the 15 most critical metrics for internet marketers
TRANSCRIPT
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FOR INTERNET MARKETERS
THE! ! MOST!
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LET’S START WITH...
WHY YOU NEED METRICS
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BUSINESS
TRACKING YOUR METRICS
YOUR
DRAMATICALLY
RESULTS
IMPROVE
WILL!
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have to say about EXPERTS
What do the
metrics &
dashboards?
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Good marketers MEASURE.!
Metrics are critical to ensuring that your marketing is aligned
with your business objectives.
SETH GODIN
“
”
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PETER DRUCKER
IF YOU CAN’T!MEASURE IT, !YOU CAN’T !IMPROVE IT.!
“
”!
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COMPANIES TRACKING THEIR METRICS IN DASHBOARDS REALIZE:
YEAR-OVER-YEAR
THAN THOSE WHO DON’T.
YEAR-OVER-YEAR
&
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MEASURE
EVERYTHING OF SIGNIFICANCE.
ANYTHING THAT IS
IMPROVES.
MEASURED AND WATCHED,
Bob Parsons
“
”!
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you will
Never achieve
SUCCESS YOU WANT
TRACK YOUR METRICS,
THE BOTTOM LINE
IF YOU CHOOSE NOT TO
THE
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SO WHICH METRICS SHOULD YOU TRACK?
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FOR INTERNET MARKETERS
THE! ! MOST!
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1. CONTRIBUTION MARGIN
SALES MINUS VARIABLE COSTS
CONTRIBUTION MARGIN =
*VARIABLE COSTS INCLUDE COGS, ADVERTISING, REFUNDS, COMMISSIONS, ETC.
*
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1. CONTRIBUTION MARGIN
CONTRIBUTION MARGIN IS A GREAT INDICATOR OF THE
OVERALL HEALTH OF YOUR BUSINESS
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2. TOTAL SALES
SECONDARILY, ASSESS SALES BY:
• AFFILIATE • REGION • PRODUCT, ETC.
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3. EARNINGS PER CLICK
YOU CAN OUT-ADVERTISE YOUR COMPETITORS AND DOMINATE WHEN YOU GENERATE THE HIGHEST EPC IN YOUR MARKET,
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4. ADVERTISING COST VS. REVENUE PER SALE
THE RELATIONSHIP BETWEEN MEASURE THIS
IS WHAT’S CRITICAL SPOT TRENDS AND FIX PROBLEMS AD COSTS AND SALES DAILY, WEEKLY & MONTHLY TO
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5. TOTAL EMAIL SALES
but this one sums it all up OPENS, OPEN RATES, CLICKS, CLICK THROUGH RATES, AND EARNINGS PER CLICK…
YOU SHOULD ALSO LOOK AT
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6. TOP REVENUE GENERATING EMAILS
THEN SEND THEM AGAIN AND CRAFT MORE LIKE THEM
ALWAYS HAVE A RUNNING LIST OF YOUR TOP PRODUCING EMAILS. THEN, ANALYZE YOUR WINNING EMAILS TO UNDERSTAND WHY THEY WORKED.
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7. REFUNDS
MEASURING AND DECREASING REFUNDS IS ONE OF THE EASIEST & FASTEST WAYS TO BOOST YOUR PROFITS
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8. BILLING FAILURES
SO YOU CAN IMPLEMENT STRATEGIES TO REDUCE THIS LOSS TRACK HOW OFTEN CUSTOMER & PROSPECTIVE CUSTOMER PAYMENTS ARE DECLINING,
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9. WEBSITE VISITORS
THERE IS GENERALLY A HIGH CORRELATION BETWEEN
SO TRACK & IMPROVE THIS KEY METRIC THE NUMBER OF WEBSITE VISITORS & SALES,
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10. VISITS & SALES FROM SOCIAL MEDIA
DO NOT INVEST IN SOCIAL MEDIA IF YOU CANNOT TRACK RESULTS SUCH AS
WEBSITE VISITS, LEADS, AND SALES
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11. SALES TEAM CONVERSION FUNNEL
ASSESS EACH INDIVIDUAL SALES REP
TO IDENTIFY WHERE HIS OR HER PERFORMANCE CAN BE IMPROVED
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12. CLIENT RETENTION
KEEPING CLIENTS LONGER DRAMATICALLY IMPROVES PROFITABILITY
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13. EMAIL LIST SIZE
YOUR EMAIL LIST IS A KEY BUSINESS ASSET THAT SHOULD
ALWAYS BE GROWING
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14. NUMBER OF LEADS/CUSTOMERS
LEADS AND CUSTOMERS ARE
THE LIFEBLOOD OF YOUR BUSINESS
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15. LIFETIME CUSTOMER VALUE
BOOSTING LIFETIME CUSTOMER VALUE MAXIMIZES PROFITS, AND UNDERSTANDING LCV ALLOWS YOU TO OPTIMIZE YOUR ADVERTISING,
AS YOU KNOW PRECISELY HOW MUCH YOU CAN SPEND TO ACQUIRE A CUSTOMER
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Now that you know WHICH
metrics to track,
The next step is
HOW to figure out
to track them
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AUTOMATICALLY TRACK YOUR KEY METRICS TODAY THERE ARE DASHBOARDS THAT
CHECK IT
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THE OPTIMAL DASHBOARD
TO ALL THE SYSTEMS YOU ALREADY USE AUTOMATICALLY CONNECTS
AND HUNDREDS MORE
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SO YOUR METRICS ARE…
AND THERE’S
ZERO!
DISPLAYED IN REAL TIME ALWAYS UP-TO-DATE
MANUAL DATA ENTRY
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WELCOME TO
OUR WORLD OF METRICS
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WE AT GUIDING METRICS CAN
CLICK TO WATCH YOUR FREE DEMO VIDEO
SPECIFICALLY FOR YOUR BUSINESS
CUSTOM-BUILDAN AUTOMATED DASHBOARD
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GUIDINGMETRICS.COM
LET’S STAY IN TOUCH
[email protected] (800) 476-0423
DAVE LAVINSKY
WATCH OUR FREE DEMO VIDEO
SCHEDULE YOUR FREE PERSONAL DEMO
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that needs to
TRACK THEIR METRICS?CLICK TO SHARE
WHO DO YOU KNOW
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CLICK TO WATCH !YOUR FREE DEMO VIDEO
GUIDINGMETRICS.COM
[email protected] (800) 476-0423
DAVE LAVINSKY