development: the Egyptian

Model of Research

Challenges in Tourism Sector

Ghada Mohamed Wafik, Egypt

004 10.40 The Impacts of Electronic Word of Mouth in Shopping Websites

on Consumers’ Purchase Intentions

Ismail ERKAN, United Kingdom

005 11.00 Working Conditions of Conmuter Migrant Woman in the

Imperial Valley, California

Dr. Agustin Sandez Perez, Mexico

006 11.20 Failure in the Transformation of Political Islam: The Cases of

Turkey and Egypt

Yunus AKÇALI, Turkey

007 11.40 The effect of first language and procrastination on college

students\' attitudes toward multi-drafting method of learning

Miriam Sarid, Israel

026 12.00 Formulating the Filipino Tourist Typology: Categorizing the

Dimensions of the Filipino Tourist Behavior

Pamela Cipriano, Philipines

057 12.20 Formulating the Filipino Tourist Typology: Categorizing the

dimensions of the Filipino Tourist Behaviour

Nicole Arriana P. Rodriguez, Philipines

12.40 Lunch Break

Tract A 2: 15 September 2015

Tract A2 : Session Chairs

Associate Prof. Dr. Ghada Mohamed Wafik

Paper Time Sciences & Technology

018 13.40 The Effective Security Measures against Internet Fraud

Chang-Moo Lee, South Korea

012 14.00 A new mathematical approach for solving fuzzy linear fractional

programming problem

Sapan Kumar Das and Tarni Mandal, India

034 14.20 Hamming Distance aware Fault Analysis Attack for a lightweight

block cipher PRESENT

Masaya Yoshikawa and R.Matsuhisa and T.Miyamoto and

Y.Nozaki, K.Asahi, Japan

015 14.40 Technology for Analysis of Desirable Product Specifications

based on Target Customers’ eWOM

Fu,Chien-Wei, Taiwan

038 15.00 Soliton Solutions in (3+1)-Dimensions

Dr. Magdy G. Asaad, Egypt

064 15.20 Internet-based Communication Infrastructure for an Eco-

accounting System Using Web-based Services and RFID

Technology

Professor Dr. Daizhong Su

075 15.40 An Augmenting of Data Mining Techniques and Algorithms for

Academic Measurements and Evaluations

Gebeyehu Belay Gebremeskel and Tsion Desalegn Hameda and

Yi Chai, China

017 16.00 Back to Traditional Foods the Natural: Food for Body and

Medicine

(Mixture Analysis of Chemical Substances Illegal Carrying

Strange Disease)

Dr. Junardi Harahap, Malaysia

Tract B1: 15 September 2015

Tract B 1 : Session Chairs Dr. Chayanan Kerdpitak

Paper Time Business & Economics

010 09.40 The impact macroeconomic instability on the fertility rate in Iran

Zahra Afshari, Iran

013 10.00 The impacts of European Debt Crisis, Quantitative Easing

Monetary Policy in the U.S., and Abenomics on Performance of

Taiwanese Electronic Parts and Components Manufacturing

Firms: A Case Study in Southeast Asia

Hsin-Hong, Kang and Bing-Shun, Li, Taiwan

041 10.20 Websites Privacy: from actual Saudi e-Government users'

perspective

Abdulraman Alasem, Saudi Arabia

061 10.40 Modelling the High-Frequency FX Market: an Agent-Based

Approach

Monira Aloud, Saudi Arabia

079 11.00 Determinant factors of inflation in Saudi Arabia Economy

Mubinjon Fao, Tajikistan

078 11.20 Knowledge Management and Learning Culture in Higher

Education

Shadi Ebrahimi Mehrabani, Iran

079 11.40 A Parsimonious Adoption Model for the Educational

Environment e-Services usable for IT Managers

Maziar Shajari, Iran

12.00 Lunch Break

Tract B 2: 15 September 2015

Tract B 2 : Session Chairs Prof. Dr. Ebrahim Soltani

Paper Time Social Sciences & Education

051 13.40 Entrepreneurship Development in Nigeria :issues,problems and

prospects

Diyoke, Christian Ikechukwu , Nigeria

054 14.00 Customer Relationship Management and Marketing

Effectivness: Nigeria Hospitality Industry Experience

Bright C Opara , Nigeria

031 14.20 Risk Management A Comparison of Islamic and Conventional

Banks in GCC

Aqila Rafiuddin, United Arab Emirate

067 14.40 Ranking and determination of Iran status in the Middle East

region on the development indicator of tourism during the

development plan with Topsis method

Akram Gheibi Hashemabadi, Iran

068 15.00 Historical Imperatives of Art in Architecture: the Ondo

Experience

Igbaro Joe; Akinbileje Thessy Yemisi & Morakinyo Funke-Wale

Taiwo, Nigeria

069 15.20 Enhancing Indigenous Technology: Cane Art

Akinbileje Thessy Yemisi, Nigeria

076 15.40 Social Studies Curriculum Quality, Ownership and Gender as

Predictors of Classroom Practices of Colleges of Education

Graduate in Southern-Nigeria

Taiwo, Ogunpeju Adefunke , Nigeria

059 16.00 Women in various ancient civilized societies

Mohammed S. Al Haidari, Saudi Arabia

Tract C1: 16 September 2015

Tract C 1 : Session Chairs Dr. Chayanan Kerdpitak

Paper Time Social Sciences & Education

017 9.40 Is the Translator Male or Female, or a Homosexual?

Naciye Taşdelen, Turkey

021 10.00 A Brief History of African Americans in Classical Singing

JoAnne Stephenson, USA

023 10.20 Asynchronous functionalities as scaffolding for development of

oral proficiency in a foreign language: An example using Voice Thread

Dr. Jeffrey Gamble, Taiwan

036 10.40 Gender distinction in language learning

Heiner Boettger, Germany

042 11.00 Player Views Towards Possibility of Using World of Warcraft

Game Enviroment in Second Language Learning

Murat Topal and Safa EROĞLU, Turkey

045 11.20 The Effect Of Extracurricular Sports Activities On Hope And

Self-Esteem Levels Of Children Working On The Street

Zuleyha Avsar , Iran 046 11.40 Creating Initial Physical Education Teacher Education Standards

For Turkey

Zuleyha Avsar, Iran

Tract E : 15 – 16 September 2015

Prof. Dr. Ebrahim Soltani

No. Time Participation Discussion & Share Knowledge

034 09.40 Itay Rousso

Israel

039 09.40 Ahmad Alrubiyea

Saudi Arabia

044 09.40 Ahmed Abd El Latif Khalil Ibrahim Abd Elkader

Egypt

082 09.40 Mahmoud Abd El Latif Khalil Ibrahim Abd Elkader

Egypt

070 09.40 Yonas Mekonnen Feshaye

Italy

085 09.40 Carmella Igell

Israel

026 09.40 Kristine Joyce M. Bandulin

Philipines

057 09.40 Pio G. Castillo

Philipines

AUTHORS’ AFFILIATIONS

Name University Country

Gebeyehu Belay Gebremeskel Chongqing University China

Tsion Desalegn Hameda Chongqing University China

Yi Chai Chongqing University China

Ghada Mohamed Wafik Fayoum University Egypt

Magdy G. Asaad University of Alexandria Egypt

Ahmeh Elbeth Plymouth University England

Yonas Mekonnen Feshaye Asmara University Eritrea

Heiner Boettger Catholic University of Eichstaett-Ingolstadt Germany

Kim-Kathrin Kunze University of Siegen Germany

Kai Heuer Wismar University Business School Germany

Sapan Kumar Das National Institute of Technology Jamshedpur India

Tarni Mandal National Institute of Technology Jamshedpur India

Junardi Harahap Padjadjaran University Indonesia

Zahra Afshari Alzahra University Iran

Shadi Ebrahimi Mehrabani Islamic Azad University Iran

Maziar Shajari Islamic Azad University Iran

Akram Gheibi Hashemabadi Ferdowsi University of Mashhad Iran

Mehrdad Moloudi Islamic Azad University Iran

Miriam Sarid Western Galilee College Israel

Masaya Yoshikawa Meijo university Japan

R.Matsuhisa Meijo university Japan

T.Miyamoto Meijo university Japan

Y.Nozaki Meijo university Japan

K.Asahi Meijo university Japan

Jonathan Aleles Kyushu University Japan

Abdulaziz H Alabdullah Kuwait University Kuwait

Agustin Sandez Perez Universidad Autonoma de Baja California Mexico

Aradom Gebrekidan Abbay Tilburg University Natherlands

Roel P.J.H. Rutten Tilburg University Natherlands

Diyoke, Christian Ikechukwu Federal College of Education Nigeria

Bright C Opara Rivers State University Nigeria

Prince I Obinna Igenatius Ajuru University Nigeria

TAIWO, Ogunpeju Adefunke Federal College of Education Nigeria

Abdulraman Alasem Imam University Saudi Arabia

Monira Aloud King Saud University Saudi Arabia

Mohammed S. Al Haidari, King Saud University Saudi Arabia

Walid A-Hunaiti King Saud University Saudi Arabia

AUTHORS’ AFFILIATIONS

Name University Country

Meshael Alakli University of Dammam Saudi Arabia

Kholekile Hazel Ngqila Walter Sisulu University South Africa

Sandiso Ngcobo Durban University of Technology South Africa

P. Phaahla University of South Africa South Africa

Chang-Moo Lee Chung-Ang University South Korea

Fu,Chien-Wei National Cheng Kung University Taiwan

Hsin-Hong, Kang National Cheng-Kung University Taiwan

Bing-Shun, Li National Cheng-Kung University Taiwan

Jeffrey Gamble National Cheng Kung University Taiwan

Chayanan Kerdpitak Suan Dusit University Thailand

Yunus AKÇALI, Turgut Özal University Turkey

Zuleyha Avsar Uludag University Turkey

Murat Topal Sakarya University Turkey

Safa EROĞLU Sakarya University Turkey

David Adekunle European University of Lefke Turkey

Aqila Rafiuddin Dubai UAE and International Academic City United Arab Emirates

Zafar Alam Dubai UAE and International Academic City United Arab Emirates

Ebrahim Soltani Hamdan Bin Mohammed Smart University United Arab Emirates

Ismail ERKAN Brunel University United Kingdom

Daizhong Su Nottingham Trent University United Kingdom

JoAnne Stephenson University of Central Florida United State

Mohammad Bekheet University of Oklahoma United State

Basel Al-Dghishem University of Central Florida United State

Soyoung An Texas A&M University Unites State