the 20 th century has seen a consistent improvement in working conditions – hours shortened –...
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• The 20th Century has seen a consistent improvement in working conditions– Hours shortened– Wages increased
• More disposable income
– More time and money for participation in sports and leisure. This has continued to develop throughout the century.
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• Growing interest in outdoor pursuits
– Started in late 19th Century
– Developed in 20th Century
Believed in England as ‘God’s own country’
Pursuit of the rich
1st Winter Olympics 1924
Mountaineering - Alpinism
Railways
Bikes and Rambling popular
Cheap rail travelAvailable to all classes
Late C20th – Activities developedWindsurfingMountain biking
Widespread car ownership
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WAR!!
Lots of Male dead
Progress of technology
Reformed schools Physical Activity
1902 Syllabus
1919 Syllabus1952 and 1954 Syllabus
Stopped most sports - during
Developed capabilities
Emancipation of WomenIncreased participation
Post warDetermination to enjoy life
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Jet Plane travel Eng vs Aus Rugby 1909
Eng vs Germany 1930
Eng vs Holland 1935
Eng vs Brazil 1956
Rugby League
World Cup
1954
Rugby Union World Cup 1987
FIFA World Cup 1930
Maria Sharapova career earnings £6 Million
2008 Nike sale
£9 Billion2007 Adidas sales £8 Billion
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• Sport has drifted into politics– Black power salute – 1968 Mexico
Olympics• What was the protest about?
– http://en.wikipedia.org/wiki/1968_Olympics_Black_Power_salute
– Sporting boycotts of South Africa in all sports over Apartheid• From 1960’s until early 1990’s
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The ‘Golden Triangle’ Sport
Sponsorship Media
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Influence ?
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• Inform
• Entertain
• Educate
• Advertise
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Career earnings -
$770,000,000 up to 2007
(golf and endorsements)
2007 earnings - $122,000,000 (golf and endorsements)
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• Shatter stereotypes• Produce positive role models• Bring sport to millions• Show ‘minority’ sports• Inspire participation• identify deviance • Create millionaires• Produce money for grass roots development
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The provision of funds or other support to individuals, teams, events and organisations in order to get favourable publicity and a commercial return.
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Airbox £2 Million
Rear wing £2.5 Million
Side pods £1.5 Million
Nose Cone £1 Million