Yi Wen ChangS3194585 CyberCraft 10

What is craft?

Small scale production goods

Particular skilled work

Customization

High end product

Art

Cultural and religion insert

The record of human activities, development

Get connection with Designer/Maker/Artist

Support design stories

Approachable Design/ Art

Craft sale

Appreciate Craft

Encouraged Craft Activities

Family Event/ get people together

Connect People and Craftsmanship

Craft event

Products

Middle class market

Price range: from 20 to 400

Housing , Genital, Colourful, Creative, Careful, Exquisite, Ingenuity, Brisk, Spirituality, Amiable, Polite, Brilliant, Family

Theme

25Art Student Musicians Cafe’ Owner House Wife

28 35 42

Audiences

Independent financial ability

Have strong conscious about self-identified

Appreciate art work

Appreciate and support the stories > fair trade

Looking for neutral object >natural, non-artificial

Starting a family or live in their own house (nesting)

Function/Durable

Quality>>Price

Seeking for unique/ Small production product

Doing design relative job or be interested in art

Out-going/ Participate public event

Like DIY stuff/ Regularly doing crafting

Feminine central marketFocus on 25 to 40 years old female

25 to 30 years old female

Looking for individual identities

Love creating

Enjoyed doing crafting things

Coffee culture

Regularly attending art activities

Love natural texture

Work partly with art or design and fashion

Seek for product that enhance self

Price range: 15 to 150

Artificial + Organic

Tessellate + Natural

Focus Group

Theme Style

Ideas

The inspiration comes from origami, which is turning the sharp and geo-metric pattern into organic shapes. With the technology of 3D printing is allows reproducing the complex shape of Origami.

Shape experiment

Design concept

The aiming is to create the modu-lar part that gives the customer more op-tions of product types. Consumer can pick their own parts and combined them into new product, which work as lego.

3D print Mockups

The 3D printer allows quick prototypes with ABS plastic, which is strong enough as the first testing parts. For the first print is good for reviewing the product tolerance as well as the size.

Surface Experiment

Zcorp Print part

The Zcorp powder printing has better detail finished compared to ABS prints, but the structure is too fragile to stand any impact.

3D Print part

The material has more strength and also with better flexibility performance. However, the surface finished is not detail enough which has the layer form building. On the other hands,

the nail polished colour goes well on both powder print and the ABS pint parts, the only issue is the smell last quit a long time.

Considering the surface finished, I found that nail hardener is good for keep the powder print into shape as well as gives it a bit more strength. In the contract, applying nail hardener on ABS pint will give it more glossy surface finishing.

TessellateUnion

TesserAtelier

TesserAtelier

TesserAtelier

TesserAtelier

TessellateUnion

TessellateUnion

TessellateUnion

TessellateUnion

TessellateUnion

TessellateUnion

TessellateUnion

Tessellate Union

TessellateUnion

TessellateUnion

Logo Design

Logo Design

The name of the brand is called “Tessellate Union”. The word Tessellate is used in computer generated curved which apply into 3D print models. The basic unit in the tessellate technology is triangles, which I apply it into the logo’s design.

The original logo is with different colour mixture, however to fit the design range which is only black and white, it’s better to keep the logo as simple as the actual product.

TessellateUnion

TessellateUnion

Packaging Pattern

The packaging is try to use the origami technic which is the flat pattern and could fold into the flower shapes, and the necklace sit on top of the logo.

Product Ranges

The final parts comes from Shapeway, print with white strong and flexible material, the surface finished is pretty good, however there are still some printing path left on the surface. The jewelry parts could turn into 5 different combinations with 4 parts, and the individual 2 part can also become a small necklace. The price range for the bigger necklace will be around 75 to 100 Australia dollar, and the small necklace is around 55 to 75 dollar. The market price in CraftVictoria’s jewelry which has metal insert is around 100 to 300. According to the market price, which make my piece around 55 to 100 dollars in the market.