test banks 7
TRANSCRIPT
8/18/2019 Test Banks 7
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ExamName___________________________________
1.
User -generated content refers to various ki nds of media con tent that are prod uced by end users an d are pu blicly available.Answer:
True
FalseDiff: 1
Type: TF
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2.
With social media, users, rather t han organizations, produce, control, use, and manage co ntent, often at little o r n o cost.Answer:
True
FalseDiff: 1
Type: TF
Page R ef: 335AACSB:Objective:
3.
Knowledge m anagement is one of the six d ifferent types of social media.Answer:
True
False
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Diff: 2
Type: TF
Page R ef: 337AACSB:Objective:
4.
Expression Engine an d Xanga are exam ples of media shari ng social networking spaces.Answer:
True
FalseDiff: 3
Type: TF
Page R ef: 337AACSB:Objective:
5.
The so cial graph is d igital and dened explicitly by all connections i nvolved.Answer:
True
FalseDiff: 3
Type: TF
Page R ef: 338AACSB:Objective:
6.
According to an InformationWeek su rvey of business t echnology e xperts, the m ost useful Web 2.0 tools in Enterprise 2. 0,
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based on peAnswer:
True
FalseDiff: 2
Type: TF
Page R ef: 338AACSB:Objective:
7.
According to an InformationWeek su rvey of bu siness t echnology experts, security issues are a m ajor con cern withEnterprise 2 .0.
Answer:
True
FalseDiff: 1
Type: TF
Page R ef: 338AACSB:Objective:
8.
Off -deck i s on e o f the t wo basic t ypes of mobile soci al networks.Answer:
True
FalseDiff: 3
Type: TF
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Page R ef: 342AACSB:Objective:
9.
Adding social software an d features to existing commerce si tes i s on e o f the t wo basic p ractices of social commerce.Answer:
True
FalseDiff: 2
Type: TF
Page R ef: 344AACSB:Objective:
10.
Social shopping is d one i n social networks an d in vendors' socially oriented stores, but is n ot d one i n stores of specialintermediaries.
Answer:
True
FalseDiff: 3
Type: TF
Page R ef: 344AACSB:Objective:
11.
According to a G artner Inc. study about roles i n social media an d e -commerce, mavens pref er to nd out for t hemselveswhat they n eed to k now in order to sat isfy thei r needs.
Answer:
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True
FalseDiff: 3
Type: TF
Page R ef: 344 -345AACSB:Objective:
12.
Building and sharing wish lists i s on e o f the b enets ass ociated with social shopping.Answer:
True
FalseDiff: 1
Type: TF
Page R ef: 345AACSB:
Objective:
13.
Spot buying is on e of t he m ajor m odels of social shopping.Answer:
True
FalseDiff: 2
Type: TF
Page R ef: 345AACSB:Objective:
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14.
A common strategy o f ash sale si tes i s t o focus on an industry.Answer:
True
FalseDiff: 2
Type: TF
Page R ef: 348AACSB:Objective:
15.
Brand communities are a c ommon feature of communities and forums.Answer:
True
FalseDiff: 2
Type: TF
Page R ef: 350AACSB:Objective:
16.
Flipsy i s an online au ction marketplace w here u sers s wap virtual currency for f ree s tuff.Answer:
True
FalseDiff: 2
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Type: TF
Page R ef: 352AACSB:Objective:
17.
According to Zwilling (2011), location - based service opportunities for B2B include the creation of social hubs.Answer:
True
FalseDiff: 2
Type: TF
Page R ef: 353 -354AACSB:Objective:
18.
The m ajor curr ent revenue sou rce for social commerce ven dors is ad vertising.
Answer:
True
FalseDiff: 1
Type: TF
Page R ef: 355AACSB:Objective:
19.
Social apps i nvolve placing advertisement in paid -for m edia space on social media p latforms such as Facebook, YouTube,and Twitter, as w ell as on blogs and forums.
Answer:
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True
FalseDiff: 1
Type: TF
Page R ef: 355AACSB:Objective:
20.
Geolocation apps r eport your l ocation to other u sers, and they associate real -world locations t o your l ocation.Answer:
True
FalseDiff: 2
Type: TF
Page R ef: 357AACSB:
Objective:
21.
An opt -out is a p ermission - based network that requires a user to join or sign up.Answer:
True
FalseDiff: 1
Type: TF
Page R ef: 358AACSB:Objective:
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22.
Social networks are an ideal place t o disseminate v iral videos.Answer:
True
FalseDiff: 1
Type: TF
Page R ef: 359AACSB:Objective:
23.
According to Learmonth (2011), the 20 12 a d revenue for Tw itter i s es timated to be over $1 b illion.Answer:
True
FalseDiff: 2
Type: TF
Page R ef: 359 -360AACSB:Objective:
24.
Conversational marketing is t he t rend where com panies u tilize W eb 2.0 t ools t o get feedback from customers.Answer:
True
FalseDiff: 2
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Type: TF
Page R ef: 364AACSB:Objective:
25.
Social customer relationship management is the new replacement for customer relationship management.Answer:
True
FalseDiff: 2
Type: TF
Page R ef: 369AACSB:Objective:
26.
Facebook is the most popular business -oriented social network serv ice.
Answer:
True
FalseDiff: 2
Type: TF
Page R ef: 373AACSB:Objective:
27.
To build and nurture a com munity i s on e of the m ajor r easons to u se or deploy business social networking.Answer:
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True
FalseDiff: 1
Type: TF
Page R ef: 375AACSB:Objective:
28.
Yammer is a clone of Facebook for bu siness and is used by more t han 1.5 million people in over 90, 000 com panies.Answer:
True
FalseDiff: 2
Type: TF
Page R ef: 375AACSB:
Objective:
29.
The col laboration space i n a v irtual world is w here sof tware agen ts, on your behalf, seek i nformation and engage w ithother a gents t o fulll or f acilitate tr ansactions.
Answer:
True
FalseDiff: 3
Type: TF
Page R ef: 392AACSB:Objective:
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30.
A social game is a vi deo g ame p layed in a soci al network.Answer:
True
FalseDiff: 1
Type: TF
Page R ef: 401AACSB:Objective:
31.
The t angible cost of many social commerce p rojects can be v ery l ow, but the t otal cost can be very h igh due t o t he cost ofthe ri sks tha t may materialize.
Answer:
True
FalseDiff: 2
Type: TF
Page R ef: 403AACSB:Objective:
32.
Interfacing with social networks d oes n ot i nvolve risk.Answer:
True
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FalseDiff: 1
Type: TF
Page R ef: 405AACSB:Objective:
33.
Social commerce support systems include p ayments, order f ulllment, security, and system development and businessplans.
Answer:
True
FalseDiff: 2
Type: TF
Page R ef: 406 -407AACSB:Objective:
34.
Recent studies have show n that s mall companies do no succeed in social commerce.Answer:
True
FalseDiff: 2
Type: TF
Page R ef: 408AACSB:Objective:
35.
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Web 2.0 tools can generate r evenue g rowth, user growth, and increased resistance t o competition in indirect ways.Answer:
True
FalseDiff: 1
Type: TF
Page R ef: 410AACSB:Objective:
36.
The on line p latforms an d tools t hat people u se t o sh are op inions, experiences, insights, percepti ons, and various m edia,including photos, videos, and music, with each other best describes
A)
social m arketing.B)
mobile commerce.C)
social media.D)
cloud computing.Answer:
CDiff: 2
Type: MC
Page R ef: 335AACSB:Objective:
37.
A combination of social policy a nd marketing p ractices t o a chieve a set of social behavioral goals w ithin a t arget audience
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best A)
mobile m arketing.B)
electronic enterprise.
C)
social m arketing.D)
social j ustice.Answer:
C
Diff: 2
Type: MC
Page R ef: 335AACSB:Objective:
38.
Which of the following focused on marketing children's heal th care insurance f or w orking families and made affordablecomprehensive medical care av ailable t o over 300, 000 children?
A)
Apple CareB)
PeachCare for K idsC)
Orange CareD)
Peach AidAnswer:
BDiff: 3
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Type: MC
Page R ef: 336AACSB:Objective:
39.
A sociological concept that refers to co nnections w ithin and between social networks; the core i dea i s t hat social networkshave v alue. This best denes
A)
knowledge management.B)
social capital.C)
social media m arketing.D)
interactive intelligence.Answer:
BDiff: 2
Type: MC
Page R ef: 336AACSB:Objective:
40.
Which o f the following is a t erm that describes use of social media p latforms such a s net works, online com munities, blogs,wikis, or an y other on line col laborative m edia for m arketing, market research, sales, CRM, and customer s ervice?A)
consumer m arketingB)
interactive marketingC)
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impulse marketingD)
social media m arketingAnswer:
DDiff: 1
Type: MC
Page R ef: 336AACSB:Objective:
41.
Social media cat egories i nclude ea ch of the f ollowing excep tA)
content communities.B)
collaborati ve p rojects.C)
blogs.D)
records management.Answer:
DDiff: 2
Type: MC
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42.
Referencing the social networking sp ace cat egories, NutshellMail and FriendFedd are examples of
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A)
professional networking si tes.B)
leisu re -oriented sites.C)
social news.D)
social network ag gregati on.Answer:
DDiff: 3
Type: MC
Page R ef: 337AACSB:Objective:
43.
Which of t he following is a t erm coined by Mark Zuckerberg o f Facebook, which originally referred to the soci al networkof relationships bet ween users of the soci al networking service p rovided by Facebook?
A)
social graphB)
social rangeC)
social tapestryD)
social t weetAnswer:
ADiff: 3
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Type: MC
Page R ef: 338AACSB:Objective:
44.
The d elivery of e -commerce act ivities an d transactions t hrough social networks an d/or v ia W eb 2.0 sof tware b estdescribes
A)
social commerce.B)
intelligent commerce.C)
mobile commerce.D)
knowledge commerce.Answer:
ADiff: 2
Type: MC
Page R ef: 339AACSB:Objective:
45.
Benets of social commerce to cu stomers include A)
creat ing viral advertisements.B)
using low -cost user -generated content.C)
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identifying brand advocates.D)
paying less f or products an d services.Answer:
DDiff: 3
Type: MC
Page R ef: 341AACSB:Objective:
46.
Benets to vendors of social commerce includeA)
bette -serv ice i s p ossible.B)
customers' expectations can be m et in full and quickly.C)
identifying problems qu ickly.D)
customers can assist other cu stomers.Answer:
CDiff: 2
Type: MC
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47.
The b enets of social commerce t o retailers i ncludeA)
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increased website t raffic.B)
increased sales.C)
word -of -mouth marketing.D)
all of the above.Answer:
DDiff: 1
Type: MC
Page R ef: 341 -342AACSB:Objective:
48.
Which o f the following refers to fellow consumers connecting w ith and listening to o ther consumers somewhere in theworld who think and consume the way they do?
A)
social doubleB)
taste t winsC)
taste b uddyD)
social buddyAnswer:
BDiff: 2
Type: MC
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Page R ef: 342AACSB:Objective:
49.
Members conversing an d connecting w ith one an other using cel l phones or ot her mobile d evices best describesA)
mobile soci al networking.B)
mobile m arketing.C)
mobile media clubs. D)
telemarketing.Answer:
ADiff: 2
Type: MC
Page R ef: 342AACSB:Objective:
50.
Risk f actors as sociated with conducting social commerce include each of the following excep tA)
establishing multiple crowdsources.B)
possibilities of f raud.C)
security and privacy issues.D)
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integration with existing IT systems.Answer:
ADiff: 3
Type: MC
Page R ef: 343AACSB:Objective:
51.
A method of e -commerce w here shoppers' friends become involved in the shopping exp erience bes t describesA)
social shopping.B)
familial shopping.C)
personal shopping.D)
social c oaching.Answer:
ADiff: 2
Type: MC
Page R ef: 309AACSB:Objective:
52.
As su ggested by Jefferies ( 2008), drivers f or sel ling in social networks i ncludeA)
efforts t o i mprove ov erall sales p roductivity.
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B)
pressure t o increase top -line revenue grow th.C)
recommendations/suggestions made by f riends.D)
all of the above.Answer:
DDiff: 1
Type: MC
Page R ef: 309AACSB:Objective:
53.
A method of shopping w here the shoppers enlist others to p articipate in the p urchase d ecision best describesA)
social ret ailing.B)
social co nnections.C)
social browsing.D)
communal shopping.Answer:
DDiff: 2
Type: MC
Page R ef: 344AACSB:Objective:
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54.
Which o f the following soci al media an d e -commerce r oles, as i dentied by Gartner Inc., perform a b ridging function between dispa
A)
salesmanB)
seekerC)
mavenD)
connectorAnswer:
DDiff: 2
Type: MC
Page R ef: 344 -345AACSB:Objective:
55.
Which o f the following soci al media an d e -commerce r oles, as i dentied by Gartner Inc., connects w ith other people inorder t o nd out the i nformation, skills, and obligations t hey need to conduct their d aily lives?
A)
connectorB)
mavenC)
seekerD)
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self -sufficientAnswer:
CDiff: 3
Type: MC
Page R ef: 344-345AACSB:
Objective:
56.
Benets of social shopping includeA)
condence an d trust in online shopping increases.B)
discovering p roducts/services you never kn ew existed.C)
learning from others' experience.D)
all of the above.Answer:
DDiff: 1
Type: MC
Page R ef: 345AACSB:Objective:
57.
Major m odels of social shopping include each of t he following excep tA)
social hubs.B)
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group buying an d shopping together.C)
shopping communities and clubs.D)
ash sales.Answer:
ADiff: 2
Type: MC
Page R ef: 345 -346AACSB:Objective:
58.
Shopping communities and common forum features includeA)
idea b oards.B)
user galleries.C)
brand communities.D)
all of the above.Answer:
DDiff: 1
Type: MC
Page R ef: 384AACSB:Objective:
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59.
The largest social community isA)
Calvin Klein.B)
Kaboodle.C)
AOL.D)
MySpace.Answer:
BDiff: 2
Type: MC
Page R ef: 316AACSB:Objective:
60.
An online com munity that harnesses the p ower of one's social networks for the introduction, buying, and selling o fproducts, services, and resources, including one's ow n creations best describes
A)
social marketplace.B)
relaxed com merce.C)
social vortal.D)
reverse com merce.Answer:
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ADiff: 2
Type: MC
Page R ef: 318AACSB:Objective:
61.
Which of t he following social marketplaces al lows any one t o list, buy, and sell books, music, movies, and games, and itwas cr eated to ll the n eed for a f ree an d trustworthy media m arketplace?
A)
ListiaB)
CraigslistC)
FotoliaD)
FlipsyAnswer:
DDiff: 2
Type: MC
Page R ef: 318AACSB:Objective:
62.
Which of t he following is a soci al marketplace f or a h uge co mmunity of c reative p eople w ho enjoy sharing, learning, andexpressing themselves t hrough images, forums, and blogs? M embers provide royal ty -free s tock images t hat otherindividuals an d professionals can legally buy and share.
A)
FotoliaB)
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FlipsyC)
ListiaD)
CraigslistAnswer:
ADiff: 2
Type: MC
Page R ef: 352AACSB:Objective:
63.
Components t o expect in a soci al shopping site i ncludeA)
product page d iscussions.B)
project j ournals.C)
how -to -guides.D)
all of the above.Answer:
DDiff: 1
Type: MC
Page R ef: 353AACSB:Objective:
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64.
Which o f the following is a word -of -mouth method by which cust omers pr omote a prod uct or s ervice by t elling othersabout it?
A)
social expressi on
B)
viral m arketingC)
vortal commerceD)
branded commerce
Answer:
BDiff: 2
Type: MC
Page R ef: 322AACSB:Objective:
65.
Viral marketing d one by bloggers best describesA)
extreme blogging.B)
social d iving.C)
freedom of expression.D)
viral blogging.Answer:
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DDiff: 2
Type: MC
Page R ef: 322AACSB:Objective:
66.
A type o f social networking in which geographic se rvices and capabilities s uch as geoco ding and geotagging are u sed toenable ad ditional social dynamics best describes
A)
geosocial n etworking.B)
georeferencing.C)
geolocation.D)
geoplacement.Answer:
ADiff: 3
Type: MC
Page R ef: 323AACSB:Objective:
67.
The identication of the real -world geographic location of an Internet -connected computer, mobile d evice, website, orvisitor b est descri bes
A)
social an alytics.B)
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geolocation.C)
social f orensics.D)
digital forensics.Answer:
BDiff: 2
Type: MC
Page R ef: 357AACSB:Objective:
68.
Any video that is p assed electronically, from person to person, regardless of i ts con tent best describesA)
spiral video.B)
social video.C)
malicious video.D)
viral video.Answer:
DDiff: 2
Type: MC
Page R ef: 325AACSB:Objective:
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69.
The p rocess of measuring, analyzing, and interpreting the results of interactions an d associations am ong p eople, topics,and ideas b est describes
A)
social brainstorming.
B)
familial stati stics.C)
social an alytics.D)
social intelligence.
Answer:
CDiff: 2
Type: MC
Page R ef: 331AACSB:Objective:
70.
The ab ility o f humans t o interact with each other effectively best describesA)
social diplomacy.B)
social integrati on.C)
social intelligence.D)
socia l civ ility.Answer:
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CDiff: 2
Type: MC
Page R ef: 365AACSB:Objective:
71.
Members of social networks w ho do social shopping and understand their rights and how to u se the w isdom and powerof crowdsourcing and communities t o their bene t best describes
A)
intelligent mavens.B)
social customers.C)
brand lyaD)
social cl imbers.Answer:
BDiff: 2
Type: MC
Page R ef: 369AACSB:Objective:
72.
A customer service app roach that focuses on building long -term and sustainable cu stomer relationships t hat add value both t
A)
mobile commerce.B)
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customer r elationship management.C)
social an alytics.D)
social m arketing.Answer:
BDiff: 2
Type: MC
Page R ef: 369AACSB:Objective:
73.
Which of the following refers t o a cu stomer engagement strategy in support of companies' dened goals and objectivestoward optimizing the cust omer e xperience and where succes s r equires a f ocus on people, processes, and technologyassociated with customer t ouchpoints an d interactions?
A)
Social Customer Relationship Management (SCRM)B)
Social Academy of Customers Unite (SACU)C)
Society, Community, Customers (SCC)D)
People Across Nations (PAN)Answer:
ADiff: 2
Type: MC
Page R ef: 369AACSB:Objective:
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74.
A social network whose p rimary objective is t o facilitate b usiness con nections an d activities b est describesA)
social marketplace.B)
commercial network.C)
social vortal.D)
business Answer:
DDiff: 2
Type: MC
Page R ef: 373AACSB:Objective:
75.
Major r easons t o use or d eploy business soci al networking includeA)
reducing operation and travel costs.B)
reducing communication and improving collaboration.C)
increasing revenue.D)
all of the above.Answer:
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DDiff: 1
Type: MC
Page R ef: 375AACSB:Objective:
76.
Which o f the following is a com munity of entrepreneurs and small business owners dedicated to helping each othersucceed through the p remise t hat collaboration beats competition?
A)
Entrepreneur ConnectB)
BiznikC)
Startup NationD)
E.FactorAnswer:
BDiff: 2
Type: MC
Page R ef: 376AACSB:Objective:
77.
The act of outsourcing t asks, traditionally performed by an employee o r contractor, to a n undened, large g roup of peopleor com munity, through an open call best describes
A)
crowdsourcing.B)
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social a dvertising.C)
collective marketing.D)
social remediation.Answer:
ADiff: 2
Type: MC
Page R ef: 384AACSB:Objective:
78.
Dimensions of vi rtual worlds i ncludeA)
experimental space.B)
social sp ace.C)
entertainment s pace.D)
all of the above.Answer:
DDiff: 1
Type: MC
Page R ef: 392AACSB:Objective:
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79.
According to Soat (2009), the m ost important business objective o f social networking isA)
business odel B)
improving p artner relationships.C)
increasi ng cu stomer loyalty.D)
generating more word of mouth.Answer:
DDiff: 3
Type: MC
Page R ef: 404AACSB:Objective:
80.
Each of t he following is a w ay social networks gen erate re venue excep tA)
send direct mailings t o cu stomers based on recent in -store p urchases.B)
partner w ith organizations t hat pay a m onthly service f ee.C)
create affiliations w ith physical venues w here m embers can meet.D)
offer premium service to individuals for a m onthly or per -serv ice fee.Answer:
A
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Type: MC
Page R ef: 409AACSB:Objective:
81.
Identify ve categories of ocial networking space. For each identied category, provide an example.Answer:
Of the 11 categories l isted in the t extbook, 5 cat egories are ocial news, social network aggregati on, events, communicationsites, and professional networking sites. In respective o rder,Digg, FriendFedd, Meetup.com, Xanga, and LinkedIn areexamples.
Diff: 2
Type: ES
Page R ef: 337AACSB:Objective:
82.
Identify Howe's four c ategories of crowdsourcing.Answer:
Howe identied collective i ntelligence, crowd creation, crowd voting, and crowd supporting an d funding. Diff: 1
Type: ES
Page R ef: 384AACSB:Objective:
83.
Briey discuss ve major categories of virtual world applications.Answer:
The t extbook identies 19 m ajor cat egories f rom which st udents can pick. The m ajor categories i nclude st orefronts andonline sal es; front offices or hel p desks; advertising and product demonstrations; content creation and distribution;meetings, seminars, and conferences; training; education; recruiting; tourism promotion; museums an d art galleries;information points; data v isualization and manipulation; renting virtual world land and buildings; platform for socialscience res earch; market research; platform for d esign; providing CRM to employees an d a p latform for s ocialization;commercial gaming; and virtual trade shows.
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Type: ES
Page R ef: 392 -393AACSB:Objective:
84.
Identify ve major d rivers of s ocial commerce i n virtual worlds.Answer:
Five major d rivers ar e res emblance t o the real -world environment, immersive on line envi ronment of choice by theyounger gen erations, new means of navigation and discovery, better online m eeting spaces and collaborative p latforms,and interactive environment for ed ucation and training.
Diff: 2
Type: ES
Page R ef: 396AACSB:Objective:
85.
Identify seven uses o f virtual worlds t o facilitate l earning.Answer:
Simulation, distance l earning, class m eetings, exploration, visualization, imaginative scen arios, and informationdissemination are sev en uses o f virtual worlds t o facilitate l earning.
Diff: 2
Type: ES
Page R ef: 397AACSB:Objective:
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1.
TRUE
2.
TRUE
3.
FALSE
4.
FALSE
5.
TRUE
6.
FALSE
7.
TRUE
8.
TRUE
9.
TRUE
10.
FALSE
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11.
FALSE
12.
TRUE
13.
FALSE
14.
TRUE
15.
TRUE
16.
FALSE
17.
FALSE
18.
TRUE
19.
FALSE
20.
TRUE
21.
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FALSE
22.
TRUE
23.
FALSE
24.
TRUE
25.
FALSE
26.
FALSE
27.
TRUE
28.
TRUE
29.
FALSE
30.
TRUE
31.
TRUE
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32.
FALSE
33.
TRUE
34.
FALSE
35.
TRUE
36.
C
37.
C
38.
B
39.
B
40.
D
41.
D
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42.
D
43.
A
44.
A
45.
D
46.
C
47.
D
48.
B
49.
A
50.
A
51.
A
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52.
D
53.
D
54.
D
55.
C
56.
D
57.
A
58.
D
59.
B
60.
A
61.
D
62.
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A
63.
D
64.
B
65.
D
66.
A
67.
B
68.
D
69.
C
70.
C
71.
B
72.
B
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73.
A
74.
D
75.
D
76.
B
77.
A
78.
D
79.
D
80.
A
81.
Of the 11 categories l isted in the t extbook, 5 cat egories are ocial news, social network aggregati on, events, communicationsites, and professional networking sites. In respective o rder,Digg, FriendFedd, Meetup.com, Xanga, and LinkedIn areexamples.
82.
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Howe identied collective i ntelligence, crowd creation, crowd voting, and crowd supporting an d funding.
83.
The t extbook identies 19 m ajor cat egories f rom which st udents can pick. The m ajor categories i nclude st orefronts andonline sal es; front offices or hel p desks; advertising and product demonstrations; content creation and distribution;meetings, seminars, and conferences; training; education; recruiting; tourism promotion; museums an d art galleries;
information points; data v isualization and manipulation; renting virtual world land and buildings; platform for socialscience res earch; market research; platform for d esign; providing CRM to employees an d a p latform for s ocialization;commercial gaming; and virtual trade shows.
84.
Five major d rivers ar e res emblance t o the real -world environment, immersive on line envi ronment of choice by theyounger gen erations, new means of navigation and discovery, better online m eeting spaces and collaborative p latforms,and interactive environment for ed ucation and training.
85.
Simulation, distance l earning, class m eetings, exploration, visualization, imaginative scen arios, and informationdissemination are sev en uses o f virtual worlds t o facilitate l earning.