News

viper dress at £18. The firm has built up a legion of celebrity followers including Livia Firth, who co-owns Eco Age in Chiswick with her Oscar-nominated husband Colin.

Jan Marchant of Tesco said: “The really exciting thing is that it’s not just great for the environment, it’s great fashion too.”

The range follows the school uni-forms and fleeces now offered by many retailers made from dis-carded plastic drink bottles. These are chopped up, melted and turned

into yarn. Coca-Cola staff at the winter

Olympics in Vancouver also wore uniforms made from recycled bottles and nine football

World Cup sides sponsored by Nike will have kit from

the materials.A recent report found that

the rubbish London sends to landfill generates about 520,000 tonnes of green-house gas emissions per year.

evening standard Monday 1 March 2010 29

On sale at Tesco: the designer collection fashioned from landfilldaisy dumas

TESCO today unveiled the first designer supermarket clothing range to be made from recycled fabric.

The budget F&F collection was designed by London eco fashion label From Somewhere, whose fans include Peaches Geldof, actress Emilia Fox and presenter Lauren Laverne.

The range uses recycled, obsolete or waste textile stock, which would other-wise be burned or buried in landfill sites.

“It is a way of managing waste in a creative way, rather than pretending the problem doesn’t exist,” said Orsola de Castro of From Some-where. The designs, available in sizes 8 to 18 and starting at £16, were inspired by its signature figure-hug-g i n g s t y l e s . T h ey include a body con

Following: Lauren Laverne and Emilia Fox are fans of From Somewhere, designer of the Tesco range

Supermarket style: Daisy Dumas models the body con Viper dress which is made from recycled fabric and is priced at £18

jere

my

selw

yn

in brief

Vorderman shares maths skills on NetFORMER Countdown presenter Carol Vorderman is launching an online maths school. Parents will be able to visit The Maths Factor website from today and sign up for classes on Wednesday. It costs £9.99 for the first month, rising to £14.99 a month.

MARKS & Spencer today set out plans to become the world’s most sustainable retailer by 2015. It has 80 new commitments, including to make 50 per cent of food, clothes and homeware across 36,000 lines have at least one ethical quality.

Ethical M&S aims for world target

JUDE LAW has finally met the five-month-old baby he fathered with an American model. The actor, 37, travelled to Florida with his lawyer to see baby Sophia and Samantha Burke. Law, who is said to be supporting the baby, has three children with ex-wife Sadie Frost.

Jude and lawyer meet Florida baby