Piyanuch Kangwankijwanich (Tu)

MKT 396V (M arketing and New Media)Fall 2012

Instructor: Dr. Jan Ahrens

Yelp (http://www.yelp.com/)

Title: Yelp (be consistency by presenting the company name)Icon: Yelp logo, simple but outstandingScreenshots: Easy to understand and full of useful featuresDescriptions: Short, compelling, and reflect consumer’s insights

Features and benefits: •Share comments •Add tips•Take photo•Check-in•Bookmark restaurants •Make reservation via Opentable•Call the restaurants •Links to Yelp.com, Twitter, Facebook •“Nearby” shows businesses closed to users•“Talk” allows users to communicate with each other

Revenues: •Sells ads to local businessesFor example, keywords or pages searched fee, top rank fee, remove competitor ads fee, and deal offering fee

Advertising models in yelp.com

Yelp (http://www.yelp.com/)

Reviews: mostly positiveNotable services: •Lots of local businesses data in major cities•Helpful and trustworthy reviews •Ease of use•Societal linkages, and so forth. •Call loyal Yelpers as “Elite.”

The advantage I will use in my app•User-friendly •Engage with fans

Other supporting social media •Yelp.com provides details information like legal terms, investors, advertisers, etc•Yelp’s Facebook to create relationships with Yelpers like asking questions and giving tips•Yelp’s YouTube teaches proprietors on “How-to”, such as create a business page, set up deals

Title: FastFood–Top Restaurants has 2 meanings Quickly finds restaurants nearby users Famous fast food restaurants finders Too long. “Restaurant” is cut

Icon: Design: impact, excitement, ability to search, urban people’s needs Slogan font in icon is too small to read Icon in App Store and the icon after downloaded are not alike

Screenshots: Nice and show features Different from Yelp: recipes, nutrition facts, etc

Descriptions: Compelling, credible, full of features Mention about well-known businesses ex Yelp, Costco, etc Warn users about prospect errors Ask users to give feedback through other social media

Revenues: 1. Upgrade to FastFood premium valued $1.992. Ad banners from iAd (Apple service)

FastFood App (https://getsatisfaction.com/kuchbi)

VSmyiPhonescreen

Examples of Features and Benefits: “Cuisines” categorizes food by nationality “Cocktail” lists alcohol drinks with recipes and instructions “Wine” classifies wines and links to wine.com “Deals” are unable to use “Groceries” show stores in other cities

Reviews: Mostly positive Helpful and must-have app for travelers Wrong navigation and Internet connection

The advantage I will use in my app•To create app with breadth and depth content •Update information frequently

Other social media: Not support mobile app at all getsatisfaction.com/kuchbi, has low participation from users https://twitter.com/FastFoodApp, shows different icon, low tweet, low followers, less update http://www.facebook.com/#/pages/Sunnyvale-CA/FastFood-Mobile-App/180481081068, has only 7 likes. Content isn’t relate to restaurants

FastFood App (https://getsatisfaction.com/kuchbi)

Thai Food in SF (http://ibuildapp.com/projects.php?action=info&projectid=372620)

Ideas•Cookbook•food photo menus Selected Consumers prefer pictures to long descriptions•Thai food ordering

My target audience: urban people in SF, young, sociable, and techno-savvyThey like Thai food and prefer to try new menus at new restaurants

Food and Drink category in App Store Lifestyle category in ibuildapp.com

ibuildapp.comusername: thaifoodinsf@gmail.comPassword: GGUSocialMedia

My features and benefits:•About: same biography as in Twitter and Pinterest and able to link to my social •Gallery: food photos, clear and concise descriptions •Restaurant: list of Thai restaurants in San Francisco, Bay area. Click to see business hrs, service styles, restrictions, signature dishes, and “Thai style”

Thai Food in SF (http://ibuildapp.com/projects.php?action=info&projectid=372620)

My features and benefits:•Contact: telephone number, email, and address of each restaurantUsers can make reservations, ask for delivery services, or any specific requirements•Camera: take photos and share them via Facebook and Twitter instantly (can’t work now)•Map: locations of each restaurant via Google Map•Discount: special prices, extraordinary events. Content will be frequently updated•Email Us: interaction between Thai Food in SF and the audiences (can’t work now)

Thai Food in SF (http://ibuildapp.com/projects.php?action=info&projectid=372620)

Revenue: Free for consumers BUT collect fees from1. Advertising banners of ibuildapp’s clients2. Co-promotion with restaurantsEx Coupons in my discount page could be a short-term sale boosting for new restaurantsPoint collecting in app could create loyal customers for restaurants in long-term

Icon = my logo because it relates to all my social mediaI adapted my logo for mobile app’s background because it emphasizes my brand identity

My description “Thai Food in SF is a fabulous tool that will help you discover plenty of great Thai restaurants in San Francisco, Bay area.” I also added features and contact info in the description page

Notice: My features work well except “Gallery.” Pictures are not synced with the descriptions

Thai Food in SF (http://ibuildapp.com/projects.php?action=info&projectid=372620)

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