A snapshot of some of our achievements in 2011

Visit Lancashire’s marketing activity provided a

net Gross Value Added of nearly £3.3million and 133 Full Time Employment jobs

PR coverage with a value of

£3.5 millionReaching over 25million consumers

For every £1 that LBTB and its partners invested in Visit

Lancashire’s marketing activities, £33 of additional income was

generated from the visitor

Over half a million enquiries serviced in 2011 by Lancashire

Tourist Information Centres

A record 165 businesses entered The Lancashire and Blackpool

Tourism Awards 2011

Over 2,000 delegates completed Welcome to Excellence customer

service training programmes

Welcome to Blackpool trained its 3,000th delegate

Nearly 1,000,000 unique visitors on

visitlancashire.com

More than 10,000 followers onTwitter and Facebook

More than 570,000emails sent to our visitors

Biggest day online: Bonfire night with nearly 17,000

unique visitors

Four rural Lancashire businesses given capital support to the value

of £175K through the Tourism Connect project

£1.7m worth of Business Tourism enquires were sent to

members of Lancashire and Blackpool Conference and Meetings

We welcomed 59 new members to Lancashire and

Blackpool Tourist Board

Next year we look forward to anothereventful year