Panteion University of Athens

Communication, Media and Culture Department. Marketing and PR lab.

Lesson: Social Media and entrepreneur

Students: Theopoulou Maria (@mariatheopoulou), Kapsali Chrisoula (@XrysaKapsali), Paspati Anna (@virgolet), Skrivanou Alexandra (@ASkrivanou), Soilemetzidou Eirini (@irinisoil), Mathioudakis Dimitris (@dimitris_mat)

Case study:

How a company effectively used twitter.

“The (greek) TGI Fridays example”

Some info

Leading company in Casual dinning

Member of Carlson Companies

Founded in 1965

Has received many rewards not only for its great services, its employees and management, but for its quality products too.

Successful use of social media, and more specifically twitter

Via Twitter

Communicates directly with its clients

Gains feedback

Refers their unhappy clients to the guest services

Informs its clients for new products, sales etc

Attracts new clients

Targets

More profit

Direct communication with clients, and gain of feedback

Adopting a friendly communication profile

Informing cliends about new products, sales etc

Low cost advertising

Results

Increase of followers->increase of clients

Informing the clients brings you feedback. According to feedback you improve your products

Instant communication with clients

Taking advantage of word-to mouth. Those who have twitter account, inform those who don’t.

Advertising which doesn’t cost a lot.

Tone

Friendly and instant

Important fact: The ability of clients to comment on products

Great dialogues

Lack of formality

Informing and motivational tone

Case study: “I'm very definitely a woman and I enjoy it.” Marilyn Monroe

“Thursday, March, 8, we celebrate women’s day with 1+1 coctail. Prin the coupon, and come to celebrate”Taking advantage of women’s day, TGI organized an event, in which anyone could get 1 coctail +1 free.

The campaign was spread through social networks and especially twitter from which anyone could get his own coupon. The attempt is successful and there was an immediate response.

Burgering House

Burgering House is a successful chain of Greek restaurants that do not have twitter. We suggest creating a twitter account the management of which will take charge of someone with expertise in social media. Thus the company wins:

Ability to communicate with clients and getting instant feedback

Advertising via tweets which is low cost

Informing customers about special offers, new products,events

Tendering resulting in increased followers but also the awareness of the company

Friendly tone between company and clients

Promoting new products the company launched

Teachers and Executives

George Giannakeas (@gioris)Nektarios Sylligardakis (@nsyll)Yiannis Doxaras (@Doxaras)

Lida Tsene (@LidaTsene)Betty Tsakarestou (@Tsakarestou)