Group 3

Contents

I. Overview

II.Tesco’s SWOT analysis in online grocery market

III. Where should Tesco focus?

• Tesco PLC is a British multinational grocery and general merchandise retailer

• Founded in 1919, currently appears in 20 countries

• It is the second-largest retailer in the world measured by profits and third-largest retailer in the world measured by revenues.

• It is the forefront of online shopping development by the early of the 90s, the pioneer in using smartphone to shop.

• Tesco is now facing challenges from different sources of competitors

Question: Based on the case study and your own research, discuss where you think Tesco should focus to ensure it can continue to achieve success online and protect market share?

Continue enhance and boost multi-channel distribution

•Online distribution

•Offline distribution

Competitors tend to develop online service

Behavior ‘s

customers changed

Quickly develop of internet.

Mostly focus on online

distribution

•Using e-mail marketing strategy + low cost, efficiency + Tesco has good database and good relationship with customers as well

•Offer more good experiences online + improve the layout categories of website

• Using mobile marketing

• Increasing involvement of customers on social network Facebook, twitter…. + giving small games and give rewards for customers + Introduce and update quickly new products

Offline distribution• Increase the existing stores

•Improve check-out problems •Provide more variety products ( heath & beauty )

•Quickly delivery, return policies, promotion campaign