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SPECIAL OFFER Individual – Save 10% off your registration. Use promo code MPF10 at checkout. Offer expires on 11/30/2012 Group Discounts – Save 20% off 2 or more registrations. Call 1-800-308-1700 for more details. Conference Registration includes 2 night’s room and tax at the host hotel! ($700 value). 20 TH ANNUAL MARKETING PARTNER FORUM JANUARY 16 – 18, 2013 Terranea Resort Ranchos Palos Verdes, CA Price - $2,495 20 TH ANNUAL MARKETING PARTNER FORUM 2013 Growing Your Business in a Flat & Changing Market KEYNOTE PRESENTATION: The Smarter Legal Model: Replacing the Traditional Zero- Sum Game Client Relationship with a Profitable Partnership Trevor Faure, Global Leader & Partner, Legal Services, Ernst & Young LLP West LegalEdcenter Hildebrandt Institute REGISTER TODAY 1.800.308.1700 http://bit.ly/MPF2012 *

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Page 1: th annUal Mting aRke PaRtneR TH FORUM PARTNER · The Smarter Legal Model: Replacing the Traditional Zero- ... > a the Changing Role of the Managing Partner/Marketing Partner (Marketing

SPECIAL OFFERIndividual – Save 10% off your registration. Use promo code MPF10 at checkout. Offer expires on 11/30/2012

Group Discounts – Save 20% off 2 or more registrations. Call 1-800-308-1700 for more details.Conference Registration includes 2 night’s room and tax at the host hotel! ($700 value).

20th annUal MaRketing PaRtneR FORUMjanUaRy 16 – 18, 2013Terranea ResortRanchos Palos Verdes, Ca

Price - $2,495

20TH

ANNUAL MARKETINGPARTNERFORUM

2013

Growing your Business in a Flat & Changing Market

KeynOTe PResenTaTiOn: The Smarter Legal Model: Replacing the Traditional Zero-Sum Game Client Relationship with a Profitable Partnership

Trevor Faure, global leader & Partner, legal Services, ernst & Young llP

West LegalEdcenterHildebrandt Institute

REGISTER TODAy1.800.308.1700 http://bit.ly/MPF2012

*

Page 2: th annUal Mting aRke PaRtneR TH FORUM PARTNER · The Smarter Legal Model: Replacing the Traditional Zero- ... > a the Changing Role of the Managing Partner/Marketing Partner (Marketing

20Th annUal Marketing Partner Forum

the Forum continues to be the premier event for marketing partners, managing partners, in house counsel and senior-level marketing and business development professionals who want to sharpen their knowledge about the emerging trends and forces shaping the legal business and the impact on law firm business development client service and client relations.

take this opportunity to network with your peers, industry leaders and corporate counsel as we discuss the critical issues posed by today’s transforming legal business environment and what firms are doing to position themselves for success.

JAnuARy 16 – 18, 2013

Forum Topics to be Covered include: > keynote Presentation with Response Panel: Changing the Zero-Sum game

Relationship Between law Firms and their Corporate Clients > legal industry trends: What Firms are Doing now – Results from the 2012

hildebrandt institute Marketing and Business Development Survey > the asia-Pacific Market: Challenges and Opportunities in 2013 and Beyond > Fair exchange of Value – are law Firms Charging too Much or Delivering too little? > the evolving Market and What it Means to law Firms and Practice > Challenges in-house Counsel Face in today’s Flat Market > inside/Outside Counsel Perspectives on Making Fixed Fee arrangements Work > Metrics that Matter > the Only 5 Marketing Challenges You have > laterals: Beyond integration > technology applications that Can Make a Difference

january 16th Pre-Conference Workshops (included in your registration): > 360° View of key Client Programs and Cross-Selling > Competitive Market industry intelligence > the Changing Role of the Managing Partner/Marketing Partner (Marketing Partner/

Managing Partner Only)

interactive Roundtable Discussions on (included in your registration): > Practice and industry group Planning: Revamping Your go-to-Market Strategy > integrating Marketing and Business Development in Your Firm: the new

Organization > Change to Corporate Social Responsibility > Building Your Sales team > Client experience: Competing on Service

GROWinG yOUR BUsiness in a FlaT & ChanGinG MaRKeT

FaCUltY Mike abbott – Senior Vice President, hildebrandt institute Randy j. ailment – Partner, Williams kastner john alber – technology Partner & head, Client technology group, Bryan Cave llP Mark Beese – President, leadership for lawyers llCBurkey Belser – President and Creative Director, greenfield Belserjanis l. Block – Counsel & eVP, kaplan, inc. jonathan Block – Vice President and general Counsel, hot topic, inc.David Bruns – Director of Client Service, Farella Braun + Martel llPeric Chen – Senior Vice President, Corporate Finance/Special Counsel, aeCOM technology Corporationjodie Collins – Senior Director, Business Development & Marketing Manatt, Phelps & Philip, llP jim Cranston – Principal Consultant, Client Development Practice, lawVision groupBeth Cuzzone – Director of Client Services & Business Development, goulston Storrs lisa Dewey – Pro Bono Partner & Director, new Perimeter, Dla Piper llCsuzanne Donnels – Chief Marketing Officer, Jenner & Block llPMike Droke – Partner, Co-head labor & employment Department and Seattle Office head, Dorsey & Whitney llP jan anne Dubin – Principal, Jan anne Dubin Consultingjann Dudley – Marketing Director, archer norris PlCTrevor Faure – global leader & Partner, legal Services, ernst & Young llPsally Feldman – Director of global Marketing and Communications, Skadden, arps, Slate, Meagher & Flom llP Cathleen Flahardy – editor-in-Chief, insideCounselClinton Gary – Director of Marketing, arnall golden gregory llPann lee Gibson – Principal, ann lee gibson ConsultingPaul s. Grabowski – Chief Marketing Officer, Bracewell & giuliani llP Clare Grossman – Marketing Director, Jackson lewis llPjeanne hammerstrom – Chief Marketing & Recruiting Officer, Benesch, Friedlander, Coplan, & arnoff, llP Mike Krenn – Chief Marketing Office, Procopio, Cory, hargreaves & Savitch llPGreg lambert – library & Records Manager, king & Spalding llP (houston) Christopher T. lenhart – Sr. Vice President & associate general Counsel, U.S. Banksteven Manton – Strategic Pricing leader, Debevoise & Plimpton lee Miller – Joint Chief executive Officer, Dla PiperRichard G. Morgan – executive Managing Partner, Bowman and Brooke llPandrew Murray Brown – Chief Business Development Officer, Ropes & gray llPjohn R. neidecker – Chief Client Development Officer, edwards Wildman Palmer llPFlorie Perellis – Chief litigation Counsel, allState aric Press – editor-in-Chief, alMCraig Raeburn, jr. – Managing Director, legal analytics, tyMetrixjeffrey Ramsey – Marketing Manager, lathrop & gage llPVeta Richardson – President & Chief executive Officer, association of Corporate Counsel Thomas sabatino – executive Vice President, general Counsel and Corporate Secretary, Walgreen Co.William B. sailer – Senior Vice President, legal Counsel, QUalCOMM, inc. adam severson – Chief Marketing & Business Development Officer, Baker, Donelson, Bearman,Caldwell & Berkowitz, PC andrew smart – Managing Director, asia legal BusinessTeigue Thomas – Vice President, general Counsel and Corporate Secretary, acer/gateway Computersalanna White – Director of Research, hildebrandt instituteMelanie Zaletsky – head of Business Development, hogan lovells US llP

Thank you to the 2013 Marketing Partner Forum Advisory Boardann lee Gibson, Ph.D., Principal, ann lee gibson Consultingjodie Collins, Senior Director, Business Development & Marketing, Manatt, Phelps & Philip, llPsally Feldman, Director of global Marketing and Communications, Skadden, arps, Slate, Meagher & Flom llPBeth Cuzzone, Director of Business Development and Client Service, goulston & Storrs Betsy Donovan, global Director Business Development, Shearman & Sterling llP              jan anne Dubin, Principal, Jan anne Dubin Consultingjeremy lam, Managing Partner, Deaconsnorman letalik, Partner & Managing Director, Professional excellence, Borden ladner gervais llPlee Miller, Joint Chief executive Officer, Dla Piper llPyung sok Oh, Managing Partner, Bae, kim & lee llC

2013 MPF CO-ChaiRS

Debora de hoyos – global Client Relationship Partner, Mayer Brown llP

silvia l. Coulter – Principal Consultant, Client Development Practice, lawVision group

Karim Klaus emara – global Director of Business Development and Marketing, Clifford Chance llP

William B. sailer – Senior Vice President, legal Counsel, QUalCOMM, inc.

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PROGRAM AGEnDAWednesday, January 16

1 PM – 4 PM

Pre-Conference Workshops

WORKSHOP 1: 360° View of Key Client Programs and Cross-Selling

this interactive workshop will take a 360° view of the opportunities and challenges of key Client Programs and Cross-Selling, including strategizing to build an effective client team; engaging your colleague lawyers to participate; approaching your clients in the right way; utilizing firm’s value added tools to strengthen your relationship; incenting team communication, behavior and follow up and involving marketing & business development professionals in the process. 

Moderator: Adam Severson, Chief Marketing & Business Development Officer, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

Speakers: Christopher T. Lenhart, Sr. Vice President & associate general Counsel, U.S. Bank Mike Droke, Partner, Co-head labor & employment Department and Seattle Office head, Dorsey & Whitney llP Jeanne Hammerstrom, Chief Marketing & Recruiting Officer, Benesch, Friedlander, Coplan & arnoff, llP

WORKSHOP 2: Competitive Market Industry Intelligence

truly knowing the environment and market you operate in is necessary to support your firm’s leaders in making strategic decisions.

This workshop will discuss:• What is effective?• How do you put intelligence together that is meaningful

and succinct? • What’s information is out there that firms are using? • How do you build an intelligence platform in your firm?

Speakers: Greg Lambert, library & Records Manager, king & Spalding llP (houston) Jeffrey Ramsey, Marketing Manager, lathrop & gage llP

WORKSHOP 3: The Changing Role of the Managing Partner/Marketing Partner

this workshop will address the evolving role of marketing partner and different approaches towards making the position effective and fulfilling.

This session will focus on:• Trends and best practices• The future role of managing partners and marketing partners

overseeing the BD process, leadership and messaging.

Moderator: Paul S. Grabowski, Esq., Chief Marketing Officer, Bracewell & giuliani llP

Speakers: Lee Miller, Joint Chief executive Officer, Dla Piper Debora de Hoyas, global Client Relationship Partner, Mayer Brown llP Douglas J. Sorocco, Director & Shareholder, Dunlap Codding P.C.

1 PM – 4 PM

CMO/ CSO, Marketing Partner and Managing Partner Roundtables

these intimate, peer-to-peer roundtables offer marketing leaders a prime networking opportunity. exchange ideas and business cards, discuss common problems, and work together to develop solutions.

Roundtable 1 – Practice and Industry Group Planning: Revamping Your Go-to-Market Strategy

Facilitator: Mark Beese, President, leadership for lawyers llC

Roundtable 2 – Integrating Marketing and Business Development for the Mid-size Firm: The New Organization

Facilitator: David Bruns, Director of Client Service, Farella Braun + Martel llP

Roundtable 3 – Change to Corporate Social Responsibility

Facilitator: Lisa Dewey, Pro Bono Partner & Director, new Perimeter, Dla Piper llP

Roundtable 4 – Building Your Sales Team

Facilitator: Mike Krenn, Chief Marketing Officer, Procopio, Cory, hargreaves & Savitch llP

Roundtable 5 – Client Experience: Competing on Service

Co-Facilitator: Jan Anne Dubin, Principal, Jan anne Dubin Consulting

Co-Facilitator: Sally Feldman, Director of global Marketing and Communications, Skadden, arps, Slate, Meagher & Flom llP

6 PM – 7:30 PM

Opening Reception

Thursday, november 17

8 – 8:45 AM

Continental Breakfast

Sponsored by:

8:45 – 8:55 AM

Welcome & Opening Remarks 

Mike Abbott, Senior Vice President, hildebrandt institute

Co-chairs: Silvia L. Coulter, Principal Consultant, Client Development Practice, lawVision group Karim Klaus Emara, global Director of Business Development and Marketing, Clifford Chance llP Debora de Hoyos, global Client Relationship Partner, Mayer Brown llP William B. Sailer, Senior Vice President, legal Counsel, QUalCOMM, inc.

8:55 – 9:45 AM

Legal Industry Trends: What Firms Are Doing now 2012 Hildebrandt Institute Marketing and Business Development Survey

With the impact of the economic downturn entering its fourth year, most law firm leaders are confronting a radically changed environment in today’s legal market. this presentation will review the current state of the legal industry and how law firm marketing and business development departments are evolving to confront the ongoing challenges.

speakers: Silvia L. Coulter, Principal Consultant, Client Development Practice, lawVision group Alanna White, Director of Research, hildebrandt institute

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9:45 – 10:30 AM

Keynote Presentation: The Smarter Legal Model: Replacing the Traditional Zero-Sum Game Client Relationship with a Profitable Partnership

the Smarter legal Model applies world-class business and behavioral principles such as six sigma, Pareto optimal and neuro-linguistic programming to the practice of law for the first time with tangible results. these methodologies have been applied on a multi-million dollar scale and proven to improve both compliance and client satisfaction and to increase legal output without increasing cost or headcount.a key element of the Model is the reversal of law firm-client tension, now heightened by economic globalization and the increasing commoditization of legal work. Faure identifies inherent dysfunctionalities in the law firm-client relationship and demonstrates how the parties can structure a modern, mutually-profitable relationship, both behaviorally and financially.

Trevor Faure, global leader & Partner, legal Services, ernst & Young llP

10:30 – 11:15 AM

Response Panel

Following the keynote address, our panel of partner, marketing and in-house voices will discuss candid responses to the lessons shared. Will law firms heed those lessons? Why or why not?

Moderator: Aric Press, editor-in-Chief, alM

Speakers: Karim Klaus Emara, global Director of Business Development and Marketing, Clifford Chance llP Debora de Hoyos, global Client Relationship Partner, Mayer Brown llP William B. Sailer, Senior Vice President, legal Counsel, QUalCOMM, inc.

11:15 – 11:30 AM

networking Break

Sponsored by:

11:30 AM – 12:30 PM

The Asia-Pacific Market update: A Look Ahead to the Challenges and Opportunities in 2013 and Beyond

While many firms are looking at the asia-Pacific market as an area of growth and expansion, this panel will discuss what practicing law and running a law firm in the region looks like in today’s economic environment, challenges you are likely to face and keys factors for business development success in the region.

Speakers: Andrew Smart, Managing Director, asia legal Business Randy J. Ailment, Partner, Williams kastner

12:30 – 1:45 PM

Lunch

1:45 PM – 3:15 PM

Fair Exchange of Value – Are Law Firms Charging Too Much or Delivering Too Little?

Demonstrating the value of legal spend continues to be at the top of general Counsels’ agenda. in turn, leading law firms will need to demonstrate the value they create during and after each matter. in this session, the panel will jointly address:

• The increasing pressures on General Counsel and law firm to find and demonstrate value

• Alternative pricing arrangements and how they are actually used• The power of procurement

Thursday, november 17

• The reality behind off-shoring, Legal Process Outsourcing (LPO), or any other alternatives to the current associate-partner model.

Moderator: Karim Klaus Emara, global Director of Business Development and Marketing, Clifford Chance llP

Speakers: Janis L. Block, Partner, Williams kastner Steven Manton, Strategic Pricing leader, Debevoise & Plimpton llP William B. Sailer, Senior Vice President, legal Counsel, QUalCOMM, inc. Florie Perellis, Chief litigation Counsel, allState

3:15 – 3:45 PM

networking Break

Sponsored by:

3:45 – 5:15 PM

Breakout Sessions

BREAKOuT 1: Metrics that Matter

Savvy business development and marketing leaders inherently understand that they need to measure their impact and be accountable for the overall expenditure. this often translates to measuring what can be measured – number of events, press mentions, website page views, email opens, pitches, RFPs and so on. the ability to identify which parts of your marketing delivers financial results will mean you are better positioned to make the strategic decisions about which areas of your marketing mix to invest in and where to make hard strategic choices about funding to improve results over time.

this session will discuss:• How you can measure the impact of your programs on

incremental revenue and profit• What the most important metrics are• How to communicate marketing results with your executive team

and board to build credibility and a seat at the table.

Speakers: Jodie Collins, Senior Director, Business Development & Marketing Manatt, Phelps & Philip, llP Craig Raeburn, Jr., Managing Director, legal analytics, tyMetrix

BREAKOuT 2: Laterals: Beyond Integration

Making sure that your new hires fit into your firm culture and positively impact your bottom line is a key challenge that is faced by marketing and business development teams.

this session will discuss:• Lateral hire proliferation and impact across firm• Focus not only on rainmakers, but teams and practices• Building a strategy around institutionalizing clients

Speaker: Beth Cuzzone, Director of Client Services & Business Development, goulston Storrs

BREAKOuT 3: Technology Applications That Can Make a Difference

this session will focus on the tools that are available to aid in marketing and business development, including tracking mechanisms, kM and its role in process improvement and the various social media tools available (often at low costs).

Speakers: John Alber, technology Partner & head, Client technology group, Bryan Cave llP Joe Przybyla, Senior Manager of Business Development Operations, thomson Reuters elite

6 – 8 PM

networking Reception

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8 AM

Continental Breakfast Opens

8:45 AM

Welcome Remarks 

9 – 10:15 AM

The Evolving Market and What it Means to Law Firms and Practice

although many aspects of a corporate legal practice are eternal, individual areas of law do heat up and cool down. this session explores how firms and their clients can anticipate and respond proactively to new and changing legal needs and practices and addresses:

- hot new emerging practice areas and markets- how corporations identify new and changing legal needs- the power of being first-to-market in an emerging area of law- Success stories about how firms find and develop new markets

through marketing and BD initiatives

Speakers: Ann Lee Gibson, Principal, ann lee gibson Consulting Suzanne Donnels, Chief Marketing Officer, Jenner & Block llP

10:15 – 10:30 AM

networking Break

Sponsored by:

10:30 AM – 11:30 AM

Breakout Sessions

BREAKOuT 1: Business Development Staffing and Structure to Meet the Changing Market

Over the past four years, a challenging economy and an extremely competitive market has caused many firms to re-think their marketing and business development organizations. this panel of senior leaders will discuss organizational structures to support the firm as it meets the changing market dynamics..

Moderator: Jim Cranston, Principal Consultant, Client Development Practice, lawVision group

Speakers: Andrew Murray Brown, Chief Business Development Officer, Ropes & gray llP John R. Neidecker, Chief Client Development Officer, edwards Wildman Palmer llP Melanie Zaletsky, head of Business Development, hogan lovells US llP

BREAKOuT 2: “The Only 5 Marketing Challenges You Have”

Your job comes at you so hard and fast, you may lose sight of why you’re a marketer. there are actually only five challenges a marketer really faces including: enhancing the firmwide brand, launching awareness of a service line and penetrating a new industry. learn how to tackle these and other challenges and come away with a strategic perspective, tactical checklists and inspiring examples of others who have succeeded.

Moderator: Burkey Belser, President and Creative Director, greenfield Belser

Speakers: Jann Dudley, Marketing Director, archer norris PlC Clare Grossman, Marketing Director, Jackson lewis llP Clinton Gary, Director of Marketing, arnall golden gregory llP

BREAKOuT 3: Inside/Outside Counsel Perspectives on Making Fixed Fee Arrangements Work

With clients asking for deep discounts and flat rates, we all know that mixed fee arrangements are here to stay, but what does it really take to make these arrangements work? hear from our panel of partners, marketing professionals and in-house counsel on what has worked and what has not.

Moderator: Cathleen Flahardy, editor-in-Chief, insideCounsel

Speakers: Eric Chen, Senior Vice President, Corporate Finance/Special Counsel, aeCOM technology Corporation Richard G. Morgan, executive Managing Partner, Bowman and Brooke llP

11:30 – 11:45 AM

networking Break

11:45 AM – 1 PM

Challenges In-House Counsel Face in Today’s Flat Market

general Counsel face continuing internal pressures to control cost while coping with growing demands forlegal advice.  in a panel organized by the association of Corporate Counsel, you will hear how experiencedlaw department leaders respond to this pressure and what it means both for their department operations and the law firms they retain. topics of discussion will include:

• What “value” means to in-house counsel and how can firms add value to their relationships with in-house counsel

• Management practices to control spending, including use of value-based fees, project management, etc.

• A day in the life of a General Counsel: what is changing and what techniques are they finding effective to cope with those changes

Moderator: Veta Richardson, President & Chief executive Officer, association of Corporate Counsel

Speakers: Jonathan Block, Vice President and general Counsel, hot topic, inc. Thomas Sabatino, executive Vice President, general Counsel and Corporate Secretary, Walgreen Co. Teigue Thomas, Vice President, general Counsel and Corporate Secretary, acer/gateway Computers

1 – 1:30 PM

Closing Remarks

Friday, november 18

REGISTER TODAy!1.800.308.1700http://bit.ly/MPF2013

20TH

ANNUAL MARKETINGPARTNERFORUM

2013

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sPeCial OFFeRConference Registration includes 2 nights room and tax at the host hotel!*

PROGRAM LOCATIOnTERRAnEA RESORT 100 Terranea Way Rancho Palos Verdes, Ca 90275 www.terraea.com

FOR HOTEL RESERVATIOnS, CALL 1.310.265.2800

ROOM RESERVATIOn & GROuP DISCOunTFor guest room reservations at the group rate of $285/night, plus a discounted resort fee of $15/night, plus taxes, please contact the hotel directly at 310.265.2770 or 866.802.8000. Please be sure to reference the “20th annual Marketing Partner Forum” when making your reservation, prior to the cut-off date of December 15, 2012. you will be asked to provide a credit card to guarantee the reservation. a deposit will not be taken until 14 days out from the program start date. Guest room cancelations must be made at least 7 days prior to your scheduled arrival date to avoid a penalty.

the discounted $15 resort fee includes:- Unlimited in-room high-speed internet access, wireless and hard-wired in guest room and all public spaces (not meeting rooms *nOte: this will be provided by the group)

-Complimentary daily yoga and pilates classes-trained naturalist for guided tours-Full access to the Fitness Center-Pool & Beach Service (chairs/umbrellas)-access to the links at terranea’s short game practice area- On site transportation to all venues including 3 sparkling pools & secluded beach cove

- transportation within 5 miles of the resort to include trump national golf Course and los Verdes Country Club, Shopping and tennis

REGISTRATIOnThe registration fee includes the conference, 2 nights’ room and tax at hotel during the conference, your choice of pre-conference workshop, luncheons, receptions, and all course materials. Tax is not included. all payments must be received prior to the start of the conference.

nOn-LAW FIRM COnFEREnCE REGISTRATIOnnon-law firm and non-corporate law department. Registration includes conference, 2 night stay at hotel during the conference, your choice of pre-conference workshops, luncheons, receptions, and all course materials. Tax is not included. all payments must be received prior to the start of the conference.

*you will need to make your own reservation with a credit card. Two nights room, tax charges and associated fees will be placed directly on the West legaledcenter group account after your reservation has been confirmed. if you have any questions about this, please contact [email protected].

CanCellatiOnS anD ChangeS no cancellations permitted less than two weeks prior to the start of the conference. Seminars are held subject to enrollment. Dates, venue, and program details are based on information available upon publication of the brochure, and may be subject to change. in the event of a conference cancellation, West legaledcenter will make a full refund of any registration fees paid but assumes no liability for non-refundable transportation costs, hotel accommodations, or additional costs incurred by registrants.

Complimentary copies of West books may be provided at this event. Registering for this event authorizes West, a thomson Reuters business, to automatically ship you updates of the title(s) as they are published. West will bill you separately for the cost of these updates, plus shipment costs and tax. Prices are subject to change without notice. With this registration, you agree to the terms of the standard West sales agreement; a copy is available on request.

West legaledcenter has the right to refuse any registration at its own discretion.

nO taPe ReCORDing PeRMitteD.

REGISTER TODAy1.800.308.1700 http://bit.ly/MPF2012

*

ReSeRVe YOUR SPOt nOW

Photo courtesy of Terranea Resort

20TH

ANNUAL MARKETINGPARTNERFORUM

2013

(A $700 value!)

$2,495

$5,000

Page 7: th annUal Mting aRke PaRtneR TH FORUM PARTNER · The Smarter Legal Model: Replacing the Traditional Zero- ... > a the Changing Role of the Managing Partner/Marketing Partner (Marketing

TM

thank YOU, SPOnSORSPLATInuM VIRTuAL

the hildebrandt institute, a division of thomson Reuters, provides world-class management development programs and interactive workshops to meet the needs of an array of law firms and professional service leaders. Find us online at www.hildebrandtinstitute.com or on Twitter @hildeinst

aBOUt the PROgRaM DeVelOPeRS

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the cost-effective source for online and in-person legal training and Cle, West legaledcenter keeps attorneys up to date on the law and compliant with state requirements. Find everything you need to manage continuing education and professional development in law firms and legal departments–live conferences and seminars around the nation, more than 7,000 online courses, compliance tracking, learning management, and full integration with in-house training. Find us online at www.westlegaledcenter.com or on Twitter @hotlawTopics

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Page 8: th annUal Mting aRke PaRtneR TH FORUM PARTNER · The Smarter Legal Model: Replacing the Traditional Zero- ... > a the Changing Role of the Managing Partner/Marketing Partner (Marketing

© 2012 thomson Reuters 10-12

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PReSORteDFiRSt ClaSS

U.S. POStage

PaiDthOMSOn ReUteRS

COnFeRenCe VenUe & GUesT ROOM ReseRVaTiOns:

St. Regis San Francisco125 third StreetSan Francisco, Ca 94103

guest Rate: $325/night plus tax

Phone: 1-877-StRegiS (1-877-787-3447)

Reservation Cut-Off Date & Rate: all rooms must be booked prior to October 24, 2012 to obtain the group rate of $325/night plus taxes. Rooms are subject to availability.

the 20th annUal MaRketing PaRtneR FORUM 2013GROWinG yOUR BUsiness in a FlaT anD ChanGinG MaRKeT

DOn’T Miss These TOPiCs: > legal industry trends: What Firms are Doing now > the evolving Market and What it Means to law Firms and Practice > the asia-Pacific Market > Pricing and the Fair exchange of Value > Metrics that Matter > laterals: Beyond integration > technology applications > Structuring and Staffing for Business Development > the Only 5 Marketing Challenges You have > inside/Outside Counsel Perspectives on Making Fixed Fee arrangements Work

COnFEREnCE SPECIALConference Registration includes 2 nights room and tax at the host hotel!* (a $700 value!)

REGISTER TODAy1.800.308.1700 http://bit.ly/MPF2013

*

The Hildebrandt Institute and West LegalEdcenter present

20TH

ANNUAL MARKETINGPARTNERFORUM

2013

SPECIAL OFFERIndividual – Save 10% off your registration. Use promo code MPF10 at checkout. Offer expires on 11/30/2012

Group Discounts – Save 20% off 2 or more registrations. Call 1-800-308-1700 for more details.Conference Registration includes 2 night’s room and tax at the host hotel! ($700 value).

Hildebrandt Institute