Textual Analysis using ‘Art of the Title’

-ZombieLandRae Griffiths

Camera Shots

 This is an establishing shot which zooms out from the previous shot

to view Earth from space. It is covered in

cracks and fire, implying

the devastation that has caused

destruction upon the world from the break out of Zombies. This

makes the viewer excited about

watching it, as they want to see how the

world actually ends up that bad.

TypographyThe titles are bold, and in the colour of red and black. This represents the blood and gore that is going to be shown throughout the film. The font titles are edited well and very ‘in your face’. Each title is abit different, so this shows the diversity in characters and things that are going to happen in the film. The movement of the titles are also different, some pan along the screen, where as others just pop out and look asthough they are 3D. The title in Zombie land (on the left) gets smashed, this is effective because it could represent the earth getting destroyed by the zombies.

Order of the titlesThe film company- Columbia PicturesIn associated with- Relativity MediaPariah ProductionWoody HarrelsonJesse EisenbergEmma StoneAbigail BreslinCasting by- John PapsideraCostume design- Magali GuidasciEdited by- Peter Amundson and Alan BaumgartenProductiuon Designer-Maher AhmadPhotography- Micheal BonvillainExecutive Producer- Ezwa SwerdlowProduced by- Gavin PoloneWritten by-Paul Wernick and Rhett ReeseDirected by- Ruben Fleischer

Why is the opening effective?

The opening of Zombie land is effective from the very first thing we see, which is the American flag. This is in the foreground and

brings our focus into the film. This is a close up shot. There is non-diegetic sound of a guitar playing over the top of the shot which shows that America is messed up because the distorted

guitar was playing a messed up version of the American national anthem. Over the top of this non-diegetic sound is the voice of a man speaking about America and saying there is no America if there is no people, this is effective because it gives the viewer

an understanding of what the film is going to be about.