teradata partners conference 2017 | brand...

TERADATA PARTNERS CONFERENCE 2017 BRAND STYLE GUIDE

T E R A DATA PA R T N E R S C O N F E R E N C E 2 0 1 7 | B R A N D S T Y L E G U I D E

O C T O B E R 2 2 - 2 6 , A N A H E I M , C A

Conference Logo and Usage..................................................................3-5

Conference Theme Narrative ................................................................ 6-8

Conference Theme and Symbol Usage...........................................9-10

Primary Graphics and Usage......................................................................11

Typography........................................................................................................12

Premiums Lockup ...........................................................................................13

Presentations ................................................................................................... 14

Email Signature................................................................................................15

Conference Promotions Contact.............................................................16

Table of Contents

TERADATA PARTNERS CONFERENCE 2017 BRAND STYLE GUIDE 2

1-Color Version (Reversed)

1-Color Version

Full-Color Version

2017 Logo Word MarkSimple. Clean. Modern. Fresh.

Gotham Light type harmonizing Teradata brand standards.

Focus on Teradata. Focus on PARTNERS. A true focus on the conference.

Future-proof.

Conference Logo


Logo Sizing & Dates


C O N F E R E N C E

TERADATAPARTNERS

C O N F E R E N C E

OCT 22-26 | ANAHEIM

TERADATAPARTNERS

C O N F E R E N C E

TERADATAPARTNERS

C O N F E R E N C E

TERADATAPARTNERS

For instances

Larger than 2 inches wide

For instances

Smaller than 2 inches wide

For digital instances

Smaller than 160 pixels wide

Always use the logo options provided in various formats in the PARTNERS Visual Asset Library. DO NOT recreate logo using text.

Clear SpaceUse the “T” height as a guide for clear space around all four sides

Embroidery1-inch wide minimum size

Use in:

– Emails

– Registration Sites

– PPT Presentations

– Collateral

– Mobile App

– Signage

– Premiums

Use in:

– Videos

– Internal Teradata Communications

– Collateral

Primary Conference Logo Conference Logowith Dates/Location

Logo Usage & Clear Space


http://partners.teradata.com/asset-library

Conference Theme


From Conference Survey:

How important are the following when

choosing to attend PARTNERS?

90% Content that is visionary, futures, trends

88% Content that is product/solution specific

78% Networking opportunities

Whether faced with business or technology challenges

this theme positions our content and conference

experience to be current, contemporary and on the

pulse of the future. Exactly what our attendees ask for.

T H E E D G E O F N E X T


Conference Theme

A vertical integration of the theme

The Edge of Next speaks to:

Our technology and product roadmap

Analytics and trends

Our customers who seek knowledge – “what to do next”

Our customers who are “doing next”

Our community of visionaries and trusted advisors

On a micro platform:

Retail at the Edge of Next

Data philanthropy at the Edge of Next

Learning at the Edge of Next

The Edge of Next is a place where data and analytics meet.

PARTNERS represents this intersection through business and technology,

through knowledge and networking.

As a company we push our technology and solutions to the edge,

and then beyond. As leaders we strive for next-level results to deliver

more competitive advantage. As consumers we desire the most

current products that help solve our daily lives – at home or in the office.

The Edge of Next is disruptive, challenging and inviting.

W h y i t w o r k s


Conference Theme

The 2017 theme resonates with our audience and will

support why customers choose Teradata.

While our customers strive to solve the most complex

data challenges now, they also seek trusted advisors

who will lead them to revolutionize their business.

This puts Teradata at the intersection of need and want.

Of today and tomorrow.

The Edge of Next strikes the perfect balance of

business outcomes through technology enabled

N a r r a t i v e

solutions that produce high-impact insights and tangible

value for the business.

Every presentation, every display of technology and each

interaction should support the theme and help answer

today’s questions yet compel attendees to look toward

the horizon and see next.

Attendees should leave the conference with a roadmap

for the future. Thanks to Teradata.

Conference Theme and Symbol


The Conference Theme and Conference Symbol must ALWAYS be used together, not independently, unless being used in copy.

Preferred use of the Conference Theme and Symbol is centered “X” surrounded by “THE EDGE” on the left and “OF NEXT” on the right.

Font is Gotham book, ALL CAPS, kerning 100.

Font Dark Gray:CMYK = 62/53/51/23 RGB = 95/96/98HEX = 5F6062

Alternate Conference Theme and Symbol usage is offset to the left.

THE EDGE OF NEXT

Conference Symbol

Conference Theme

THE EDGE OF NEXT

Conference Theme

Conference Symbol

Do:

Don’t:

Conference Theme and Symbol Usage


THE EDGE OF NEXT

Do NOT fill Conference Symbolwith any other color or gradient.

Do NOT use colored Conference Symbolon any background other than white.

Approved usage on white background:

(NEVER use “X” symbol without Conference Theme)

Approved usage on one of four core graphic backgrounds(shown on next page)

Do NOT use Conference Theme and Symbol on anybackground other than the four approved core graphics.

Principal VisualsThe artwork created above is intended to be a dramatic and artistic expression of complexity, movement and positive energy that converge along a central line and offers up a sense of anticipation. This same emotional drama sets the tone for what comes next and is important to integrating with our theme. Multi-dimensional, vibrant and fluid, these images match the world we live in. Fast paced, ever changing and one where data and analytics are propelling forward progress.

Approved imagery available for marketing and promotional use.

Core Graphics



Gotham Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham (primary) Gotham is a clean, versatile typeface with many sizes and weights that can be use for print, application, or context. Do not use any substitutes.

Gotham Light works well for display copy. Gotham Book or Medium are acceptable alternates.

Gotham Light and Gotham Book are the most legible and will work at smaller point sizes. If emphasis is needed in a specific word or line, Medium should be used. Refrain from using Gotham Bold as it is too heavy and not in line with the rest of the conference standards.

Gotham Book


Gotham Medium


Century Gothic Regular


Century Gothic (Microsoft® Office)

Century Gothic is the font to be used in Microsoft® Office applications like PowerPoint or Word, or when translating into languages with characters not available in Gotham. However, Century Gothic should never be used in professional print communications or signage. In these cases, Gotham must be used.

Century Gothic Bold


Primary Font Secondary Font Font colors

Typography

Dark Gray:CMYK = 62/53/51/23 RGB = 95/96/98HEX = 5F6062

Light Gray:CMYK = 45/36/35/1 RGB = 147/149/152HEX = 939598

Teradata Brand OrangeCMYK = 0/53/100/4RGB = 236/136/29HEX = EC881D

Premiums Lockup Options


NE TT H E E D G E O F






OCT 22-26 | ANAHEIMC O N F E R E N C E

TERADATAPARTNERS

Colored Lockup options on white Three approved reverse Lockup options

Presentations

Choose from two cover options and interior page designs.

Note: Century Gothic is the default font for all PowerPoint presentations.

Use ONLY for Teradata PARTNERS Conference 2017.

14

Presentations

TERADATA PARTNERS CONFERENCE 2017 BRAND STYLE GUIDE

Email Signature is set 186 pixels wide for best viewing on multiple

devices. Set the image to hyperlink to partners.teradata.com

Opt. A

Opt. B

Email Signature


Contact

Click the link below to access all available assets and

templates for the 2017 Teradata PARTNERS Conference:

For any questions, or access to Principal Visual artwork,

please contact:

Katie FleischmanClient Account Leader

[email protected]

WILSON

Repositioning Mature Brands

3060 South Tech Blvd. Dayton, OH 45342

(937) 291-4899

wilsonrebranding.com


Asset Library

http://partners.teradata.com/asset-library

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