tennessee gas association - social media for utility marketing
DESCRIPTION
Presentation on Social Media in Utility Marketing made to Tennessee Gas Association in October 2010.TRANSCRIPT
Social Media for Utility Marketing
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“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”
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Social Media
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Time spent on social networking sites increased 277% in 2009. - Nielsen
Web users spend 6 hours a month with social media. - Nielsen
18% of all new content found online, is found through social media. - Nielsen
Why should you care?
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Why should you care?
Web users are 51% more likely to buy from your brand if they follow you on Facebook.
And are 60% more likely to recommend your brand. - eMarketer
70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen
86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller
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“If you dislike change, you’re going to dislike irrelevance even
more” Eric K. Shinseki, Secretary of Veterans Affairs
Over 500 million + 500,000-750,000 accounts daily 150 million on mobile #1 in web traffic (Google #2)
Over 110 million users Over 40 million mobile users 55 million daily tweets Search power
126 million (2009) Say what you want Promotion Influence Search power
Blogs
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Companies used to talk to customers.
Then they talked with customers.
Now customers talk with one another.
The playing field has changed.
What if people talkbad about us?
THEY MIGHT ALREADY BE –
you just might not know it!
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How we use social media
@cmmoxley
Halftime. Georgia 17, Ga Tech 3.Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin’)9:33 PM Nov 28th from TinyTwitter
@moxcar
Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD412:03 PM Apr 19th from web
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How others use social media
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Questions?Gavin BakerMoxley [email protected] 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
Gavin BakerMoxley [email protected] 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
Contact
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http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf
http://www.emarketer.com/Article.aspx?R=1007568
http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/
http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/
http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf
http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/
http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/
References
