the 15th congress of the european association for sport

The 15th Congress of the European Association for Sport Management


Sport Events and Sustainable Development

12-15 September 2007, Torino, Italy

www.easm2007torino.com

Event Programme

PARTNERS AND ORGANIZERS

UNDER THE AUSPICES OF

MINISTERO DELL'UNIVERSITÀ E DELLA RICERCA

FACOLTÀ DI MEDICINA E CHIRURGIA - UNIVERSITÀ DEGLI STUDI DI TORINO

COMITATO ITALIANO SPORT CONTRO DROGA (C.I.S.D.)

UNIONE NAZIONALE ASSOCIAZIONI SPORTIVE CENTENARIE D'ITALIA (UNASCI)

CENTRI SPORTIVI AZIENDALI INDUSTRIALI (C.S.A.IN.)


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The 2007 EASM Congress aims to bring together researchers, scientists, and practitioners from Europeand around the world to share knowledge and expertise in the broad area of sport management andmarketing. Turin has a long tradition in managing sport events. Turin hosted the Olympic games in 2006 and theWinter Universiade in 2007. We will be pleased to share our experience in sport events management,marketing and communication.Consequently the main theme will be “Sport events and sustainable development”. Recognising theimportance of learning and sharing experiences from varying perspectives, the Congress welcomescontributions that approach the key themes from different points of view.

The key themes addressed in the 2007 EASM Congress are:1. Community Recreation & Sport Development2. Leisure and Sport Tourism 3. Government Policies & Perspectives on Sport4. E-business and Sport Marketing5. Management Issues for Sport Organizations and Elite Sport Systems6. Sport Economics & Finance

7. Global Sport Development Issues8. Growth Challenges & Issues in Professional Sport 9. Gender and Ethical Issues in the Sport Industry

10. Open Sessions 11. Doctoral and masters Student Session 12. Theoretical approaches to change in sports organizations

• Maria Giuseppina Robecchi - President University of Torino's Schoolfor Motor and Sports Sciences, Italy

• Pietro Passerin d'Entrèves - University of Torino's School for Motorand Sports Sciences, Italy

• Simon Chadwick - Birkbeck Sport Business Centre, BirkbeckUniversity of London, UK

• Jean-Loup Chappelet -Director Swiss Graduate School of PublicAdministration (IDHEAP Lausanne), Switzerland

• Packanathian Chelladurai - Ohio State University, Sport andExercise Management, USA

• Vilma Cingiene, Lithuanian Academy of Physical Education, Lithuania • George Costa, Democritus University of Thrace, Greece • Leonardo Falduto - University of Torino's School for Motor and

Sports Sciences, Italy• Alain Ferrand - University of Poitiers, France / University of Torino's

School for Motor and Sports Sciences, Italy (Coordinator).• Vassil Girginov - Brunel University, UK• Chris Gratton - Sheffield Hallam University, UK

• Ian Henry - Director of the Centre for Olympic Studies & Research inthe School of Sport and Exercise Sciences - LoughboroughUniversity, UK

• Themis Kokolakakis - Sheffield Hallam University, UK• Alberto Madella - Italian National Olympic Committee, Scuola dello

Sport, Italy• Dimitra Papadimitriou - University of Patras, Greece • Holger Preuss - Institute of Sport Science at the Johannes Gutenberg-

University in Mainz, Germany. • Simon Shibli - Director Sport Industry Research Centre Sheffield

Hallam University, UK• Berit Skirstad - Norwegian School of Sport Sciences, Norway• Marijke Taks - University of Windsor, Canada• Ivan Waddington -University College of Dublin, Ireland - University

of Chester, UK - and Norwegian School of Sport Sciences, Norway • Herbert Woratschek, University of Bayreuth, Germany • Jolanta Zysko, The Josef Pilsudski Academy of Physical Education of

Warsaw, Poland

• Corrado Beccarini - Scuola dello Sport, Italy• Marco Brunelli - Lega Calcio - San Marino Republic University, Itlay• Gioachino Kratter - Technical Coordinator - University of Torino's

School for Motor and Sports Sciences, Italy • Marcello Marchioni- Italian National Olympic Committee, Italy

• Urgandarin Mikel - Fundacion Estadio Vitoria, Spain • Denis Musso - INSEP Paris, France • Kari Puronaho - EASM Secretary General/ University of Jyväskylä,

Finland

Scientific committee

Committee for professional papers

Managing the passion for sport

The European Association for Sport Management(EASM) was established in 1993 as an independentassociation of people involved or interested in themanagement of sport in the broadest sense. EASMmembership is composed of academics andprofessionals from the public, voluntary andcommercial sectors.EASM has a wide international network of experts andNational Organisations in the fields of sportmanagement and has close European andIntercontinental relations (the World SportManagement Alliance). Members of EASM come fromnearly 40 different countries, and from every continent.

The aims of EASM include to: • Promote and encourage study, scientific research and scholarly

writing on sport management. • Facilitate and develop exchange of information and

dissemination of best practices. • Work with member organisations to support sport management

associations and organisation • Develop sport management by acting as the European

Association • Co-operate with other international bodies with shared goals • Encourage the convening of international Conferences • Teach sport management and establish educational exchanges

of sport management techniques

• Exchange practical and scientific experiences in the field ofsport management

• Extend the teachings and activities of EASM to all placesthroughout Europe and the rest of the world and tocommunicate and act in co-operation with other internationalbodies

• Stimulate the interest of Members to improve their ability andwillingness to learn more on sport management

• Publish journals, Statures, magazines or other referencematerial in printed, electronic or other forms of media

• Maintain and develop databases, websites and otherinformative material and data on sport management.

University of Torino's Interfaculty School for Motor Sciences

The School holds one first level degree course inMotor and Sports Science, three second leveldegrees in Management of Sports and PhysicalActivities, Science and Technique of Sports andTraining, Science and Technique of AdaptedPhysical Activities. About 2.000 students areenrolled in the four courses making the School thelargest in Italy. In its campus the School has its ownMedical Center for Prevention and SportsMedicine and its Motor Science Research Center.

SUISM


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EASM

> Berit Skirstad President EASM


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19.00 - 21.00 Opening ceremony: Berit Skirstad (EASM President), Renato Montabone (City of Torino's Councillor for sports and majors events)

Key note: Tiziana Nasi (President of the Torino 2006 Paralympic Winter Games organising committee)Presentation on “Sport events and sustainable development”

Chair: Paolo Verri (Italia 2011 President: organising committee for Italy's 150th unification anniversary)

Welcome cocktail

09.00 - 09.45 Key note: Paolo Bellino (Torino 2006 Olympic Winter Games Main Operations Centre Managing Director)Presentation on “Torino 2006 Olympic Winter Games legacy”

Chair: Alberto Madella (Scuola dello Sport CONI e Società Italiana di Management dello Sport)

Sala Cavour Sala Giolitti Sala Einaudi Sala Sella Sala Gobetti

Chair Sport MarketingThomas Bezold (Universityof Applied SciencesHeilbronn, Germany)

Community Recreationand SportDevelopmentAnna-Katriina Salmikangas(University of Jyväskylä,Finland)

Management Issuesfor SportOrganisationsHerbert Woratschek(University of Bayreuth,Germany)

ESMQ MethodologyWorkshop Discoursein SportManagementResearch Applicationand ProceduresIan Henry (LoughboroughUniversity, UK)

Workshop ontheoreticalapproaches to changein sport organisations Berit Skirstad (NorwegianSchool of Sport Sciences)Ivan Waddington(University College ofDublin, University ofChester and NorwegianSchool of Sport Sciences)

10.00-10.30 Simon Chadwick(University of London, UK)European football clubsand their Asian supporters:some implications forinternational sportmarketers

Vassil Girginov (BrunelUniversity, UK)Management of sportdevelopment: An emergingacademic field and aprofession

Graham Cuskelly(Griffith University,Australia) Predictingretention of early careersports officials

Sarah Wenham(Sheffield HallamUniversity, UK) DevelopingA Workforce for theFuture!A partnership approachbetween the universitysector & the sports industry

Magnus Forslund(Vaxjo university, Sweden)Sport Management: APassion for Order andControl or Change andRenewal?

10.30-11.00 Munehiko Harada(Waseda University,Japan) A study on fansegmentation and profiling

Laura Cousens (BrockUniversity, Canada)Understandinginterdependence in theCanadian sport system: Anetwork approach

Melody Rioux (BrockUniversity, Canada) AnExamination of the Impactof Timing on KnowledgeManagement within aMajor Games OrganizingCommittee

Kang Shau-Yun (Fu JenCatholic University,Taiwan) The comparativestudy of academicorganizations in physicaleducation, sports, andleisure in Taiwan, UnitedStates, Europe, andAustralia

Matthew Nicholson (LaTrobe University, Australia)Locating social capital insport policy

11.00-11.30 Marijke Taks (Universityof Windsor, Canada)Buying, having and being:An internationalcomparison of teenagers'consumption of sportinggoods

Veerle De Bosscher(Vrije Universiteit Brussel,Belgium) A comparativeanalysis of Flanders(Belgium) in elite sportadainst six other nations

Edel Randles (Institute ofTechnology, Tralee,Ireland) Sportsvolunteerism, areinforcement of genderrole stereotyping, or a stabat the glass ceiling?

Grabel Deron (CollegeMisericordia, USA)Integrating sport salesexperiences to a classroomsetting

DikaiaChatziefstathiou(Canterbury Christ ChurchUniversity, UK) Towards thedevelopment of the 2012London cultural olympiad:The nature of the ideologyof Olympism in thediscourse of Great Britain

Coffee break

THURSDAY SEPTEMBER 13th MORNING

WEDNESDAY SEPTEMBER 12th EVENING

Scientific Programme


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Chair Government Policiesand Perspectives onSportGustavo Pires (Faculdadede Motricidade Humana,Lisbon, Portugal)

Sport MarketingSimon Chadwick(University of London, UK)

Management Issuesfor SportOrganisationsGraham Cuskelly (GriffithUniversity, Australia)

Leisure and SportTourismJoe Chin-hsung Kao(Taiwan Society for SportManagement)

Workshop ontheoretical approachesto change in sportorganisations Berit Skirstad (NorwegianSchool of Sport Sciences)Ivan Waddington(University College ofDublin, University ofChester and NorwegianSchool of Sport Sciences)

11.45-12.15 Ian Henry(Loughborough University,UK) Delivering sportspolicy through networksand partnerships: The useof social network analysisin the local sports deliverysystem in England

Jee Seon Park (Universityof London) The InternationalFan-Consumer's CognitiveProcess: South Korean footballfans' motivation and loyaltyto support Europeanfootball teams

Herbert Woratschek(University of Bayreuth,Germany) An analysis ofbrand creation of sportorganisations

Anne Eastgate(University of SouthAustralia) Exploring therole of sport events inestablishment of placeattachment toward a sportevent host destination

Larena Hoeber(University of Regina,Canada) A post-structuralist feministperspective of genderequity andorganizational change ina sport organization

12.15-12.45 Jordi Cavero i Buscató& Ramon Boixadera iVinós (Provincial Councilof Barcelona, Spain)Municipal sport habitssurveys as a basic tool forthe implementation of localsport policies

Guillaume Bodet(Loughborough University,UK) Understanding theinfluence of demographicand psychologicalvariables on spectatorsatisfaction in French icehockey

Per Göran Fahlström(Växjö University, Sweden)The chosen one. A studyon coach recruitmentstrategies in Swedish icehockey and soccer clubs.

Millicent Kennelly(Griffith University,Australia) An investigationof the relationship betweenan Australian nationalsport organisation and aprivate sport tour operator

Hallgeir Gammelsæter(Molde University College,Norway) Institutionaldynamics explainingchange and stability in aprofessional soccer club

12.45-13.15 Gary Evans (Universityof Southampton, UK) TheEnglish public sector forsport: The systemic casefor complex-pluralism

Chris Auld (GriffithUniversity, Australia) Publicperceptions of major sportevent impacts

Yu Chin-Hung (Fu JenCatholic University,Taiwan) A study of currentdevelopment in departmentrelating to physicaleducation, sports, andleisure in Taiwan

Afshar Honarvar(Tarbiat ModarresUniversity, Tehran, Iran)Important Factors In SportTourism Marketing In Iran

Stephen Morrow(University of Stirling,Scotland) All change inprofessional road cycling

13.30 - 14.30 Lunch

THURSDAY SEPTEMBER 13th MORNING (Cont.)

14.30 - 15.15 Key note: Holger Preuss Professor for Sport economy and management at the Faculty of Sport at the Johannes Gutenberg-University MainzPresentation on “Marketing and sponsorship of the Olympic games”

Chair: Vilma Cingiene (Lithuanian Academy of Physical Education, Lithuania)


Chair Sport Economicsand Finance Simon Shibli (SheffieldHallam University, UK)

Sport marketingMarijke Taks(University of Windsor,Canada)

ManagementIssues for SportOrganisations Ann Bourke (UniversityCollege Dublin,Ireland)

Sport marketing CrisismanagementGuillaume Bodet(LoughboroughUniversity, UK)

Workshop ontheoreticalapproaches tochange in sportorganisations Berit Skirstad(Norwegian School ofSport Sciences)Ivan Waddington(University College ofDublin, University ofChester andNorwegian School ofSport Sciences)

Sala Mollino

ESMQ MethodologyWorkshopDiscourse in SportManagementResearchApplication andProcedures(LoughboroughUniversity, UK)

15.30 - 16.00 Paul Downward(LoughboroughUniversity, UK) Socialinteractions and sportsparticipation: Aneconomic perspective

Jo Van Hoecke(Vrije UniversiteitBrussel/Double PASS)The impact of thequality managementsystem Foot PASS on thestructural dimensions ofa professional footballacademy

Leigh Robinson(LoughboroughUniversity, UK) Thechallenge ofmanaging customerexpectations of sportservices: a theoreticalmodel

Paul Jonson(University ofTechnology, Sydneyand Sport KnowledgeAustralia) Brand equityand the foreign fan

Dag Vidar Hanstad(Norwegian School ofSport Sciences,Norway) 'Cleaning up'cross-country skiing:Drug scandals andorganizational changewithin the InternationalSki Federation

Mahfoud Amara(LoughboroughUniversity, UK)Discourses on modernsport and vlues in a'non-western' context:A case study ofAlgeria

THURSDAY SEPTEMBER 13th AFTERNOON


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16.00 - 16.30 Nobuya Takezawa(International ChristianUniversity, Japan)Does corporate teamsports createshareholder value? Anevent study ofJapanese corporates

Ljiljana Barac (RMITUniversity, Australia)Leveragingsponsorship to buildan emotionalconnection betweenbrand and consumer

Milena Parent(University of Ottawa,Canada) Leadershiptheories and large-scale sporting events

Rei Saito (WasedaUniversity, Japan)Consumer recognitionof sponsorship at aprofessional tennistournament at thegrassroots level

Vilma Cingiene(Lithuanian Academyof Physical Education,Lithuania) Role ofintraorganizationaldynamics inorganizational changein BasketballFederation of Lithuania

Sala Mollino

Alain Ferrand(University ofPoitiers/University ofTurin - SUISM) The useof Alceste Software inconducting discourseanalysis

16.30 - 17.00 Harry ArneSolberg (Sør-Trøndelag CollegeUniversity, Norway)Why mega sportsevents become moreexpensive thanplanned?

Nicolas Chanavat(University ClaudeBernard Lyon 1)Sponsor andsponsored entitiesinteractions in a sportevent: Impact on fans'brand image, brandattachment andpurchasing intention

Sebastian Kaiser(German SportUniversity Cologne,Germany) Specialchallenges in thecommunicationmanagement of sportorganisations -theoretical suppositions,empirical results andimplications for dailypractice

ConstantinoStavros (RMITUniversity, Australia)Crisis in Sport:Managing theSponsor Reaction

Marije van'tVerlaat (FontysUniversity of AppliedSciences, TheNetherlands) Dutchsport federationschanging into marketoriented organizations:the institutional theoryapplied on three casestudies

Alberto Madella(University of Florence- Scuola Dello Sport -CONI) Discourses ofprofessionalvoluntarism:reconceptualisingpower in sportorganizations

Coffee break

THURSDAY SEPTEMBER 13th AFTERNOON (Cont.)


Chair Sport eventsAlesandro Guala(University of Turin, Italy)

Sport Economics andFinancePaul Downward(Loughborough University,UK)

Leisure and SportTourismAnne Eastgate (Universityof South Australia)

Management Issuesfor SportOrganisations John Schulz (The Universityof Southampton, UK)

Workshop ontheoreticalapproaches to changein sport organisations Berit Skirstad (NorwegianSchool of Sport Sciences)Ivan Waddington(University College ofDublin, University ofChester and NorwegianSchool of Sport Sciences )

17.15 - 17.45 Danny O'Brien(Griffith University,Australia) Sustainabilityand sport events:Exploring synergiesbetween economic andsocial leverage

Simon Shibli(Sheffield HallamUniversity, UK) Predictingthe performance of Chinain the Beijing OlympicGames 2008

Joe Chin-hsung Kao(Taiwan Society for SportManagement) Thecompetencies ofrecreational sportinstructors required forsport tourism in Taiwan

Jolanta Zysko(University of PhysicalEducation in Warsaw,Poland) Changing policyin public, private, andvoluntary sector operationsin sport in selectedEuropean countries

Kari Steen-Johnsen(Norwegian School ofSport Sciences, Norway)Snowboard and theorganization of identity: Atheoretical outline of thenetwork as an emergentorganizational form

17.45 - 18.15 Janita van Wyk(University of Pretoria,South Africa) Exploring themarketing implications ofsport mega events insupporting the growth anddevelopment of sport inSouth Africa

Ignacio Urrutia (IESEBusiness School, Madrid,Spain) Transfer market:analysis of variables whichdetermine the players'market value

Mike Weed (CanterburyChrist Church University,UK) Winter Olympictourism: An historical &contemporaneous analysis

Chris Auld (GriffithUniversity, Australia)Retention of sportvolunteers: Perspectivesfrom Australian rulesfootball coaches

Sport marketingChair Leisure and SportTourismHilary Findlay (BrockUniversity, Canada)Marijke Taks (Universityof Windsor, Canada) Astudy of Olympic sporttourists' involvement withthe event and the hostdestination Olympic city



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18.15 - 18.45 Elaine Wolstencroft(sportscotland, UK) Theperformance of Scotland inthe Commonwealth Games1950-2006

Joachim Prinz(University ofWitten/Herdecke,Germany) Is there a Trade-Off between skiing andshooting performance inprofessional biathlonraces? Empirical evidencefrom the Olympic Games2006

Ourania Vrondou(University of Peloponnese,Greece) The sustainableregeneration of laggingregions through sport-related tourism forms:developmental challengesand potential for tourismenterprises at the region ofThrace, Greece

Russell Hoye (La TrobeUniversity, Australia)Volunteer motives andsatisfaction withmanagement practices incommunity sportorganizations

Georgia Yfantidou(Democritus University ofThrace, Greece) Evolutionand perspectives oftourism in Greece

18.45 - 19.15 Maurizio Marano(University of Bologna,Italy) Has Corporate SocialResponsibility changed theReporting models of Italianprofessional sport clubs?Some evidence from acontent analysis of thefinancial statements issuedby football clubs

Angel Barajas(Universidad de Vigo,Spain) Indebtedness inSpanish Football:experience and new waysof financing


09.00 - 09.45 Key note: Jean-Loup Chappelet (Professor and Director of Public Management at the Swiss Graduate School of Public Administration associated to the University of Lausanne) Presentation on: “Olympic brand management: From logo to values”

Chair: Dimitra Papadimitriou (University of Patras, Greece)

FRIDAY SEPTEMBER THE 14th MORNING


Chair Sport marketingMunehiko Harada(Waseda University,Japan)

SIMS ManagementIssues inProfessional Sport Vilma Cingiene(Lithuanian Academyof Physical Education,Lithuania)

ManagementIssues for SportOrganizations Jolanta Zysko(University of PhysicalEducation in Warsaw,Poland)

Sport Economicsand FinanceNobuya Takezawa(International ChristianUniversity, Japan)

Sala Mollino

Poster sessionChair: George Costa(Democritus Universityof Thrace, Greece)

10.00 - 10.30 Thomas Bezold(University of AppliedSciences Heilbronn,Germany) Howeffective are stadiumnaming rights as asport marketing tool?

SIMS James Santomier(Sacred HeartUniversity, USA) &Patrizia Zagnoli(University of Florence,Italy) Sport new mediaand global sponsorship

John Schulz (TheUniversity ofSouthampton, UK)Conflict in voluntarysporting organisations.A preliminaryexploration

Xiaofei Lou(Shanghai Universityof Sport, China) Thebottlenecks, patternand choice of passway on thedevelopment ofsporting goodsindustry in China

Sport MarketingJohn S. Clark(Robert MorrisUniversity, USA)Using intercollegiateathletics athletics tobuild and leverage theuniversity's brand: Acase study.

10.30 - 11.00 GiannoulakiChrysostomos(University of NorthernColorado, USA) The'value' of the Olympicvalues: An explorationof the Olympicsponsorship program

SIMS Daniel Lock &Tracy Taylor(University ofTechnology, Sydney,Australia) Whatchanged the minds ofAustralia's footballsupporters?

Rebecca Oropeza(UniversidadPedagógicaExperimental Libertador-UPEL, Venezuela)Cojedes 2003 themega sport eventVenezuela: Avolunteering experience

Eric Barget(University of Poitiers,France) The likelyimpacts of the 2007 Rugby WorldCup in France

KyriakiKaplanidou(University of Windsor,Canada) A study ofOlympic sport tourists'involvement with theevent and the hostdestination Olympiccity

11.00 - 11.30 KriemadisAthanasios(University ofPeloponnese, Sparta,Greece) Athenians'perceived quality of lifebefore and after theAthens 2004 Olympicand ParalympicGames: Expectationsand realization

SIMS Pierre Marques(Montpellier BusinessSchool, France)Competition andperformance : thecase of Frenchprofessional football

Aare-MaldusUustalu (TallinnCollege of Tallinn ,University ofTechnology, Estonia)An analysis of thepossibilities ofdevelopment of youngsports talents inEstonia

Tim Pawlowski(German SportUniversity Cologne)Time and spaceelasticities of sportsdemand - Acontribution to efficientsports facilityallocation.

Sport eventsNico Schulenkorf(University ofTechnology, Sydney,Australia) “Same samebut different”: Theintergroup impacts ofa sporting event in SriLanka

Coffee break


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FRIDAY SEPTEMBER THE 14th MORNING (Cont.)

Sala Cavour Sala Giolitti Sala Einaudi Sala Sella Sala Gobetti Sala Mollino

11.45 - 12.15 EASM General assembly

SIMS


SIMS


SIMS

13.30 - 14.30 Lunch

14.30 - 15.15 Key note: Alain Ferrand (Professor of marketing, University of Poitiers, France / University of Turin - SUISM)Presentation on: “Brands relationships analysis in a sport event system using causal mapping”.

Chair: Ian Henry (Loughborough University, UK)

FRIDAY SEPTEMBER THE 14th AFTERNOON


Chair ManagementIssues for SportOrganisations Per Göran Fahlström(Växjö University,Sweden)

Italian SportManagementAssociationConference

Sport marketingKriemadis Athanasios(University ofPeloponnese, Sparta,Greece)

CommunityRecreation andSportDevelopmentVassil Girginov (Brunel University, UK)

ManagementIssues for SportOrganizations Kari Steen-Johnsen(Norwegian School ofSport Sciences,Norway

Sala Mollino

WorkshopResults of theAEHESIS ProjectKari Puronaho (EASM SecretaryGeneral/University ofJyväskylä, Finland)Vilma Cingiene(Lithuanian Academyof Physical Education)

15.30 - 16.00 Ann Bourke(University CollegeDublin, Ireland)University sport -Insights ongovernance andstrategy

SIMS George Spais(University ofPeloponnese, Greece)Implications ofPerceived Value ofPhysical Exercise forConsumers Aged 18-45

David Richardson(Liverpool JohnMoores University, UK)Football in theCommunity: Acollaborative venture

Nikos Theodorakis(Aristotle University ofThessaloniki, Greece)The Greek sportspectator identificationscale: Measurementinvariance overpreferred and targetteam focus points

16.00 - 16.30 Hilary Findlay(Brock University,Canada) An analysisof disputes anddispute resolutionsystems at the clublevel in sport

SIMS Kimio Kase(University of Navarra,Spain) Framework forassessing corporatesponsorship: Researchproposition from aresource-based view.

Una Moynihan(Institute of Technology,Tralee, Ireland) Localauthorities as partners insport - The IrishExperience

Sandro Arcioni(University Lyon 1,France) Preliminarystudy of an analysisframework for thegovernance ofInternational SportingGoverning Bodies(ISGBs) : a 3 casestudy

16.30 - 17.00 Chien Mu Yeh &Tracy Taylor(University ofTechnology, Sydney,Australia) Exploringboard governance inTaiwanese nonprofitsport organisations

SIMS Leah Donlan(Sheffield HallamUniversity, UK) Thecontribution of sportssponsorship toconsumer-based brandequity

Anna-KatriinaSalmikangas(University ofJyväskylä, Finland) Therole of recreation andphysical activities inneighbourhoodpromotion

Yi-Wen Chin(LoughboroughUniversity, UK)Women andleadership in sportand the olympicmovement in China

Coffee break


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FRIDAY SEPTEMBER THE 14th AFTERNOON (Cont.)


Chair Sport eventsJean-Loup Chappelet (SwissGraduate School of PublicAdministration, Lausanne,Switzerland)

Italian SportManagementAssociationConference

Management Issuesfor SportOrganizations Ann Bourke (UniversityCollege Dublin, Ireland)

Government Policiesand Perspectives onSportVeerle De Bosscher (VrijeUniversiteit Brussel,Belgium)

Sport marketingLeah Donlan (SheffieldHallam University)

17.15 - 17.45 Alesandro Guala(University of Torino, Italy)& Douglas MicheleTurco (DeSales University,USA) An analysis of Turin'sOlympic legacy

SIMS Hans Westerbeek (LaTrobe University, Australia)Using sport in corporatesocial responsibilityprograms: An analysis ofRepuTex A+ ratedmultinationals

Chunyan Gao (BeijingSport University, China)The Global and the Local:Sport Industrialisation ofChina

Gary Howat (Universityof South Australia)Predictors of customerloyalty for aquatic andfitness centres

17.45 - 18.15 Noboru Sato (WasedaUniversity , Japan)Measuring theCompactness of theOlympic Games Venues

SIMS Thomas Cieslak(University of WesternSydney, Australia) Gameday security and footballhooliganism: A discussionof new methods to solvethis long-standing anddeep-rooted problem

Aaron Smith (La TrobeUniversity, Australia) DrugUse in Australian Sport:Implications for PublicPolicy

Guido Schafmeister(University of Bayreuth,Germany) Sport spectatorpreferences - What is theirfavourite TV-sportprogramme?

18.15 - 18.45 Becca Leopkey(University of Ottawa,Canada) Risk managementstrategies in large-scalesporting events: Astakeholder perspective

SIMS Ling-Mei Ko(Loughborough University,UK) Evaluating theperceptions of sportsmanagers and academicsof the importance ofcompetencies in Taiwan

Gustavo Pires(Faculdade de MotricidadeHumana, Lisbon, Portugal)Nietzsche and theEuropean sport model:Managing the passion forcompetition

Andreas Kotsovos(University of Peloponnese,Sparta, Greece) Customerrelationship management(CRM) on the Internet:Evidence from the footballsector

18.45 - 19.15 Mark Stewart (RMITUniversity, Australia)Moneyball' Applied: TheKey Statistics That Lead toSuccess in AustralianFootball

SIMS Erden Or (IstanbulUniversity School ofPhysical Education andSports, Turkey) Servicequality and consumerbehavior of the fans inTurkish football

Joshua Shuart (SacredHeart University, USA)New York's sport venues:Politics and naming rights

09.00 - 09.45 Key note: Christophe Dubi (International Olympic Committee Sports Director) Presentation on Management of Olympic Games, Benefits and Legacies

Chair: Jean-Loup Chappelet (Swiss Graduate School of Public Administration associated to the University of Lausanne)


Chair Management Issuesfor SportOrganizations Nikos Theodorakis(Aristotle University ofThessaloniki, Greece)

Government Policiesand Perspectives onSport & open sessionMel Welch (LeedsMetropolitan University, UK)

Management Issuesfor SportOrganizations Hans Westerbeek (La TrobeUniversity, Australia)

Management Issues inProfessional Sport Mikel Urgandarin(Fundacion Estadio Vitoria,Spain)

Sport Economics andFinanceJoachim Prinz (University ofWitten/Herdecke, Germany)

10.00 - 10.30 Dimitra Papadimitriou(University of Patras,Greece) Olympic licensingfunctions and meanings ofOlympic licensed products

Tien-Chin Tan(Loughborough University,UK) Globalisation andChinese sport policy: Thecase of the elite basketballin the People Republic ofChina (PRC)

Berit Skirstad(Norwegian School ofSport Sciences, Norway)Where now, Democracy?

Sean Hamil (Universityof London, UK) Thefinancial performance ofScottish league footballand its implications for thefuture survival ofScotland's football clubs?

Fernando Lera-López(Public University ofNavarra, Spain) Arerelated the decline insports participation to theincrease in sportsattendance? The Spanishevidence

10.30 - 11.00 Lesley Ferkins (UnitecNew Zealand) Boardsbeing strategic: It's abalancing act

Cind Du Bois (VrijeUniversiteit Brussel,Belgium) Producing athleticsuccess: Communism,democracy andspecialisation in athletics(1984-2006)

Paolo Balocco andUmberto Cerri(University of Turin) Internalcontrol system and riskmanagement system inprofessional sportsorganizations: Growthdriver achievable.

Elena Radicchi(University of Florence,Italy) Business Models in anew media context:Comparing four U.S.based sport leagues

Cristiana Buscarini(Istituto Universitario diScienze Motorie di Roma,Italy) The socialaccountability method forItalian National SportFederations

SATURDAY SEPTEMBER THE 15th MORNING


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11.00 - 11.30 Andrea Petroczi(Kingston University, UK)Nutritional supplement usein high performance UKathlete: Investigating therelationship betweenaction and rationale

Mike Collins (Universityof Gloucestershire, UK)The wheel turns: Sport andfaith communities in theUK

Rosa López deD'Amico (UniversidadPedagógica ExperimentalLibertador, Venezuela)Women's participation inVenezuelan SportsManagement

Sandialo GómezLópez-Egea (Universidadof Navarra, Spain)Structural characteristics ofprofessional sportorganizations:Differentiation in spanishelite football clubs

Alexandre Vernhet(University Montpellier 1,France) Professionalplayers: specific intangibleassets

SATURDAY SEPTEMBER THE 15th MORNING

Coffee break


Chair Management Issuesfor SportOrganisationsLeigh Robinson(Loughborough University,UK)

Management Issues inProfessional Sport Chair: George Costa(Democritus University ofThrace, Greece)

Management Issuesfor SportOrganizations Lesley Ferkins (Unitec NewZealand)

Government Policies& Perspectives onSport Gustavo Pires (Faculdadede Motricidade Humana,Lisbon, Portugal)

Sport marketingGary Howat (University ofSouth Australia)

11.45 - 12.15 Eleni Theodoraki(Loughborough University,UK) Institutional processesin the organisational fieldsof African NationalOlympic Committees

Gaël Guerguen(University Montpellier III,France) Informationsystems and performance:The case of “Tour deFrance” racing cyclists

Mayumi Ya-yaYamamoto(Loughborough University,UK) Policy learning andsporting excellence: Elitesport development inJapan

Patricio Sánchez(University of Vigo, Spain)Performance measurementfor public investment insport in Galicia: currentand perspective situation

Farshad Tojari (AzadUniversity of Tehran, Iran)The relationship betweenphysical fitness and jobsatisfaction: a case studyof male employees of apostal services company

12.15 - 12.45 Thierry Zintz (Universitécatholique de Louvain,Belgium) Sportsfederations: “companies”with a social goal? Someissues of innovativemanagement

Carlo Amenta(Università di Palermo,Italy) Stadium managementin Italy: The case for co-opetition

Bernard Augé(University Montpellier 1,France) A cognitiveapproach of the globalvalue: The case of thevalorisation of sportfacilities

Paul Donnelly (SportsCouncil for NorthernIreland) An evaluation ofthe pilot community sportprogramme in NorthernIreland

George Costa(Democritus University,Thrace, Greece) Expectedand perceived servicequality at basketballstadiums in Greece

12.45 - 13.15 Corrado Beccarini(Scuola dello Sport, CONI,Italy) Skills gaps andshortages in the Italianbasketball industry

Martin Littlewood(Liverpool John MooresUniversity, UK) The relativeeffect amongst 2,999professional soccer playersin England 2004/2005

Pamela Wicker(German Sport UniversityCologne, Germany) Priceelasticity of sport clubmembership fees

Eivind Skille (HedmarkCollege, Norway) How tocreate as much knowledgeas possible about theimpact of central policy,on sport?

Jin Hur (DankookUniversity, Korea) Linkingtransformational leadershipbehaviors to service qualityin NCAA division I-A

13.30 - 14.30 Lunch

14.30 - 15.15 Key note: Ottavio Cinquanta (International Skating Union President and International Olympic Committee member) Presentation on “International Skating Union event strategy”

Chair: Alberto Madella (Scuola dello Sport CONI e Società Italiana di Management dello Sport)


Chair Sport events & sportmarketingDanny O'Brien (GriffithUniversity, Australia)

Sport marketingHolger Preuss (Faculty ofSport at the JohannesGutenberg-UniversityMainz, Germany)

Sport Economics andFinanceMel Welch (LeedsMetropolitan University,UK)

Management Issuesfor SportOrganizations Eleni Theodoraki(Loughborough University,UK)

Gender and EthicalIssues in the SportIndustryAaron Smith (La TrobeUniversity, Australia)

15.30 - 16.00 Darryl Wilson (SheffieldHallam University, UK)Home advantage in theCommonwealth Games

Jeroen Scheeder(Katholieke UniversiteitLeuven, Belgium) The riseof light communities insport: The case of running

Kenji Niina(Ochanomizu University,Japan) The relationshipbetween the consumerexpenditure on sport andthe GDP in Japan

Yong-Man Kim(Dankook University,Korea) Spectators'differences in perceptionof service quality,involvement, andbehavioral intentions atprofessional baseballgames in Korea

Michea Sanders(Grambling StateUniversity, USA) Self-efficacy among adolescentgirls

SATURDAY SEPTEMBER THE 15th AFTERNOON


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16.00 - 16.30 Ron Garland (Universityof Waikato, Hamilton,New Zealand) Strategicmarketing in Australasiangolf clubs: What's par forthe course?

Rob Lewis (LondonMetropolitan University,UK) UnderstandingInternet-based marketingin English Rugby Unionand cricket

Paolo Di Betta(Università di Palermo,Italy) Estimatingdeterminants of televisionand stadium revenues by Italian soccercompanies

Leonor GallardoGuerrero (University ofCastilla-La Mancha, Spain)New requirement inSpanish sportsmanagement

Chevelle Hall(Grambling StateUniversity, USA) Promotingleadership through sportfor adolescent girls

16.30 - 17.00 Hai Li (ShanghaiUniversity of Sport, China)Research on relationshipmarketing strategiesbetween computer sportslottery outlets and lotterybuyers in Shanghai

Christos Terzoudis(University of Peloponnese,Sprta, Greece) Internetmarketing and footballclubs: Investigating theprogress of the Greekfootball clubs' websites

ArtemisiaApostolopoulou (RobertMorris University, USA) « We will… »: Usingcommunity relations tobuild the Pittsburg Piratesbrand

SATURDAY SEPTEMBER THE 15th AFTERNOON

Coffee break


Chair Management Issuesfor SportOrganizations Martin Littlewood (LiverpoolJohn Moores University,UK)

Sport marketingGuido Schafmeister(University of Bayreuth,Germany)

Sport marketingChair: Kari Puronaho(EASM Sevretary General/University of Jyväskylä,Finland)

17.15 - 17.45 Chen Hung-Yen (Fu JenCatholic University,Taiwan) The study onconstruction of customerdevelopment model - Anexample of health club inTaiwan

Pedro Rodrigues(Polytechnic Institute ofBragança, Portugal) Sportparticipation analysis - anempirical study on twosmall communities

Fassan Clement(University of Lagos AkokaYaba Lagos, Nigeria) Anevaluation of memberssatisfaction with the qualityof service and product inNigeria sports industries

17.45 - 18.15 ElenaTheakou(University of Peloponnese,Sparta, Greece) Aresearch on needs,qualifications andprospects of careerdevelopment of fitnessstaff: the case of privatefitness centres in Greece

TheodorakisNickolaos (University ofThessaly, Greece)Predicting fans' repurchaseintentions: the role ofservice quality and teamidentification

Paul Blakey(Northumbria University,UK) Do Boys And Girls GoOut To Play? Women'sFootball and SocialMarketing.

18.15 - 18.45 Larry McCarthy (SetonHall University, USA)Mega-special-eventpromotions and intent-to-purchase: A longitudinalanalysis of the OlympicGames

Dina Futre (NorthumbriaUniversity, Newcastle, UK)'Players' ImageManagement in the UKFootball Industry'

20.00 Closing ceremony and “Piedmontese Aperitivo”


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Registration & General Information

Accomodation

EASM Congress The Meeting Package includes:

- Full access to congress - Welcome cocktail and reception - 3 dinners with closing banquet on Saturday - 3 lunches & 6 coffee breaks - Olympic Tour- Public transportation pass - Congress kit including abstracts

- Early registration € 440 (until June the 30th 2007)- Late registration € 520 (after June the 30th 2007)Delegates registered for the event by completing the form on lineat www.easm2007torino.com.

A registration desk will be located at the congress VenueTorino Incontra

Opening time: 12th Sep 2007 17.00-20.0013th Sep 2007 08.00-13.30 / 14.30-19.0014th Sep 2007 08.00-13.30 / 14.30-19.0015th Sep 2007 08.00-13.30 / 14.30-19.00

Further Information:

Payment methods: only payments in Euros are acceptedusing credit card (VISA or MasterCard) or cash

Language - The official language is English. Simultaneoustranslations will not be provided.

For more information about the hotel accomodation in Turinplease feel free to contact:

Grandi Allotment

Mrs Annalisa Grosso - Grandi AllotmentPh. + 39 011 2446923Email: [email protected]

More information can be given by the Organising Secretariat:

Centro Congressi Internazionale S.r.l.Corso Bramante, 58/9 - 10126 TorinoTel. + 39 011 2446917 - Fax + 39 011 2446900e-mail: [email protected]@congressiefiere.comweb site: www.congressiefiere.com

Accompanying personsAccompanying persons are welcome to attend thefollowing social events:

- the Opening Ceremony and the Welcome Cocktail onWednesday 12th September at the congress Venue TorinoIncontra

- the Walking City Tour on Thursday 13th September at 9 pm- the Social Dinner on Friday 14th September- the “Piedmontese Aperitivo” on Saturday 15th September in the

evening

The cost is € 150.00, including the GTT card for publictransportation.Accompanying persons registered on line atwww.easm2007torino.com

Overview of the city Turin has begun the 21st century with a new image. Thetraditional centre of Italian car manufacture is also a city closelylinked to the services sector, to medium and small sized firms withadvanced technology, and major exhibition centres. Furthermore,new town-planning projects and the restoration and preservationof its artistic heritage have made the former Savoy capital aleading city of art.

Turin is a city that surprises.If you think of Turin as an industrial city, you will be surprised bythe Baroque elegance of its historical centre, from the secretfascination of its beautiful “squares-drawing rooms”, its shadyarcaded streets, and the magnificent buildings from its past as acapital city. It really is a perfect capital of culture, whichexpresses its vivacity with shows, trade fairs, concerts, theatreseasons, opera, and great exhibition centres. Turin is changingand even its cultural life has positively felt the effects: culturalprogrammes and manifestations in several sectors havemultiplied.

Turin is a modern and dynamic cityIt has over 2,000 years of history behind it: a great past thatlives by looking to the future. The first capital of the Kingdom ofItaly, it is also regarded as one of the European capitals of theBaroque style, the motor car, chocolate. A royal historical capitaland technological centre, it is a fascinating and unexpected city.The motor car industry was born here, together with electricity,aeronautics, the cinema and radio, as well as some of the mostfamous brands in the world: Lavazza coffee, Ferrero chocolates,and the aperitifs of Martini and Carpano.The originality of Turin is therefore to be found in its capacity tocombine tradition and innovation, experience andexperimentation, and to present itself as a dynamic reality, a sortof laboratory, active in the world of art, culture, sport, and work.Today, Turin is a reality committed to a modernisation processthat is unique in the Italian panorama.

About Turin


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A full social programme is included in your delegate registration:• Opening Ceremony Wednesday September 12th 19.00 -21.00 Torino Incontra

Berit Skirstad (EASM President), Renato Montabone (City of Torino's Councillor for sports and majors events)Key note : Tiziana Nasi (President of the Torino 2006 Paralympic Winter Games organising committee)Presentation on “Sport events and sustainable development” Chair: Paolo Verri (Italia 2011 President : organising committee for Italy's 150th unification anniversary)

• Welcome CocktailWednesday September 12th 21.00 Torino Incontra

• Walking City TourThursday September 13th 20.30

• Social Dinner Friday September 14th 20.30 at Palazzo Arsenale-Scuola di Applicazione and Institute of Military Studies

• “Piedmontese aperitivo” Saturday September 15th

Social Programme


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About Piedmont

Piedmont is an unique and always various region, where majestic summits dominate wild anduncontaminated valleys, sweet hills covered by vineyards are the frame of castles and small villages,enchanted lakes take care of architecture and art jewels.

CulturePiedmont is a land where history is written in its customs, castles,abbeys, royal homes, sanctuaries, squares and towns. It has apriceless artistic heritage, going from the simplicity of the romanstyle to the richness of baroque up to and including the very latestin contemporary architecture.The SAVOY RESIDENCES (Royal Palace of Venaria Reale,Racconigi Royal Castle, Stupinigi Royal Hunting Palace andothers) extend beyond Turin's boundaries as far as the Canavese,Cuneo, and Langhe regions. Towards the mid-1700s, the Savoyproperties became exclusive locations for leisure-time activities.The system of the royal residences was declared "Heritage ofHumankind" by UNESCO in 1997.Piedmont has over 100 state, municipal, private andecclesiastical MUSEUMS whose history dates back to the 1700s,when the Lapidario, or Lapidary Museum, was set up by ScipioneMaffei and the first scientific university collection.

Food And WineThe Piedmont region is a place of traditions, history, centuries-oldrecipes and delicious specialties. Each province offers the tastiestof dishes prepared with products from this rich land. The regioncan lay claim to excellent wines famous throughout the world:smooth reds, whites with golden tones, dessert wines and winesto linger over with pleasant conversation.Fifty-one great Piedmont chefs, who have all been ranked in thetop ten with stars, hats, points offer an indisputable creativity tosatisfy even the most refined palates.

Sports And Well-BeingFrom the athlete to the beginner, from singles to families, fromthose who love peace and quiet and only want to take it easy, tothe habitués of extreme sports who crave excitement, in Piedmontit is possible to live your leisure time any way you like. Skiing butalso after-skiing activities, many other sports, the renowned spasand resorts of Piedmont offer opportunities for experiencing therichness of the territory with its spectacular mountain views.

Artistic CraftsmanshipCraftsmanship is a source of great richness for a region'seconomy. The fame of the Piedmont region has long been linkedto Turin's image as a capital of the car-making industry.Nowadays, however, the region's production is more defined byits arts and handicraft production, especially for those typicalartistic crafts so deeply rooted in the life and times of the regionalprovinces. The art of “knowing how to do things” recalls the pastand links tradition to innovation in sectors ranging from artisticpottery and ceramics to brand-name jewellery, from woodenobjects to restored furniture, from fine textiles to glasswork, fromartwork prints to musical instruments and culinary excellence.

NatureNature blends with the architecture and the water's intense bluewith the infinite range of greens. In particular northwest Piedmontis characterised by azure-blue lakes and alternately wild andgeometric expanses of green surrounding blue mirrors of water.The Piedmont region contains two national parks, Gran Paradisoand Val Grande, and a regional park, Candia Lake. GranParadiso National Park is the best example of the conservation ofnature and of the environment not only in Piedmont but also inItaly. It is a landscape of imposing mountains and deep valleysthat covers a vast territory between 800 metres and 4,061 metresin altitude

For further information on Piedmont and its history, economy, artand culture, events, photogallery, etc.. go to:

www.piemontefeel.org/ENwww.piemonte-emozioni.it/index_eng.shtml


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How to reach Turin by plane Torino has an international airport linked on a daily basis to themost important Italian and European airports. The airportconnects 25 destinations, 17 of them international. Caselle International Airport “Sandro Pertini” ::http://www.aeroportoditorino.it/EN/voli/default.phpis only 10 miles away from the city centre, the conference centresand the hotels. Among the airlines flying to Turin: Air France, AirOne, Air Dolomiti, Air Vallée, Alitalia, Iberia, KLM, Luxair,Lufthansa, Meridiana, Portugalia Airways, Ryan Air, Sabena,Swissair. A bus service is available from the airport to the city centre; theterminal is at the Porta Nuova railway station. The trip lasts about40/50 minutes. A new railway line connects the airport to theDora railway station, located not far from the city centre. The triplasts about 20 minutes. Also taxis are available from the airportto the city centre. The trip lasts about 35-40 minutes.By car, the motorway is the best option to reach the city: take theexit Torino - Centro C.so Unità d'Italia and then follow the sign“Lingotto Fiere”.

For Intercontinental flights, the alternative is "Malpensa 2000"Intercontinental Airport: www.sea-aeroportimilano.it/between Turin and Milan, about 50 minutes by coach from Milancity centre. Daily connected to 128 destinations, it's one of the mainEuropean Hubs. It operates direct flights from all over the world,which makes it the best airport for international arrivals. A freeshuttle bus service connects Terminal 1 with Terminal 2 withdepartures every 20 minutes.

It's possible to reach Torino from Milan Malpensa Airport bytrain, shuttle bus, car or taxi. By train you can reach the Milan Central Railway Station fromthe airport by bus; then take a train to Torino Porta NuovaCentral Station. The travelling time is about 1 hour and 15minutes to reach Torino. Instead the shuttle bus from the Malpensaairport to Torino takes about 2 hours. Driving from Malpensa Airport to Torino takes 1 hour and 30minutes if you take the motorway (Torino-Milan Motorway).Upon arrival in Torino the junction to take is Torino - Centro - C.soUnità d'Italia, and then follow the “Lingotto Fiere” sign. By taxithe time is the same, but, since this is an extra-urban trip there isno standardized tariff and it must be agreed with the taxi driverbefore departing.

by train Torino can be reached by train from the followings destinations:1. Lyon - Paris (TGV train)2. Milan - Venice3. Bologna - Florence - Rome - Naples-(by “Pendolino” high

speed train)4. Austria - Germany via Brenner or Swiss railway5. Switzerland via Domodossola or via Milan6. Croatia/Slovenia via TriesteTurin's main train station is Porta Nuova Station, where trainsleave from and arrive at all destinations. Its location in the towncentre makes it easy to reach by public transport. It faces on thebeautiful Piazza Carlo Felice, which central Via Roma starts from. Porta Susa Station, the traditional through station for Milanand East and West bound trains in general, is located in PiazzaXVIII Dicembre. It allows easy urban, suburban and extra-urbanbus line connections.Torino Lingotto Station, is a strategically important station;once only hooked up to goods junctions, it now connects Turinwith Southern Italy, particularly the Cuneo area and Liguria. It hasbeen refurbished recently and is complete with all services. It islocated in the southern area of town close to Moncalieri and the"Lingotto" Conference Centre. Torino Dora Station is the Cinderella of Turin's rail stations.Located in north-western part of the town, it mostly serves localtrains to the Canavese area (TO-CERES), managed by Satti, andhas the new line connecting the city to Caselle Airport.For further information on train services and timetables visitwww.trenitalia.it/en/index.html

by Car It is easy to reach Torino by car thanks to its highway network.1. From Milan or Venice through the A4 motorway2. From Bologna - Rome and Naples through the A1 and A21

motorways3. From France (Nice) and Ventimille through the A10 and A6

motorways4. From France (Mont Blanc tunnel) and from Switzerland through

the A5 motorway5. From France (Fréjus tunnel or Mont-Genèvre pass) through the

A32 motorway.


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Congress Venue

Torino Incontra was opened since the Chamber of Commerce of Turin wanted the city to become arelevant site for conferences in the European landscape as well as a tourist spot.Torino Incontra combines high standard security with greatest structural functionality providing aprofessional and stylish welcome.Just a few steps away from Porta Nuova e Porta Susa railway stations and easily connected to Caselleair terminal surrounded by public parking lots among which the adjacent Piazzale Valdo Fusi with 500car parking spaces.Besides exclusive shopping, prestigious hotels, internationally renowned museums are all at hand toensure that every event is a success.Torino Incontra splendidly responds to the most demanding market ensuring flawless service andcompetency.

History Torino Incontra was opened in 1992 as a result of a project ofthe Chamber of Commerce of Turin to secure a modern, dynamicand stylish location to the conference industry right in the citycenter.Its story is related to a couple of important buildings: PalazzoAffari designed by the Architect Mollino and built in 1974 andthe Stock Exchange following a project of the Gabetti architects.Today the first edifice is home to the Chamber of Commerce ofTurin and the Conference Center while the second is home to thesecretarial offices.

How to reach usConference Centre - Via Nino Costa 8 - 10123 TORINOOffices: via S. Francesco da Paola, 28 - 10123 TORINO

Events booking office: Tel. +39-11-557.68.00 Fax +39-11-557.68.09

Administration and secretarial offices: Tel. +39-11-557.68.10; Fax +39-11-557.68.11

The adjacent car parking of Piazzale Valdo Fusi with 500 carparking spaces.

Visit the following sites for a detailed map of the area:www.viamichelin.it

Access routes by car:Highway access:A5 Torino-Ivrea-Aosta (Alps tunnels Gran San Bernardo, Mont Blanc) A6 Savona-Ligurian Riviera A21 Piacenza-Bologna-FirenzeA32 Torino-Bardonecchia-Frejus

International airport: Caselle(distance from the Conference Centre: 15 Km.)

Railway station: Porta Nuova(distance from the Conference Centre: 1 Km.)

Porta Susa(distance from the Conference Centre: 2.2 Km.)

TORINO INCONTRA CONGRESS CENTRE - Via Nino Costa, 8 - 10123 Torino


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Student Seminar Coordination:Prof. Alain Ferrand - University of Poitiers (France) and Universityof Turin - SUISM (Italy)Luca Asberto - University of Turin - SUISM (Italy)

Themes:Event and brand managementSport sponsorship Sport communicationSport event economic and toristic impact Sport organisation strategic managementManagement skillls and competence in sport organisations

SUISM September the 9th to 12th and participationto EASM 2007 Congress:• 8 students from each University • They should be accompanied by a University staff • 80 students maximum and 10 University staff • Applications must be sent by June 8th, 2007

Accommodation:• En suite rooms for students • En suite single rooms for tutors (Youth hotel or campus

residence); • Meals (Lunch SUISM and meal vouchers) and public

transportation included.

Students will arrive Saturday 8th September and will be greetedwith a welcome “party”. Later on information about theirassignments and their responsibilities for the “managementgame” will be provided. For the next four days, Sunday 10/09to Wednesday 12/09, students commitments are scheduled asfollows:

Morning:• Lectures at SUISM

Afternoon:• Access to SUISM computer room • Visits

Student responsibilities:• To attend the lectures • To participate in the “management game” • To write a short report.

Students must be at least masters level with emphasis on sportmanagement or sport tourism.They should provide a short CV with the information about thenumber of ECTS credits in sport management and /or sport tourism

Student Seminar fee€ 500 sharing en suite double room

University staff Seminar fee€ 1.000 en suite single room Instructors

The Registration Fee includes:Eight nights accommodation on B&B basis, six meal vouchers,five lunches at SUISM cafeteria, free public transportation pass,full registration at the 15th EASM congress (congress kit, 3lunches, 6 coffee break, 1 social dinner, 1 welcome cocktail…)

• For info contact Luca Asberto: [email protected]

Saturday Sept. 8th Sunday Sept. 9th Monday Sept. 10th Tuesday Sept. 11th Wednesday Sept. 12th

09.00 - 11.00 Arrival Dr. Andrea Ippolito CUS, TurinDr. Silvia Carrera CUS, TurinProf. Alain FerrandUniversity of Poitiers(France) and University ofTurin - SUISM (Italy)Management gamepresentation

Dr. Carolien Giesen (FontysUniversity of AppliedSciences, Netherlands)Sport Sponsorship

Dr. Nikos Theodorakis(Aristotle University ofThessaloniki, Greece)Event Management

Prof. Gustavo Pires (Faculdade de MotricidadeHumana, Lisbon, Portugal)Sport organisationstrategic management

11.00 - 13.00 Arrival Tim Ströbel (University ofBayreuth, Germany)An overview tomanagement skills in sportorganisations

Tim Ströbel (University ofBayreuth, Germany)Sport communication

Dr. Sebastian Kaiser(German Sport UniversityCologne) Competencies ofsport managers in anintersectoral perspective

Dr. Marijke TaksEconomic impact andtourism behaviour atsporting events

14.00 - 16.0016.00 - 18.00

Arrival Management game groupwork

Management game groupwork

Management game groupwork

Management gamepresentations

13.00 - 14.00 Break

Evening Party

*To be confirmed


1a Giornata Italiana di Management dello sport

I temi dell'evento• Prospettive nel management degli eventi e degli impianti

sportivi - la gestione sostenibile degli eventi sportivi • E-business e marketing sportivo • Problematiche di management delle organizzazioni sportive e

dei sistemi sportivi d'élite • Economia e finanza dello sport • Sfide e problematiche dello sport professionistico: nuovi modelli

organizzativi • Turismo sportivo • Sessione poster

Richiesta di Abstract I partecipanti sono invitati a mandare gli abstract per lapresentazione di relazioni e poster al Congresso. Entrambe lecategorie includono presentazioni sia scientifiche cheprofessionali. Tutti gli abstract saranno valutati da almeno duemembri del Comitato Scientifico.Le relazioni accettate verranno pubblicate negli atti dellaConferenza al fine di essere distribuite all'inizio dellaConferenza. Il materiale presentato deve essere originale e nondeve essere stato pubblicato o presentato alla pubblicazionealtrove.

Professori esperti modereranno le sessioni e fornirannoopportunità per la discussione e per riflessioni costruttive. Ipartecipanti che presenteranno abstract per la Sessione per gliStudenti dovrebbero indicarlo nella lettera di presentazione.

Per informazioni e contatti:SOCIETA' ITALIANA DI MANAGEMENT DELLO SPORT(SIMS)www.managementdellosport.orgClaudio Mantovani (segretario generale)[email protected]

Modalita' di iscrizionePer iscriversi alla 1° Giornata Italiana di Management delloSport è necessario compilare il modulo di iscrizione e inviarlo viafax al numero 0039 011 2446900 oppure procedereall'iscrizione online seguendo le istruzioni.

Quote di Iscrizione € 100.00 (iva inclusa) per i soci SIMS€ 130.00 (iva inclusa) per i non soci SIMS

Partecipazione alla Cena Sociale EASM € 50.00 (iva inclusa)

La quota di iscrizione include: l'accesso ai lavori delConvegno, il kit congressuale, un lunch e due coffee break.All'interno dell'area congressuale è disponibile una zona Posterper la presentazione degli Istituti, dei programmi e cataloghi diformazione, per la presentazione di lavori di ricerca.Uno spazio particolare è riservato agli studenti dei Master e delleLauree Specialistiche.

IN OCCASIONE DEL 15° EUROPEAN CONGRESS OF SPORT MANAGEMENTGestire la passione per lo sport“Eventi sportivi e sviluppo sostenibile”TORINO, 14 settembre 2007Centro Congressi Torino Incontra

A seguito dell'accordo tra i partner del Comitato Organizzatore, all'interno del 15° Convegno Europeodi Management dello Sport, si terrà anche la 1° Giornata Italiana di Management dello sport destinataa manager dello sport, a ricercatori e insegnanti in questo settore. L'evento Italiano ha la finalità di offrire un'opportunità di incontro e scambio per i manager dello sportitaliani e per coloro che si occupano di formazione e di ricerca in questo settore.

Organizing Secretariat CCI - Centro Congressi Internazionale srl

Corso Bramante, 58/9 - 10126 Torino, Italy - Tel: 0039-0112446918 - Fax: 0039-0112446900Email: [email protected] - website: www.easm2007torino.com

the 15th congress of the european association for sport

Documents