TENDER FORLOGO DESIGN

WHOEVER TELLS THE BEST

STORY WINS

© Confédération Européenne de Volleyball a.s.b.l. • 2018RCS Luxembourg F1135 • 488, route de Longwy, L-1940 Luxembourg

Phone: +352 25 46 461 • Fax: +352 25 46 46 40info@cev.lu • www.cev.eu

TABLEOF

CONTENT

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The CEV

Scope of Work

Outline Timescale

Mission and VisionStrategic Priorities

Basic Requirements for Logos

Legal Notes

CEV Core Values

Event logos

Key Visual ElementsAPPENDIX 1

APPENDIX 2

The Project

The Process

Brend Guideline Basic Structure

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The Confédération Européenne de Volleyball (CEV) is the Fédération Interna-tionale de Volleyball (FIVB) supporting institution responsible for governing 56 National Federations throughout Europe and is recognised as such by the FIVB.

The CEV has the authority and

responsibility for organizing all European

competitions in Volleyball, Beach Volleyball

and Snow Volleyball.

The CEV headquarters are located in

Luxembourg City (Grand Duchy of

Luxembourg).

THE CEV

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Promoting the expansion

and popularity of Volleyball,

Beach Volleyball and Snow

Volleyball in all their forms.

Organising Continental

Championships and all other

official competitions.

To allow a better understanding of our

institution please visit us at www.cev.eu

The CEV pursues, in the geographical area

that is placed under its authority, the aims

of the FIVB to encourage the development

and growth of Volleyball, Beach Volleyball

and Snow Volleyball as set out in the FIVB

Constitution, with particular emphasis on:

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Strong bond with our partners

Promotion

Partnership

Products

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MISSION AND VISION

STRATEGIC PRIORITIES

We want to cultivate a strong togetherness with our

Member Federations, clubs and other partners of

European Volleyball, from grassroots level to top events.

to be established as Top 5 sport across all European Member Federations,

with CEV being widely recognised as a leading sports confederation among different sports and across the continents.

PR and media activities andgeneral communication.

Private and public sector partners.

Competitions and development programs.

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C E V C O R EVA L U E S

C O L L A B O R AT I O N

E X C E L L E N C E

V I S I B I L I T Y

We will ensure that we show solidarity and unity by working as a strong and collective team with colleagues, partners and Member Federations.

We will always strive for excellence and quality in everything we do, maintain-ing a strong level of profes-sionalism and dedication.

We will be open and as-sertive in promoting our ambitions and those of our partners, whilst ensuring a high level of Transparency.

TENDER FOR PROPOSAL ANDDEVELOPMENT OF CEV EVENT LOGOS

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The key component of this project is to create a graphic identity that will best represent the CEV while maintaining consistency among all the CEV events.

The companies are invited to pitch original, innovative, modern and cohesive ideas and concept to:

THE PROJECT

design logos for all events under the CEV umbrella and develop an associated competition brand iden-tity package,

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PHASE 1

PHASE 2

Decision

SCOPE OF WORK

Each discipline (Volleyball, Beach Volleyball, and Snow Volleyball) as well as other corporate events should have a specific concept while giving the consistency to the new CEV identity.

The scope of the project will extend from concept to

completion.

Creating concept outline

Finalising and completion

PROJECT’SCONCEPT

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Deliverables include:

PHASE 1 PHASE 2

• Logos proposals for various events under the umbrella of CEV as specified further.

• Design Concept outline and basic storyboard in pdf.

• Logos in print graphic file formats.

• Look Book draft in PDF, introducing key visual elements (see appendix 1) that would create a unified look of the competition. These key components should follow the basic concept of logos.

• Proof of availability for possible registration as trademarks.

• The logos shall present a concept convenient for other, future possible new products.

• 2 or 3 design concepts for review are welcomed.

• Finalising and completion of logos for various events under the umbrella of CEV as specified further;

• Delivery of logos based on timeline specified and agreed further.

• All Logos in print graphic multiple file formats (vectors, bitmap) and colour spaces Pantone, CMYK, RGB,

• Logos for Digital Media (web, social media)

• Onscreen Logos (i.e. bug, break bumpers)

• Full Brand Book with full design elements that would create a unified look of the competition. These key components (background and graphical elements) should follow the concept of the logo and its specific features shall be presented on all promotional materials (inside and outside of venue, online, print, city etc);

• Proof of availability for possible registration as trademarks.

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• Logos will be used and viewed in both landscape and

portrait formats and at a various size and resolutions.

• Logos must be suitable to work as an avatar / icon on

all devices (tablet, phones, etc.) and remain visually

strong and clear against all other logos.

• Logos have to be created in a simple and modern

design, referring to the CEV as the supreme European

volleyball institution.

• Logos must be suitable for registration as trademarks.

• Logos should include a specific colour palette.

• Logos have to be consistent but unique for:

a. National Team Events

i. Volleyball

ii. Beach Volleyball

iii. Snow Volleyball

b. Clubs Events

c. Institutional Events

• Particular attention shall be given to the most elite

competitions (futher labeled with ).

• Logos for Final Phases shall be adaptable with the

option to reflect

a. the host country(ies) and/or city(ies) the Final

Phase is taking place in

and

b. the possibility that more than one Organiser

can be appointed.

BASIC REQUIREMENTS FOR LOGOS

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VOLLEYBALL EUROPEAN CHAMPIONSHIPQualification PhaseFinal Phase

VOLLEYBALL GOLDEN AND SILVER EUROPEAN LEAGUELeague PhaseFinal Phase

VOLLEYBALL EUROPEAN CHAMPIONSHIP FOR AGE GROUPS U16/U17, U17/U18 AND U19/U20Qualification PhaseFinal Phase

OLYMPIC QUALIFICATION

EVENT LOGOS

As aready stipulated, all logos shall be created in consistent style for all CEV events but unique and flexible for and within each Volleyball discipline described below:

VOLLEYBALL

BEACH VOLLEYBALL

SNOW VOLLEYBALL

BEACH VOLLEYBALL EUROPEAN CHAMPIONSHIP

BEACH VOLLEYBALL EUROPEAN CHAMPIONSHIP FOR AGE GROUPS U18, U20 AND U22

SNOW VOLLEYBALL EUROPEAN CHAMPIONSHIP

SNOW VOLLEYBALL EUROPEAN TOUR

DISCIPLINEEVENTSPHASES

The most elite competition in the concerned category.

l Logo / 2 Options

l Logo

l Logo

l Logo

l Logo

l Logo / 2 Options

3 Logos

3 Logos / 2 Options

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The most elite competition in the concerned category.

Expert discussion forum related to the Volelyball Champions League

CEV VOLLEYBALL CHAMPIONS LEAGUEMain PhasePlayoffs PhaseFinals

CEV VOLLEYBALL CUP

CEV VOLLEYBALL CHALLENGE CUP

EVENT LOGOS

As aready stipulated, all logos shall be cretaed in consistent stye for all CEV events but uniqe and flexible for and within each volleyball discipline described below:

CLUBSEVENTS

INSTITUTIONALEVENTS

CEV GENERAL ASSEMBLY

CEV VOLLEYBAL GALA

CHAMPIONS LEAGUE FORUM

DISCIPLINEEVENTSPHASES

l Logo / 2 Options

l Logo

l Logo

l Logo

l Logo

l Logo

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THE PROCESS

The CEV invites interested agencies and qualified graphics designers to submit a written proposal (Phase 1) no later than on

The hired agency will be responsible for developing a more detailed schedule for the whole project (Phase 1 and Phase 2) delivery that includes key milestones.

This proposal is expected to include the following information:

31 July 2018.

Your experiences of conducting similar projects e.g. examples of relevant pro-jects you have undertaken and relevant clients. Ideally we would want to see evidence of work done for your clients.

PROOF OF QUALIFICATION

Details of your recommended team to deliver the proposal, their expertise and experience.

TEAM

The full phase 1 project as described above taking in consideration the content of the phase 2.

A timeframe proposal of delivering, showing how much time wil be spent on various aspects of scope, including designing process, consultations, production and finalising.

A full project budget breakdown, including expected number of days on the project at each phase and stage in regard of respective key outputs (logos, guidelines, marketing material, publication templates, etc.) Please note that cost will be a core consideration for the CEV in the selection of its preferred agency.

CONCEPT PROPOSAL(PHASE 1)

TIMELINE CONFIRMATION

PROPOSED BUDGET

If you require further information regarding this process, please contact graphics@cev.

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Deadline for presentingideas and concept

Deadline for deliveringEuropean Championship Final Round logo

31 .05.2018

WE ARE STARTING TENDER

2 MONTHS FOR CREATINGIDEAS AND CONCEPT

OUTLINE TIMESCALE

31 .07.2018

15.08.201807.09.2018

05 090706 08

EVALUATION

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Deadline for deliveringEuropean Championship Final Round logo

Deadline for deliveringChampions league logo inclusive marketing material

Deadline for deliveringGraphics for CEV Cupand Challenge Cup inclusive marketing material

Deadline for deliveringcomplete brand guidelineinclusive all requestedgraphic

01 .10.2018

07.10.2018

tbc

10 01 / 201911 12

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LEGAL NOTES

No obligation to offer the contract

Nothing in this document or any communication between CEV and the tenderer regarding the tender process or ten-der response constitute a contract to provide any service noted in this tender process, or a warranty or representa-tion that any contract will be or may be awarded.

The tenderer involvement in the tender content terminates, without notice, upon appointment of another tenderer as winner of the tender.

Disclaimer

The CEV gives no warranty or representation regarding the completeness or accuracy of any information contained in this request for quotation and any reliance placed on any such information by you is at your own risk.

Application Costs

Each applicant is responsible for the costs and expenses which are payable in connection with this process. The CEV will not under any circumstances contribute towards any such costs and expenses.

Additional information

At its sole discretion, the CEV may request additional infor-mation or items to be received

Language

English is the language used for this tender. Any informa-tion or documentation not in English are submitted with an official or certified translation.

Evaluation of Applications

The contract is awarded based on the tender that offers the best value. To assess which tender offers the best value, a panel of the CEV representatives will evaluate and score the responses to this project, in accordance with the follow-ing criteria and weightings:

• Creative Concept

• originality, creativity and how they fit in with

the requests, feasibility of its implementation

and overall impression;

• Strong visual (memorable unique, identifiable visual

elements);

• How the proposal complies with CEV’s requirements;

• Consistancy (desired effect), Differentiation (unique-

ness) and Flexibility (change and growth in future);

• Affordability (budget and structure).

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Notification

Any notice, request, decision or other information is notified in writing. It is either sent by post, email, or delivered per-sonally; electronic communication is preferred. The sender shall be able to evidence the receipt.

IP

The CEV is the exclusive owner of the author’s right and related rights for each, any and all literary or artistic works arising during the tender process. In case a literary or artis-tic work or related rights is considered by law as a work of joint authorship between the CEV and the Candidate or as a work of the latter, all author’s rights and related rights of the Candidate are irrevocably granted to the CEV.

The CEV is the exclusive owner of each, any and all signs ca-

pable of being represented graphically, inventions, discov-eries, processes, ideas, methods, ornamental or aesthetic aspect of an item and know-how arising during the tender process. The tenderer supports the CEV in applying and obtaining patents, designs and trademarks. The tenderer refrains for obtaining for itself any rights for these items.

Cancellation of tender / Change

The CEV is entitled to change the conditions or cancel the tender at any time.

Jurisdiction and dispute settlement

In case of a dissension during the tender process, settle-ment of such dissension will be managed on a friendly way. After 90 days and in case there is no friendly settlement, the dissension shall be settled according to the rules of arbitration of the Arbitration Centre of the Luxembourg Chamber of Commerce by three arbitrators appointed

in accordance with said rules; with the Law of the Grand Duchy of Luxembourg as governing law.

Agreement

The winning proposal shall be confirmed by a signature of an agreement, clarifying the further process and imple-mentation of the tender winning project.

Public communication

The CEV will announce the winner after agreement with the winner. No other public announcements or communi-cation with other contenders about the tender process or results shall be done by neither party involved.

Personal data protection

The CEV may process personal data provided by the ten-derer solely for the purposes of the management of the tender. The CEV will provide each individual with required information at a later stage; in accordance with the General Data Protection Regulations.

Confidentiality

The entire tender process is confidential until announce-ment of the winner.

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KEY VISUAL ELEMENTS

APPENDIX 1

Signature / LogoAll possible elements have to work well together

without cluttering.

Different logo lockupsLockups must have a flexible structure that allows for

a broad range of use. They can be used across all of

marketing efforts, creating a consistency.

Key coloursFamilies of colour have to be developed to support a

broad range of communications needs. Ensuring

optimum reproduction of the brand colour across

printing, various signages, and electronic media.

Additional colour palette optionsDeveloping and using an additional colour palette as

a way to keep brand looking fresh, innovative flexible

and modern.

Standard typographic The typeface needs to be flexible and easy to use,

and it must provide a wide range of expression.

Library of graphics elementsA variety of graphic elements that create a unique

look and make the communications recognizable for

a broad range of use and across all media.

Phase 1

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BRAND GUIDELINE BASIC STRUCTURE

APPENDIX 2

Brand identity elements

• Brandmarks

• Logotypes

• Signature

• Tagline

• Name in text

• Incorrect usage of

elements

Nomenclature

• Communicative vs. Legal

names

• Corporate

• Products (Competitions)

• Trademarks

Colour

• Brand colour system

• Default colour system

• Supporting colour

system

• Signature colour options

• Incorrect use of colour

Signatures

• Corporate signature

• Signature variations

• Incorrect signature

usage

• Subsidiary signatures

• Product signature

• Signature with tagline

• Incorrect tagline

treatment

• Clear space around

signature

• Signature sizes

Typography

• Typeface family

• Supporting typefaces

• Special display faces

• Typefaces for word

processing

Stationery

Digital media

• Website

• Social media

• Style guides Interface

• Web colour

• Typefaces

• Imagery

• Video

Marketing and promotion

materials

• Backdrops

• Folder

• Brochure system, size

variations

• Mastheads

• Product sheets

• Posters

• Advertising

• Television advertising

grid

• Presentations and

proposals

• Competition banners

• Uniforms

Whom to contact with

questions

After the brand identity design concept (Phase 1) is approved a brand book guidline with following basic non-comprehensive structure has to be produced:

Phase 2

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© Confédération Européenne de Volleyball a.s.b.l. • 2018RCS Luxembourg F1135 • 488, route de Longwy, L-1940 Luxembourg

Phone: +352 25 46 461 • Fax: +352 25 46 46 40info@cev.lu • www.cev.eu