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“Smart City @ EXPO Milano 2015”TRANSCRIPT
Cisco Confidential © 2012 Cisco and/or its affiliates. All rights reserved. 1
Smart+Connected Communities Is Your City Smart Enough?
Fabio Florio Manager of Business Development
October 15, 2012
Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 2
Smart+Connected Communities: Come Cambiare le citta’ mettendo al centro le persone
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Biggest demographic Shifts in History
Aging World Population Shrinking
Elderly (65+ yrs.)
2000 2050 World 6.9% 19.3%
USA 12.3% 21.1%
China 6.9% 22.7%
Canada 12.6% 24.3%
Netherlands 13.6% 26.5%
S. Korea 7.1% 27.4%
Europe 14.7% 29.2%
Germany 17.4% 30.4% Sweden 16.4% 31.0%
Italy 18.1% 35.9%
Japan 17.2% 36.4%
2050 Estimate million % Decline from 2000
UK 58.9 (0.8%)
Sweden 7.8 (12%)
Slovakia 4.8 (12%)
Greece 9.2 (13%)
Poland 33.3 (13%)
Germany 70.8 (14%)
Czech Rep. 8.4 (18%)
Romania 18.2 (19%) Austria 6.4 (20%)
Russia 109.0 (28%)
Ukraine 30.0 (40%)
2050 Estimate
million % Growth
from 2000 World 9,322.0 54% Lebanon 5.0 43% VAE 3.7 42% Turkey 98.8 48% Tunisia 14.0 48% India 1,658.3 58% Bahrain 1.0 57% Egypt 113.8 67% Morocco 50.3 68% Algeria 51.1 68% Kuwait 4.0 109% Jordan 11.7 138% Nigeria 278.8 145% KSA 59.7 193% Congo 203.5 299%
Greatest Economic Shift In 100 Years
*At purchasing power parity Source: The Economist, “The New Titans,” 16 Sept. 2006
1000 1820 1913 1950 2005 2025
50%
75%
25%
1500
100%
Developed Economies
Emerging Economies
Share of Global GDP*
Where Are All Of The People Going To Be?
1803
5222
768
392 632
3680
796
729 305
520
USA
South America
Africa
Asia
Europe
2050 2000
Population Estimates
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Population Growth Increasingly Concentrated in Emerging
Countries
Economic Power Shifts to Developing
Nations
World’s Population Becomes Urbanized
Strengthening of economic Power
Developed Countries’ Labor Forces Substantially Age and
Decline
Loss of economic power
Rural depopulation Cities in competition to gain Talents & Industry
“The strategic and economic policies of the 20th century are obsolete, and it is time to find new ones.”
Shortage of Resourcess Less income of Taxes
4 Megatrends That Will Change The World
Emerging Countries Developed World
Urbaniza8on/ City Revitaliza8on
50% of new building construc8on globally is
happening in Asia
S8mulus Package spending on urban revitaliza8on to
bridge unmet needs
Only 3% of buildings in the United States qualified for LEED
Further there is significant social change
70% of India & more than 50% of China is
s8ll rural
Energy / Infrastructure
The USA will need 815,000 more teachers
by 2015
Virtual Educa8on
Asia will need 3.9 M teachers by 2015.
Will face a shortage of 343,000
Lack of doctors for India’s 700M people in 600,000 villages
Shortage of 200,000 nurses in the USA
Virtual Healthcare
700 M Urbanized - Next 10 years. 5 B will be Connected - Next 20 Years
Source: Cisco Visual Networking Index
21 Exabytes per month
4.8 Billion DVDs crossing the network
2010
56 Exabytes per month
12.8 Billion DVDs crossing the network
2013
5 Exabytes per month
1.4 Billion DVDs crossing the network
2007
Global Flow of InformaEon
2013 2010 2007
36 Exabytes
180 Exabytes
486 Exabytes Video Traffic
of all Consumer Internet Traffic will be Video in 2013
Global Consumer Internet Traffic (Annual)
Video Will Dominate the InformaEon Flow
Source: Cisco Visual Networking Index
2013 2010 2007
Total 35 Billion Total 50 Billion Total 500 Million
5 Devices per Person on Earth
7 Devices per Person on Earth
1/10th of a Device per Person on Earth
Growth of Connected Devices
Source: Forrester Research, Cisco IBSG
2020
140 Devices per Person on Earth
Total 1 Trillion
2010 2007 2013
iPhone Apps Alone Total Mobile Apps Apps Worldwide
Growth of SoVware ApplicaEons
Source: Apple, Windows Mobile, Cisco Analysis ( Forecast of 2013 assuming consistent growth trends)
*
*
2013 2010 2007
New Security Threats
624,000 2,600,000 5,700,000 (projected)
Increase in Malicious Security Threats
Source: Symantec and Cisco Analysis
1 Trillion Connected Devices
1 Million Applica8ons
1 Ze^abyte (1B Terabytes) of Content
We Are Rapidly Approaching…
THE NEXT INTERNET
The Network Platform
MOBILITY / GLOBAL SCALE / CONTENT IN CONTEXT / RICH INTERACTION
Time
Growth/ Value
THE FIRST INTERNET
IP Network
Data Transport
Messaging Platform
Price/ Performance
Vertically Integrated
Architecture
Media Experience
Platform
Collaboration Platform Sustainability
Distributed Virtualized
Architecture
Data Transport
Messaging Platform
Price/ Performance
Vertically Integrated
Architecture
Evolution of the Internet
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
TECHNOLOGY TRENDS
Cloud Services
Personalization
Social Networks
„Internet of Things“ Anywhere, Anything, Anytime
CHALLENGES
Aging Society
Unemployment/ Social decline
Education
Green IT and Energy
Attractiveness
Traffic Density in Mayor Cities
Budget deficits
Challenges and technology trends
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Technology Helps to Solve Social Problems
CHALLENGE
Aging society
Unemployment/ Social decline
Education
Green IT and Energy
Attractiveness
Traffic Density in Mayor Cities
Budget deficits
SOLUTIONS
Virtual Citizen Services
Distance Learning
Modern Working
Energy Efficiency
Automation
E-Health
Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 17
Future of Healthcare
Face-‐to-‐face care unbound by distance Streamlined through collabora8on
Global access to experts
Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 18
Future of EducaEon
Dynamic learning in virtual classrooms Expanding reach of instructors to remote learners
Preparing the next-‐genera8on workforce
Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 19
Future of Energy: Smart Grid
Integra8on of the power grid and ICT
Op8mizing supply and reducing demand
Accelera8ng adop8on of renewable sources
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Smart + Connected Communities
ENVIRONMENTAL ASPIRATIONS
Public Facility Management
ECONOMIC ASPIRATIONS
Smart Work Center
Virtual Citizen Services Video
Surveillance
SOCIAL ASPIRATIONS
Virtual Experience
Infrastructure Care at
a distance
Distance Learning
Connected Public Spaces
Con
verg
ence
Applications
Interconnected Services
Services delivery
Monitoring Operations Center
Infr
astr
uctu
re
Broadband Government Private Network
Data Center
Infrastructure for Physical Security
Building Network
Core & Shell Building Automation Building Infrastructure
City Infrastructure
Job creation
Attractiveness of industrial location
Development of new industries
Attractiveness of industrial location
Reduced costs
Reduced costs
Optimized operations
Improved Service Monetization
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
Smart+Connected Communities: Cisco Smart Work Centers: Foster Urban Regeneration, Social Inclusion, and Reduced Carbon Footprint
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
Smart Work Center offers a flexible and user-centric work space with enhanced communication technologies designed to reduce carbon footprint
Creating new ways to work and collaborate
Optimizing use of municipal space and
buildings
Reducing ecological footprint
Improving productivity
Improving work-life balance
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
Cisco’s Smart Work Center Reservation System • Real Time Traffic Information • Office availability • Conference rooms • Telepresence
Cisco’s Physical Access Control system Personalization IP Telephony and Internet access activated
Smart Work Center – Booking
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
Social Components Technology Components
Flexible Workspaces & Conference rooms
Highspeed Internet Access
Internet Wireless
TelePresence
IP Telephonie
Close to residential community
Close to Highways
Flexible Meeting space
Child Care
Financial Services e.g. ATM
Employment Agency Services
Sport & Entertainment
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
Smart + Connected Communities
ENVIRONMENTAL ASPIRATIONS
Public Facility Management
ECONOMIC ASPIRATIONS
Smart Work Center
Virtual Citizen Services Video
Surveillance
SOCIAL ASPIRATIONS
Virtual Experience
Infrastructure Care at
a distance
Distance Learning
Connected Public Spaces
Con
verg
ence
Applications
Interconnected Services
Services delivery
Monitoring Operations Center
Infr
astr
uctu
re
Broadband Government Private Network
Data Center
Infrastructure for Physical Security
Building Network
Core & Shell Building Automation Building Infrastructure
City Infrastructure
Improve Municipal Services
Improve Healthcare
Services
Improve Education Services
Improve Public Safety
Increased Coverage
Efficient Administration
Improved Healthcare Coverage
Improved Diagnosis
Increased Education
Service Coverage
Enhanced Learning
Experience
Improved Monitoring
& Response
Improved Public
Notification
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
• Scale resources • Real-time consultations • Instant communications • Personalized patient care • Improves productivity and
reduces costs
“The biggest benefit of video conferencing…is giving rural patients access to critical care specialists.”
Wanda Pacifici, Telemedicine Program Manager, Eastern Maine Medical Center
Extends healthcare services beyond the hospital or clinic, reaching underserved populations and opening new revenue opportunities
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
Cisco TelePresence
Endpoints
Cisco HealthPresence
Connect Server
Cisco HealthPresence
Appliance
OPEN DEVICE AGGREGATOR
* Only for use with Desktop solution in certain markets
AMD-3700 Telephonic
Stethoscope
AMD-2015 ENT Scope
Welch Allyn Spot Vital Signs Lxi (Blood Pressure,
Temperature, Pulse Rate, Pulse Oximetry)
Neurosynaptic Devices 3
An architectural approach to integrating high definition video, audio, medical devices and collaboration tools
- CPS Mobile Cart - Endpoint Interoperability
NEW: Jabber Enterprise Video
NEW: Centralized appliance to transmit medical device data
Simplified Management and Reporting
(ECG, NiBP, Electronic, Stethoscope, Temperature
Reader, Heart Rate Reader, Pulse Rate Reader)
AMD-2500 General
Examination Camera 1
NEW: 3M Littman Stethoscope 2
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
Smart + Connected Communities
ENVIRONMENTAL ASPIRATIONS
Public Facility Management
ECONOMIC ASPIRATIONS
Smart Work Center
Virtual Citizen Services Video
Surveillance
SOCIAL ASPIRATIONS
Virtual Experience
Infrastructure Care at
a distance
Distance Learning
Connected Public Spaces
Con
verg
ence
Applications
Interconnected Services
Services delivery
Monitoring Operations Center
Infr
astr
uctu
re
Broadband Government Private Network
Data Center
Infrastructure for Physical Security
Building Network
Core & Shell Building Automation Building Infrastructure
City Infrastructure
Reduce Carbon Emissions
Optimized Utility Consumption
Reduced Carbon Emission
Integration of Renewable Energy
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
Smart+Connected Communities: Public Facility Management Lower Costs and Carbon Footprint While Increasing Service Levels
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31
Building Energy Consumption
50% of All Energy 90% of All Electricity
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32
Renewable Sources
Trash Compactor
HVAC
UPS
Electrical
Access Control
Lighting
IT
Power Meters
Elevators
The Problem Today’s Disparate Building Systems
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33
The Two “Sides” of a Building
Information Technology (IT)
Interactive media
Guest Access
Digital Signage
High Speed Internet
IP Telephony
Audio and Video Conferencing
VPN
Wireless
Building Automation Systems (BAS)
HVAC- Sensors
Fire
24/7 Monitor
Elevator
Lighting
Access
Video Surveillance
Energy Management
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34
Public Facility Management
Consolidating all building networks on a unified IP network
Decrease your carbon
Provide timely, integrated system information
Create a safe, healthy, comfortable, and productive environment
Increase employee productivity
Simpler and more effective communication with occupants
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35
Smart + Connected Communities
ENVIRONMENTAL ASPIRATIONS
Public Facility Management
ECONOMIC ASPIRATIONS
Smart Work Center
Virtual Citizen Services Video
Surveillance
SOCIAL ASPIRATIONS
Virtual Experience
Infrastructure Care at
a distance
Distance Learning
Connected Public Spaces
Con
verg
ence
Applications
Interconnected Services
Services delivery
Monitoring Operations Center
Infr
astr
uctu
re
Broadband Government Private Network
Data Center
Infrastructure for Physical Security
Building Network
Core & Shell Building Automation Building Infrastructure
City Infrastructure
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36
Partnership
Fabio Florio Business Development Manager and Expo Leader
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37 37 37
Key elements of “Expo Milano 2015”
“Feeding the Planet, Energy for Life”
visitors 30% foreigners
of exhibi2on site
of investments for the exhibi2on area
from May 1st to October 31st 2015 6MONTHS
130COUNTRIES
1.4BILLION € 110HECTARES
20MILLION
6MONTHS
130COUNTRIES
1.3BILLION € 110HECTARES
20MILLION
Expo Milano 2015 is organized and managed by Expo 2015 S.p.A., company held by: Italian Government, Lombardy Region, Province of Milan, Municipality of Milan and Milan Chamber of Commerce
DATA AND TARGET
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38 38 38
Theme and Technology
To support and facilitate the comprehension and the discussion of the Expo 2015 theme, effective and innovative TECHNOLOGIES, PRODUCTS and SERVICES will be used and made available to Visitors and Participants
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 39 39 39
Expo site as a Smart City
39
Two main boulevards and many streets
Many pavilions and buildings
Restaurants and bars
Services areas and entertainment spaces
Gardens and greenhouse …
The Exhibition Site will have the main characteristics of a smart city
VISITORS AS CITIZENS
EXPO 2015
Smart City Layers
EXPO 2015
Smart City Layers
EXPO 2015
Smart City Layers
EXPO 2015
Smart City Layers
EXPO 2015
Smart City Layers
EXPO 2015
Smart City Layers
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 46 46 46
Technology will help to manage the visitors through three phases
Expo 2015’s Technology Framework
Phases
GOAL • Technologies that
attract and inform visitors, and help them planning the visit
• Technologies that enable a superior and immersive visitor experience
• Technologies that re-create the ‘Expo experience’ for those not there
Expo2015 as the ‘Smart City of the Future’
III Cyber Expo
Ecosystem
Before the Expo
II During
the Expo
I
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 47 47 47
On-‐site technologies will enable a superior visitor experience
→ To educate and entertain visitors through technology (e.g., e-‐wall)
→ To make visitors life safer and easier through technology (e.g., e-‐health, interacEve mulE-‐purpose kiosks, smart access with automaEc recogniEon)
→ To make the visit more enjoyable, engaging and s8mula8ng (e.g., ‘augmented reality’, ‘virtual pavilions’)
→ To inform visitor on queue status and recommend alterna8ves
→ To give ultra wide band connecEvity, fixed and mobile
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 48 48 48
During the Expo – Some examples
48
Digital Signage E-‐Health
E-‐Banking
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 49 49 49 49
Visitors’ services will be extended outside of the Expo Smart City
BEST IN FOOD AND DRINKS
DIGITAL SMARTCITY EXPO2015
MADE IN ITALY
ACCOMODATION
TOURISM AND
CULTURE
INFOMOBILITY
Extend the Digital Smart City services involving Companies and Ins9tu9ons of the Region, using the technical architecture and advanced solu9ons developed by (Service Delivery
PlaAorm)
Objectives of the Ecosystem
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 50
Expo history in Big Events October 2009: started to
follow Expo 2015
November 2011: RFP for “IP Network & Solutions Partner”
December 2011: assigned role of “IP Network & Solutions Partner” to Cisco
February 2012: Joint Press Conference Cisco&Expo 2015
• Shanghai 2010: • Senior Sponsor • Cisco Pavillion
• London Olympic and Paralympic
Games 2012 • Official Network
Infra Supporter • Cisco House
Road to Expo 2015
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 51
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 52
S+CC Project
Expo framework is aligned to Cisco S+CC The Expo will be a Smart City and cutting
edge technology will enable services for residents/visitors (20M)
Leave behind a legacy of Milan as a Digital Smart-City and export model globally
Cisco Technologies and Innovation for Expo:
Networking
Pervasive Wi-Fi
Security
Collaboration including TelePresence
Digital Signage
Healthpresence
• “Expo Smart-City” as platform to deliver content • Expo defines processes and methodologies to
implement Services/Solutions • Expo defines specifications to develop and
scale service on top of an SDP
Why is this an S+CC project?
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 53