NEWSLETTER FEBRUARY 2012

INTERNATIONAL NETWORK

GRAZIAINTERNATIONALNETWORKWELCOMESGRAZIA SLOVENIA

IT’S OUR 19TH EDITION!

INTERNATIONAL NETWORK ITALY

FASHION & DESIGNGrazia

More than 40,000 people visited the Fashion House on Piazza Liberty, downtown Milan, where five full days were dedicated to the fashion shows and events of Milan Fashion Week open to everyone! Women’s and junior’s fashion shows featured many famous Italian brands. Many celebrity testimonials and guests attended the events.What interested Grazia readers and passers-by most was the nail bar, organized in cooperation with L’Oréal Paris for the launch of their new nail polish. More than 1,100 people stood in line during the five-day fashion fest to have L’Oréal Paris professionals do their nails in one of the five shades “chosen by Grazia” that readers had a chance to “study” on Grazia in the previous weeks. It was a huge success, with lots of visitors and positive comments that reached Grazia editor’s staff.Can’t wait for the next project!

INTERNATIONAL NETWORK ITALY

Grazia.it @ Milan Fashion Week

IT BLOGSCHANNEL

Once again, the Milan Fashion Week has drawn to a close. For Feb 2012 MFW edition, the Grazia.it staff spent five days in a colorful branded pop-up structure in Milan to meet readers and follow all the events in real time through news and social networks like Facebook, Twitter and Instagram. Grazia.it fashion editors updated the Runway Diary of Grazia.it straight from the catwalk, sharing all the news from stylists and comments from backstage and behind the scenes during these frenetic days. The juiciest tidbits of the Diary came from the tweets of Grazia Italy Editor-in-Chief Vera Montanari from her front-row seat.

http://www.grazia.it/moda/streetstyle/DIVENTA-STREET-STYLE-BLOGGERhttp://www.grazia.it/bellezza/backstage/Diventa-Beauty-Bloggerhttp://www.grazia.it/Stile-di-vita/tendenze-in-cucina/Diventa-food-blogger

During the MFW Grazia.it launched the new It Blogs channel, a network featuring Italy’s top bloggers. Tamu McPherson, Head of Grazia.it, met with them during three meetings to learn how to become the perfect street-style blogger, a skillful beauty blogger, and an excellent food blogger. The bloggers themselves gave us the low-down in the Runway Diary and also through three dynamic video clips.

WATCH THE VIDEOS!!!

Tamu McPherson, Head of Grazia.it (the second from the left)

Paris Fashion week was also full of events. The main one took place in front of Le Jardin des Tuileries on march 5th, during the Chloé show: 6 models were placed in front of the entrance of the garden to hand away some Grazia goodies called “Boites à mode”. Turning it upside down, surprisingly, it said “Grazia”. Posters were hung on poles leading to the entrance of the garden.Grazia France also played up a funny video that showed a compilation of models falling on the catwalk. To live the fashion week with irony!

«la BoiTe À MoDe»

INTERNATIONAL NETWORK FRANCE

WATCH THE VIDEO!!! http://www.youtube.com/watch?v=vdu7T7mRfTA

In its special Fashion issue, Grazia France beat its advertising page record since its launch. In fact, this exceptional issue had more than 140 ad pages out of a total of 340 pages. To celebrate the success of The Big Fashion Issue, Grazia France organized a special “pre-opening” cocktail party with fashion advertisers at Hotel W, which just opened in Paris. Let’s celebrate!

aMaZinG BiG FaSHiON iSSUE!

For Paris Fashion Week which recently ended, Grazia France in cooperation with Chanel, let readers in on the most exciting moments of this totally glam week, through the eyes of Adrienne Ribes, Grazia France Fashion and News Adjoint Director. Each day Adrienne revealed the beauty and originality of the latest Paris fashion shows in videos, as well as her moments of break in her favorite restaurants and cafés, and social events such as the Hotel W. 7 amazing episodes to enjoy this Paris fashion week in a very special way!

WATCH THE VIDEO!!!http://www.video.grazia.fr/fashion-week/Grazia-Paris-Fashion-week-episode-1

C’ESt CHiC, la Fashion Week!

INTERNATIONAL NETWORK UK

GRaZia Goes liVe!a DaY in The liFe oF GRaZia MaGaZineTo coincide with the start of the London Fashion Week, Jane Bruton, Grazia UK’s Editor in Chief and her team opened the door of “Grazia Towers” and let the video crew film LG Mobile -sponsored documentary tv series dedicated to the making of Big Fashion Issue. The idea was to film each day of the week before the issue was published and to air the Grazia Clips across all Grazia platforms staring from graziadaily.co.uk, to FB page and You Tube channel and Twitter with the hashtag #GraziaGoesLive. A perfect example of social publishing project, Grazia Goes Live gave the readers not only the opportunity to experience behind-the-scenes atmosphere and feel the adrenaline rush of making a weekly, it also got the readers engaged on a deeper level as it allowed the readers to comment, influence and vote on the editorial selection process and even choose the front cover.All the websites from Grazia International web- family supported the project.

WATCH THE VIDEO!!!http://www.graziadaily.co.uk/fashionissue

Grazia 360was the most-fabulous-ever UK

BIG FASHION ISSUE!

Grazia Germany celebrated runway shows in February and the new season with the Runway Oversized issue and the Big Fashion issue.To make sure GRAZIANISTAS will be perfectly prepared fashion-wise, Grazia dedicated to the latest fashion trends 24 extra pages with 217 hot looks in issue nr. 7 and, above all, the Big Fashion Issue, which showed all of Grazia’s “it” pieces of the season.HOT, HOT, HOT!

iT’s all aBoUT FAShioN!

INTERNATIONAL NETWORK GERMANY

Grazia China celebrated LOVE by organizing a readers’ club Valentine’s Day party held at an exclusive location in Shanghai. Twenty-five couples and several brands -- SOLVIL TITUS, OVS, OLYMPUS, and AVENE – attended this event and provided gifts as event sponsors.

GRAZIA China teamed up with QQ female channel to launch the “2011 best cover of the year” campaign: readers could vote their favourite Grazia

cover. This campaign aimed to promote GRAZIA brand through QQ, one of the top 3 portal web in the world, with top 1 visit in China.

Grazia China joined Milan Fashion Week thanks to a special guest: Chinese celebrity Gao Yuanyuan. As the guest editor-in-chief for Grazia, she attended some of the most glamorous fashion shows: Gucci, MaxMara, Versace, Salvatore Ferragamo, Dolce&Gabbana, and Giorgio Armani.She not only watched the shows, but she also interviewed some major designers like Frida Giannini, Gucci’s Creative Director, and posed for an exclusive photo.-shoot in downtown MIlan — so cool!

INTERNATIONAL NETWORK CHINA

It’s Grazia China’s 3rd anniversary, and for

the occasion the Grazia team launched

a new outdoor advertising campaign for

the month of February on Huaihai Road, a

central business district of Shanghai.

VALENTiNE’S pArty

flash!

Gao Yuanyuan, special guest for MILAN FASHION WEEK

Cover of the year

Gao Yuanyuan with Giorgio Armani (ABOVE) and with Frida Giannini (LEFT)

INTERNATIONAL NETWORK HOLLAND

Grazia Holland launched a new project for the Dutch readers’ market: a special coupon booklet called Grazia Coupons. The booklet includes 66 different coupons, which gave Grazia readers a total discount of more than €1000 on fashion, beauty, lifestyle and wellness. Fifty-one shops and companies contributed to the first edition of Grazia Coupons. Grazia In-

ternational Network ❤ Holland

BIG FASHION ISSUE!

Welcome GRAZIA COUPONS!

INTERNATIONAL NETWORK RUSSIA

In 2012 Grazia is celebrating its 5th birthday. As one of numerous events supporting this important milestone, Grazia team organized a 3 days event at the most exclusive new mall in Moscow, Tsvetnoy Central Market, where it recreated an open editorial office with the team doing “live” issue in a large class cube structure. The event was a huge success! On the fist day Grazia team hosted two celebrity guests Ravshana Kurkova, who gave an interview and posed for a fashion feature, and designer Alexander Terehov who talked with Editor in Chief Aliona Peneva and Fashion

GRAziA@TsVeTnoY Central MaRkeT!

WATCH THE VIDEO!!!http://www.youtube.com/watch?v=zY991wWj-MQ

Director Alisa Zhidkova. The day ended in casual party open to all Tsvetnoy vistors, a glass of champagne and a groovy set by DJ Alexander Dulshikov. The second day was even more busy with celebrity guest popping by, having shootings and interviews with the team. A big attention from visitors ws drawn by special beauty lounge where Grazia Beauty director Natasha Bogdanevitch and Maybelline’s official make up artist Juri Stoliarov talked about new beauty trends for the forthcoming season. On the third and the last day, the team had a editorial conference meeting followed by the visit of well-known TV presenter Olga Shelest who gave interview and posed for accessories feature. The last appointment of the day was a Bobby Brown’s make up artist Larisa Bragina who shared her tips for the best make up strategies. The day ended with glory - a great party featuring DJ set by Vitaliy Kozak!

ABOVE: Grazia Russia teamRIGHT: Editor-in-chief AlionaPeneva

INTERNATIONAL NETWORK THAILAND

Grazia Thailand, in cooperation with “SURIVIPA Holiday”, a famous Thai talk show dedicated to the latest social trends and hot stories, let readers experience the Milan Fashion Week in a very special way. A TV crew filmed some of the protagonists of this week of pure fashion: backstage at the Dolce & Gabbana show, the catwalks of Emporio Armani and Salvatore Ferragamo,

exclusive interviews with Massimiliano Giornetti, Ferragamo Creative Director, and with Silvia Motta, Grazia Italy Fashion Director, and the press presentation at the Tod’s Villa.Grazia Thailand and the TV crew also visited the Grazia International Network stand at White Milan, the glamorous fashion exhibition, and the Grazia Italy Fashion House on Piazza Liberty.

GRaZia eXClUSIVe @ MiLAN Fashion Week

LEFT: the three protagonists Ploy Rattanarat, Pimonrachada Vanichvoranant (Grazia Thai Editor-in-chief) and Ploy Horwang during the reportage.

INTERNATIONAL NETWORK INDIAHidesign Presented its premier Luxury collection “Alberto Ciaschini” in association with Grazia India. The exquisite collection of handbags, featuring evening bags, clutches and mobile phone holsters, was launched by brand loyalist & actress Kalki Koechlin along with Dilip Kapur, President, Hidesign and Alberto Ciaschini, lead designer, Hidesign. The glittering soiree was attended by local fashionistas, socialites and brand. The Live music band kept the evening in high spirits while guests indulged in delicious bites paired with choicest wines and cocktails.

GRAZIA ANDHIDesIGN

ABOVE: Alberto Ciaschini (designer), Mehernaaz Dhondy (Grazia India Editor.-in-chief), Dilip Kapur (President Hidesign), Kalki Koechlin (actress) and Ekta Rajani (Grazia India Fashion Director).

Grazia UAE teamed up with Topshop for their Insider Talks, to celebrate 10 years of supporting British Fashion. For the occasion, the best of London Fashion Week was shown and Grazia Editor-in-Chief Elaine Greenshields joined other guest speakers in keeping attendees up-to-date on all of the latest spring/summer trends. The talks were also timed to coincide with the highly anticipated launch of the Mary Katrantzou for Topshop collection. With members of one of the UAE’s royal family and several of Dubai’s high-profile shoppers visiting the Dubai Mall store, the collection sold out within the hour.This was the second season in a row that Grazia Middle East and Topshop have co-hosted on such an event.

INTERNATIONAL NETWORK MIDDLE EAST

Topshop’s Fashion insider Talks

From left: Elaine Greenshields (Grazia Middle East Editor-in-chief) and Alanoud Badr (designer)

INTERNATIONAL NETWORK INDONESIA

Feeling Pretty withelIZAbetH ARDeN

Thanks to the collaboration with Grazia Indonesia, the beauty event with Elizabeth Arden is back!Located at Glow Beauty Living, Plaza Indonesia, Central Jakarta, Feeling Pretty with Elizabeth Arden invited Grazia’s readers to get special treatments while shopping at the

Elizabeth Arden counter. A free facial massage was accompanied by a makeup makeover, hairstyling, or eyebrow shaping. Readers also went home with special goody bag filled with shopping vouchers and a mini perfume. Feeling pretty was the buzzword of the day!

Grazia held two movie screenings in February. The first was ATM, a Thai romantic comedy movie, at Blitzmegaplex, Grand Indonesia, Jakarta. The movie was entertainingly funny, and responses were very positive from the audience.

The second was our local movie, Republik Twitter, which featured the impact of Twitter on urban society in Indonesia. Held at Cilandak Town Square, Jakarta, the screening was accompanied by the cast of Republik Twitter.

GRAziAMOvIE tIME

love Garage with Grazia

Grazia was the media partner of the two-day party Love Garage 2012, featuring top names of the party scene, locally and internationally, such as Agrikulture, Röyksopp from Norway, and the London-based world-renowned DJ Erol Alkan. Readers could win tickets through a social media quiz. It was two days of full electro

INTERNATIONAL NETWORK CROATIA

BesT FoR The

BesTGrazia Croatia organized a makeover contest called “BEST for the BEST”. The competition was announced in the February issue of Grazia and to participate, readers had to send their photos to Grazia by email. The editorial staff selected the winner and published her photos on Facebook. The lucky winner will receive style advice from top fashion and beauty experts: Petar Trbović, Grazia Croatia Fashion Editor, will select the winning outfit; stylist Martin Posavec, from Croatia’s famous Ruža Hair Institute, will provide a hairstyle that will flatter her face; Kerastase will give hair products; finally, Ivana Lisak, famous Lancôme makeup artist, will teach how to correctly put on makeup.Results will be covered in the April issue of Grazia — the girls loved it!

INTERNATIONAL NETWORK BULGARIA

WE LoVE GRAziA

February issue of Grazia Bulgaria is dedicated to love. The most popular women magazine in Bulgaria made a romantic atmosphere for St.Valentine day. Two different love stories, special wedding feature, love confession of a popular tv hostess, who is the cover girl this month. And tempting, lace, lingerie fashion shooting for hot emotions during the month of love.February issue accented also on the new spring summer trends – catwalk inspirations and beauty tips. Special gift - every reader of Grazia received small luxury bag in 3 colours.