teoria das redes
DESCRIPTION
Introdução à Teoria das Redes: o que não se espalha, esta morto! Uma palestra essencial para publicação de conteúdo no ciberespaço, feita pelo Ibrahim Cesar, nosso UX Designer. Os slides fazem parte do Neue T, nosso encontro semanal de aprendizagem e socialização de conteúdos, que traz assuntos de dentro e fora das startups e que acontecem toda sexta-feira. Você pode acompanhar o Neue T ao vivo, sempre às 17h30, pelo nosso canal no Livestream: http://bit.ly/livestreamneue Todo material é livre para download, cópia e alteraçãoTRANSCRIPT
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NEUET Introdução à Teoria das Redes
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Os problemas que ocupam a atenção dos homens mudam, não de
uma forma arbritária, mas, geralmente de acordo com as demandas da sociedade e da
economia. (Lazarsfeld & Merton, 1947)
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Redes Sociais
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Olhamos para o presente pelo espelho retrovisor. Marchamos de ré
para o futuro. (Marshall McLuhan, 1969)
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Once you had data, you could build theories. Once you had theories, you
have predictive power, you could test and then the whole thing fitted
itself. (Albert László-Barabási, 2012)
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Redes
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Grafos
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Pontes de Königsberg
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Redes são nós ligados a outros nós
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Leonhard Euler
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Nós
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Paul Erdõs e Alfréd Rényi
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Links
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Stanley Milgram
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Hubs
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Paul Baran
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Paul Baran
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Clusters
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Duncan Watts e Steven Strogatz
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Vygotsky
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Albert-László Barabási
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Redes sem escala
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Curva de Sino
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Condensado de Bose-Einstein
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Leis de Potência
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René Descartes
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Pierre Lévy
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Cibercultur@
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Henry Jenkins
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O Que Não Se Espalha, Está Morto!
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Miguel Nicolelis
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Nossos cérebros estão em Rede
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Nossos cérebros são Redes
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Steven Berlin Johnson
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Nossas boas ideias acontecem em Rede
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Referenciais Brasileiros
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Raquel Recuero
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Augusto de Franco
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Lições Práticas
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Topologia é mais importante do que o conteúdo
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Ricos Ficam Mais Ricos
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Número de Dunbar
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Weak Ties
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SRS Sites Redes Sociais
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Mundos Pequenos
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Regra 80/20
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Legado de Einstein
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Calcanhar de Aquiles
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Indústria dos Memes
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Publicidade em Rede
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Big Seed
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Obrigado