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  • 7/25/2019 teori porter keunggulan bersaing

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    \o`rk Y`rtor tomtdmj ldyd sdkmj mdsk mdn cordmjhdt ldrk hoydhkmdmmyd cdewd to`rk

    oh`m`fk hndskh ydmj fomaondshdm tomtdmj houmjjundm h`fpdrdtkvo tkldh

    fomguhupk, dtdu cdehdm tkldh topdt. Fomurut Y`rtor, sudtu mojdrd fofpor`noe

    houmjjundm ldyd sdkmj / g`fpotktkvo dlvdmtdjo (G! akhd porusdeddm (ydmj dld lk

    mojdrd torsocut! h`fpotktk". #dyd sdkmj sudtu mojdrd lktomtuhdm `noe hofdfpudm

    kmlustrk fondhuhdm km`vdsk ldm fomkmjhdthdm hofdfpudmmyd. Yorusdeddmfofpor`noe (G! hdromd tohdmdm ldm tdmtdmjdm. Yorusdeddm fomorkfd fdm"ddt

    ldrk dldmyd porsdkmjdm lk pdsdr l`fostkh, suppnkor l`fostkh ydmj djrosk", sortd

    pdsdr n`hdn ydmj fofknkhk porfkmtddm tkmjjk. Yorcoldddm ldndf mkndk$mkndk mdsk`mdn,

    culdyd, struhtur oh`m`fk, kmstktusk, ldm soadrde sofudmyd fofcork h`mtrkcusk pdld

    hocoredskndm ldndf porsdkmjdm. Yorusdeddm fomadlk h`fpotktk" fondnuk km`vdsk

    ydmj ldpdt fonkputk pomkmjhdtdm tohmks pr`sos pr`luhsk dtdu hudnktds pr`luh.

    %ondmautmyd Y`rtor fomjdauhdm #kdf`ml F`lon (#F! ydmj torlkrk ldrk ofpdt

    lotorfkmdm ("dht`r & "dht`r ydmj fomomtuhdm! 'dtk`mdn G`fpotktkvo lvdmtdjo

    ('G!. fpdt dtrkcut kmk dldnde) "dgt`r g`mlktk`ms, lofdml g`mlktk`ms, rondtol dml

    supp`rtkmj kmlustrkos, ldm *rf strdtojy, strugturo, dml rkvdnry.

    +dgt`r g`mlktk`ms fomjdgu pdld kmput ydmj lkjumdhdm socdjdk "dht`r pr`luhsk,

    soportk tomdjd horad, sufcor ldyd dndf, f`ldn ldm km"rdstruhtur. rjufom Y`tor,

    humgk utdfd "dht`r pr`luhsk dldnde lkgkptdhdm- cuhdm lkpor`noe ldrk wdrksdm. ocke

    adue, hondmjhddm sufcor ldyd ("dgt`r lksdlvdmtdjo! sorkmjhdnk fofcdmtu mojdrd

    fomadlk h`fpotktk". \orndnu cdmydh (sufcor ldyd! fofknkhk hofumjhkmdm lkskd$

    skdhdm, hotkhd ndmjhd ldpdt foml`r`mj km`vdsk.

    #ofdml g`mlktk`ms, fomjdgu pdld torsolkdmyd pdsdr l`fostkh ydmj skdp corpordm

    fomadlk onofom pomtkmj ldndf fomjedsknhdm ldyd sdkmj. Ydsdr soportk kmk lktdmldk

    lomjdm hofdfpudm umtuh fomaudn pr`luh$pr`luh supork`r, edn kmk lkl`r`mj `oe

    dldmyd porfkmtddm cdrdmj$ldm adsd corhudnktds sortd dldmyd holohdtdmd eucumjdm

    dmtdrd porusdedm ldm pondmjjdm.

    ondtol dml %upp`rtkmj 9mlustrkos, fomjdgu pdld torsolkdmyd sordmjhdkdm ldm

    dldmyd hotorhdktdm hudt dmtdrd kmlustrk pomluhumj ldm porusdeddm, eucumjdm ldm

    luhumjdm kmk corsk"dt p`sktk" ydmj coruaumj pdld pommjhdtdm ldyd sdkmj

    porusdeddm. Y`rtor fomjofcdmjhdm f`lon ldrk "dht`r h`mlksk sofdgdf kmk lomjdm

    kmlustrkdn gnustors dtdu djjn`fordtk`m, ydmj fofcork fdm"ddt dldmyd p`tomtkdn

    togem`n`jy hm`wnoljo spknn`vor, holohdtdm lomjdm lomjdm h`msufor soekmjjd

    sofdhkm fomkmjhdthdm fdrhot p`wor.

    +krf strdtojy, %trugturo dml kvdnry, fomjdgu pdld strdtojk ldm struhtur ydmj dld

    pdld socdjkdm cosdr porusdeddm ldm kmtomsktds porsdkmjdm pdl dkmlustrk tortomtu.

    +dht`r %trdtojy ldpdt torlkrk ldrk sotkldhmyd lud dspoh) pdsdr f`ldn ldm pknkedm

    hdrkr kmlkvklu. Ydsdr f`ldn l`fostkh fofpomjdruek strdtojk porusdeddm,

    sofomtdrd kmlkvklu sorkmjhdnk fofcudt hoputusdm hdrkr corldsdrhdm ponudm ldm

    prostkso. %udtu mojdrd dhdm fofknkhk ldyd sdkmj pdld sudtu kmlustrk lk fdmd

    pors`mon humgkmyd lkdmjjdp prostksk`us. %truhtur fomjkhutk strdtojk. %truhtur

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    lkcdmjum jumd fomadndmhdm strdtojk. 9mtomsktds porsdkmjdm (rkvdnry! ydmj tkmjjk

    foml`r`mj km`vdsk.

    Yomonktkdm kmk fofporhomdnhdm km`vdsk pofdsdrdm socdjdk homldrddm km`vdsk ndkm ydmj pomtkmj

    umtuh hocoredskndm porusdeddm. Lomjdm pomonktkdm ofpkrks, pomunks coredrdp ldpdt fofcorkhdm

    lumkd dhdlofks, sortd fdmdaor pofdsdrdm ldm prdhtksk, ckfckmjdm ronovdm ldm prdhtks ldndf

    fomkmjhdthdm houmjjundm h`fpotktkb dwdn ldndf fofportdedmhdm houmjjundm h`fpotktkb. ldm

    fomkmjhdthdm hkmorad bkmf hosonuruedm corldsdrhdm pomjofcdmjdm ckadhsdmd km`vdsk

    pofdsdrdm. Hocorndmautdm sogdrd cortdedp ldtdmj ho jdrks lopdm km`vdsk drde cdru ldm dhdm

    sofdhkm fomadlk cdjkdm pomtkmj ldrk strdtojk porusdeddm kmteo fdsd lopdm.

    Fdef`ul Dclok Fuesom kmseokl Dndboo. Dskstom lk `rkomtdsk pdsdr tosodrge. Yomonktk fomjuak

    sdfpon Dk ldtd mkvorsktds !dulk ydmj torlkrk ldrk hdrydwdm "#$% ldrk &' Drsckd, Y(.

    (rjdmksdsk ). *"%c Ydtk` Drdc !dulk ldndf nofcdjd cosdr bolordn D! (+ -/9+-

    Y/49D/ 3(4F $. ssut '7. Fdrot

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    dlknk`m ydmj rosklks dldnde 8*> hotorsolkddm `rkomtdsk mdshon prmdrlkvo ldm mlkgdtol cdewd

    km`vdsk dldnde pomtkmj umtuh fofdedfk pdsdr t`p rosfk turum pr`sos kmmdvdtk`m. lomjdm dldmyd

    `l `rkomtdsk ldm pofcondadrdm `rjdmksdsk, ldm cdewd `rkomtdsk pdsdr rondtk`mekp rosp`mokvo ldm

    8d> hotorsolkddm holudmyd edrus lkporkhsd ldndf h`mtohs culdyd. Dhekrmyd, forohd pr`dhtkb ldm

    `rkomtdsk pdsdr rosp`mskb, sondkm fomydrdmhdm cdewd ktu corfdmbddt umtuh fofcuhd km`vdsk

    f`lon. Forohd fomohdmhdm cdewd foshkpum edskn km`vdsk to fofcdmjum nocke ndmjsumj ho

    fdrhdt`rkomtdtk`m rg7'drgeo7. ydmj fomydtdhdm cdewd `rkomtdsk pdsdr pr`dhtkb dldnde h`mlksk

    ydmj skjmkbkhdm, tkldh dld bdht`r tumjjdn ldpdt dldnde tofudm ndkm stulk ydmj h`mskstom lomjdm

    soconufmyd #djdsdm cdewd pdsdr fomgkptdhdm edskn kmtordgtkgm, tofudm kmk h`mskstom lomjdm

    `rkomtdsk Huuskst` pomjdrue forosdp ldm tkldh torcdtds pdld ldm Foyor 8

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    humgk umtuh ldm cdewd dld ldfpdh ndmjsumj ydmj hudt `rkomtdsk pdsdr pdld pordmjhdt tdfcdedm

    dldnde jomordsk jdmld pomjotdeudm ldm km`vdsk hkmorad corsdfd, foshkpum pofogdedm fdsdnde

    ydmj fofpomjdruek prdhtoh. Dhekrmyd ndydmdm pr`sos km`vdsk skjmkbkhdm pdld wedm

    hocoredskndm pdsdr lkfolkdsk `noe h`fpnohs km`vdsk s hdromd sdmjdt corjdmtumj pdld fdmdaofom

    ldm gedrdgtomstkgs. Forohd fomofuhdm cdewd `momtdt`m pdsdr tkldh dtdu soaufnde cosdr dmtdr

    `rjdmk0dtk`mdk `cdt fuadrdc umtuh ldndf pr`sos km`vdsk, cdewd hojkdtdm h``rlkmdsk ldm kmtordhsk

    dmtdrd tkmjhdt fdmdaorkdn ydmj corcold, jdjdsdm tkldh fomumauhhdm cdewd `rkomtdsk pdsdr tkldh

    pomtkmj sortd pr`sos km`vdsk ndydmdm sdmjdt corjdmtumj pdld fofcdmjum umtuh km`vdsk pr`luh

    ndydmdm:tdpk fomohdmhdm cdewd ktu lkcdeds poromgdmddm ldm lotdnol pofdedfdm dldnde umtuh

    fomjkmtojrdskhdm bdht`r ndjk soconuf fomjuak Ydmosdr ldm ldfpdh `rkomtdsk pdsdr pdld

    hocutuedm ndydmdm pondmjjdm, hokmjkmdm, ldm hkmorad fdrhost pr`luh Yroboro 8

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    cdewd edskn km`vdsk ndydmdm ldndf fomkmjhdthdm pr`sos km`vdsk ndydmdm pondmjjdm ydmj *>

    kmtdmjkcknkty ldrk edrdpdm, dmg hofulkdm ostdckse tdmtdmjdm lkrk gr`dtol. 4dydmdm, 8 ldndf 87>

    hofdfpudm porkseo, 8$ tktkh ydmj pdnkmj pomtkmj dldnde ndydmdm edt km`vdsk edskn edmyd corskbdt

    funtkbdsot 8&> g`rtdgt vdrkdsk pondmjjdm, 8o> hofdfpudm hosomadmjdm ldndf hudnktds ndydmdm,

    Dhkcdtmyd, fomkmjhdthdm weor `rjdmksdsk fdfpu g`mgomt fdhdm sofud umtuh corpkhkr lk c`ednb

    pondmjjdm forohd. fdsuhdm pondmjjdm umtuh ted tktkh dwdn pr`sos hosonuruedm dldnde sdnde sdtu

    `rkomtdsk pdsdr pomtkmj L`mstrugt. pr`sos, rosgdtgeors kovkowol

    soaufnde ldrk forohd ldndf ktof soconufmyd lomjdm aulun forupdhdm pomonktkdm forohd pdld

    Fom`r ldm ?`te 8

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    -`noc`rlkvo Fofbdsknktdsk fomj`rjdmkskr lkrk tkf umtuh corh`ndc`rdsk ldm fomjofcdmjhdm klo:

    klo tor`c`sdm, fkrkp lomjdm #``jno 1kfo `bb km`vdsk hockadhdm o m`vdsk= Ydmludm tkf km`vdsk

    rosfk mtorprks umtuh fomofuhdm ldm fomjucde ponudmj tdfcdedm ldm rdlkhdn ldndf km`vdsk

    h`forskdn, fksdnmyd sosk ndtkedm # 5.*.< 9eo. Ldfpdh m`vdsk nt cordrtk ldfpdh porucdedm

    lkcudt lomjdm gdrd fomlkrkhdm fondhuhdm sosudtu Lobkmksk cksmks hndskh umtuh km`vdsk dldnde=..

    mtuh fomjucde klo hrodtkb ho ldndf pr`luh ldm adsd ldrk mkndk ldm houmtumjdm 9uaudm ldsdr

    ldrk sofud km`vdsk dldnde porucdedm p`sktkb , umtuh fofcudt soso`rdmj dtdu sosudtu ydmj nocke

    cdkh. 5.*,7 Yomordpdm m`vdsk. kfpnofomtdsk lklobkmkskhdm socdjdk sopordmjhdt hojkdtdm ydmj

    lkrdmgdmj umtuh lkfdsuhhdm ho ldndf prdhtoh sudtu hojkdtdm dtdu pr`jrdf ydmj lkhomdn

    Fomurut lobkmksk kmk, lkfomsk pondhsdmddm ydmj tordrde ldm lkaondshdm sogdrd guhup rkmgk

    soekmjjd pomjdfdt kmlopdrlort ldpdt lot`gt hocordlddm ldm hohudtdm 1tortomtu hojkdtdm sot gt

    torhdkt !ondkm ktu, kfpnofomtdsk dtdu pr`jrdf hojkdtdm ydmj lkndhsdmdhdm lkaondshdm sogdrd rkmgk

    ydmj guhup soekmjjd