terrence henry witkowski · 2020-01-06 · terrence henry witkowski 3 9. henning, robert a. and...

TERRENCE HENRY WITKOWSKI

Professor of Marketing & Director International Business Program College of Business California State University, Long Beach Long Beach, CA 90840

PERSONAL DATA

Date of Birth: October 26, 1948 Marital Status: Married, Two children Home Address: 3041 Copa de Oro Drive, Los Alamitos, CA 90720 Telephone: 562/985-4766 – Work 562/522-3395 – Cell 562/598-6241 – Home E-mail: [email protected] Website: www.csulb.edu/~witko

EDUCATION

Ph.D. Business Administration (Marketing emphasis) - University of California at Berkeley, 1980 M.S. Management (Marketing emphasis) - University of California at Los Angeles, 1972 B.A. History - Northwestern University, 1970

ACADEMIC EMPLOYMENT

Professor, Department of Marketing, California State University, Long Beach, 1989 to present. Currently teaching International Business. Have also taught International Marketing, Marketing in Developing Countries, Graduate Seminar in International Marketing, Graduate Seminar in Globalization and Global Business, Short-term Studies Abroad (to Germany, China, Vietnam and Thailand), and Directed Studies (Graduate and Undergraduate). Previously have taught Principles of Marketing, International Marketing Management (Europe), Marketing Concepts (Graduate), Intercultural Business Communications (Graduate), and The Global Food Industry (Graduate). Associate Professor, Department of Marketing, California State University, Long Beach, 1982-1989. Granted tenure, 1986. Taught Introduction to Advertising, Promotion Strategies, Marketing Management, Marketing Concepts (Graduate), Graduate Seminar in Advertising, and Directed Studies (Graduate and Undergraduate). Instructor, Department of Advertising, The University of Texas at Austin, 1978-1982. Taught Introduction to Advertising, Advertising and Society, Advertising Campaigns, and Individual Special Studies. Associate, School of Business Administration, University of California at Berkeley, 1976-1977. Taught Introduction to Marketing and Introduction to Advertising. Lecturer, School of Business and Economics, California State University, Hayward, 1976. Taught Graduate Seminar in Consumer Behavior.

Terrence Henry Witkowski

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ADMINSTRATIVE ASSIGNMENTS

Director, International Business Program, College of Business Administration, California State University, Long Beach, August 2007 to date. Responsibilities have included advising IB majors and minors, staffing short-term study abroad classes, and coordinating Singapore program. Chair, Department of Marketing, California State University, Long Beach, June 1993 to December 1996. Responsibilities included scheduling, hiring part-time faculty, managing the department budget, and student advising. Edited Departmental Self-Study (1993), organized series of German-American Marketing Workshops (1993-1996), and mentored visiting scholar from South Korea (1995-1996).

PUBLISHED RESEARCH

Books:

1. Witkowski, Terrence H. (2018), A History of American Consumption: Threads of Meaning, Gender, and Resistance. London and New York: Routledge.

Scholarly reviews of my book have been written by:

• Jayne Krisjanous, Journal of Macromarketing, June 2019, 225-227. • Daniel Levinson Wilk, Business History, online January 30, 2019, 1-3.

Articles in Refereed Journals: 1. Witkowski, Terrence H. (2020), “Male Compensatory Consumption in American History,” Journal of

Macromarketing. Available online https://journals.sagepub.com/doi/10.1177/0276146719897107. 2. Witkowski, Terrence H. (2019), “Terrence H. Witkowski: The Making of a Marketing and Consumption

Historian,” Journal of Historical Research in Marketing, 11 (1), 51-73. 3. Witkowski, Terrence H. (2018), “Visualizing Winchester: A Brand History Through Iconic Western

Images,” Journal of Historical Research in Marketing, 10 (4), 383-419. 4. Witkowski, Terrence H. (2018), “Elephant Ivory and the Temporalities of Consumer Ethics,” Journal of

Consumer Ethics, 2 (1), 3-20. 5. Witkowski, Terrence H. (2017), “Peruvian Antiquities and the Collecting of Cultural Goods,” Markets,

Globalization & Development Review, 2 (4), Article 3. 6. Witkowski, Terrence H. and D.G. Brian Jones (2016), “Historical Research in Marketing: Literature,

Knowledge, and Disciplinary Status,” Information & Culture: A Journal of History, 51 (3), 399-418. 7. Witkowski, Terrence H. (2016), “Early History and Distribution of Trade Ceramics in Southeast Asia,”

Journal of Historical Research in Marketing, 8 (2), 216-237. 8. Witkowski, Terrence H. (2016), “Mythical Moments in Remington Brand History,” Culture and

Organization, 22 (1), 44-66.


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9. Henning, Robert A. and Terrence H. Witkowski (2013), “The Advertising of E. Remington & Sons: The Creation of a National Brand, 1854-1888,” Journal of Historical Research in Marketing 5 (4), 418-438.

10. Denegri-Knott, Janice, Terrence H. Witkowski, and Gina Pipoli (2013), “Marketeando: Domesticating

Marketing Education the ‘Peruvian Way,’” Journal of Macromarketing, 33 (1), 41-57. 11. Minowa, Yuko and Terrence H. Witkowski, (2012), “Spectator Consumption Practices at the Roman Games,”

Journal of Historical Research in Marketing, 4 (4), 510-531. 12. Witkowski, Terrence H. (2012), “Marketing Education and Acculturation in the Early 20th Century: Evidence

from Polish Language Texts on Selling and Salesmanship,” Journal of Historical Research in Marketing, 4 (1), 97-128.

13. Witkowski, Terrence H. (2010), “The Marketing Discipline Comes of Age, 1934-1936,” Journal of Historical Research in Marketing, 2 (November), 370-396. • Received Emerald Literati Network Award for Excellence as the outstanding article published in the

Journal in 2010.

14. Witkowski, Terrence H. (2010), "A Brief History of Frugality Discourses in the United States," Consumption, Markets and Culture, 13 (September), 235-258.

15. Witkowski, Terrence H. and Sabine B. Reddy (2010), “Antecedents of Ethical Consumption Activities in Germany and the United States,” Australasian Marketing Journal, 18 (1), 8-14.

16. Minowa, Yuko and Terrence H. Witkowski (2009), "State Promotion of Consumerism in Safavid Iran: Shah

Abbas I and Royal Silk Textiles," Journal of Historical Research in Marketing, 1 (2), 295-317. 17. Witkowski, Terrence H. (2009), “General Book Store in Chicago, 1938–1947: Linking Neighborhood to

Nation,” Journal of Historical Research in Marketing, 1 (1), 93-121. 18. Witkowski, Terrence H. (2007), “Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and

Public Policy,” Journal of Macromarketing, 27 (June), 126-137.

• Received 2009 Charles C. Slater Memorial Award for the article deemed to have made the most significant contribution to the Journal, volumes 27-28.

19. Witkowski, Terrence H. (2005), “Fair Trade Marketing: An Alternative System for Globalization and

Development,” Journal of Marketing Theory and Practice, 13 (Fall), 22-33. 20. Witkowski, Terrence H., (2005) “Sources of Immoderation and Proportion in Marketing Thought,” Marketing

Theory, 5 (June), 221-231.

21. Witkowski, Terrence H. (2005), “Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide,” Journal of Public Policy and Marketing, 24 (1), 7-23.

22. Witkowski, Terrence H. (2004), "Re-Gendering Consumer Agency in Mid-Nineteenth-Century America: A

Visual Understanding," Consumption, Markets, and Culture, 7 (September), 261-283.


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23. Witkowski, Terrence H., Yulong Ma, and Dan Zheng (2003), "Cross-Cultural Influences on Brand Identity Impressions: KFC in China and the United States," Asia Pacific Journal of Marketing and Logistics, 15 (1/2), 74-88.

24. Witkowski, Terrence H. (2003), "World War II Poster Campaigns: Preaching Frugality to American

Consumers,” Journal of Advertising, 32 (Spring), 69-82. 25. Witkowski, Terrence H. and Mary F. Wolfinbarger (2002), "Comparative Service Quality: German and

American Ratings Across Service Settings," Journal of Business Research, 55 (November), 875-881. 26. Witkowski, Terrence H. (1999), "The Early Development of Family Purchasing Roles in America, 1750-

1840," Journal of Macromarketing, 19, (December), 104-114. 27. Witkowski, Terrence H. and Eric J. Thibodeau (1999), "Personal Bonding Processes in International

Marketing Relationships," Journal of Business Research, 46 (November), 315-325. 28. Hansen, Eric L. and Terrence H. Witkowski (1999), "International New Venture Founders: Who Are They?,"

New England Journal of Entrepreneurship, 2 (Spring), 11-18. 29. Witkowski, Terrence H. and Joachim Kellner (1998), "Convergent, Contrasting, and Country-Specific

Attitudes toward TV Advertising in Germany and the United States," Journal of Business Research, 42 (June), 167-174.

30. Witkowski, Terrence H. (1998), "The Early American Style: A History of Marketing and Consumer Values,"

Psychology and Marketing, 15 (March), 125-143. 31. Witkowski, Terrence H. (1996), "Farmers Bargaining: Buying and Selling as a Subject in American Genre

Painting, 1835-1868," Journal of Macromarketing, 16 (Fall), 84-101. 32. Witkowski, Terrence H. (1994), "A Marketing History of American Pewter and Its Competitors," Journal of

Macromarketing, 14 (Spring), 45-53. 33. Witkowski, Terrence H. (1991), "Promise Them Anything: A Cultural History of Cigarette Advertising

Health Claims," Journal of Current Issues and Research in Advertising, 13 (2), 393-409. 34. Witkowski, Terrence H. (1990), "Marketing Thought in American Decorative Arts," Journal of the Academy

of Marketing Science, 18 (Fall), 365-368. 35. Witkowski, Terrence H. (1989), "Colonial Consumers in Revolt: Buyer Values and Behavior During the

Nonimportation Movement, 1764-1776," Journal of Consumer Research, 16 (September), 216-226. 36. Witkowski, Terrence H. (1989), "History's Place in the Marketing Curriculum," Journal of Marketing

Education, 11 (Summer), 54-57. Articles in Foreign Language Journals: 1. Laberenz, Helmut, Terrence H. Witkowski, and Angela Borchert (2006), "Lebensmittelmarketing aus

Verbrauchersicht: Ein deutsch-amerikanisches Meinungsbild," Ernährung im Fokus (“The Consumer View of Food Marketing: a German-American Opinion Survey,” Focus on Nutrition), 6 (December), 342-347.


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2. Falkowski, Andrzej, Bohdan Roznowski, and Terrence H. Witkowski (1996), "Etnocentryzm konsumencki – nowe wyzwanie dla marketingu (1) and (2)" Marketing I Rynek ("Consumer Ethnocentrism – New Challenges for Marketing (1) and (2)," Marketing and Market), (March), 2-4 and (April), 6-11.

Special Issue Preview Articles in Refereed Journals: 1. Witkowski, Terrence H. (2009), “Introduction to the Special Issue: ‘Marketing History at the Center’ – Papers

from the 2007 CHARM,” Journal of Macromarketing, 29 (March), 5-6. 2. Witkowski, Terrence H. (2007), “In This Issue: The Future of Marketing’s Past,” Journal of Macromarketing,

27 (March), 1-2. 3. Witkowski, Terrence H. (2005), “Introduction to the Special Issue on the History of Marketing Thought,”

Marketing Theory, 5 (September), 235-237. 4. Witkowski, Terrence H., (2005) "Cross-Cultural Consumer and Business Research: An Introduction to the

Special Section," Journal of Business Research, 58 (January), 70-71. Chapters in Edited Books: 1. Witkowski, Terrence H. (2016), “A History of Consumption in the United States,” in Companion to

Marketing History, D. G. Brian Jones and Mark Tadajewski, eds. Abingdon, UK: Routledge, 41-60. 2. Witkowski, Terrence H. (2013), “The Visual Politics of U.S. Gun Culture,” in Research in Consumer

Behavior, Vol. 15, Russell W. Belk, Linda Price, and Liza Peñaloza, eds. Bingley, UK: Emerald Group Publishing Limited, 3-23.

• Selected by the editors to receive Emerald Literati Network Award for Excellence as an outstanding

author contribution.

3. Witkowski, Terrence H. and D. G. Brian Jones (2006), “Qualitative Historical Research in Marketing,” in Handbook of Qualitative Research Methods in Marketing, Russell W. Belk, ed. Cheltenham, UK: Edward Elgar Publishing, 70-82.

4. Witkowski, Terrence H. (1994), "Data Sources for American Consumption History: An Introduction,

Analysis, and Application," in Research in Marketing: Explorations in the History of Marketing, Supplement 6, Jagdish Sheth and Ronald A. Fullerton, eds. Greenwich, CT: JAI Press, Inc., 167-182.

5. Witkowski, Terrence H. (1992), "Neat 'N Tidy: Fine Accessories," in Cases in Advertising Management,

Terence Nevett, ed. Lincolnwood, IL: NTC Publishing Group, 259-279. Papers in Conference Proceedings: 1. Witkowski, Terrence H. (2019), “Prohibitions, Boycotts, and Resisting the Green Dragon: Right-Wing

Anti-Consumption in America,” in Proceedings of the 43rd Annual Macromarketing Conference, Tina Facca-Miess, Anne-Marie Kennedy, and Nicholas Santos, eds., Cleveland: Macromarketing Society, 412-426.

• Received the Conference Best Paper Award.


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2. Witkowski, Terrence H. (2018), “Visual Data Sources for Marketing and Consumption History,” in Proceedings of the 42nd Annual Macromarketing Conference, Helge Löbler, et al., eds., Leipzig, Germany: Macromarketing Society, 1165-1189.

3. Witkowski, Terrence H. (2017), “Visualizing Winchester: A Brand History Through Iconic Images,” in

Proceedings of the 18th Biennial Conference on Historical Analysis and Research in Marketing (CHARM), Ann-Marie Kennedy, ed., Liverpool, UK: CHARM Association, 189-217.

4. Witkowski, Terrence H. (2015), “Cannabis Marketing Systems and Social Change in the United States,”

in Proceedings of the 40th Annual Macromarketing Conference, Clifford Shultz II, Raymond Benton, and Olga Kravets, eds. Chicago: Macromarketing Society and Loyola University Chicago, 103-127.

5. Witkowski, Terrence H. (2014), “Mythical Moments in Remington Brand History,” in Myth and the

Marketing: Proceedings of an Interdisciplinary Conference, Norah Campbell, John Desmond, James Fitchett, Donncha Kavanagh, Pierre McDonagh, Aidan O’Driscoll, and Andrea Prothero, eds. Dublin, Ireland: University College Dublin, 329-344.

6. Aydoğan, Sibel, Murat Aktan, Terrence H. Witkowski, and Ozan Bakır (2014), “Who is More Concerned

With Marketing Ethics? A Study of Marketing and Non-Marketing Students,” in 2014 Annual Conference Proceedings Marketing Educators’ Teaching Challenges and Career Opportunities, Gregory S. Black and John P. Eaton, eds. San Jose, CA: Marketing Educator’s Association, 34-42.

7. Witkowski, Terrence H. (2013), “Early History and Distribution of Trade Ceramics in Southeast Asia,” in

Proceedings of the 16th Biennial Conference on Historical Analysis and Research in Marketing (CHARM), Leighann C. Neilson, ed. Copenhagen: CHARM Association, 276-286.

8. Witkowski, Terrence H. and Kenneth B. Yap (2012), “Courtesy and Kindness: Social Marketing and Cultural

Control in Singapore,” in Proceedings of the 37th Annual Macromarketing Conference, Michaela Haase and Michael Kleinaltenkamp, eds. Berlin: The Macromarketing Society and Freie Universität Berlin, 60-76.

9. Witkowski, Terrence H. (2011), “Early Brand Development in the U.S. Firearms Industry,” in Proceedings of

the 15th Biennial Conference on Historical Analysis and Research in Marketing, Leighann C. Neilson, ed. Hamden, CT: Quinnipiac University, 194-209.

10. Witkowski, Terrence H. (2010), “Gun Culture USA: A Macromarketing Perspective,” in Proceedings of the 35th Annual Macromarketing Conference, Terri Rittenburg and Mark Peterson, eds. Laramie, WY: The Macromarketing Society and the University of Wyoming, 229-254.

11. Witkowski, Terrence H., Hieu Nguyen, and Huyen Thi Pham (2010), “Marketing Education in Viet Nam: A Review and Agenda for Development," in Proceedings of the 11th ISMD International Conference on Markets and Development, Hanoi, Vietnam (CD-ROM, no page numbers).

12. Witkowski, Terrence H. and Sabine Reddy (2009), “Antecedents of Ethical Consumption Activities in

Germany and the United States,” in Proceedings of the 34th Annual Macromarketing Conference, Terrence H. Witkowski, ed. Kristiansand, Norway: The Macromarketing Society, Inc. and the University of Agder, 123-132.

13. Witkowski, Terrence H. (2009), “‘The Art of Commerce According to American Norms’: Two Early Polish

Language Texts on Selling and Salesmanship,” in Marketing History: Strengthening, Straightening and Extending, Richard A. Hawkins, ed. Leicester, UK: Conference on Historical Analysis & Research in Marketing, 311-321.


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14. Witkowski, Terrence H. (2009), “Strategic Management of an Offshore Degree Program: SWOT Analysis

and Action Plans,” in Proceedings of the Western Decision Sciences Institute Thirty-Eighth Annual Meeting, Nafisseh Heiat, ed. Kauai, HI: WDSI (CD-ROM, no page numbers).

15. Witkowski, Terrence H. and D. G. Brian Jones (2008), “Historiography in Marketing: Its Growth, Structure of Inquiry, and Disciplinary Status,” in Business and Economic History On-Line: Papers Presented at the BHC Annual Meeting, William J. Hausman, ed. http://www.h-net.org/~business/bhcweb/publications/BEHonline/beh.html.

16. Minowa, Yuko and Terrence H. Witkowski (2008), “Voluptuous Dialogues from a Gathering in the Garden:

Women to Consume, Women to be Consumed in 17th Century Persia,” in Proceedings of the 9th ACR Conference on Gender, Marketing, and Consumer Behavior, Shona Bettany, Susan Dobscha, Lisa O’Malley, and Andrea Prothero, eds. Boston, MA: Simmons College (CD-ROM, no page numbers).

17. Witkowski, Terrence H. (2008), “Global Food Marketing Systems and Local Cultural Change in the

Developing World,” in Macromarketing: Systems, Causes, and Consequences: Papers of the 33rd Annual Macromarketing Conference, William E. Kilbourne and John D. Mittelstaedt, eds. Clemson, SC: The Macromarketing Society and Clemson University, 263-277.

18. Witkowski, Terrence H. (2006), “One Village One Product: Government Programs for Local Development

through Global Marketing,” in 2006 Marketing and Public Policy Conference Proceedings, Ingrid M. Martin, David W. Stewart, and Michael Kamins, eds. Chicago: American Marketing Association, 54-62.

19. Witkowski, Terrence H., Horst Seider, and Helmut Laberenz (2006), “Consumer Attitudes Toward Food

Marketing Policy Issues in Germany and the United States,” Sustainable Marketing Leadership: Proceedings of the 35th European Marketing Academy Conference, George J. Avlonitis, Nikolaos Papavassiliou, and Paulina Papastathopoulou, eds. Athens: Athens University of Economics and Business, 203 (full paper in attached CD-ROM).

20. Witkowski, Terrence H. (2005), “Food Marketing and Obesity in Developing Nations: Analysis, Ethics, and

Public Policy,” in Proceedings of the 9th International Conference on Marketing and Development, Paschalina (Lilia) Ziamou and Yorgos Zotos, eds. Thessaloniki, Greece: Aristotle University of Thessaloniki (CD-ROM, no page numbers).

21. Witkowski, Terrence H. (2003), “What Would Jesus Drive?: Frugality Sermons in American Consumer

Culture,” in Proceedings of the 28th Annual Macromarketing Conference, William H. Redmond, ed. Bowling Green, OH: Bowling Green State University, 75-91.

22. Lauren M. Duda and Terrence H. Witkowski (2003), "Piracy of U.S. Motion Pictures in Developing Countries:

Conduct, Remedies, and Future Prospects," in Proceedings of the 8th International Conference on Marketing and Development, Clifford Shultz, Don R. Ratz, and Mark Speece, eds. Rijeka, Croatia: Faculty of Economics, University of Rijeka, 14-25.

23. Witkowski, Terrence H., Yulong Ma, and Dan Zheng (2001), "Cultural Influences on Brand Identity

Impressions: KFC in China and the United States," in Proceedings of the 8th Cross-Cultural Research Conference, Scott M. Smith, ed. Provo, UT: Brigham Young University (CD-ROM, no page numbers)

24. Witkowski, Terrence H. (2001), "Chinese Products in the U.S. Market: Historical Perspectives on Brand

Identity Development," in The Proceedings of the 26th Annual Macromarketing Conference, Don R. Rahtz and Pierre McDonagh, eds. Williamsburg, VA: The College of William & Mary, 55-69.


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25. Witkowski, Terrence H. and Mary F. Wolfinbarger (2001), "The Formality Dimension of Service Quality in

Thailand and Japan," in Advances in Consumer Research, Vol. XXVIII, Mary C. Gilly and Joan Meyers-Levy, eds. Valdosta, GA: Association for Consumer Research, 153-160.

26. Witkowski, Terrence H. (2001), "The Commercial Building as a Promotional Tool in American Marketing

History, 1800 - 1940," in Milestones in Marketing History, Terrence H. Witkowski, ed. Long Beach, CA: Association for Historical Research in Marketing, 199-210.

27. Witkowski, Terrence H. (2000), "Effects of Animosity Toward China on Willingness to Buy Chinese

Products," in Managing in a Turbulent International Business Environment, Gary N. McClean, Erdener Kaynak, and Oscar A. Aliaga eds. Hummelstown, PA: The International Management Development Association, 470-477.

28. Witkowski, Terrence H. and Ellen Hogan (1999), "Home Front Consumers: An Oral History of California

Women During World War II" in Marketing History: The Total Package, Peggy Cunningham and David Bussiere, eds. East Lansing: Michigan State University, 151-164.

29. Witkowski, Terrence H. (1999), "Painting the Domestication of Consumption in 19th-Century America," in

Advances in Consumer Research, Vol. XXVI, Eric Arnould and Linda Scott, eds. Provo, UT: Association for Consumer Research, 644-651.

30. Witkowski, Terrence H. (1998), "The American Consumer Home Front During World War II," in Advances

in Consumer Research, Vol. XXV, Joseph W. Alba and J. Wesley Hutchinson, eds. Provo, UT: Association for Consumer Research, 568-573.

31. Witkowski, Terrence H. (1998), "Consumer Ethnocentrism in Two Emerging Markets: Determinants and

Predictive Validity," in Advances in Consumer Research, Vol. XXV, Joseph W. Alba and J. Wesley Hutchinson, eds. Provo, UT: Association for Consumer Research, 258-263.

32. Witkowski, Terrence H., Mary F. Wolfinbarger, and Joachim Kellner (1997), "Comparative Service Quality:

German and American Ratings of Five Different Service Settings," in Proceedings of the Sixth Symposium on Cross-Cultural Consumer and Business Studies, Scott M. Smith, ed. Provo, UT: Brigham Young University, 290-296.

33. Kellner, Joachim and Terrence H. Witkowski (1995), "Convergence, Cultural Difference, and Country-

Specific Segments: A Comparative Survey of Attitudes Toward TV Advertising in Germany and the United States," in Proceedings of the Fifth Symposium on Cross-Cultural Consumer and Business Studies, Scott M. Smith, ed. Provo, UT: Brigham Young University, 190-197.

34. Hansen, Eric L. and Terrence H. Witkowski (1995), "Entrepreneur Involvement in International Marketing:

The Effects of Overseas Social Networks and Perceived Barriers to Action," in Research at the Marketing/ Entrepreneurship Interface, Vol. 8, Gerald E. Hills, Daniel F. Muzyka, Glenn Omura, and Gary A. Knight, eds. Chicago: The University of Illinois at Chicago, 363-367.

35. Witkowski, Terrence H. (1994), "A Marketing History of American Pewter and Its Competitors," in

Contemporary Marketing History, Jeffrey B. Schmidt, Stanley C. Hollander, Terence Nevett, and Jagdish N. Sheth, eds. East Lansing: Michigan State University, 27-37.


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36. Witkowski, Terrence H. (1993), "The Polish Consumer in Transition: Shopping Warsaw's Street Vendors and Open Air Markets," in Advances in Consumer Research, Vol. XX, Leigh McAlister and Michael L. Rothschild, eds. Provo, UT: Association for Consumer Research, 13-17.

37. Witkowski, Terrence H. (1991), "A Writer's Guide to Historical Research in Marketing," in Marketing History

– Its Many Dimensions, Charles R. Taylor, Steven W. Kopp, Terence Nevett, and Stanley C. Hollander, eds., East Lansing: Michigan State University, 13-22. (Reprinted in International Library of Critical Writings in Business History: Marketing, Stanley C. Hollander and Kathleen M. Rassuli, eds. Cheltenham, UK: Edward Elgar Publishing, 1993.)

38. Witkowski, Terrence H. and Yoshito Yamamoto (1991), "Omiyage Gift Purchasing by Japanese Travelers in

the U.S.," in Advances in Consumer Research, Vol. XVIII, Rebecca H. Holman and Michael R. Solomon, eds. Provo, UT: Association for Consumer Research, 123-128.

39. Witkowski, Terrence H. (1989), "Probate and Property: Written and Material Data Sources for Consumption

History," in Marketing History: The Emerging Discipline, Terence Nevett, Kathleen R. Whitney, and Stanley C. Hollander, eds. East Lansing: Michigan State University, 120-131.

40. Witkowski, Terrence H. (1986), "Consumer Research in Retrospect: An Analysis of the American Silver

Market, 1750-1800," in Developments in Marketing Science, Vol. IX, Naresh K. Malhotra, ed. Atlanta: Academy of Marketing Science, 16-21.

41. Witkowski, Terrence H. (1985), "Marketing Silver in the 18th Century," in Marketing in the Long Run, Stanley

C. Hollander and Terence Nevett, eds. East Lansing: Michigan State University, 200-209. 42. Witkowski, Terrence H. (1985), "Cigarettes, Women, and Children: Lessons Learned from Three Advertising

Controversies," in Marketing Education in the Information Age, David L. Kurtz and Robert H. Collins, eds. Reno: Western Marketing Educators' Association, 53-56.

43. Witkowski, Terrence H. (1984), "Why Interest Groups Attack Advertising: A Social-Psychological

Interpretation," in Beyond 1984 in Marketing Education, Bruce J. Walker and David L. Kurtz, eds. Palm Springs: Western Marketing Educators' Association, 52-55.

44. Nicosia, Franco M. and Terrence H. Witkowski (1975), "The Need for a 'Sociology of Consumption,'" in

Broadening the Concept of Consumer Behavior, Gerald Zaltman and Brian Sternthal, eds. Atlanta: The Association for Consumer Research, 8-24. (Reprinted by the Institute of Business and Economic Research, IBER Series no. 119, University of California at Berkeley).

45. Witkowski, Terrence H. (1975), "An Experimental Comparison of Women's Self and Advertisement Image,"

in 1974 Combined Proceedings, Ronald C. Curhan, ed. Chicago: American Marketing Association, 431-434. Abstracts in Conference Proceedings: 1. Witkowski, Terrence H. (2019), “A History of Antique Arms and Armor Collecting in America,” in

Proceedings of the 19th Biennial Conference on Historical Analysis and Research in Marketing (CHARM), Val Larsen, ed. Ottawa, Canada: CHARM Association, 355-359.

2. Witkowski, Terrence H. (2018), “Male Compensatory Consumption in American History,” in Proceedings

of the 42nd Annual Macromarketing Conference, Helge Löbler, et al., eds., Leipzig, Germany: Macromarketing Society, 656-658.


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3. Witkowski, Terrence H. (2016), “Elephant Ivory: The Ethics of Consumption, Market Regulation, and Social Marketing Interventions.” Proceedings of the 41st Annual Macromarketing Conference, Norah Campbell, Marius Claudy, and Aidan O’Driscoll, eds. Dublin: Macromarketing Society and Trinity College Dublin, 237-240.

4. Witkowski, Terrence H. (2015), “A History of Consumption in the United States,” in Crossing Boundaries,

Spanning Borders: Voyages Around Marketing’s Past: Proceedings of the 17th Conference on Historical Analysis and Research in Marketing (CHARM), Richard A. Hawkins, ed. Long Beach, CA: CHARM Association, 233.

5. Denegri-Knott, Janice, Terrence H. Witkowski, and Gina Pipoli (2011), “Marketeando: Domesticating

Marketing Education the ‘Peruvian Way,’” in The New World: Macromarketing Yesterday, Today, and Tomorrow, William Redmond, ed. Williamsburg, VA: The Macromarketing Society, Inc., 403-405.

6. Witkowski, Terrence H. (2011), “The Visual Politics of U.S. Firearms Culture,” in 2011 Marketing and Public Policy Conference Proceedings: Emerging Concerns in an Increasingly Interconnected World, Elizabeth Howlett, John Kozup, and Jeremy Kees, eds. Chicago: American Marketing Association, 177-178.

7. Witkowski, Terrence H. (2007), “The American Marketing Journal, the National Marketing Review, and the Intellectual Origins of the Journal of Marketing,” in Marketing History at the Center, Blaine J. Branchik, ed. Hamden, CT: Conference on Historical Analysis and Research in Marketing Association, 298-299.

8. Witkowski, Terrence H. (2005), “The Intersection of Neighborhood and Nation: General Book Store in

Chicago, 1938–1947,” in The Future of Marketing’s Past, Leighann C. Neilson, ed. Long Beach, CA: Association for Historical Research in Marketing, 360-363.

9. Witkowski, Terrence H. (2004), “Marketing in Developing Nations: Anti-global vs. Neo-Liberal Policy

Implications,” in Marketing and Public Policy: Research Reaching New Heights, Debbie Scammon, Marlys Mason, and Rob Mayer, eds. Chicago: American Marketing Association, 149-152.

10. Witkowski, Terrence H. (1999), "Religiosity and Social Meaning in Wearing Islamic Dress," in Proceedings

of the Seventh Cross-Cultural Research Conference, Scott M. Smith, ed. Provo, UT: Brigham Young University (CD-ROM, no page numbers).

11. Witkowski, Terrence H. (1997), "Gendered Patterns of Consumption in the Early American Household, 1750-

1825," in Marketing History Knows No Boundaries, D. G. Brian Jones and Peggy Cunningham eds. East Lansing: Michigan State University, 173-174.

12. Witkowski, Terrence H. and Eric J. Thibodeau (1996), "Toward a Grounded Theory of International

Marketing Relationships," in Proceedings of the 1996 International Conference on Relationship Marketing, Jagdish N. Sheth and Albrecht Soellner, eds. Berlin: Humboldt Universitaet, 3-4.

13. Witkowski, Terrence H. (1995), "Going to Market: Images of Buying and Selling in Nineteenth-Century

American Art," in Marketing History: Marketing's Greatest Empirical Experiment, Kathleen M. Rassuli, Stanley C. Hollander, and Terence R. Nevett, eds. East Lansing: Michigan State University, 301.

14. Witkowski, Terrence H. and Ewa T. Enrique (1994), "Understanding the New Polish Consumer: Cultural

Continuities in the Midst of Change," in Enhancing Knowledge Development in Marketing, Vol. 5, Ravi Achrol and Andrew Mitchell, eds. Chicago: American Marketing Association, 427-428.


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15. Witkowski, Terrence H. (1994), "The Wild West in the Consumer Imagination," in Advances in Consumer Research, Vol. XXI, Chris T. Allen and Deborah Roedder John, eds. Provo UT: Association for Consumer Research, 251.

Book and Media Reviews: 1. Consumer Equality: Race and the American Marketplace by Geraldine Rosa Henderson, Anne-Marie

Hakstian, and Jerome D. Williams, Consumption, Markets & Culture, 22 (1), 2019, 101-106. 2. Thundersticks: Firearms and the Violent Transformation of Native America by David J. Silverman,

Journal of Macromarketing, 38 (2), 2018, 228-232. 3. Marketing and Consumption in Modern Japan by Kazuo Usui, Journal of Macromarketing 35 (2), 2015, 274-

276. 4. Advertising at War: Business, Consumers, and Government in the 1940s by Inger L. Stole, Journal of

Macromarketing, 33 (2), 2013, 174-175. 5. Sita Sings the Blues by Nina Paley, Journal of Macromarketing, 32 (3), 2012, 328-331. 6. The Marketplace of Revolution: How Consumer Politics Shaped American Independence by T.H. Breen,

Journal of Macromarketing, 26 (June), 2006, 105-110. 7. Public Markets and Civic Culture in Nineteenth-Century America by Helen Tangires, Winterthur Portfolio,

39 (Winter), 2004, 284-288. 8. A Consumers’ Republic: The Politics of Mass Consumption in Postwar America by Lizabeth Cohen, Journal

of Macromarketing, 23 (December), 2003, 112-114. 9. Imagining Consumers: Design and Innovation from Wedgwood to Corning by Regina Lee Blaszczak, Journal

of the Academy of Marketing Science, 30 (Winter), 2002, 92-93. 10. Consumer Culture and Modernity by Don Slater, Journal of Macromarketing, 17 (Spring), 1998, 83-86. 11. The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes by Thomas Hine,

Journal of Macromarketing, 16 (Spring), 1996, 149-152. 12. Mechanical Brides: Women and Machines from Home to Office by Ellen Lupton and Produce and Conserve,

Share and Play Square: The Grocer and the Consumer on the Home-Front Battlefield during World War II edited by Barbara McLean Ward, Winterthur Portfolio, 30 (Spring), 1995, 98-101.

13. Product-Country Images: Impact and Role in International Marketing edited by Nicolas Papadopoulos and

Louise A. Heslop, Journal of Macromarketing, 14 (Spring), 1994, 79-81. 14. Advertising and the Transformation of American Society, 1865-1920 by Frank D. Norris, Journal of

Macromarketing, 11 (Spring), 1991, 66-68. 15. Does It Pay to Advertise?: Cases Illustrating Successful Brand Advertising by John Philip Jones, Journal of

Marketing, 54 (October), 1990, 124-125.


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16. Marketing and Semiotics: New Directions in the Study of Signs for Sale by Jean Umiker-Sebeok, ed., Journal of Marketing, 53 (October), 1989, 114-116.

17. Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities by

Grant McCracken, Winterthur Portfolio, 24 (Spring), 1989, 79-81. 18. Advertising, The Uneasy Persuasion by Michael Schudson, Journal of Advertising, 14 (4), 1985, 66-67. 19. The Booze Merchants: The Inebriating of America by Michael Jacobson, George Hacker, and Robert Atkins,

Journal of Advertising, 14 (1), 1985, 61-62. 20. "Description, Insight, and Theory: A Review of Three Advertising Texts," Journal of Marketing, 45 (Spring),

1981, 156-158. Other Publications: 1. Witkowski, Terrence H. (2014), “The German-American International Business Workshop,” Long Beach

Business Journal, (August 5), 4. 2. Witkowski, Terrence H. (2014), “Russell W. Belk: Consumer Historian,” in Legends in Consumer Behavior:

Russell W. Belk, Vol. 5, Janeen Costa and Gary Bamossy, eds. New Delhi: Sage Publications India. 3. Witkowski, Terrence H. (2011), “Commentary on the Macromarketing, Ethics, and Social Responsibility

Works of Shelby D. Hunt,” in Legends in Marketing: Shelby D. Hunt, Vol. 5, Scott J. Vitell, ed., New Delhi: Sage Publications India, 213-216.

4. Witkowski, Terrence H., Editor (2009), Rethinking Marketing in a Global Economy: Proceedings of the

34th Annual Macromarketing Conference, Kristiansand, Norway: The Macromarketing Society, Inc. and the University of Agder, 585 pages.

5. Witkowski, Terrence H. (2006/2008), “In This Issue: Marketing History,” Journal of Macromarketing, 26

(June), 5-6/28 (September), 213-214. 6. Witkowski, Terrence H., Editor (2001), Milestones in Marketing History: Proceedings of the 10th Conference

on Historical Analysis and Research in Marketing, Long Beach, CA: Association for Historical Research in Marketing, 245 pages.

7. Witkowski, Terrence H. and Joachim Kellner (1996), "How Germans and Americans Rate Their Banking

Services," Marketing News, 30 (October 7), 7. 8. Witkowski, Terrence H., (1995), "Hosting a German-American Marketing Workshop," Marketing Educator,

14 (Winter), 1, 8. 9. Witkowski, Terrence H. (1989), "Self-Regulation Will Suppress Direct Marketing's Dark Side," Marketing

News, 23 (April 24), 4. 10. Witkowski, Terrence H. (1981), Determinants of Advertising Regulation Attitudes: The Alcoholism Field and

Alcohol Advertising, Ann Arbor, MI: University Microfilm International.


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RESEARCH IN PROGRESS

1. Witkowski, Terrence H., “Guns for Christmas: Advertising in Boys’ Life Magazine, 1911-2012.” Submitted to the Journal of Macromarketing.

2. Witkowski, Terrence H., “Cats and Chicks, Straights and Freaks, Politics and Sex: A Gender Study

Revisited.” Submitted to the Journal of the Association for Consumer Research special issue on Genders, Markets, and Consumers.

3. Witkowski, Terrence H., “A History of Antique Arms and Armor Collecting in America.” Submitted to

the Journal of Historical Research in Marketing. 4. Witkowski, Terrence H., “Prohibitions, Boycotts, and Resisting the Green Dragon: Right-Wing Anti-

Consumption in America.” Under revision for submission to the Journal of Macromarketing.

5. Witkowski, Terrence H., “Visual Data Sources for Retailing and Consumption History.” Under revision for journal submission.

6. Witkowski, Terrence H., “Firearms Marketing and Gun Violence in Latin America.” In preparation for

submission to the 2020 Macromarketing Conference, Universidad de Los Andes, Bogotá, Colombia, July 7-10.

REVIEWS OF MY WORK

1. Klitzner, Janet, “Are Americans the World’s Greatest Consumers?” Quest Magazine, 2017, [available at http://web.csulb.edu/sites/quest/2017/are-americans-the-worlds-greatest-consumers/].

2. Manly, Richard, “Ethics and Elephant Ivory,” Inside CSULB, September 6, 2016, [available at

http://web.csulb.edu/misc/inside/2016/09/06/ethics-and-elephant-ivory/]. 3. Manly, Richard, “Branding in His Sights,” Inside CSULB, December 2, 2014, [available at

http://www.csulb.edu/misc/inside/?p=48621]. 4. Matteliano, Eleanor, "Business Meets Academia: A Talk with Terrence Witkowski, Professor of Marketing at

California State University, Long Beach," Long Beach Business Journal, Vol. XV, No. 6, March 28-April 10, 2000, p. 29.

5. Manly, Richard, "Witkowski Finds Research and Roots in Warsaw," Inside CSULB, Vol. 44, No. 24,

November 24, 1992, pp. 1, 6.

CONFERENCE PRESENTATIONS

1. “Guns for Christmas: Advertising in Boys’ Life Magazine, 1911-2012.” Paper presented at the 2019 Consumer Culture Theory Conference, Montreal, Canada, July 17-19.

2. “Prohibitions, Boycotts, and Resisting the Green Dragon: Right-Wing Anti-Consumption in America.”

Paper presented at the Annual Macromarketing Conference, Cleveland, Ohio, June 26-29, 2019. 3. “A History of Antique Arms and Armor Collecting in America.” Paper presented at the 19th Biennial

Conference on Historical Analysis and Research in Marketing, Ottawa Canada, May 16-19, 2019.


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4. “Visual Data Sources for Marketing and Consumption History.” Paper presented at the Annual

Macromarketing Conference, Leipzig, Germany, July 9-13, 2018. 5. “Male Compensatory Consumption in American History.” Paper presented at the Annual Macromarketing

Conference, Leipzig, Germany, July 9-13, 2018. 6. “Consumption Communities in American Gun Culture.” Paper presented at the Consumer Culture Theory

Conference, Anaheim, CA, July 9-12, 2017. 7. “Visualizing Winchester: A Brand History Through Iconic Images.” Presented at the 18th Conference on

Historical Analysis and Research in Marketing, Liverpool John Moores University, June 1-3, 2017. 8. “The Peruvian Antiquities Market and the Ethics of Collecting” Presented at the 14th Biennial Conference

of the International Society on Markets and Development, Universidad Del Pacífico Lima, Peru, August 9-11, 2016.

9. “Elephant Ivory: The Ethics of Consumption, Market Regulation, and Social Marketing Interventions.”

Presented at the Annual Macromarketing Conference, Trinity College Dublin, Ireland, July 13-15, 2016. 10. “Cannabis Marketing Systems: Some Relevant History.” Presented at the Marketing and Public Policy

Conference, Cal Poly San Luis Obispo, June 23-25, 2016. 11. “Cannabis Marketing Systems and Social Change in the United States.” Presented at the Annual

Macromarketing Conference, Loyola University Chicago, June 25-28, 2015. 12. “A History of Consumption in the United States.” Presented at the 17th Conference on Historical Analysis

and Research in Marketing, Long Beach, CA, May 28-31, 2015. 13. “Winchester: The Making of a Heritage Brand and Its Consumer Communities.” Presented at the 4th

International Consumer Brand Relationships Conference, Porto, Portugal, May 21-23, 2015. 14. “Consumer Culture Historiography: Lessons from the Work of Russell W. Belk.” Poster presented at the

2014 Consumer Culture Theory Conference, Aalto University, Helsinki, Finland, June 26-29, 2014. 15. “Mythical Moments in Remington Brand History.” Presented at the Myth and the Marketing Conference,

Carlingford, Ireland, June 19–21, 2014. 16. “Who is More Concerned With Marketing Ethics? A Study of Marketing and Non-Marketing Students”

(with Sibel Aydoğan, Murat Aktan, and Ozan Bakir). Presented at the 2014 Marketing Educator’s Association Conference, San Jose, CA, April 24-26, 2014.

17. “Political Identity Through Guns: A Visual Theory Perspective.” Presented in “Theorizing U.S. Gun

Culture,” perspectives session at the Consumer Culture Theory Conference, Tucson AZ, June 13-16, 2013. 18. “Early History and Distribution of Trade Ceramics in Southeast Asia.” Presented at the 16th Biennial

Conference on Historical Analysis and Research in Marketing (CHARM), Copenhagen Business School, May 30-June 2, 2013.

19. “Courtesy and Kindness: Social Marketing and Cultural Control in Singapore” (with Kenneth B. Yap).

Presented at the 2012 Macromarketing Conference, Berlin, June 13-16, 2012.


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20. “Trade Ceramics, the Antiquities Market, and the Preservation of Southeast Asia’s Cultural Heritage.”

Presented at the 12th Bi-Annual Conference (ICMD-12) of the International Society on Markets and Development, Casablanca, Morocco, May 21–25, 2012

21. “Marketeando: Domesticating Marketing Education the ‘Peruvian Way’” (with Janice Denegri-Knott and Gina Pipoli). Presented at the 36th Annual Macromarketing Conference, College of William and Mary, Williamsburg, VA, June 5-8, 2011.

22. “The Visual Politics of U.S. Firearms Culture.” Presented at the Marketing and Public Policy Conference, Washington, DC, June 2-4, 2011.

23. “Early Brand Development in the U.S. Firearms Industry.” Presented at the 15th Biennial Conference on Historical Analysis and Research in Marketing (CHARM), New York City, May 19-22, 2011.

24. “Managerial and Ethical Challenges in an Offshore Degree Program.” Presented at the Comparative and International Education Society (CIES) Western Regional 2010, California State University, Long Beach, October 14-16, 2010.

25. “Visual Aspects of U.S. Firearms Culture.” Presented at the 9th International Colloquium on Arts, Heritage, Non Profit and Social Marketing, Kings College, London, September 10, 2010.

26. “Gun Culture USA: A Macromarketing Perspective.” Presented at the 35th Annual Macromarketing Conference, University of Wyoming, Laramie, June 9-12, 2010.

27. “The Marketing Field and the Great Depression.” Presented at special session “How Can Marketing Scholars and the Institution of the Business School Drive Ahead with Market Meltdowns in the Rear-View Mirror?” AMA Winter Marketing Educators’ Conference, New Orleans, LA, February 19-22, 2010.

28. “Marketing Education in Viet Nam: A Review and Agenda for Development" (with Hieu Nguyen and Huyen Thi Pham). Presented at the 11th ISMD International Conference on Markets and Development, Hanoi, Vietnam, January 5-8, 2010.

29. “The Ethics of Food Marketing and Development: An Historical Perspective.” Presented at the IREMAS-LaSalle Beauvais Conference, Food Marketing and Ethics Today, Paris, France, December 3-4, 2009.

30. “Antecedents of Ethical Consumption Activities in Germany and the United States” (with Sabine B. Reddy).

Presented at the 34th Annual Meeting of the Macromarketing Society, University of Agder, Kristiansand, Norway, June 4-7, 2009.

31. “‘The Art of Commerce According to American Norms’: Two Early Polish Language Texts on Selling and

Salesmanship.” Presented at the Conference on Historical Analysis and Research in Marketing, University of Leicester, UK, May 28-31, 2009.

32. “Strategic Management of an Offshore Degree Program: SWOT Analysis and Action Plans.” Presented at the

Western Decision Sciences Institute Thirty-Eighth Annual Meeting, Kauai, HI, April 7-11, 2009. 33. “Global Food Marketing Systems and Local Cultural Change in the Developing World.” Presented at the 33rd

Annual Meeting of the Macromarketing Society, Clemson University, Clemson, SC, June 4-7, 2008.


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34. “Historiography in Marketing: Its Growth, Structure of Inquiry, and Disciplinary Status” (with D. G. Brian Jones). Presented at the Business History Conference, Sacramento, CA, April 10-12, 2008.

35. “The American Marketing Journal, the National Marketing Review, and the Intellectual Origins of the Journal

of Marketing.” Presented at the 13th Conference on Historical Analysis and Research in Marketing, Duke University, Durham, NC, May 17-20, 2007.

36. “Understanding the Cultural Footprint of Global Food Marketing in Developing Countries.” Poster presented

at the Conference on Corporate Responsibility and Global Business, London Business School, July 13-14, 2006.

37. “One Village One Product: Government Programs for Local Development through Global Marketing.”

Presented at the Marketing and Public Policy Conference, Long Beach, CA, June 10-12, 2006. 38. “Consumer Attitudes Toward Food Marketing Policy Issues in Germany and the United States” (with Horst

Seider and Helmut Laberenz). Presented at the 35th Conference, European Marketing Academy, Athens, Greece, May 23-26, 2006.

39. “Food Marketing and Obesity in Developing Nations: Analysis, Ethics, and Public Policy.” Presented at the

9th International Conference on Marketing and Development, Thessaloniki, Greece, June 8-11, 2005. 40. “The Intersection of Neighborhood and Nation: General Book Store in Chicago, 1938–1947.” Presented at the

12th Conference on Historical Analysis and Research in Marketing, Long Beach, California, April 28-May 1, 2005. (An earlier version, “Neighborhood Retailing in Chicago: General Book Store, 1938-1947,” presented at the Annual Conference, Centre for the History of Retailing and Distribution, University of Wolverhampton, UK, September 15-16, 2004.)

41. “Marketing in Developing Nations: Anti-global vs. Neo-Liberal Policy Implications.” Presented at the

Marketing and Public Policy Conference, Salt Lake City, UT, May 20-22, 2004. 42. “What Would Jesus Drive?: Frugality Sermons in American Consumer Culture.” Presented at the 27th

Annual Macromarketing Conference, Groton, CT, August 11-14, 2003. 43. "Piracy of U.S. Motion Pictures in Developing Countries: Conduct, Remedies, and Future Prospects" (with

Lauren M. Duda). Presented at the 8th International Conference on Marketing and Development, Bangkok, Thailand, January 4-7, 2003.

44. "Cultural Influences on Brand Identity Impressions: KFC in China and the United States" (with Yulong Ma,

and Dan Zheng). Presented at the 8th Cross Cultural Research Conference, Turtle Bay, Oahu, Hawaii, December 12-15, 2001.

45. "Chinese Products in the U.S. Market: Historical Perspectives on Brand Identity Development." Presented at

the 25th Annual Macromarketing Conference, College of William and Mary, Williamsburg, VA, August 7-10, 2001.

46. "The Commercial Building as a Promotional Tool in American Marketing History, 1800 - 1940." Presented

at the 10th Conference on Historical Analysis and Research in Marketing, John W. Hartman Center for Sales, Advertising & Marketing History, Duke University, May 17-20, 2001.


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47. "Effects of Animosity Toward China on Willingness to Buy Chinese Products." Presented at the Ninth Annual World Business Congress, International Management Development Association, San José, Costa Rica, Dece mber 14-16, 2000. Nominated for "Best Paper" award (5 out of 70 papers were so nominated).

48. "The Formality Dimension of Service Quality in Thailand and Japan" (with Mary F. Wolfinbarger). Presented

at the Annual Conference, Association for Consumer Research, Salt Lake City, UT, October 19-22, 2000. 49. "Religiosity and Social Meaning in Wearing Islamic Dress." Presented at the 7th Cross-Cultural Research

Conference, Cancun, Mexico, December 12-15, 1999. 50. "Home Front Consumers: An Oral History of California Women During World War II" (with Ellen Hogan).

Presented at the 9th Conference on the History of Marketing and Marketing Thought, East Lansing, MI, May 13-16, 1999.

51. "Painting the Domestication of Consumption in 19th-Century America." Presented at the Annual Conference,

Association for Consumer Research, Montreal, Canada, October 1-4, 1998. 52. "A Conceptual Model of National Service Quality." Presented at the 23rd Macromarketing Conference, West

Greenwich, RI, August 13-15, 1998. 53. "Comparative Service Quality: German and American Ratings of Five Different Service Settings" (with Mary

Wolfinbarger and Joachim Kellner). Presented at the Sixth Symposium on Cross-Cultural Consumer and Business Studies, Honolulu, HI, December 10-13, 1997.

54. "The American Consumer Home Front During World War II." Presented at the Annual Conference,

Association for Consumer Research, October 16-19, 1997, Denver, CO. 55. "Consumer Ethnocentrism in Two Emerging Markets: Determinants and Predictive Validity." Presented at the

Annual Conference of the Association for Consumer Research, October 16-19, 1997, Denver, CO. 56. "Gendered Patterns of Consumption in the Early American Household, 1750-1825." Presented at the Eighth

Conference on Historical Research in Marketing and Marketing Thought, Kingston, ON, Canada, May 22-25, 1997.

57. "The Effects of Consumer Ethnocentrism on Domestic and Foreign Brand Preferences in Poland" (with

Andrzej Falkowski and Bohdan Roznowski). Poster presented at the Annual Conference, Association for Consumer Research, Tucson, AZ, October 10-13, 1996.

58. "Toward a Grounded Theory of International Marketing Relationships" (with Eric J. Thibodeau). Presented

at the 1996 International Conference on Relationship Marketing, Humboldt Universitaet zu Berlin, Germany, March 29-31, 1996.

59. "Convergence, Cultural Difference, and Country-Specific Segments: A Comparative Survey of Attitudes

toward TV Advertising in Germany and the United States" (with Joachim Kellner). Presented at the Fifth Symposium on Cross-Cultural Consumer and Business Studies, Hong Kong, December 11-13, 1995.

60. "Going to Market: Images of Buying and Selling in Nineteenth-Century American Art." Presented at the

Seventh Conference on Historical Research in Marketing & Marketing Thought, Fort Wayne, IN, May 25-28, 1995.


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61. "Understanding the New Polish Consumer: Cultural Continuities in the Midst of Change" (with Ewa T. Enrique). Presented at the AMA Marketing Educators' Conference, San Francisco, CA, August 6-9, 1994.

62. "Technological Innovation in the Marketing Environment: Cultural Determinants, Barriers, Facilitators, and

Consequences." Presented at the 18th Annual Macromarketing Conference, West Greenwich, RI, August 12-15, 1993.

63. "A Marketing History of American Pewter and Its Competitors." Presented at the Sixth Conference on the

History of Marketing and Marketing Thought, Atlanta, GA, May 22-25, 1993. 64. "The Polish Consumer in Transition: Shopping Warsaw's Street Vendors and Open Air Markets." Presented

at the Annual Conference, Association for Consumer Research, Vancouver, BC, Canada, October 8-11, 1992. 65. "Early American Reproductions: The Manufacture, Marketing, and Consumption of Authenticity." Presented

at the AMA Winter Educators' Conference, San Antonio, TX, February 15-18, 1992. 66. "A Writer's Guide to Historical Research in Marketing." Presented at the Fifth Conference on Historical

Research in Marketing and Marketing Thought, East Lansing, MI, April 19-21, 1991. 67. "Gendered Patterns of Consumption in the Early American Household, 1750-1825." Presented at the First

Conference on Family/Household Behavior: Consumption and Production Perspectives, Irvine, CA, March 28-30, 1991. (Received "Best Paper Award" from Conference Committee.)

68. "Omiyage Gift Purchasing by Japanese Travelers in the U.S." (with Yoshito Yamamoto). Presented at the

Annual Conference, Association for Consumer Research, New York, NY, October 4-7, 1990. 69. "Cultural Interpenetration and Consumption Behavior: History, Processes, and Prospects" (with Alan R.

Andreasen). Presented at the 15th Annual Macromarketing Seminar, Malvern, PA, August 8-12, 1990. 70. "Probate and Property: Written and Material Data Sources for Consumption History." Presented at the Fourth

Conference on Historical Research in Marketing and Marketing Thought, Charleston/Mt. Pleasant, SC, April 29-May 1, 1989.

71. "Marketing Misconduct and Its Causes: The Case of Cigarette Advertising Health Claims Before 1955."

Presented at the 13th Annual Macromarketing Conference, San Jose, CA, August 11-14, 1988. 72. "History's Place in the Marketing Curriculum." Presented at the Tenth Annual AMA International Collegiate

Conference, Faculty Track Program, New Orleans, LA, April 15-16, 1988. (Named "Outstanding Paper in Curriculum Track" by the American Marketing Association.)

73. "Consumer Research in Retrospect: An Analysis of the American Silver Market, 1750-1800." Presented at

the Tenth Annual Conference of the Academy of Marketing Science, Anaheim, CA, April 30 - May 3, 1986. 74. "Marketing Silver in the 18th Century." Presented at the Second Workshop on Historical Research in

Marketing, East Lansing, MI, April 28-30, 1985. 75. "Cigarettes, Women, and Children: Lessons Learned from Three Advertising Controversies." Presented at the

Ninth Annual Conference of the Western Marketing Educators' Association, Reno, NV, April 18-20, 1985. 76. "Advertising Images of Thinness." Presented at the Annual Meeting of the Popular Culture Association,

Louisville, KY, April 3-6, 1985.


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77. "Why Interest Groups Attack Advertising: A Social-Psychological Interpretation." Presented at the Eighth

Annual Conference of the Western Marketing Educators' Association, Palm Springs, CA, April 26-28, 1984. 78. "The Alcohol Advertising Controversy Is Still Brewing." Presented at the Annual Meeting of the Popular

Culture Association, Toronto, Canada, March 29-April 1, 1984. 79. "Reflections of Material Culture: Advertising During the Civil War Era." Presented at the Annual Meeting of

the Popular Culture Association, Wichita, KS, April 23-27, 1983. 80. "Getting Women to Smoke: Cigarette Advertising in the 1920s." Presented at the Annual Meeting of the

Popular Culture Association, Louisville, KY, April 14-18, 1982. 81. "An Experimental Comparison of Women's Self and Advertisement Image." Presented at the AMA Marketing

Educators' Conference, Portland, OR, August 11-14, 1974. 82. "The Need for a 'Sociology of Consumption'" (with Franco M. Nicosia). Presented at the Annual Conference,

Association for Consumer Research, Boston, MA, November 8-11, 1973.

PROFESSIONAL SERVICE

Invited Presentations: “Visual Data Sources for Marketing History: A User’s Guide.” Presented at the 3rd Doctoral Workshop on Historical Methods in Marketing Scholarship, Liverpool John Moores University, May 31-June 1, 2017. “The Macromarketing Field and Its Journal,” University of South Wales, July 8, 2016. Earlier versions presented at Hanken School of Economics, Helsinki, June 26, 2014; Meiji University, Surugadai Campus, Tokyo, May 26, 2014; Saitama University, Tokyo Station Campus, May 24, 2014; Department of Marketing, Stockholm University, August 19, 2013; the Tony Pecotich Macromarketing Doctoral Consortium, Schulich School of Business, York University, Toronto, June 4, 2013; the Macromarketing Doctoral Colloquium, Pfadkolleg, Freie Universität Berlin, June 11, 2012; and the Department of Marketing, City University of Hong Kong, July 25, 2011. “Cannabis Marketing Systems and Public Policy in the United States.” Presented at the University of South Wales, July 8, 2016. “Macromarketing and Anti-Consumption Research: Making Disciplinary Connections,” ICAR (International Centre for Anti-Consumption Research) Symposium, Griffith University, Brisbane, Australia, June 26-28, 2012. “The Journal of Macromarketing and Sustainability Research.” Presented at the 5th Annual International Conference on Business & Sustainability, Portland State University, November 2-4, 2011. “Historical Research in Marketing and Development,” ISMD Doctoral Seminar on Markets and Development, National Economics University, Hanoi, Vietnam, January 4, 2010. “Crises in Food Marketing in the Developing World: Mitigating Under- and Over-Nutrition,” Deakin University Conference on “Crises, Organisations, and Development,” Melbourne, Australia, August 21, 2009. “The Methodology Behind the Madness of Marketing History,” School of Business, Quinnipiac University, Hamden, CT, April 7, 2006.


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“Qualitative Historical Research in Marketing,” Doctoral Seminar in Marketing, Thammasat University, Bangkok, Thailand, January 20, 2006. “Business and Economic Development in Southeast Asia: A Study Tour of Vietnam and Thailand” (with S.V. Le), International Brown Bag Lunch, Center for International Education, California State University, Long Beach, March 17, 2005. “Obesity and Food Marketing in Developing Countries: Policy Analysis and Recommendations,” Thammasat University, Bangkok, Thailand, January 20, 2005. “Marketing and Economic Development: Historical, Political, and Ethical Dimensions,” Hamburg University of Applied Sciences, Hamburg, Germany, June 8, 2004. “Visualizing Frugality: World War II Poster Art and the American Consumer,” special presentation at the 11th Conference on Historical Analysis and Research in Marketing,” Michigan State University, May 15-18, 2003. “The Four Ps of Global Motion Picture Piracy & How to Manage Them,” College of Business Administration Leadership Roundtable, California State University, Long Beach, November 1, 2002. "Chinese Products in the U.S. Market: Historical Perspectives on Brand Identity Development," Qingdao University, Qingdao, China, June 7, 2001. "Cal State Long Beach Faculty Visit Exchange University in China: New Opportunities, New Friendships (with Jutta Birmele), International Brown Bag Lunch, Center for International Education, California State University, Long Beach, October 18, 2000. (Also presented to the Long Beach-Qingdao Sister Cities Association, July 13, 2000). "U.S. Cultural Values," "Negotiating with Americans," and "U.S. Attitudes Toward China and Chinese Products," Qingdao University, Qingdao, China, May 24 and 26, 2000. "Comparative Service Quality in the U.S. and Germany"(with Mary Wolfinbarger), CBA Research Seminar, California State University, Long Beach, April 23, 1998. "The American Consumer Home Front During World War II," Odense University, Odense, Denmark, May 28, 1997. "Trading with Poland: Perspectives and Opportunities," Trading with Your Homeland, California State University, Long Beach, University College and Extension Services, World Trade Center, November 3, 1995. "Present Conditions and Future Perspectives on U.S. Retailing," Japan Tobacco Study Teams, California State University, Long Beach, May 16 & 23, June 20, 1995, October 25, November 8 & 15, 1994. "Developing Linkages with Foreign Institutions: Case of California State University, Long Beach Hosting a German-American Marketing Workshop," CIBER California State University Fullerton, Symposium, Teaching of International Business and Foreign Languages: Content and Pedagogy, CA, February 24, 1995. "Understanding the New Polish Consumer: Cultural Continuities in the Midst of Change" and "The Pursuit of Happiness: 75 Years of American Marketing," Catholic University of Lublin, Lublin, Poland, May 26, 1994. "A Brief History of Marketing in the U.S.," Johann Wolfgang Goethe University, Frankfurt, Germany, May 17, 1994 and Eberhard-Karls-University, Tubingen, Germany, May 24, 1994.


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"Marketing: What's Hot, What's Not in Poland and Eastern Europe," Poland: The Continuing Success (Seminar sponsored by U.S.-Poland Chamber of Commerce, Export Small Business Development Center, and AT&T), Los Angeles, April 26, 1994. "Understanding the New Polish Consumer," U.S.-Poland Chamber of Commerce, Southern California, Los Angeles, December 7, 1993. (Also presented to Polish American Business and Professional Club, Pasadena, January 14, 1994 and to the Brown Bag Luncheon, Center for International Education, California State University, Long Beach, September 21, 1994.) "Negotiating Strategies for a Global Marketplace," Chinese Training Program, California State University, Long Beach, March 11, 1993. "Cross-Cultural Business Negotiations," "The Japanese Travel Market and Traveler Behavior," "The Transition from Communism to Capitalism: The Polish Experience," "Direct Marketing I: Introduction and Management Concepts," and "Direct Marketing II: Media Alternatives," Seminar in Skills and Development, Programa de Maestria en Administracion, Universidad Autonoma de Guadalajara, Mexico, November 23-27, 1992. "Marketing, Direct Marketing, and Media Marketing," "Customer-Centered Strategic Marketing Planning in the American Market," and "American Advertising and Promotion," Educational Program for the People's Republic of China Trade Cooperation Delegation, California State University, Long Beach, November 14, 1989, January 12, 14, 1990. "Analysis, Planning, Action: An Introduction to Marketing Management," Bellflower Unified School District, Bellflower, CA, August 20, 1987. "Promotion and Advertising in the American Market," 1984 International Institute in Management Sciences, California State University, Long Beach, CA, August 8, 1984. "The Alcohol Advertising Controversy Is Still Brewing," Food, Drugs, Alcohol: Addictions of the '80s Teaching Institute, California State University, Long Beach, March 22-23, 1984. "The Alcoholism Field, Alcohol Problems, and Alcohol Advertising," Seminar on Alcohol and Drug Research, School of Public Health, University of California, Berkeley, CA, May 29, 1979. Editorial Service: Editor, Journal of Macromarketing (January 1, 2010 to December 31, 2015). Associate Editor for Marketing History, Journal of Macromarketing (2005 to date). Edited special issues on “The Future of Marketing’s Past” (March 2007) and “Marketing History at the Center” (March 2009). Guest Editor, Marketing Theory special issue on “New Perspectives on the History of Marketing Thought” (September 2005). Guest Editor, Journal of Business Research special section on “Cross-Cultural Consumer and Business Research” (January 2005). Editorial Review Boards: Journal of Macromarketing (1991 to date), Marketing Theory (2004 to date), Management & Organizational History (2006 to date), and Journal of Historical Research in Marketing (2007 to date).


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Other Reviewing: Academy of Marketing Science World Marketing Congress (1994); AMA Marketing and Public Policy Conference (2006, 2011); AMA Summer Educators' Conference, macromarketing track (1991) and internet marketing track (2003); AMA Winter Educators’ Conference (1992, 1994, 2006); Association for Consumer Research Annual Conference (1998-2003); Association for Consumer Research European Conference (2001, 2003, 2015); Business History (2017); Business Insights (1992); Conference on Historical Analysis and Research in Marketing (1989, 1991, 1993, 1995, 1999, 2001, 2003, 2005, 2007, 2009, 2011, 2013, 2015, 2017, 2019); Consumer Brand Relationship Conference (2015); Consumption, Markets and Culture (2016, 2017); Contemporary Economic Policy (2001); Cross Cultural Research Conference (2001; 2003); European Journal of Marketing (2012, 2014); International Journal of Research in Marketing (1992); International Marketing Review (2003); Journal of Business Research (2000, 2006); Journal of Consumer Affairs (2014); Journal of Consumer Research (1990, 1993-1996, 2000-2001); Journal of International Business Studies (2006); Journal of Marketing Education (1997); Journal of Marketing Management (2015); Macromarketing Conference (1993, 1994, 1997, 2001, 2004, 2009, 2011, 2015, 2018); Journal of Social Marketing (2014); Research Symposium on Marketing and Entrepreneurship (1994); Research in Consumer Behavior "Consumption in Marketizing Economies" (1993); First Conference on the Cultural Dimension of International Marketing (1992); First Conference on Family/Household Behavior: Consumption and Production Perspectives (1991); Western Marketing Educators' Association Conferences (1984-1987); Winterthur Portfolio (1992). Conference Discussant: "Marketing's Odyssey Into the 21st Century: A Pause for Reflection on the History of the Discipline," AMA Summer Marketing Educators' Conference (2001). "Consumer Survival and the Consumption Experience," AMA Winter Marketing Educators' Conference (1995); "The Wild West in the Consumer Imagination," Annual Conference, Association for Consumer Research (1993); Advertising Disclosures: A Socio-Historical Perspective," AMA Summer Marketing Educators' Conference (1991); "The Role of History in the Marketing Curriculum," 5th Conference on Historical Research in Marketing (1991); "The Changing Face of Poland," California State University, Long Beach (1990), "Ethical Values and Macromarketing," 13th Annual Macromarketing Conference (1988); "Faculty Track Program," 10th Annual AMA International Collegiate Conference (1988); "Marketing Faculty; Their Evaluation," Western Marketing Educators' Conference (1986). Additional Conference Service: Program Chair of the 2009 Macromarketing Seminar. Arrangements Chair for 12th and 17th Conference on Historical Analysis and Research in Marketing (2005, 2015). Program Chair for 11th Conference on Historical Analysis and Research in Marketing (2003). Responsibilities included review and disposition of 48 submissions and arranging program. Program Chair for 8th Cross Cultural Research Conference (2001). Responsibilities included arranging program and editing special section on cross-cultural research for Journal of Business Research. Area Coordinator (North and South America) for 7th Cross-Cultural Research Conference (1999). Responsible for review and disposition of 42 submissions. Organized and chaired session, "The Art of Consumption: Paintings and Consumer Culture," Annual Conference, Association for Consumer Research (1998). Area Coordinator (North and South America) for 6th Symposium on Cross-Cultural Consumer and Business Studies (1997). Responsible for review and disposition of 52 submissions. Advisory Board Member for the Conference on Historical Analysis and Research in Marketing (1991 to date). Session Chair (Consumption and Consumer Theory in History), 8th and 10th Conferences on Historical Analysis and Research in Marketing (1999, 2001). Session Chair (Television Advertising Issues) for 5th Symposium on Cross-Cultural Consumer and Business Studies (1995). Organized and chaired session, "The Wild West in the Consumer Imagination," at the Annual Conference, Association for Consumer Research (1993). Area Chair (Advertising and Public Relations) for Popular Culture Association (1983-1985). Responsibilities included soliciting papers, organizing panels, writing synopses of presentations, and presiding over panels at the annual meetings. Twenty-nine papers were presented at the 1985 meeting; fourteen were presented at the 1984 meeting.


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Faculty Advisor: California State University, Long Beach, Collegiate Chapter of the American Marketing Association (1984-1990), CSULB Chapter of AIESEC (1996-1998), and International Business Association (2015). Public Service: Member of the Mayor and City Council's Task Force on Retail and Auto Sales and Chairman of the Coordination Committee, City of Long Beach (1987). Program consultant for KLON-FM 88, California State University, Long Beach (1984). Advertising Consultant for Office of Traffic Safety, Texas State Department of Highways and Public Transportation (1979). Produced a series of public service announcements for radio on the topic of alcohol problems, a project for the Division of Student Affairs, The University of Texas at Austin (1978). Served as a volunteer marketing consultant for small, minority-owned businesses in Los Angeles (1971-1972).

AWARDS AND HONORS

1. Received $10,000 President’s Award for Outstanding Faculty Achievement, May 25, 2018. 2. Received the 2016 Robert W. Nason Award “For extraordinary and sustained contributions to the field of

Macromarketing” from the Macromarketing Society, Trinity College Dublin, July 14, 2016. 3. Received $5000 Ethics Research Support Stipend from Ukleja Center for Ethical Leadership, California State

University Long Beach for “Trafficking in Elephant Ivory: The Ethics of Consumer Demand and Social Marketing Interventions,” December 2015.

4. Received Fulbright Senior Specialist Grant to lead seminars and consult on curriculum at Rajamangala

University of Technology, Bangkok Technical and other Campuses, Thailand, January 5-22, 2006. 5. Awarded Sabbatical Leave, California State University, Long Beach, Spring 2016, Fall 2004, Fall 1997, and

Fall 1990. 6. Received "Certificate of Appreciation" for contribution as an “Outstanding Competitive Paper Reviewer” for

the Annual Conference, Association for Consumer Research, Montreal, Canada, October 1-4, 1998. 7. Awarded one-step Performance Salary Step Increments, March 1996 and December 1997. 8. Received Stanley C. Hollander Best Paper Award for "Gendered Patterns of Consumption in the Early

American Household, 1750-1825," a paper presented at the Eighth Biennial Marketing History Conference, 1997.

9. Selected for membership in Phi Beta Delta (Alpha Chapter), the honor society for international scholars,

October 1996. 10. Awarded grant ($1500) from the Center for International Business Education and Research, San Diego State

University for study/research trip to Germany and Poland, May 1994. 11. Awarded Spring 1994 Mini-Grant ($2250) from the Scholarly and Creative Activities Committee, California

State University, Long Beach, for research on "The Vietnamese-American Consumer: Shopping Patterns in the Little Saigon District of Orange County, California.

12. Received Assigned Time for Research and Faculty Development, Office of University Research and School

of Business Administration, California State University, Long Beach, Spring and Fall 1984 - 1989, Spring 1991, 1993 - 1995, 2000 - 2009.


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13. Selected for membership in Beta Gamma Sigma, the honor society for collegiate schools of business

administration, May 1993. 14. Received grants from the Direct Marketing Association of Orange County to attend DM West '93 and DM

West '91, San Diego, CA, August 1-3, 1993 and July 22-23, 1991. 15. Awarded grant from the Center for International Education, California State University, Long Beach, to collect

data for "Polish Consumers in Transition: A Naturalistic Inquiry," Warsaw and Krakow, Poland, November 18-28, 1990.

16. Invited Participant, VIP Seminar, Spring Specialty Advertising Showcase, SAAInternational, Las Vegas, NV,

June 27-28, 1990. 17. Received Meritorious Performance and Professional Promise Award, School of Business Administration,

California State University, Long Beach, 1987, 1988, 1989, and 1990. 18. Nominated for Teaching Excellence Award, College of Communications, The University of Texas at Austin

(1979, 1980, 1981, 1982). 19. Awarded Special Research Grant, University Research Institute, The University of Texas at Austin, 1980-

1981. 20. Awarded American Academy of Advertising Fellowship to attend the Merchandising/ Promotion Workshop

of Advertising Age Week, August 20-22, 1980, Chicago, IL. 21. Received National Institute on Alcohol Abuse and Alcoholism Pre-doctoral Research Fellowship to

investigate alcohol marketing and advertising, 1976-1978.

CONSULTING ACTIVITIES

Occasional immigration consultant for Eng & Nishimura, Paparelli & Partners LLP, Peng & Weber, and Jesse G. Quinsaat (2000 to 2012, 2019). Academic Counselor for "Omaha Housing Initiative," California State University, Long Beach Foundation and U.S. Department of Housing and Urban Development (1999-2000). Prepared Marketing plans for New Directions Project for Private Industry Council of Long Beach (1995). Product liability consultant for Arnold & Porter (1992). Product liability consultant for Shook, Hardy & Bacon, defense counsel in Cipollone vs. Liggett Group, Philip Morris, and Lowes Theatres, Inc. (1991). Occasional editorial and marketing consultant for John Wiley & Sons, Inc., Richard D. Irwin, Little Brown and Company, MacMillan Publishing Company, McGraw-Hill Book Company, Merrill Publishing Company, Prentice-Hall, Inc., and Times Mirror Mosby College Publishing (1980 to 2000). Advertising consultant for National Council of Farmer Cooperatives (1980). Marketing research consultant for Pacific Telephone (1973). Prepared a new business feasibility study for Control Data Institute (1972).

PROFESSIONAL ASSOCIATIONS

American Marketing Association (member 1972 to 2006) Association for Consumer Research (member 1989 to present) Conference for Historical Analysis and Research in Marketing (CHARM) Association (member 1999 to present; President 2005-2009) International Society of Marketing and Development (member 2003 to present)


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SPECIAL INTERESTS

Collect California paintings, antique prints, and antique silver, glass, ceramics, firearms and edged weapons. Woodworking, furniture-building, and gardening. Hiking, biking, and swimming. PADI certified Open Water, Advanced, and Rescue Diver.

REFERENCES

Available upon request.

January 2020

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