terence eden "is mobile all it's cracked up to be?"

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13/05/15 Who Am I? Terence Eden Read my blog http://shkspr.mobi/blog/ Follow me on Twitter @edent

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Page 1: Terence Eden "Is Mobile All It's Cracked Up To Be?"

13/05/15

Who Am I?

Terence Eden

Read my blog http://shkspr.mobi/blog/

Follow me on Twitter @edent

Page 2: Terence Eden "Is Mobile All It's Cracked Up To Be?"

Getting To Know You

Page 3: Terence Eden "Is Mobile All It's Cracked Up To Be?"

Ok, really getting to know you!

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What Is An App?

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Do you need an app?

“Stand-alone mobile apps will only be considered once the core web service works well on mobile devices, and if specifically agreed with the Cabinet Office.”https://gds.blog.gov.uk/2013/03/12/were-not-appy-not-appy-at-all/

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Who has a smartphone?

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Mobile Isn't Mobile

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Mobile Coverage - Ofcom

For 3G high speed data coverage, Ofcom found that:

“84% of UK premises are covered outdoors by all four MNOs, although this falls to 75% of premises in Scotland, 65% in Wales and 63% in Northern Ireland.

Indoor premises coverage in the UK by all four 3G networks is 71%.”

Page 10: Terence Eden "Is Mobile All It's Cracked Up To Be?"

Myth 1 - Mobile Coverage

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Households without any mobile access

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Most people don't download apps...

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The interactive effects of colors and products on perceptions of brand logo appropriateness Paul A. Bottomley and John R. Doyle

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Most people don't download apps...

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Moore's Law

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Moore's Law

Creative Commons http://en.wikipedia.org/wiki/Moore%27s_law

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It's all about the amps

Energy Scavenging for Mobile and Wireless Electronics - Paradiso, MIT.

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Reality

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13/05/15

Please Wait

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How quick is your content?

http://en.wikipedia.org/wiki/File:Toilet_with_flush_water_tank.jpg Creative Commons Attribution-Share Alike 3.0 Unported

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13/05/15

Change Blindness

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Continual Change

Page 24: Terence Eden "Is Mobile All It's Cracked Up To Be?"

13/05/15

Thank You

Terence Eden

Read my blog http://shkspr.mobi/blog/

Follow me on Twitter @edent

Call me http://edent.tel/

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Flicker Free

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