tesi di laurea di benedetta salvadeo anno accademico 2010/11 storytelling as a device to support...

Tesi di laurea di Benedetta SalvadeoAnno accademico 2010/11

Storytelling as a device to support cultural and political changement in democratic

societies

Università degli Studi di Pavia Corso di Laurea Magistrale Interfacoltà inComunicazione Professionale e Multimediale

Relatore: Chiar.mo Prof. Andrea FontanaCorrelatore: Chiar.mo Prof. Guido Legnante

Corso di Laurea Magistrale Interfacoltà inComunicazione Professionale e Multimediale

Tesi di laurea di Benedetta Salvadeo

Defining Storytelling

It’s a methodology and discipline that uses the principles of rhetoric and narratology to create affecting stories in which the audience can recognize

•Biographical reading of the audience• Design storytelling-drive operation (literary genre, plot, rhetoric,characters,hero, mentor, ecc)• Use the right media

Strategic plansMain area• Politics• Economics• Art• Medicine• Psychology• Dance• ……..

The Narrative Bridge

Guarantee story: to assure the audience

Biographical story

IdentifyingInvolvment

Sense making

Representative story: to introduce the political choices,

future aims (future story), the strategy (positioning story), the events passed

(event story)

Story made by audience Story made by policy



The development of democracy Storytelling



The French Revolution

Storytelling analysis•The supremacy of democracy storytelling on monarchy storytelling •The values of democracy storytelling: liberté, égualité, fraternité•Mythe: popular sovereignty•Characterization of hero•Happy ending: division in three acts

1788-1799



American War of Independence

Storytelling analysis•The supremacy of democracy storytelling on monarchy storytelling •The values of democracy storytelling:independence, liberté• Development of guarantee storytelling: freemason storytelling• Mythe: Independence from motherland•Characterization of hero•Happy ending

1775-1783



Comparison between Storytelling structures

History case Representative story

Guaranteestory Hero Happy

ending

Revolutionary story

IndependenceStory

Freemasonstory

Pilgrims fathers

United States of America



The supremacy of democracy Storytelling in

contemporary age

Democracy Storytelling in contemporary age (I)

Resolution: International Organisation to garantee peace and common welfare.Onu (1945), Nato (1949),Unesco (1945, Fao (1945),Wto (1995).

After World Wars

Myth: the nuclear



Guarantee story: made by international

organizations

Biographical story

Myth: peace, safety and

good life

Representative story: made by policy


Structure of democracy Storytelling (I)



Resolution: design a New World Order. Common political, cultural and economic policies

Democracy Storytelling in contemporary age (II)

XXI Century

Critical issue: The war



Guarantee story: ????????????

Biographical story

Myth: New World Order

Representative story: ????????????


Structure of democracy Storytelling (II)

Counterstorytelling: to fill the narrative gap left from guarantee story



The power of Counterstorytelling

The power of Counterstorytelling

Effects:• Conspiracy theories• Counterstorytelling created by american people



tesi di laurea di benedetta salvadeo anno accademico 2010/11 storytelling as a device to support...

Documents

monarchy storytelling

freemason storytelling

audience story

event story story

future story

laurea magistrale interfacolt

audience guarantee story

audience biographical