terraillon 2015 english print
DESCRIPTION
ÂTRANSCRIPT
![Page 1: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/1.jpg)
![Page 2: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/2.jpg)
11 avril 2012 Corporate
Presentation
2015
![Page 3: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/3.jpg)
A historic brand looking forward
![Page 4: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/4.jpg)
N°2 18.8%
N°2 20.5%
A leading French brand on top of its market
FRANCE/VALUE
2014
35.3%
N°1
39.8%
N°1
Unassisted
brand
recognition
50%
Assisted
brand
recognition
91%
* Bathroom scales, Opinion Way survey May 2010
Bathroom scales Kitchen scales
![Page 5: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/5.jpg)
An international group
Asia
Middle-East
Australia
France
United Kingdom
Spain
Italy
Benelux
Northern and eastern
Europe
South America
North America
Shenzhen / 3 000 persons
Production 10 millions units/year
MORE THAN 3 MILLION SCALES SOLD EVERY YEAR
![Page 6: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/6.jpg)
An iconic design with unique features
![Page 7: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/7.jpg)
An iconic design with unique features
ISO 9001 – Quality Management System since 1998
French Research & Development
![Page 8: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/8.jpg)
Major innovations
![Page 9: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/9.jpg)
Major innovations
![Page 10: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/10.jpg)
Major innovations
![Page 11: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/11.jpg)
Major innovations
![Page 12: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/12.jpg)
Major innovations
![Page 13: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/13.jpg)
Major innovations
![Page 14: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/14.jpg)
Major innovations
Approval & Certification
Body fat algorithm:
Clinical validation of the Terraillon algorithm
300 patients
Terraillon Body Fat Analyzer vs Professional Scanner
Dr Jocelyne Raison, doctor in nutrition and metabolism
Less than 5% of difference
![Page 15: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/15.jpg)
A strategic vision driven by the connected products
![Page 16: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/16.jpg)
A technological revolution
![Page 17: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/17.jpg)
A technological revolution
NEW: COACHING AND PERSONALIZED TIPS
![Page 18: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/18.jpg)
INNOVATION: TERRAILLON NUTRITION PROGRAM
A technological revolution
![Page 19: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/19.jpg)
A technological revolution
GET A COMPLETE UNDERSTANDING OF YOUR WELL-BEING
WEIGHT
NUTRITION
HEART ACTIVITY
SLEEP
![Page 20: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/20.jpg)
Web Site & Social Networks
Major marketing investments
![Page 21: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/21.jpg)
TV & Radio Campaign
Major marketing investments
![Page 22: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/22.jpg)
Major marketing investments
![Page 23: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/23.jpg)
Sports partnerships
![Page 24: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/24.jpg)
Health Partnerships
![Page 25: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/25.jpg)
In-Store Communication TO
TEM
S
kakémono
Enhance salesmen training Highlight our USP
Highlight by colors and forms
Create impulse purchases by the dramatization
Demonstrate connected categories
![Page 26: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/26.jpg)
Trade Shows
![Page 27: Terraillon 2015 english print](https://reader030.vdocuments.site/reader030/viewer/2022020312/579056a51a28ab900c9a1c06/html5/thumbnails/27.jpg)