Brand Guidelines

1.0 OUR LOGO

1.0 OUR LOGO – MAIN VERSION

1.1 THE LOCKUP

We have retained the circular ‘Clock’ element as a reference to the always on nature, and the global access of the product.

Clear and short strapline delivers a simple message of the product offering.

Two colour logo helps define the name and separate the 24-7 element adding to its legibility.

Asymmetric line weight allows the speech bubble some movementand seem less uniform.

Logo can work as a strong iconwith or without the strapline.

Hand-drawn elements add to itscharacter and shape overall.

Speech bubble element deliversan understanding of what the products is.

1.2 OUR LOGO – LANDSCAPE VERSION

1.3 LOGO USAGE

Our logo is the most important branding tool at our disposal, so please treat it kindly. Our logo needs enough air to breathe, and definitely doesn’t like being stretched or altered in any way.

The proportion and arrangement of the symbol and wordmark are purposeful – please keep the logo whole and undamaged.Always use the artwork supplied and never try to recreate our logo. The following rules also apply when using the 247 Meeting logo.

1.4 LOGO USAGE

Our main 247 Meeting logo is two colours – yellow and grey. This is meant for display on dark backgrounds, primarily navy or teal.

The colour version should always be used in so far as possible.

1.5 LOGO USAGE

In many cases the size of the logo will be determined by the space available. Where space is at a premium, the logo may be usedwithout the strap line.

Some situations require a landscape alignment of the logo. This should only be used where the main logo is not feasible.

1.6 LOGO USAGE

Logo Clearspace

To maximise the logo’s presence,a clear space area must be used atall times. No other elements suchas text or brand devices must beused within this area.

A clear space equal to at least halfthe height of the ‘2’ should always be maintained.

1.8 LOGO USAGE

125 px

25 mm

140 px28.5 mm

Minimum Sizing

A minimum size for the logo hasbeen established for ease of recognition and reproduction.

The minimum size for the logo for screen use is 125 pixels wide.

In print, the minimum size for the logo is 25 millimetres wide.

1.8 LOGO USAGE

One Colour (Black/Greyscale) Reverse

One Colour and Reverse Versions

One colour and reverse versions of the logo should only be usedwhere the colour version is not possible.

2.0 COLOUR

Our colour palette is a mixture of dark tones as backgrounds with lighter yellow, grey and whiteas highlights.

The dark tones deliver a sense of maturity andreliability, while the lighter colours allow for great standout, flexibility and legibility particularly in on screen environments.

2.2 OUR COLOURS

PRIMARY Mellow Yellow Grey Goose

Navy Seal Real Teal White Mine Shaft

Gun Metal Khaki Purple Rain Brown Bear

SECONDARY

SUPPORT

Mellow Yellow

Pantone : 142C C00 / M25 / Y78 / K0

Screen OnlyR244 / G202 / B92

# F4CA5C

Navy Seal

Pantone : 7546C C71 / M43 / Y23 / K63

Screen OnlyR62 / G70 / B89

# 3E4659

Navy Seal

Pantone : White C00 / M00 / Y00 / K00

Screen OnlyR255 / G255 / B255

# FFFFFF

Gun Metal

Pantone : 7540C C41 / M27 / Y22 / K69

Screen OnlyR70 / G73 / B75

# 46494B

Khaki

Pantone : 5763C C39 / M13 / Y73 / K54

Screen OnlyR88 / G91 / B76

# 585B4C

Grey Goose

Pantone : 430C C54 / M40 / Y36 / K0

Screen OnlyR126 / G135 / B143

# 7E878F

Real Teal

Pantone : 5473C C86 / M20 / Y32 / K53

Screen OnlyR53 / G83 / B95

# 35535F

Mine Shaft

Pantone : Black C00 / M00 / Y00 / K100

Screen OnlyR51 / G53 / B51

# 333533

Purple Rain

Pantone : 7447C C77 / M79 / Y6 / K18

Screen OnlyR72 / G67 / B91

# 48435B

Brown Bear

Pantone : 411C C30 / M43 / Y33 / K80

Screen OnlyR86 / G79 / B76

# 564F4C

3.0 247 MEETING FONTS

Our corporate font is Open Sans.Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance.

It is optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms. The typeface is highly legible on screen and at small sizes, and is available in five weights - Light, Regular, Semi-Bold, Bold and Extra Bold, each including italics versions. There is also a separate font called Open Sans Condensed with three width variations.

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Open Sans Light

3.1 247 MEETING FONTS

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Open Sans Regular

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Open Sans Semibold Italic

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Open Sans Semibold

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Open Sans Light Italic

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Open Sans Regular Italic