As of July 2015, there were about 1.6 million apps in the app-market

Every day, thousands of apps enter the market aimed at improving customer engagement and retention

Here are three major categories with corresponding strategies to glue the users to your app

Experiential Marketing Paid Advertising Organic Networking

Experience of the App - Design

• Studies show that over 85% of downloaded apps are used once and

uninstalled by the users.

• The design of an app is lifeline to your customer’s loyalty.

• When someone opens your app, it should be able to explain its purpose

clearly.

• The signup procedure should be simple

Experience of the App - Performance

• There are three main criteria for checking the performance of an app

among others: the amount of battery consumed, speed and privacy and

safety.

• Impeccable Performance is analyzed using these metrics

Paid Advertising- APP (ALL)OWANCE

Here are three avenues to put up your app ads:

• Social Media: Joining the Virtual Social Life

• Hardcore Promotional Steps: Celebrity Tweets and Co-Promotions

• TV ads: Imprinting Your App Visually

Organic Channel- Content Marketing

• Ask your immediate social circle to try out your app and inform their

circles

• Use the App Store Optimization strategies to help your app to rank higher

• Request a well-known reviewer to check out your app and review it.

• Keep an active social profile

So, is your business ready to implement these strategies?

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Suyati provides marketing technology and integration services forcompanies that wish to combine the best of breed solutions and create aunified approach to customer acquisition. This unified digital marketingapproach requires system integration between various CMS and CRMplatforms, and a slew of eCommerce, Marketing Automation, Social MediaListening, email and social marketing, and customer service systems. Ourspecialized knowledge in Salesforce, open source and .Net based systemsenables us to build effective custom integrated solutions for our clients.