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THAILAND B2C E-COMMERCE MARKET 2017 PUBLICATION DATE: APRIL 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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Thailand B2C E-Commerce Market 2017
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B2C E-Commerce
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Thailand
English
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QUESTIONS
ANSWERED
IN THIS REPORT
How large were online sales in Thailand in 2016?
What growth forecasts is made by various sources for Thai E-Commerce for the next several years?
How many people in Thailand shopped online in 2016 and what was their demographic profile?
Which important market trends influence the development of B2C E-Commerce in Thailand?
How are the most important online retail market players in this country?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
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THAILAND B2C E-COMMERCE MARKET 2017
THAILAND RANKS SECOND IN SOUTHEAST ASIA BY B2C E-COMMERCE SALES
Thailand is the second largest economy in Southeast Asia, behind Indonesia, and also
ranks second in B2C E-Commerce sales, as the new report from yStats.com reveals. The
development of online retailing in this country is spurred by growing Internet penetration,
reaching close to half of total population in 2016, and state projects aimed at improving
payment and delivery infrastructure. Although online shopper penetration is still in single-
digits, a strong B2C E-Commerce sales growth rate is expected in the coming years, allowing
Thailand to maintain its position as the runner up in regional online retail sales.
Mobile and social commerce are the two most important E-Commerce market trends
in Thailand. Smartphones have become the gateway to Internet connectivity, reaching
nearly the same penetration rate as Internet and leading among devices utilized to go
online. Thailand is the regional leader in share of online shoppers making purchases via
mobile. M-Commerce sales are projected to approach a 50% share of total online spending
within the next several years, yStats.com’s report reveals. Furthermore, social media has
emerged as the most important platform for online sellers in Thailand. With more than one-
half of online shoppers making orders through social networks, thousands of E-Commerce
sellers maintain accounts on popular social media such as Facebook, Instagram and LINE to
transact with their customers.
Lazada, an E-Commerce retailer and marketplace controlled by Alibaba Group, is the
leading online shopping platform in Thailand, attracting three times more visits to its Thai
website than the nearest two competitors combined. Other players attempt to challenge
Lazada’s leadership by increasing investments into their E-Commerce operations. Among
them, the Central Group acquired online clothing retailer Zalora and planned expansion of
omnichannel and logistics capabilities for 2017. Furthermore, South Korea-based 11street is
a fast growing market player: since its launch in Thailand December 2016, the company has
already registered thousands of sellers and more than a hundred thousand buyers on its
platform by early 2017, according to information cited by yStats.com.
THAILAND B2C E-COMMERCE MARKET 2017
MARKET 2017
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MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
Overview of E-Commerce Market and International Comparisons, March 2017
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Thailand, in USD million, 2015
Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in
Southeast Asia, by Country, incl. Thailand, 2016e
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Thailand, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Thailand, in %, 2015 & 2025f
Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Thailand, in USD billion and in % of Total Hotels
and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
Online Rides Sales in Southeast Asia, by Country, incl. Thailand, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-
2025f
Internet Penetration in Southeast Asia, by Country, incl. Thailand, in % of Individuals, 2015
Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Thailand, in MBPS, Q2 2016
Internet Users Growth in Southeast Asia, by Country, incl. Thailand, in %, January 2017 Compared to January 2016
Internet Users in Southeast Asia, by Country, incl. Thailand, in millions, 2015 & 2020f
Number of Internet Users in Southeast Asia Who Researched Products or Services Online, by Country, incl. Thailand,
in millions, 2015
Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top
Cities and Other Areas, by Country, incl. Thailand, in %, November 2015
Cross-Border Online Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Thailand, in % of Online
Shoppers, Q4 2015
Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Thailand, 2015
TRENDS
Overview of E-Commerce Trends, March 2017
Smartphone Penetration, in % of Individuals, 2012-2016
Devices Used to Access the Internet, in % of Internet Users, Q1 2016
Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping
Done Through Mobile Apps, in %, June 2016
Top Smartphone Activities, incl. “Purchase”, in % of Internet Users, October 2015
Share of Internet Users Conducting Selected E-Commerce Activities via Mobile Devices Compared to Computers, in
%, May 2016
M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e - 2018f
Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016
Breakdown of E-Commerce Sales of Retail and Wholesale Companies in Thailand, by Online Sales Channel, incl.
“Social Media”, in %, 2015
Cross-Border E-Commerce Exports Share, in % of Total E-Commerce Sales of Companies in Thailand, 2014 & 2015
Breakdown of Online Shoppers, by Domestic Only Shoppers, Domestic and Cross-Border Shoppers, and Cross-
Border Only Shoppers, in %, October 2016
Cross-Border Share of Online Spending, in % and in THB billion, 2016e
Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, October 2016
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THAILAND B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (1 OF 2)
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SALES & SHARES
B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2016e
Online Spending, in THB billion, 2016e – 2018f
Retail E-Commerce Sales, in USD billion, 2016e & 2020f
E-Commerce Share of Total Retail Sales, in %, 2016e & 2017f
B2C E-Commerce Sales, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
INTERNET USERS & ONLINE SHOPPERS
Internet Penetration, in % of Individuals, 2010-2016
Internet Penetration, by Age Group, in % of Individuals, Q1 2016
Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age
Group, Q1 2016
Breakdown of Online Shoppers, by Age Group and Gender, in %, Q1 2016
Breakdown of Average Online Spending Amount per Year, in % of Online Shoppers, Q1 2016
Breakdown of Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, Q1 2016
Top Activities Carried Out Online, incl. “Online Shopping”, in % of Internet Users, May 2016
PRODUCTS
Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2016
B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f
Online Travel Sales, in USD billion, 2015 & 2025f
PAYMENT
Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1
2016
Payment Methods Used in Online Shopping, by Gender and Generation, in % of Online Shoppers, May 2015
Breakdown of E-Commerce Revenues of Retail and Wholesale Trade Companies by Payment Method, in %, 2015
DELIVERY
Overview of E-Commerce Delivery, March 2017
PLAYERS
Overview of E-Commerce Players, March 2017
Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %,
and Estimated Number of Visits from Thailand, in millions, February 2017
Top 6 Local C2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and
Estimated Number of Visits from Thailand, in millions, February 2017
Top 10 E-Commerce Apps, by Rank, by B2C/B2B2C and C2C, by Mobile Platform, March 2017
THAILAND B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (2 OF 2)
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THAILAND B2C E-COMMERCE MARKET 2017
REPORT-SPECIFIC SAMPLE CHARTS
GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research
The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR THAILAND B2C E-COMMERCE MARKET 2017
Report Coverage
This report covers the retail E-Commerce market in Thailand. A
broad definition of retail E-Commerce used by some original sources cited
in this report might include both B2C and C2C E-Commerce.
The report contains relevant information about international
comparisons, market trends, E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
This report covers the retail E-Commerce market in Thailand. A
broad definition of retail E-Commerce used by some original sources cited
in this report might include both B2C and C2C E-Commerce.
The report contains relevant information about international
comparisons, market trends, E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
The section “Sales & Shares” covers the development of retail E-
Commerce sales and E-Commerce’s share of total retail sales.
In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
Afterwards, the section “Products” shows the leading product
categories purchased online.
The next section, “Payment”, covers the payment methods most
used by online shoppers.
Furthermore, the “Delivery” section covers information related to
delivery in online shopping.
Finally, the “Players” section includes information about the
leading E-Commerce companies, including rankings of top online shopping
platforms by website visits.
THAILAND B2C E-COMMERCE MARKET 2017
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Asia-Pacific Online Payment Methods: Full Year 2016
Asia-Pacific Cross-Border B2c E-Commerce 2017
Asia-Pacific Clothing B2C E-Commerce Market 2016
Asia-Pacific Online Travel Market 2016
March 2017
February 2017
July 2016
November 2016
€ 1,950
€ 1,950
€ 950
€ 750
China B2C E-Commerce Sales Forecasts: 2016 to 2020
Japan B2C E-Commerce Sales Forecasts: 2016 to 2020
Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020
Trends in Worldwide Internet Retail 2016
Global B2C E-Commerce Market 2016
Online Retail in Emerging Markets 2016
November 2016
December 2016
November 2016
July 2016
June 2016
June 2016
€ 450
€ 450
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€ 1,450
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Global Cross-Border B2C E-Commerce 2017
Global Online Payment Methods: Full Year 2016
Global Alternative Online Payment Methods: Full Year 2016
February 2017
March 2017
March 2017
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Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Latin America B2C E-Commerce Market 2016
Europe B2C E-Commerce Market 2016
March 2016
February 2016
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UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
Malaysia B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
Asia-Pacific B2C E-Commerce Market 2017
April 2017
May 2017
May 2017
€ 750
€ 1,950
€ 2,950
THAILAND B2C E-COMMERCE MARKET 2017
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