testimonial builder steps
TRANSCRIPT
Welcome to Testimonial Builder
1. Shoot Your Testimonial
Film a video testimonial of your customer sharing their positive experience at delivery of vehicle.
2. Share on YouTube
Post the testimonial directly to your custom YouTube channel.
3. Share on Social Media
Customer shares the testimonial to their social media networks.
4. Build Your Brand
Testimonial starts coming up in search results.
Your YouTube Channel
Download the free YouTube App from the iTunes Store or Google Play Store. Login using the username and password provided by Testimonial Builder
Use a smart phone to take the video testimonial
Use your smartphone to film a video testimonial on the spot
Use a smart phone to take the video testimonial
Get positive feedback while they are still enjoying the experience
Introduce your customer and make sure you say:• Dealership Name• Dealership
Location• Salesperson
Name• Vehicle Make &
Model
Sample Introduction
“This is Peter Martin with Cactus Sky Toyota presenting Madelynn with her 2013 Toyota Corolla. Madelynn, tell us about your experience today…”
Release Form
Ask customer to sign release form we provide before publishing video.
Upload the Video to your Custom YouTube Channel
• Press the Share button. • In iOS 7, the Share button is located in
the bottom-left corner of the video player. It looks like a box with an arrow coming out of the top.
• On Android devices, the Share button may be visible in the video player, or you may have to press the Menu button for it to pop up.
• Select YouTube from the Share menu.
• Give it a title. • Click the Upload or Publish
button. Depending on the size of the video this could take a few minutes.
Video Title
1. Relevant, highly-searched and highly-targeted keyword phrase
2. Add this keyword phrase to the beginning of your YouTube Video Title
3. End the Title with a Benefit-Driven, or Curiosity-Provoking Statement
Email the video while you are still with the customer
Send the video to the customergiving the testimonial after it is uploaded to YouTube.
Usually takes under a minute for the video to upload.
Get customer’s BEST email address
The email address they provide to receive the video may be different than their “shopping email” because it is the email they actually check.
Customer shares video with their social media audience
They will then share the videoWith friends and family. All of them are local prospects.
Referrals, Referrals and moreReferrals will start pouring in
They will also post it on Facebook
The average person has about 350 Facebook friends.
Local Trusted Genuine Mass exposure No costSource: Statistica
Client shares Video with Large Local Audience
350Friends
350Friends 350
Friends
350Friends
350Friends
Testimonials show up on Page One of Google
The more testimonials you share the more visible your business becomes.
Increase Exposure on Page 1 of Google
Less than 1% go past Page One on Google
Online reviews rank highest
Be found by consumers You WILL lose sales
• In 2006 Google purchased YouTube for $1.65 Billion• YouTube is the 2nd largest search engine (behind only
Google)• YouTube is one of the most beneficial marketing tools
available today
&
SEO Algorithm Incorporated Into Review Sites
Testimonial Builder is designed to help you • create• publish• syndicateonline video reviews.
Reach more local prospects and build your brand and business.
Summary
Shoot Your Testimonial:
Share on YouTube:
Share on Social Media:
Build Your Brand:
