TETLEY TEA IN PAKISTAN

HISTORY

In 1837, two brothers, Joseph and Edward started tetley tea in UK.

In the 1880s they began to sell tea to the USA.

COMING TO PAKISTAN

In Pakistan tea is consumed in a totally different manner as compared to the UK market.

flavored tea doesn’t strike into Pakistani culture, such as

Orange tea Strawberry tea

KEY TO SUCCESS FOR ANY BARND

The key to success for any brand is based upon three important factors:

     Differentiation

     Doing something with an Impact

     Creating publicity

CAUSES OF FAILURE

Not doing an analysis of the market to identify what could have been applicable,

Failure to do a SWOT analysis,

CONT’D

Not creating a brand identity,

Not talking about their heritage and strong presence since 1837 which is something to own.