teresa torres - an introduction to modern product discovery - productized16
TRANSCRIPT
Teresa Torres www.ProductTalk.org {@ttorres
An Introduction to Modern Product Discovery
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Product Discovery Product DeliveryDeciding what to build. Building it.
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Product Discovery Product DeliveryDeciding what to build. Building it.
Goal: Ship fast.
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Product Discovery Product DeliveryDeciding what to build. Building it.
Goal: Ship fast.Annual ReleasesQuarterly ReleasesMonthly ReleasesWeekly ReleasesDaily ReleasesContinous Integration
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Product Discovery Product DeliveryDeciding what to build. Building it.
Goal: Ship fast.Annual ReleasesQuarterly ReleasesMonthly ReleasesWeekly ReleasesDaily ReleasesContinous Integration
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Product discovery has had a similar
evolution.
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It’s been a good couple of decades for product discovery.
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Product DiscoveryDeciding what to build.Goal: Learn fast.
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Product DiscoveryDeciding what to build.Goal: Learn fast.
Are we meeting stakeholder needs?
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Product DiscoveryDeciding what to build.Goal: Learn fast.
Are we meeting stakeholder needs?Can customers use it?
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Product DiscoveryDeciding what to build.Goal: Learn fast.
Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?
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Product DiscoveryDeciding what to build.Goal: Learn fast.
Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?Are we solving a problem customers care about?
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Product DiscoveryDeciding what to build.Goal: Learn fast.
Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?Are we solving a problem customers care about?Are we driving toward a desired outcome?
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Product DiscoveryDeciding what to build.Goal: Learn fast.
Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?Are we solving a problem customers care about?Are we driving a desired outcome?
Output
Outcomes
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The Opportunity Solution TreeDefine a Clear Desired Outcome
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The Opportunity Solution TreeDefine a Clear Desired Outcome
Discover Opportunities to Drive that Desired Outcome
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The Opportunity Solution TreeDefine a Clear Desired Outcome
Discover Opportunities to Drive that Desired Outcome
Discover Solutions that Deliver on Those Opportunities
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The Opportunity Solution Tree
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Continuous Product Discovery
• Smaller pieces of research
• Conducted every week
• Make product decisions on sets of signals
Teresa TorresProduct Discovery Coach{
ProductTalk.org@ttorres
Let’s keep the conversation going.