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8/12/2019 Testing Mobile

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Term PaperOnline Job Portals

2010

Kunal Choudhary, Nitish Wadhwa, Puneet Gupta, ash!ardhan "#arwal

$%$%2010



EMPLOYMEN

T PORTALS(Kunal Choudhary,

Nitish Wadhwa, Puneet

u!ta, Yash"ardhan

A#arwal$

% The &o'!anies

that do well are the

ones that wor) outwhat they uni*uely

&an #i"e to their

e'!loyees and to the

sta)eholders, not

+ust #rowth or

'oney ut their

e-&ellen&e, their

res!e&t .or others, ortheir aility to 'a)e

!eo!le ha!!y/ So'e

&all those thin#s the

soul o. the

Co'!any/0

Anony'ous

The process of selecting

the right people for the

job has become quite

complex these days.

Unfortunately, there

occur a lot of misfits in

selecting these “right

people”. This ultimately

impacts the performance

of the company and hence

the profitability. So, there

has been increasing the

need for Employmentortals.

Employment portals

are the !eb"based portals

or !ebsites dealing

specifically !ith

employment or careers.

These ortals are

designed to allo! the job

see#ers to upload or sendtheir resumes as !ell as

search the current $ob

openings. Through the job

portals, a prospecti%e

employee can locate the

rele%ant job application

and submit resumes o%er

the &nternet for the

ad%ertised opening. They

also offer %arious otherSer%ices li#e employer

re%ie!s, job and career

consulting, describe

different employers and

their ratings as !ell.

Employers post job

requirements for a

specific opening to be

filled up.

'ther means of

Employment

search(listing used in the

past )pre *eb +.- !ere



• $ob listings

through

/e!spapers and

0aga1ines

• Targeted 0ails

)letters of enquiry-

• ri%ate and

public Employme

nt 2gencies

• Employment

Exchange as in

&ndia

• Extended personal

as !ell as the

business net!or#• $ob 3airs

• Employment

/e!s for the

&ndian 4ontext.

5o!e%er the #ey benefit

of the Employment

ortals is that they bridge

the gap bet!een the job

searchers and theemployers, bring them

closer so that they can

negotiate. This has

actually led to an instant

success of these $ob

ortals and Engines and

has led to the

de%elopment of hundreds

of $ob Sites.

Some of the #ey features

of these portals are

• $ob Search

Speciali1ation

)through *or#"

Ex, Sector, lace,

Salary, 4ompany

or other such

#ey!ords.-

• They list $obs

from e%ery

possible sector.

• 4on%enience to

both the Employer

and the Employee.

• 6esume

Uploading and

6esume Ser%ices

• ortals are

a%ailable all the

7ay )+89:-

• +89: 4ustomer

Support

• Employer 6atings.

• 0ultiple $ob

2pplications on a

Single 4lic#

•

$ob 2lerts on0obile

Some of the $ob Search

engines are Sector

Specific i.e. they list the

$ob 'penings in a

particular sector or some

specific Sectors such as

2utomobile &ndustry,&nformation Technology,

0anufacturing, Ser%ices "

Education, 5ealthcare,

5otels, 5ospital

management, 2cademics

and e%en in the

;o%ernment sector. 2s

per a leading &nternational



2ssociation, today the

total number of

employment !eb sites

ha%e gone upto 8, or

more. These may be

;eneral Employment

ortals co%ering all

sectors, or niche sites

corresponding to a

specific &ndustry or may

ser%e e%en a particular

domain of audiences.

<arious other sites ha%e

also come up to ran#

these Employmentortals.

0ergers and acquisitions

ha%e been acti%e in this

industry as !ell. 0any

large players from other

industries ha%e come up

and acquired the smaller

ones and ha%e led to a

tough competition in

obtaining a large share of

the number of 2pplicants

and Employers.

Ma+or Players'nline $ob portal has seentremendous gro!th o%er

the last fe! years both in&ndia and abroad. The

competition in this spacehas ensured that each firm

is trying to outdo the

other firm by doling outne! features to entice

more and more users to

their site. 2part from theregular features, each firm

is trying to gi%e outfeatures that can add

%alue to their consumers,

be it /au#ri coming out!ith Nau)riOnChat and

Pay&he&) , Times$obscollaborating !ith

companies to come out!ith 1o 2airs and

Wal)ins and

0onster&ndia inno%atingin the field of technology

to gi%e out the best search

results to both theemployers and the

employees. Each one of

the major players isexploring the unexplored pastures and also trying to

gi%e better ser%ices to the

customers. =et us loo# atsome of the leading

players in the industry

and the unique proposition that they ha%e

on offer to their

customers.

/au#ri.com is the no.>

job portal in &ndiaaccording to the sur%ey

conducted by 5T. Started

in >??: by SanjivBikhchandani,

/au#ri.com has used thefirst mo%ers ad%antage to

its benefit and ha%e

gro!n rapidly. True to itsmission statement @

“E"ery !erson loo)in#

.or a 1o should #et

one0 nau#ri.com listsmore than AB



countries !ith acollection of more than 8>

million 4<Cs in their

database this truly sho!sthat it is a monster.

0onster&ndia uses the best of the technology its

0agic search has been are%olutionary tool for the

employers to enable the

searches of high quality.&t has been rated best job

site by 4 *orld *eb

!orld a!ards +: F+G on the basis of Site

Technology, 7esign,

Usability and 4ontent.0onster&ndia has comeup !ith inno%ati%e

features li#e

Psy&ho'etri& Test tohelp the prospecti%e

employee to select a

suitable job and also

Career Astrolo#y for

those !ho belie%e in luc#.

0onster&ndia !as the first

site to launch "ideo

resu'e ser%ice for the

employers. *ith its

multinational presenceand technological

superiority 0onster&ndia

is a force to recon !ith.

Times$obs.com is a site

!ith difference. 2part

from the regular stuff onother online job portals

Times$obs offer features

that are unique to it. 5est

&onsultants 6one is one

such feature, !hich brings

together the jobs frommajor consultants under

one roof. Times$obs is

one site, !hich conducts

1o2airs and Wal)ins

regularly. Timesjob.comin collaboration !ith

&ndian 2rmy lacement2gency )22- facilitates

the entry of army

personnel into thecorporate !orld and helps

le%erage their s#ills. &t has

car%ed out a niche in the$ob portal segment and

this !ill surely hold it in

good stead in times tocome.

S'U64E '3 72T2

siteanalytics.compete.com



Ni&he Se#'entSome of the !eb +.

!ebsites cater to nichemar#et of customers

ha%ing specific needs.

E.g. some are specificallymade for people fresh out

of colleges !ithout any

prior !or# experience,

some cater to the jitterysouls loo#ing for campus

placements. Some are

specifically loo#ing after people !ho !ant go%t.

jobs, some specifically to

those !anting to go

abroad for jobs. There arealso sites a%ailable for

people interested in aspeciali1ed field of !or#

li#e ban#ing.

Some might thin# thatthese sites, by not

catering to a %ast talent

pool ready to be acquired,are losing out on business

opportunity. Hut actuallythey #no! their targetcustomers so !ell, that

they become the mar#et

leaders in the segment by

acting li#e a bible fortheir customersC needs

and !ants for

information. =et us ta#e afe! examples of sites

running on the abo%e

business model.

The site !ith a name that

goes perfectly in sync

!ith its mission statement& 'To .a&ilitate .resh

#raduates .ind .irst

drea' +os7”. This site

has been there since the

year + and they claimto ha%e helped more than

B, graduates findtheir first dream jobs.

They also boast of ha%ing

an acti%e net!or# of o%er

8 companiesassociated !ith them.

2part from the usual li#ediscussion forums and

placement papers

database, this site hascome up !ith a ne%er

seen before concept of

“4ampus 2mbassador”.

2 B min bro!singthrough this section of

their site ma#es you

reali1e this is a !in " !insituation for all. 2

campus ambassador can

not only help her institute

ha%e the best of theresources a%ailable for

fresherCs recruitment butalso gets an opportunity

to get a firsthand

experience of industry

functioning apart from thegoodies from the site. The

portal in return gains a

huge mar#et share andensures that its %isibility

in the campus is ne%ersidelined by any of itscompetitors.

&n order to let the student

remain glued to this site,career information li#e

5igher studies, 3reshers

/e!s, ;7 Tips F 0oc#s,scholarships etc ha%e



been made readilyaccessible. &t also tries to

be highly competiti%e by

pro%iding job feedsaccording to domain

interests li#e soft!are jobs, bpo jobs, go%t. jobs,

defense jobs, ci%ilser%ices and internship

opportunities.

2 more of an informati%esite, this is about ban#ing jobs in &ndia. 2 %enture of

the Han#net group, this

portal tries to pro%ide the ban#ing aspirants a 1one

of their o!n. &nformati%e

articles li#e CV writing

tips and What banks look for in job applicant gi%es

a pea# at the psyche of

the future employers andthe industry as a !hole.

&ts discussion forums are

the main medium for jobsee#ers to get help from

this site.

The job portals are no! being threatened by an

emerging ne! player in

the mar#et " thecompanies themsel%es.

Sites li#e Standout$obs

help create *eb +.

enabled site or

recruitment micro"site indays instead of months.

The popularity of such

micro sites is so huge thata large number of

companies ha%e startedthese as the foundation

for their social recruitingstrategies. Some of the

major clients of

Standout$obs includeThomas F Iing,

Juantum 4orporation and

Erricson. These sites canha%e multiple landing

pages !hich are !ell"

branded, and can includeinteracti%e and *eb +.features such as chat,

polls and blogs.

2lternati%ely you canha%e a micro site !hich

!ill ha%e an exact loo# of

the companyCs corporate!ebsite. They also

pro%ide ser%ices for

building long term

relationships !ith jobsee#ers and candidates

through email campaigns.

Re"enue Model o.

e'!loy'ent

!ortals

• /et sales re%enue of

nau#ri.com catapultedfrom 6s >?>.D8mn in

3K A"8 to 6s

+>>D.8Dmn in 3K G"

?.

• 5its of nau#ri.com

and monster.com

!itnessed an increase



of approx. >GBL and

>DL in last > year.

The abo%e figures clearly

indicate the meteoric rise

in the use of employment portals. This significant

increase in popularity !asnot unplanned and off"

hand , it !as the fallout of

the meticulous planning,

lucrati%e offering, partnerships, diligent

sales team and external

factors li#e proliferationof internet, etc.

5ene.it Analysis

E'!loyers 8

• Con"enien&e in

hirin# 8 Sa%es time

and money

• Wider &hoi&e 8

Since all candidates

gather at same platform employers

ha%e more candidates

!ith requisite s#ills to

choose from.

• Online

ad"ertise'ent

These ad%ertisements

directly focus on the

target segment i.e. job"see#ers since job

portal !ebsites are

usually %isited by

them

1o9 See)ers 8

• Con"enien&e 8 Easy

uploading of resume,

single resume upload

targets all companies.

• 3ne-!ensi"e 8 Hasicser%ices are a%ailable

free of cost

• Wide e-!osure 8

Since job portals are

flan#ed by %arious

prospecti%e employers

job portals pro%ide

better exposure to

their resume.

• Resu'e related

ser"i&es 8 These are

usually a%ailable for a

premium

Cost Analysis

• *eb portals incurhuge product and

ser%ice de%elopment .

These are usually

unit"one costs. i.e. the

cost of producing first

unit is %ery high as

compared to

subsequent units of

that #ind. eg. The

roducts and Ser%ices

that /au#ri.com sells

to clients run on 6ed

5at Enterprise =inux.

&t hires de%elopers.

Employees are also

hired to handle

mar#eting and other



tas#s. Staff cost for

nau#ri.com increased

from 6s. :D.+Gmn to

6s.?AA.GG mn from

3K :"G to 3K G"

?.

• $ob portals li#e any

other business spend a

substantial amount on

ad%ertisement. The

major chun# goes on

online ad%ertisements

placed on yahoo, msn,

google etc. These

costs are incurred on

per"clic# basis.

2d%ertising and

promotional costs of

naur#ri.com cloc#ed

6s.8AA.+mn in 3K

G"?.

• 4osts are incurred on

creating and

maintaining of

net!or#s. These

include ser%er costs,

net!or# cost,etc. 2s

the hits of site

increase the net!or#

costs also increased.

Since more space and

band!idth !ill be

requirements increase.. /et!or# cost for

nau#ri.com increased

from 6s. D.BAmn to

6s.?.8> mn from 3K

:"G to 3K G"?.

• $ob portals also incur

some cost on job fairs.

$ob fairs offer them a

faster !ay to increase

their portalCs %isibility

and popularity among

its target clients.

Clients

Sour&es o. Re"enue

Usually ?L of the total

re%enue comes fromcorporate and only >L

comes from job"see#ers.

There are t!o mainre%enue generators

4orporate and job"see#ers

Sour&es o. re"enue .ro'

&or!orate &lients

$ob portals pro%ide space

to employers to post the job requirements. This

space usually %aries !ith



the #ind of pac#age theemployer opts for. Hasic

pac#age entails listings

equi%alent to those onne!spaper classifieds.

remium pac#ageoffering %aries from

pro%iding microsite to placing their

ad%ertisements at the

home page.

*eb portals also offer

application screeningfacilities to employers at a

premium. 3or eg.

6ES7EM Ser%ice by

nau#ri.com allo!s clientfirm to tra!l through

resumes for a right match.

&t accounts for 8 L forits re%enue.

Sour&es o. re"enue .ro'

+o9see)ers

$ob portals pro%ide a !idearray of ser%ices li#e

resume de%elopmentser%ices, response booster

ser%ices, resume highlightser%ice, co%er letter

facilities at a premium to

the job"see#ers. Resu'e

de"elo!'ent ser"i&e is

again customi1ed

according to see#er needand is charged

accordingly. 3or

example 3resherCsresume, 0id"careerresume, Sr.le%el reume,

remium 6esume.

Res!onse ooster

ser"i&e t!ea#s the

%isibility of the resume in

accordance to the pac#ageopted for. 2 better

pac#age increases the

chances of getting aninter%ie! call.eg. &n"ex"ta

of monster.com Resu'e

hi#hli#ht helps to attractmore attention of

employers bydifferentiating the resume

from other job see#ersresume. 0onster.com

came out !ith a

re%olutionary "ideo

resu'e de%elopment

ser%ice after timesjobs

%oice resume ser%ice.This ser%ice boosts the

appeal of the resume

manifolds. Some job portals li#e timesjobs.comalso offer &areer

&ounsellin# ser"i&es.

'ther initiati%es ta#en to

boost re%enue

• Pro'otional tie9

u! $ob portals ma#e

tie"up. Eg. /au#ri

benefited from the free

space gi%en by the

ne!spapers. The quid

pro quo !as that it lists

their ad%ertisements free

on its site.

• 5arter :eals 8

eg. /au#ri did mailers

for 56 managers for

their 56 e%ents based on

the database of the 56

managers it has built up.

&n return, the firm for

!hich the mailer !as

done !ould sponsor

nau#ri.com at the e%ent



2uture ;

Already There

These sites still ha%e alot of areas to e%ol%eupon. 3irst they can go

for %arious %ernacular

!ebsites. This can help

them gro! in mar#ets!here English is not the

first preferred language.

The !hole system ofrecruiting can go online

through the usage of%ideo conferencing, thus

reducing the logistic andcommuting costs of both

the employer and job"

see#er.

With "irtual world intrudin# .ast into our li"es ,

sin&e its ad"ent, it e&)ons a new era .or

e'!loy'ent !ortals as they would trans&end.ro' a !rosai& !ortal to a "irtual e'!loy'ent

o..i&e whi&h will &ater to all &o'!any

re&ruit'ent needs 8 .ro' in"itin# a!!li&ations

to inter"iewin# and o. hirin# ri#ht &andidates/

:ie has already een &ast/

References

http((siteanalytics.compete.com

http((!i#ipedia.org

http((!!!.nau#ri.com

http((!!!.monsterindia.com

http((!!!.timesjobs.com

http((freshers!orld.com

http((standoutjobs.com

http((!!!.ban#netjobs.com

http((hubpages.com(hub('nline"$ob"ortal"5elping"$ob"

See#ers

http://siteanalytics.compete.com/

http://wikipedia.org/

http://www.naukri.com/

http://www.monsterindia.com/

http://www.timesjobs.com/

http://freshersworld.com/

http://standoutjobs.com/

http://www.banknetjobs.com/

http://hubpages.com/hub/Online-Job-Portal-Helping-Job-Seekers


http://siteanalytics.compete.com/

http://wikipedia.org/

http://www.naukri.com/

http://www.monsterindia.com/

http://www.timesjobs.com/

http://freshersworld.com/

http://standoutjobs.com/

http://www.banknetjobs.com/



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