the 10 most promising ev solution providers of 2021

WolfspeedShaping the Future of Semiconductor Markets

Not a Dream, but RealityGoing Sustainable with EV

Most Promising

Solution Providers of 2021

The

Gregg Lowe,CEO

VOL 10 l ISSUE 08 l 2021

Towards Sustainable FutureMaking EVs a New Norm

Make the Planet Beautiful Again

ore than any other time, today, we need to care Mabout the environment because of the adverse effects on the climate. We have the option, and

we need to act now, or else we might hit the level where we won’t have one. This one solution is the efforts of Electric Vehicles companies and their products and services providing the best solution to sustain the damages to the environment. Their solutions are applicable in a wide range of applications and look ready to replace the conventional forms of transportation. With the introduction of EV solutions, we can see the global impact of their ground-breaking renewable solutions. In other words, they have become the life-saver for all of us.

The EV companies have proved their worth and capabilities that are the perfect answer to modern problems of global warming and renewable resources. As we are endangered by running out of non-renewable resources and fossils one day, electric vehicles and their use of renewable energy sources like electric grids contribute to environmental sustainability. It is wise to shift towards EV solutions, as it gives us a needed hope for the future of humanity.

Today rising petrol and oil prices are a significant concern for the ordinary people, and yet again - EV is the solution for this. Although it may seem costly, once the market is convenient, it will reap long-term rewards. Additionally, it keeps the environment clean and allows us to live a sustainable way.

EV solution providers give us the chance to live in a better tomorrow and provide us with an opportunity to better our mistakes and keep the environment safe. There is no doubt

Editor’s Desk

in my mind that EV solutions will be a big transformation in the world, and the companies providing us with those solutions will be an essential part of the industry. It is just about taking responsibility now, so let us all make this life and the planet beautiful by embracing the EV solutions. If we are responsible for harming the earth, then it is only we who should repair it.

Realizing such potential, Insights Success features such EV companies in its new project - The 10 Most Promising EV Solution Providers of 2021.

Wolfspeed, a powerhouse semiconductor company, is on the cover of this edition. The company harnesses the potential of Silicon Carbide in semiconductors that can be more efficiently used in electric vehicles and beyond.

You will come across many other such innovative companies, along with CXO standpoints written by the industry experts and creative articles by the in-house editorial team.

Let’s Begin!

[email protected]

Sourabh More

CONTENTS

08 WolfspeedShaping the Future of Semiconductor Markets

Cover Story

Article

20 Not a Dream, but RealityGoing Sustainable with EV

32 Towards Sustainable FutureMaking EVs a New Norm

16Aceleron

Empowering Global Communities by Increasing Access to Energy Storage Solutions

40Jedlix

Speeding Up the Transitions from Fossil Fuels to Green Power

24Addionics

Building an All-battery Powered Future

28Bluedot

Making Charging Experiences of EV Drivers More Engaging and Rewarding

34Günsel Electric Vehicles

Manufacturing Electric Cars Using Solar Energy with Zero Carbon Emission

[email protected], 2021

Editor-in-Chief

Senior Sales Manager Business Development Manager

Marketing Manager

Technical Head

Technical Specialist Digital Marketing Manager

Research Analyst

Database Management Technology Consultant

Hitesh Dhamani

Managing Editor

Anish Miller

Executive Editor

Sourabh More

Assistant Editors

Jenny Fernandes

Visualizer

David King

Art & Design Director

Priyanka Rajage

Associate Designer

Kshitij S Eric Matthew

John Matthew

Sales Executives

Keith, Deepak

Business Development Executives

Steve, Joe, Vaibhav, IrfanJacob Smile

Aditya Marry D'Souza

SME-SMO Executive

Amol Wadekar Frank Adams

Circulation Manager

Robert Brown Stella Andrew David Stokes

Shubham Dali

Co-designer

Copyright © 2021 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.

Reprint rights remain solely with Insights Success.

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Kartik Balapurkar

BriefCompany Name

Serge SubironCEO

Jedlix jedlix.com

Jedlix develops and operates a Vehicle-to-Grid Integration (“VGI”) platform to optimize the charging & discharging of electric vehicles and facilitate their insertion into the power

grid at scale.

Aceleron Ltd aceleronenergy.com

Aceleron is a lithium battery developer aiming to accelerate the global shift to cleaner, more renewable energy.

Günsel Electric Vehicles gunsel.com.tr

Yalvaç AkgünFounding Board

Member

Günsel is passioned for the automobile combined with our innovative perspective gave us a strong inspiration.

CTEK chargestorm.se

Cindy Whiteman

Digital Marketing

Director

CTEK develops and provide the safest electric car charging on the market based on standardised solutions.

Duncan Forrester, Chief Communications

Officer

Volta Trucks voltatrucks.com

Volta Trucks builds electric trucks for sustainable cities.

REE ree.auto

Tammy Neufeld-LevyMarketing

Communications Manager

REE is an automotive technology leader creating the cornerstone for tomorrow's zero-emission vehicles.

Addionics addionics.com

Amrit ChandanCEO and Co-founder

Addionics provides specialised improved rechargeable batteries by redesigning their architecture.

Bluedot Technologies Inc. thebluedot.co

Selinay Filiz ParlakCo-Founder and COO

Bluedot is dedicated to providing smart EV charging solutions for smart cities and SME owners.

Wolfspeed www.wolfspeed.com

Gregg LoweCEO

Wolfspeed has been the global leader in Silicon Carbide technology and production.

Canoo canoo.com

Canoo is a Los Angeles-based company creating electric vehicles.

Mark SmithIn Charge

Featured Person

Farid Tariq, Ph.D. Co-Founder & CSOVladimir Yufit, Ph.D. Co-Founder & CTOMoshiel Biton, Ph.D. Co-Founder & CEO

Gregg LoweCEOWolfspeed

After more than thirty years of forging new technology adoption

and transformation, our Wolfspeed power and radio

frequency (RF) Silicon Carbide semiconductors are leading the

industry through unrivaled expertise and capacity.

‘‘

‘‘

It took time, but the electric vehicle is now a reality. As consumers, companies and governments purchase, produce and promote the electrification of the

transportation industy, the adoption rate for EVs has increased rapidly. EVs carry an immense potential to revolutionize energy efficiency, economic growth and environmental health. With technologies advancing at a rapid pace, EVs perform better, go farther, charge faster and are more efficient and accessible today than in previous years. However, many EV owners and manufacturers are still dealing with the concerns of battery life. But this is where new semiconductor technology comes to the rescue and helps increase adoption of the next generation of electric vehicles. Silicon Carbide is enabling more efficient batteries that allow drivers to go further per charge compared to the same sized silicon-based semiconductor.

Wolfspeed, a powerhouse semiconductor company, is harnessing the potential of Silicon Carbide in semiconductors that can be more efficiently used in electric vehicles and beyond.

Wolfspeed is the global leader in Silicon Carbide technology and production, leading the worldwide transition from silicon to Silicon Carbide. The company's product portfolio provides disruptive technology solutions that support a more efficient, sustainable future, including electric vehicles, fast charging, 5G, power supplies, renewable energy and storage, as well as aerospace and defense. We, at Insights Success, interviewed Gregg Lowe, CEO of Wolfspeed, to understand more about the company and how it is driving the industry-wide transition from silicon to Silicon Carbide-based semiconductors.

Below are the highlights of the interview: Give us a brief overview of Wolfspeed, its vision, and its journey since inception.

The company was founded in 1987 at North Carolina State University by a team of dedicated graduate students who

Mohawk Valley Fab, the world's largest silicon carbide fabrica�on under construc�on in Marcy, New York

believed in the power of Silicon Carbide as a superior semiconductor material, some of whom are still with us today. Our recent rebrand from Cree to Wolfspeed reflects where the company is headed, as we narrow our focus on being a pure play Silicon Carbide semiconductor powerhouse, leading the global transition from silicon to Silicon Carbide. Silicon Carbide is delivering new levels of performance for many industries, including automotive where our technology is being used in charging infrastructure and the vehicles themselves to drive significant improvements in performance, range and charging times.

Please list the popular products and applications that make your company stand out from the competition.

Wolfspeed's technology and products are at the center of today's and tomorrow's innovations, powering a more efficient, sustainable future across industries like wireless infrastructure, power storage, renewable energy and, most notably, electric vehicles. At a high-level, we produce many Silicon Carbide products, including MOSFETs, power modules and bare dies. Our newest product, the Wolfspeed WolfPACK power module, maximizes power density and minimizes design complexity, so it's great for engineers working in the mid-power range.

Wolfspeed's products have specifically been used in electric vehicles to increase power and extend mileage per charge, which will ultimately increase consumer adoption. Additionally, our new power modules simplify layouts to help accelerate the introduction of fast EV charging.

Wolfspeed is committed to a complete electrification of all transportation, which includes not only personal vehicles, but also freight, trucking, mass transportation and more.

Describe the company and its semiconductor devices which address the needs of your customers.

The power electronics marketplace is in the midst of a paradigm shift, as customers are seeking greater performance and efficiency in the design of their products and Silicon Carbide provides a very strong value proposition. Wolfspeed is at the forefront leading the transition from silicon to Silicon Carbide technology. We believe the next generation in power semiconductors will be driven by Silicon Carbide, which provides superior performance to ignite new sectors and extend more established ones. In particular, the transition to Silicon Carbide will unleash new possibilities for our company

within the electric vehicle space, resulting in longer range, more power and faster charging.

At its core, Silicon Carbide is one of the most difficult materials to make in the world, with crystal growth occurring at half the temperature of the sun and requiring incredibly specific conditions for the crystals to form correctly. Our mastery of this process, combined with our years of experience, sets us apart from the competition and makes us a preferred partner for our customers.

Brief our audience about your leadership role at Wolfspeed.

I joined the company four years ago with a goal of expanding the Wolfspeed business, while at the same exploring the strategic alternatives for our LED and Lighting operations. Our company has a rich history of innovation and as a catalyst for transformational change. After a thorough review of the entire operations, it become abundantly clear that our Wolfspeed business was extremely well positioned to drive a transition across the semiconductor industry from silicon to Silicon Carbide. The power of Silicon Carbide for electric vehicles, 5G, renewables, and an increasingly broad spectrum of industrial applications would be game changing, driving greater performance while increasing energy efficiency and providing for a more responsible and sustainable future. We saw an opportunity to capitalize on 30-plus year deep domain expertise of working with the material to lead and

Wolfspeed is at the forefront leading the

transition from silicon to Silicon Carbide, which

provides superior performance…

‘‘

‘‘

accelerate this shift. Coupling that expertise with a keen understanding of what our customers need to meet the ever-expanding global energy efficiency standards, while delivering superior performance, we made a strategic decision a couple of years ago to significantly increase our Silicon Carbide production. Anchored by our manufacturing facilities in North Carolina and New York, we have established what I like to call the "Silicon Carbide corridor" of the East Coast, with a plan to increase our capacity by 30x and support our vision of the company as a pure-play semiconductor powerhouse.

In my four years with Wolfspeed, we have transformed the company while also confronting a world-wide pandemic, social unrest and global economic uncertainty. We now have a vertically integrated business with a customer-centric culture. Wolfspeed has entered a new era, where we apply our history of innovation to everything thing we do, from leading with the best semiconductor technology to building a great place to work.

Being an experienced business leader, what is your opinion regarding the impact of COVID-19 on the semiconductor materials industry?

COVID-19 has had a unique impact on almost every industry. The current semiconductor shortage -- particularly impacting the automotive sector and being reported on in the news -- pertains mainly to silicon and not Silicon Carbide semiconductors, and now the industry continues to recover from the temporary closure of factories around the world. However, the shortage has created opportunities for us to talk with customers about the importance of access to supply and what their plans may be to use Silicon Carbide in their future designs.

As a pure-play Silicon Carbide semiconductor powerhouse, we are investing more than $1 billion dollars to ensure we can meet the demand for Silicon Carbide for the next several decades. At a time when Silicon Carbide adoption is increasing rapidly across multiple industries, especially in automotive, Wolfspeed's headquarters in Durham, North Carolina, and our Mohawk Valley Fab in Upstate New York will continue to play an essential role in meeting the needs of our current and future customers.

As a well-known semiconductor company, what advanced technologies are you leveraging to make your solutions more productive and approachable?

We're committed to increasing the supply of Silicon Carbide technology to ensure all electric vehicles are enabled with optimal mileage, power and battery storage. Our investment in R&D is focused on Silicon Carbide, differentiating us from the competition.

Further, Wolfspeed is on track to open in early calendar year 2022 our automotive-qualified Mohawk Valley Fab in Upstate New York that will produce devices form 200-millimeter Silicon Carbide wafers. As the world's largest Silicon Carbide fab, it will ensure we remain a reliable supplier for current clients and future customer contracts. We are also expanding our materials factory in Durham as part of Wolfspeed's larger capacity expansion plan to meet an anticipated steeper demand curve for Silicon Carbide.

Describe in detail Wolfspeed's work culture and the company's values.

Our company values include integrity and respect; ownership and accountability; and ingenuity and passion. We believe that our employees are our greatest thought leaders. We listen, and then we act. Some of the greatest improvements to our culture, whether it is new ways of communicating, such as the videos I now do every two weeks or offering in-home and drop-off daycare support start as conversations with our team. Taking care of and understanding our employees ensures that we are not only successful in our operations, but also cultivates an open, inclusive and enriching environment. Over the past year, we have taken the opportunity to learn and innovate on how we operate, increasing pay for half of our workforce and introducing our "Work Where it Works" program, which provides our employees with the flexibility about where and when they work. We also continue to foster a culture of diversity, equity and inclusion that encompasses all employee differences and identities. Wolfspeed Overall,

Wolfspeed Wolfpack SiC power Module

remains committed to creating and sustaining a culture where all employees are safe, engaged and empowered to contribute to their full potential.

In what ways has Wolfspeed contributed to the community?

As the pandemic continues to impact the communities where we work and live, we have focusing our giving on where we can have the most impact, and sometimes that means being very creative in our approach. Addressing hunger as well as supporting the financial stability of those in Habitat for Humanity homes has been critical during this time. That work is also foundational to helping close the opportunity gap – which is our primary mission. We support science, technology, engineering and math (STEM) education from early intervention all the way through collegiate programs and internships in the locations where we operate. Many of the organizations we support and our ideas to give back to the community come from our employees – through our matching gift program.

As an established business leader, what would your advice be to start-ups aspiring to venture into the semiconductor industry?

For young professionals or early-stage businesses, I cannot stress education enough. Education changed my life, and I

have seen the impact day in and day out that it can have on others, which is why it continues to be a key initiative for us at Wolfspeed. We have made significant investments through our scholarship programs at both SUNY Poly in New York and NC A&T in North Carolina. We also have a successful internship program that we have built over the past four years. It's so important that we provide opportunity and train tomorrow's high-tech workforce for our growing industry.

What are Wolfspeed's future aspirations? What strategies are you undertaking to achieve those goals?

Innovation has defined our company for over 30 years and delivering new solutions that allow our customers and society to do more while consuming less is at the core of what we do. As we look toward the future, Wolfspeed is well-positioned to reach an unprecedented level of growth as we continue to lead the shift from silicon to Silicon Carbide, which is already bringing positive changes to the way we live. In addition, as we experience a rise in demand for Silicon Carbide, our capacity expansion in North Carolina and New York will help us to supply this growing pipeline of customers through increased production, near term most significantly in the automotive industry, and longer term across a broad and ever-increasing spectrum of industrial applications.

Empowering Global Communities by Increasing Access to Energy Storage Solutions

We are living in a world where the energy crisis is a growing concern. Avoiding energy waste and taking actions that are in harmony with the

principle of sustainable development has become more necessary than ever. Many companies took the responsibility to meet the needs of both our present and our future by building solutions keeping sustainability in mind. One such company is Aceleron Ltd.

Aceleron was formed with a mission to accelerate the global shift to cleaner energy usage by creating storage technology that is more accessible to all. The company creates batteries that give people the ability to access and use energy in a cheaper, more effective way because they are easy to repair, reuse, and recycle physically.

We caught up with Amrit Chandan, the Co-founder and CEO of Aceleron, to know more about the company and how it contributes to building sustainable solutions that can minimize the carbon crisis in the world.

Below are the highlights of the interview:

What led to the inception of the company and take us through your role at the company?Carlton and I met in an electric car at an energy trade show in 2015 and got talking about the serious issue of battery waste and the harmful effects on the environment. Most batteries are made by welding the parts together, so when one part fails, the entire battery is no longer useful in its current state. We decided that between us, we could design a new kind of battery, where every part is repairable, replaceable, and recyclable - and that is what we have done with 'The Essential'.

As a CEO and Co-founder of Aceleron, I am responsible for setting the vision and the culture of the organization. I am bringing together a cadre of excellent people to solve a real looming challenge in the world.

Being an experienced business leader, what is your opinion regarding the impact of the COVID-19 pandemic on the EV industry? And how has your organization managed to overcome this significant challenge?Covid-19 has caused much disruption in the world, but it has also given us a great opportunity to pause and reflect on the way we do things.

Specifically, within the battery industry, the availability of electronic components and volatility in the raw material markets means that the general cost of batteries has increased significantly over the last 12-month period. This is a wider systemic issue than just batteries in that it has impacted the automotive sector and other sectors too but we are definitely feeling the bite.

On the other hand, demand for batteries and renewables has increased significantly as more people become aware of the climate crisis we face.

Describe the company and its innovative technologies improving the environment and costs for the clients.Aceleron has designed The Essential, the world's first circular economy battery which is built to be repaired, reused, and recycled. The ability to repair the battery makes it a 'battery for life'; after the initial purchase, the battery will need to be serviced and repaired over time but never completely replaced, keeping long-term costs down and making it the first of its kind.

The 10 Most Promising EV Solu�on Providers of 2021

16 www.insightssuccess.com| October 2021

Amrit ChandanCEO and Co-founder

Aceleron

17| October 2021 www.insightssuccess.com

Kindly provide an insight into your company's durable products and services serving a variety of industries on a global scale.Using a unique compression technology developed by Aceleron, The Essential is built so that every part that needs to be replaced can then be repurposed or recycled, meaning no part should ever need to go to landfill.

It can provide uninterrupted, reliable power at several different voltages and covers a range of high-spec, high-powered applications from leisure vehicles to medical response vehicles and light electric vehicles. It can also be used individually or in series to provide an uninterrupted power source for larger applications such as a data centre. On a global scale, our batteries give people the ability to access and use energy in a cheaper, more effective way. For example, we have a partner in Kenya called ASOBO Boats where we have replaced the diesel engines on fishing boats with our electric motors and batteries. Not only has this reduced the cost of operation for the fishermen (no need for expensive fuels), but it is helping to clean up the lake, significantly reducing carbon emissions, allowing the natural habitat to thrive in a pollutant free environment.

As a company in the EV, what advance technologies are you leveraging to make your services more productive and approachable?There are two key aspects here;

(i) the hardware to package batteries in a way that doesn't require permanent assembly techniques (spot welds etc) and

therefore makes the battery easy to physically repair, reuse and recycle.

(ii) the software intelligence to collect data on the battery and know which components are useful for which second life application – for example, some EV battery cells may be great to power a light electric car whilst others would be great for powering a house.

In what ways has the company contributed to the community? If given a chance, what change would you bring to help other Electronics Vehicle companies?Aceleron has a strong focus on positive social impact. Directly through the use of our products, we estimate we have now impacted over 150,000 persons around the world. This is just a drop in the ocean of our ambition; so much more will happen.

Separately, we regularly help people skill up through the Aceleron Internship Programme and team members are encouraged to take part in promoting STEM and sustainability within the local communities within which we operate. For example, some of our projects (e.g. our programme with the InterAmerican Development Bank in the Caribbean have an element of presenting to young people in schools and educating them on the benefits of renewables and batteries as well as pursuing STEM subjects in higher education.

It would be great if other EV companies could adopt the triple bottom line thinking where consideration is given not only to profit, but to society and the environment which would ultimately lead to the creation of a virtuous cycle.

What are your company's future aspirations?The world is rapidly electrifying – the need has never been greater. We want to provide a solution to the potential challenge of battery waste that we seem to almost be sleepwalking into. We also want to positively impact at least 10m people around the world through our technology and leave the world in a better place than when we started.

“Aceleron is motivated to empower global

communities by increasing access to energy storage

solutions for its customers around the world.”

18 www.insightssuccess.com

October 2021

| October 2021

f someone had told me a few years back those electric Ivehicles are the future of the automotive industry, I would say it is nothing but a daydream. Today that

daydream is a reality, and Electric Vehicles companies are shooting across the skies with their sustainable solutions. Imagine a world without harmful emissions and only smart EVs around us, making the environment healthy and clean. Yes, it is possible if we keep the right approach and EV solutions are definitely at the forefront of it.

What it Brings to the Table ?

Ironically, humans are responsible for the harmful effects on the environment, and we could also repair it by introducing such EV solutions. Yes, that’s what humans are capable of; we have made it possible with the help of EV companies and are ready to transform the automotive industry. And that’s what the real challenge is, bringing a transformation in the world through EV solutions.

The effects of the transportation sector on the environment are becoming a severe issue. Electric Vehicles solutions are here to control the threat caused by the automotive industry. So, when you take your next fresh breath, don’t forget to thank the electric vehicles industry for keeping the air pure for you.

The Transformation that World Needs

In the smart world of 2021, our vehicles got to be smart too, and by using EV solutions, we can keep up with the changing needs. Nevertheless, EV solutions are the need of the hour and the future of the renewable industry.We are feeling the need for EV solutions looking at renewable energy and the effect of the climate crisis in the past. The goal should be the usage of EV solutions in our daily part of life. The companies providing EV solutions are passionate about creating products and services that sustainably transform the world.

Disclosing Reality

We cannot undermine the reality, and there are not many charging stations needed for Electric Vehicles to the customer needs. Today it may be less, but this will not be permanent; EV solutions will be all over the globe in the future.

It is our responsibility to create an environment where EV grows. Ultimately, living in a healthy and clean climate will impact our lives, so living sustainably with EV is the way to go. There will soon be a world of the best EV solutions to serve electric vehicles with no carbon mobility with the best tech tools out. There are already EV companies improving the solutions sustainably.

Take Your Chance

Electric Vehicles are the shift of the transformation from the traditional to the modern approach of living. Most of the works done by the EV solutions revolve around dealing the environmental challenges. They are the reason behind building a culture of innovation and transformation through its solutions. The EV solution companies allow us to reflect on the things where we are going wrong.

It resembles more in the situation like the ongoing pandemic where companies faced bigger transportation challenges, and the bottom-line was the lack of workforce. Electric Vehicles companies are built to face such unprecedented challenges. It is about time that we replace transportation with electric vehicles and the solutions provided by them.

This unique technology can cover a range of industrial solutions like high-powered applications, medical vehicles, and larger applications like data centers. On a global front, these solutions are completely ready to take the place of the traditional solutions. It is ready to impact our lives and is already doing it, and so much more to come.

It would be great to adopt the EV solutions to society as well as the environment. Still, we have a long way to go; creating a platform for EV solutions will take time. We have to be ready, what the future holds with EV; in other words – the best is yet to come.

Not a Dream, but Reality


Going Sustainable with EV

21www.insightssuccess.com | October 2021

Building an All-battery Powered Future

Team Addionics


ndeniably, electrification is the future. But, as we Uare thinking of transitioning from fossil fuels to all electric, there is a dire need to build a sound

infrastructure first.

When it comes to decarbonizing transportation, we need better batteries with increased drive range, reduced charging time, and improved safety, all at a lower cost. This is what exactly Addionics has brought to the market.

Addionics was incepted with a strong mission to revolutionize the energy storage industry by building the best battery architecture on the market. It aims at unlocking the full potential of energy storage for a range of applications, including electric vehicles, aviation and defense, consumer electronics, medical devices, and renewable energy.

How It all Started?

It all started seven years ago, when Moshiel Biton, the CEO of Addionics, was working on his Ph.D. in material engineering at Imperial College London. During that period, Samsung had a huge problem with their Galaxy Note 7 phones, as they were randomly catching on fire. Moshiel, along with his colleagues, started exploring why the phone’s battery was combusting.

Eventually, they were the first team in the world to investigate the issue in real-time and ended up making a surprising discovery that they thought could revolutionize the way batteries are designed. They found that the battery issues in the Galaxy Note 7 were due to a known chemical phenomenon of metal dendrites, which are metal spikes that can grow inside batteries and make holes from within.

Through their research, Moshiel and his team realized that the dendrites' unique structure and their way of growing inside the battery can actually be used to their benefit. He felt very motivated to pursue this idea, which resulted in the inception of Addionics

A Take on Electrification

According to Moshiel, with climate change problems and the rising interest in green energy and our everyday life becoming digitized, electrification will be a part of every industry. However, battery performance and innovation hasn’t kept up with this transition. The key performance of battery capacity, charging time, safety, lifetime, and battery costs are insufficient today.

Moreover, when talking about electric vehicles, range anxiety is a big issue preventing wider adoption. To get more energy, you need more batteries, which means more weight and paradoxically eventually reduced range while increasing overall costs.

For renewable production, we need to store the energy before supplying it to the grid. The world needs a huge amount of safe and cheap batteries in order to move to 100% renewable energy production.

Moshiel asserts,“While most efforts to enhance battery performance to date have been focused on battery chemistry, this has only led to incremental changes over the past 30 years. The key to the next step-change in battery performances lies within its structure.”

Through its unique focus on battery physics, Addionics is creating the next generation of energy storage. The chemistry-agnostic solution allows improving the capacity, charging time, safety, lifetime, and cost of batteries. The physics-based solution is unique due to its ability to improve any kind of battery chemistry in the market, existing or emerging. The company already demonstrated. This technology is also compatible with the potential of next-generation battery chemistries such as solid-state and silicone, accelerating electrification and a decarbonized future.

While most companies try to improve batteries

by focusing on the chemistry - we focus on the physics. This allows us to achieve significant improvement in battery

performance for any battery chemistry.



Redesigning Traditional Battery Architecture

Addionics is redesigning the traditional battery structure using smart 3D electrodes. The advanced 3D electrodes are produced in-house by a cost-effective and scalable metal fabrication manufacturing process, which is the company’s main IP. The Smart 3D Electrodes are able to improve all key parameters of the battery simultaneously, with no tradeoff. The design supports the higher loading of active material while reducing the internal resistance and improving mechanical stability and heat dissipation.

The company also uses an AI-based optimization algorithm to predict the best structure according to application and accelerate the development process. Addionics’ product is a drop-in solution and can be fully integrated into any battery

assembly line. This revolutionary approach creates a significant step-change in the performance of all key battery characteristics simultaneously at a cheaper cost of ownership.

Rising to Challenges

Undoubtedly, the pandemic has indirectly increased the global awareness of climate change and the actions we have to take in order to prevent a climate disaster, such as moving to EVs and green energy.

For Addionics, the pandemic only accelerated the need for better technologies and solutions for EV batteries and energy storage. Having said that, it was also challenging for the company to meet potential partners and investors, but


the company managed to overcome it, as the whole industry did, by using new technologies and communication platforms. “Today it is possible to do almost everything virtually, and this is where the world is going,” says Moshiel.

A Step-change in Battery Performance

Addionics’ solution is chemistry agnostic, which means that the company can implement it into any kind of battery

chemistry. It can have a positive impact by improving battery performance for many applications and industries, increasing this result for EVs as well as energy storage and renewable energy production, consumer electronics, aviation and drones, medical devices, and more.

Addionics’ vision is to implement the solution into any battery in the world, accelerate electrification, and help create a better future for all.


Electric Vehicles (EVs) are growing day by day. There is no doubt that electric cars will be seen in large numbers on the roads in the near future. The

only thing that needs to be uberized is the charging ecosystem.

With the belief that the charging experience should no longer be a hassle, Bluedot came into the inception. Bluedot believes that the charging eco-system is somehow stuck in the past with lots of apps and cards and ineffective charging solutions for end-users. Thus, it provides charging station owners with state-of-the-art tools to manage and makes the charging experiences of EV Drivers engaging and rewarding.

We at Insights Success caught up with Selinay Filiz Parlak, the Co-founder and COO of Bluedot, to know more about the company and how it is shaping the better future of the EV world.

Connecting the Dots

As one of the early adaptors in the EV industry, Selinay had a chance to meet with electric cars earlier than the majority of the people and was fascinated by how they offer her an experience that is connected, clean, soundless, and coming with purely new driving adventure. Besides, she was always passionate about the products and services that empower the intersection of sustainability and technology.

Connecting the dots while experiencing the new immature stage of electric car charging experience in her early career, Bluedot was founded.

Bluedot’s first starting point was making use of the time that it spent around charging behavior and questioning how it can make most of it? Currently, Selinay is leading operations at Bluedot and facilitating more partner businesses to join its force while preparing the launch for the US market.

Making EV Charging Investments Profitable

Bluedot converts EV-charging stations into a billboard with no hardware cost. It is making EV-charging investments profitable faster via sustainable advertisement. To do that, it provides a complete solution that improves the advertising effectiveness and ROI of charging stations. In this chicken-egg EV charging, electric car times to fasten the EV adoption in potential drivers, it has built the EV-specific reward program, creating engagement around charging stations.

Adapting to new customer needs, Bluedot created the world's first all-in-one marketing tool for charge points. This state-of-the-art digital billboard gives charging station owners and nearby businesses the ability to track user activity, view event logs (including charging activity and shopping footprint), and interact with dashboards to promote their business.

Bluedot’s mobile application enables businesses to connect with drivers that are targeting the EV driver segment to EV drivers who it touches upon every step of EV drivers. When they start driving, Bluedot encourages EV drivers to drive with it via its gamified reward program, spend their points earned in partners' business. EV drivers can reach charging stations in the spots they can spend time in (restaurants,

Making Charging Experiences of EV Drivers More Engaging and Rewarding



29www.insightssuccess.com

Selinay Filiz ParlakCo-founder and COOBluedot

| October 2021

fitness centers, hotels, etc.) and nearby locations through Bluedot’s mobile application.

Values Bluedot’s Products offer are:

• Electric car drivers are tracking their carbon footprint and earning Oxygen Points in their every electric drive.

• Electric car drivers can check the charging station in restaurants, hotels, and fitness centers, reserve them and get discounts with their existing purchases.

• EV drivers can engage with nearby spots (such as retails) without charging and get coupons or discounts while charging their cars.

• Brands that are targeting EV drivers can launch a campaign using Bluedot’s dashboard and campaign management tool with Bluedot Megaphone.

• Sustainable brands can sponsor the charging sessions of EV drivers and do carbon offset projects.

• Bluedot’s drivers get 15% off on their spending as cashback and can make ~$3000 saving annually.

Putting Learning First and Celebrating Diversity

Bluedot concentrates on what people need to do rather than what they need to have. By putting learning in the first place, it creates a better environment. To do that, it creates a budget and time for its colleagues to improve themselves while working. Also, diversity is a cornerstone of who Bluedot is and what it does. For Bluedot, diversity means

collaborating with people from different cultures and backgrounds to create the best solutions for its clients and increase its creativity and knowledge by working with people from a wide range of sectors.

Moving to Next Level of Future Sustainability

One of Bluedot’s missions is to improve the ecosystem with partner companies. Thus, it is always looking for new peers and companies to move it to the next level of future sustainability!

Empowering Electric Car Drivers in a Cashless Society

Bluedot helps charge station locations, SMEs, and enterprises to engage with next-gen drivers. Its technology helps businesses transform their locations by becoming a destination where customers can stop, charge, and shop. They can utilize its first-party location and POI data to run geo-targeted offers and reach customers at the right time. Besides, Bluedot uses decentralized wallet technologies to make EV-charging payments. Bluedot is the first EV-only reward program that empowers electric car drivers in a cashless society.

As part of next steps, Bluedot is heading to create its own payment system integrated with Oxygen points.

Weareintroducinginnovativeandpro�itablecharging

infrastructureforbusinessesofallsizesand

engagingEVdriverswithserviceproviders.

30 www.insightssuccess.com

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| October 2021

Making EVs a New Norm


Long ago, electric vehicles were just an imagination, but today it is a reality and a critical need to keep sustainability in mind. Promoting the progression

towards producing more electric vehicles is more important than ever to minimize the environmental threats caused by the usage of fossil fuels. Electric vehicles have huge advantages over fossil-fuel-based vehicles, significantly reducing the climate change crisis threats. Shifting to electric vehicles can be beneficial economically as well as it will lead to less dependence on costly crude oil. Less reliance on crude oil will lead to reduced import bills and increased domestic energy dependence.

Shifting to electric vehicles is environmentally

advantageous and also sustainable in the long run. There

should be particular policies for the environment and

supporting infrastructure for the production of electric

vehicles. The use of electric vehicles reduces carbon

emissions. Therefore, electric vehicles should become a

norm in the future to take better care of our planet.

Sufficient efforts should be taken to develop an entire

ecosystem for the production of electric vehicles. Electric

vehicle solution providers play an essential role in

developing, producing, and maintaining electric vehicles.

They deliver essential services to the EV industry in

furthering the use of electric vehicles.

EV solution providers should make conscious

efforts to develop a wide network of

charging stations. More charging

stations are important as this will

facilitate people in using

electric vehicles even for their

long route journey, and they

can charge their vehicles at

charging stations as and when

they require. Creating

charging stations at

restaurants or tourist

spots could be

beneficial for

customers to enjoy

their food while

charging their EVs

simultaneously. The

greater number of

charging stations at

different places will be the most important step in

promoting electric vehicles.

The meaningful engagement opportunities at charging

stations for people will make their journey more interesting.

Electric vehicle solution providers should create more

charging stations with different engagement opportunities

for people to promote electric vehicles. Workplaces, tech

parks, multiplexes, public bus depots are where more

electric vehicle charging points can be installed. The

parking lots of malls or restaurants, or tourist spots should

have multiple charging points. More investment for creating

more charging stations at many places can be attracted from

different corporates. Electric vehicles solution providers

should take efforts in the direction of maximizing charging

stations.

Electric vehicle solution providers also play a huge role in

making batteries for electric vehicles. Batteries of electric

vehicles make up for 50% cost of electric vehicles.

Governments or corporates can subsidize batteries for

furthering the use of electric vehicles. This can minimize

the costs of batteries and be an important step in phasing

out fossil-fuels-based vehicles. Electric vehicle solution

providers can play a key role in minimizing the costs for

electric vehicles by creating batteries using sustainable

sources and advanced technologies and with more

innovativeness. EV solution providers should try to make

electric vehicles and batteries available at minimum cost

using innovative methods.

In future, electric vehicles will be a more prominent reality,

and therefore there is much room for entrepreneurs in this

field. Energy-saving techniques, minimizing costs of EV

batteries and creating more charging stations and

engagement opportunities at charging stations open the

door for many entrepreneurs to set up their business in these

areas and contribute more to furthering the use of electric

vehicles. Maximizing the use of electric vehicles is

certainly a significant step in minimizing climate crisis in

the world. Electric vehicles solution providers can make

electric vehicles a more common norm in the coming times

by maximizing charging points.

Towards Sustainable Future


roducing a car in North Cyprus was always a dream Pthat Prof. Dr. İrfan Suat Günsel and his associates kept alive. However, the entrance barriers in the

conventional automotive world did not allow for new players, so initially, they transferred their passion for cars to different projects. They established the Cyprus Car Museum, which contains over 150 classic cars where each one is more special than the other.

On the other hand, they participated in solar-powered car races by developing solar-powered car projects with the R&D and Project production power of Near East University. They established the most advanced supercomputer in the region and worked on embedded software.

The disruptive innovation in the automotive sector created by the number of electric cars increasing around the world showed them that it was the right time to produce a car, and Prof. Dr. İrfan Suat Günsel established GÜNSEL. The experience and knowledge that he and his team had previously obtained laid the foundation for GÜNSEL.

Bringing Net Carbon Emissions to Zero

North Cyprus is located at the centre of the Mediterranean and is a place that has sunshine virtually all year round. When building its manufacturing facilities and R&D centre, GÜNSEL used a design that would enable it to obtain maximum benefit from the sun. At the same time, its work to produce its own electricity using solar energy with the solar panels that it will install on the roof of its facility is continuing.

GÜNSEL Electric Vehicles is carrying out the design and application of the solar panels that will be used together with its team. At the same time, the charging stations that it will establish will also use solar energy to ensure that GÜNSEL is an environmentally-friendly project in its production phase and aims to bring the net carbon emissions to zero.

During the Pandemic

Being an island country was an advantage for North Cyprus during the COVID-19 pandemic as it is physically isolated from the world. After the flights were stopped, GÜNSEL was in an atmosphere where there was minimal spread, and the number of cases was lower in comparison to more populated countries. Therefore, the company was able to resume its production and development activities by taking the necessary precautions. It continued its development studies for the B9 and J9 models and facility investments. However, due to the nature of this sector, it is working together with 800 suppliers from different parts of the world. The problems that its suppliers faced due to the pandemic naturally also affected the company and increased its costs.

Dr. İrfan mentions that the global chip crisis along with other problems encountered during this time including logistic processes have negatively affected the electric car industry.

Having Innovative, Efficient, and Elegant Approach

As a car manufacturer that aims to be 100% electrical with zero emissions, GÜNSEL not only carry this responsibility

Manufacturing Electric Cars Using Solar Energy with Zero Carbon Emission


Prof. Dr. İrfan Suat GünselChairman and Chief Execu�ve Officer

GÜNSEL Electric Vehicles

The 10 Most Promising EV Solution Providers of 2021


towards nature and the environment but also towards its customers and workers. The philosophy of GÜNSEL can be summarised in three words: Innovative, Efficient, and Elegant. It not only applies this philosophy to its cars but also to all its shareholders including its workers, suppliers, and customers as an organizational approach.

Meeting Safety, Comfort, Affordability, and Drivability Expectations

Electric automobile producers generally prefer to enter the industry with upper segment car models. However, GÜNSEL has positioned its B9 model in the B segment. Therefore, with the B9, it has produced a more accessible and suitably priced model. However, when doing this, it has also developed a model that meets the expectations from a car such as safety, comfort, and drivability. In addition, the use of its own battery technology, as well as carbon-fibre in the life module of the vehicle, are among the important advantages of the GÜNSEL B9.

Meeting Basic Needs of Society with Education Services

The Near East Enterprise, which also includes GÜNSEL, has been investing in many sectors such as education, health, tourism, finance, industry, and technology, especially the Near East University and the University of

Kyrenia in Northern Cyprus for about 45 years. The Near East Enterprise, which employs 6,800 people, is the second-largest source of employment after the state in Northern Cyprus, with a population of 380,000. At the same time, it meets the important basic needs of society with the education services it provides from kindergarten to university, which is one of its main fields of activity and the network of hospitals.

GÜNSEL also preserves the cultural and artistic life of the country with The Cyprus Museum of Modern Arts, including the GÜNSEL Art Museum and the GÜNSEL Office Museum, the Cyprus Car Museum, the Cyprus Natural History and Herbarium, and the Nicosia Walled City Museum. It plans to strengthen this mission with the Maritime History Museum and the Cyprus Archaeology Museum, which are still in the pipeline. In addition, GÜNSEL trains its own talents by providing training for young people who want to join the sector with the GÜNSEL Academy, which it has established within GÜNSEL.

Not Just an Electric Car Manufacturer

The island of Cyprus is a very suitable place for electric cars with its short distances and solar power potential. With the models GÜNSEL produces, it aims to grow as a zero-


emission, comfortable and accessible brand, firstly in country, then in region and other target markets. However, GÜNSEL has not been positioned purely as an electric car manufacturer. It is also an energy, technology, and service provider based on new technologies. Its aim is not just to manufacture and sell automobiles, but it also positions itself as a transportation service provider. With the widespread use of autonomous vehicle technologies, it will highlight this goal in a much more visible way.

GÜNSEL uses battery technology that it has developed itself. By applying this technology to different areas, it aims to create a structure that can store and transfer the electricity it produces from solar energy at different scales. In addition, it also aims to create new employment opportunities in its country by pioneering the establishment of primary automotive industry and sub-industry for the first time in Northern Cyprus.

37www.insightssuccess.com

,,,,We are leading a transformation that creates new

opportunities in the energy, automotive main industry and automotive sub-industry in the economic environment of Northern Cyprus.

| October 2021


The 10 Most Promising EV Solution Providers of 2021

the 10 most promising ev solution providers of 2021

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