The

UP Physics Association

We, the physics students of the University of the Philippines, uniting to establish an Association…

…the UP Physics Association.

As we celebrate our 33rd year of promoting physics, it must

be clear by now for us who we are and what we stand for.

But, our ideals and qualities must not be restrained among us,

and instead be known by the public.

In the age of digitization and the internet, it’s easier to get our

voices heard across borders. With the opening of these doors

of possibilities, it is important to stay intact and stand as one

Association so as to let our brand stick to people’s minds.

UP Physics Association1

UP Physics Association2

What is the brand of UPPA?

Our brand is how we connect with people, how we present

ourselves in every communication, correspondence,

partnerships, and projects.

It is how we share to people how fun it is in UPPA. It is the

message we impart to our prospective applicants, our

professors, and our sponsors.

We are the UPPA, and the UPPA brand is ours. It iswhat keeps us one, and what sets us apart from others.

Why is it important?

It is important to have a clear and compelling brand to

represent ourselves. Having a good brand will help people

associate the excellence we do with our name and build our

reputation of high quality work and professionalism. A good

brand makes it easier to attract participants, sponsors, and

applicants.

UP Physics Association3

Official Information

UP Physics Association

(University of the Philippines Physics Association)

Name

NicknamesUPPA, PA, the Association

Foundation Date17 December 1980

Founding MembersRonald Banzon, Arnel Salvador, Roland Sarmago, Wilson

Garcia

AddressNational Institute of Physics, University of the Philippines,

Diliman, Quezon City 1101, Philippines

Web Portalsfacebook.com/upphysics

twitter.com/upphysics

Objectives• Promote the common interest and individual development

of physics majors and other students interested in physics;

• Advance the study and awareness of physics in all its

aspects among students and the general public;

• Cooperate with the UP Physics faculty for the

improvement of the National Institute of Physics.

UP Physics Association4

UPPA Logo

All official posters, letters, and other published materials

(online and print) coming from the Association and its

committees should prominently display the UPPA logo.

The UPPA logo consists of a

model of the atom, with three

yellow electrons on three

blue orbits. The name “UP

PHYSICS ASSOCIATION”

appear at the center, and the

founding year indicated at

the lower right (“SINCE

1980”).

Changing the contrast, brightness, color, or shape is highlydiscouraged except for some cases stated on the next page.

UP Physics Association5

UPPA Logo Variations

If for some reason that the UPPA logo can’t be used in its

original state (such as limited printer capabilities), the

following variations are suggested for use:

Grayscale Black Overlay

Neutral ColorGlow Overlay

Bad ExamplesThe following variations are highly discouraged:

Warped Wrong Color

ImproperlyCropped Obscured

x x

xx

UP Physics Association6

UPPA Colors

The following colors are encouraged for use in all UPPA

communication materials.

Blue Yellow Dark Blue

Taglines

The following may be used as valediction, as a short

description, or as a sentence ender.

• Bringing fun to physics life

• In the spirit of uplifting science

• The premiere physics organization of the University of the

Philippines-Diliman

UP Physics Association7

UPPA Letterhead

The official letterhead shall be used in all communications,

resolutions, and papers of the Association, which must be

signed or noted by the President as stated in the

Constitution.

The UPPA Letterhead consists of the UPPA Logo, the

acronym and name of the Association, the tagline “in the

spirit of uplifting science”, and the address.

An grayscale atom model is also placed at the bottom-right of thepage, as a watermark:

UP Physics Association8

Typography

When using the Logo with the Name of the Association in

a single image, the following format is recommended:

For extended names:

Fonts

UP Physics Association

UP Physics AssociationExecutive Committee

Serif:

Garamond

Palatino Linotype

Sans Serif:

Segoe UI

UP Physics AssociationACAD