Text Message Marketing Tips

For Your Tanning Salon

Presented By:

SMS Dominator

SMS (Short Message Service) Text Message  Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.

The small, yet powerful, 160 character space is one of the  best marketing tools available today.       

What Is Text Message Marketing?

How Text Message Marketing Works

Why Text Message Marketing?

WHY?

Text Messaging is the Most-Used Mobile

Service

More Than 6 BILLION Mobile

Subscribers World-wide

Most Mobile Users Send and

Receive Text Messages Daily

More Than ½ of U.S. Mobile Spending is

LOCAL

Consumers ALWAYS Have Their Mobile Devices with

Them

4.1 Billion Texts Are Sent

Daily in the U.S Alone

Extremely TARGETED

Permission-Based (Opt-in)

Reliable, INSTANT Reach

Benefits of Text Message Marketing

High Open Rates

High Response Rates

Reduced Advertising Costs

Benefits of Text Message Marketing

Cut Down on “No-Shows”

Builds Client Loyalty

Can Go Viral

Benefits of Text Message Marketing

Ways to Build Your Mobile List

Text to Join

Email List

Website Sign-

Up

People Opt-in Using Your

Keyword and Short Code

Add a Mobile Sign-Up Form to

Your Website

Email Your Clients List

and Ask Them to Join Your

Mobile List

Social Media

Sign-Up

Ask Your Social Media

Followers to Join Your Mobile List

Manual Sign-

Up

Newsletter Sign-Up

Create a Newsletter on Tanning

Topics

Manually Add New Clients

Who Agree to Join

Ways to Build Your Mobile List

Tanning Salon Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else

Your Target Market Will See Them!

Where to Advertise Your Short Code and Keyword?

Text 55555 to BESTTAN and Get $5 Off Your Next Visit

Text Message Marketing Ideas For Your Tanning Salon

Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3

Use AppointmentReminders to Cut Down on “No-Shows”

Offer Mobile Coupons and

Discounts

Send Text Message Offers on

Slow Days to Increase Traffic

Text Message Marketing Ideas

For Your Tanning Salon

Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6

Send Clients Helpful Tanning

Tips from Time to

Time

Alert Clients About New Products

and Services

Send Your Clients Special

Instructions Before an

Appointment

Text Message Marketing Ideas

For Your Tanning Salon

Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9

Implement the Use of

QR Codes to Direct

People to Your

Website, etc.

Start a “Frequent Customer”

Loyalty Program to Get Repeat Business

Run a Birthday Rewards Program

Text Message Marketing Ideas

For Your Tanning Salon

Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12

Send“Thank You” Messages to Your Clients

Communicate Efficiently With Staff Members

Conduct Client

Satisfaction Surveys and

Polls

Different Types of Text Marketing Uses

ConfirmationConfirmation ReminderReminder CancellationCancellation

Types of Text

Marketing Uses

Different Types of Text Marketing Campaigns

Save Save MoreMore

Spend Spend MoreMore

Purchase Purchase MoreMore

Get a Get a FreebieFreebie

Types of Text

Marketing Campaign

s

Let’s Take a Closer Look at These…

EXAMPLE

Mrs. Smith, you have an appointment with Tan Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.

ConfirmationConfirmation

EXAMPLE

Mr. Jones, it is time for your Monthly Tanning Session. Please contact Tan Spot at 555-555-5555 to schedule.

ReminderReminder

EXAMPLE

Ms. Brown, I am sorry, but we had to cancel your appointment with Tan Spot on Jan 9th. Please call us to reschedule at 555-555-5555

CancellationCancellation

Save Save MoreMore

EXAMPLE

Show this text to receive 20% off any service at Tanning Spot EXP 5/15

EXAMPLE

Spend $50 or more at Tanning Spot and receive 10% OFF when you show this text. EXP 5/15

Spend Spend MoreMore

EXAMPLE

Purchase a 3-Session Tanning Packing and receive 50% OFF an additional session when you show this text. EXP 5/15

Purchase Purchase MoreMore

EXAMPLE

Purchase 5 Tanning Session packages from Tanning Spot and receive a FREE session when you show this text. EXP 5/15

Get a Get a FreebieFreebie

Reduce “No-Shows”

Ability to Fill More Canceled Appointments

Lowers Lost Revenue

Saves Staff Some Time

Easy - No Software or Technical Knowledge Required

Benefits of Appointment Reminders

How to Use QR Codes

Send Users to a Mobile Preview of Your Tanning Salon

Send Users to Your Photos and Social Media Sites

Send Viewers to Your Coupons and Discount Offers

How to Use QR Codes

Put Your QR Codes on ALL Marketing Materials

Put QR Codes on Your Invoices and Receipts

Tell List Subscribers What to Expect as Soon as They Join

Always Include Your Tanning Salon’s Name in Your Messages

Make it Easy for Your Customers to Opt-Out of Your List

Notify Customers of Potential Text Message Costs

Text Message Marketing Points to Remember

Sending Out Sporadic, Inconsistent Messages

Sending Out Spam

ONLY Sending Out Promotions

Text Message Marketing

Mistakes To Avoid

THANK YOUTHANK YOU

For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing

Presentation!Presentation!

If You Would Like More Information About

Text Message Marketing, Contact Us Today.

SMS Dominatorhttp://smsdominator.com