ten ways to take your hashtags to the next level
TRANSCRIPT
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TEN WAYS to take your hashtags
to the next level
Lindsay Nyquist
Director of Digital Communication
Fort Lewis College
@nyquistify
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#1: INCREASE ENGAGEMENT &
EXPAND REACH
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INCREASE ENGAGEMENT & EXPAND REACH
Example: #craftbeer
1 like 42 likes
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INCREASE ENGAGEMENT & EXPAND REACH
Example: #craftbeer
Looking for something a little
darker? Try Xenu, our otherworldly
Oatmeal Stout on nitro.
#nitro #stout #oatmealstout
#craftbeer #durangocraftbeer
#durangobeer #coloradobeer
#beer #beerstagram #beergeek
#instabeer #cascade #ontap
#beertography #beerme
#beernerd
A date with Erik!
1 like 42 likes
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INCREASE ENGAGEMENT & EXPAND REACH
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INCREASE ENGAGEMENT & EXPAND REACH
Tools
HASHTAGIFY website: hashtagify.me
free!
search for relevant hashtags
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Hashtagify
INCREASE ENGAGEMENT & EXPAND REACH
Search for #beer
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Hashtagify
INCREASE ENGAGEMENT & EXPAND REACH
Search for #craftbeer
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INCREASE ENGAGEMENT & EXPAND REACH
Tools
INSTAGRAM app: Instagram
free!
see use numbers for hashtags
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INCREASE ENGAGEMENT & EXPAND REACH
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Hashtagging & tagging others
INCREASE ENGAGEMENT & EXPAND REACH
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Hashtagging & tagging others
INCREASE ENGAGEMENT & EXPAND REACH
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Hashtagging & tagging others
INCREASE ENGAGEMENT & EXPAND REACH
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#2: BRAND YOURSELF &
YOUR PRODUCTS
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BRAND YOURSELF
Allison Ragsdale Photography
@allisonragsdale
#arpsenior
#arpmodel
#classof2017
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BRAND YOURSELF
Lively
@livelydurango
#livelydurango
#boutiqueshopping
#blueplatypus
#madeinusa
#springdresses
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BRAND YOURSELF
Fifth Street Eatery
@fifth_street_eatery
#fifthstreeteatery
#crabcakes
#sandwich
#southernfood
#eatlocal
#getyoursouthon
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#3: CREATE CONTENT FOR
OTHER PLATFORMS
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CREATE CONTENT FOR OTHER PLATFORMS
Example: #visitdurango
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CREATE CONTENT FOR OTHER PLATFORMS
Example: #visitdurango
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CREATE CONTENT FOR OTHER PLATFORMS
Example: #visitdurango
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CREATE CONTENT FOR OTHER PLATFORMS
Example: #visitdurango
[FACEBOOK] [TWITTER]
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CREATE CONTENT FOR OTHER PLATFORMS
Tools
ICONOSQUARE website: iconosquare.com
free!
manage Instagram: statistics, searches
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CREATE CONTENT FOR OTHER PLATFORMS
Iconosquare
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#4: RUN A CONTEST
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RUN A CONTEST
Example: #summerskyhawks
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RUN A CONTEST
Example: #summerskyhawks
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RUN A CONTEST
Example: #summerskyhawks
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RUN A CONTEST
Example: #summerskyhawks
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RUN A CONTEST
Example: #summerskyhawks
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RUN A CONTEST
Example: #summerskyhawks
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RUN A CONTEST
Example: #summerskyhawks
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RUN A CONTEST
Example: #summerskyhawks
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CREATE CONTENT FOR OTHER PLATFORMS
Tools
ICONOSQUARE website: iconosquare.com
free!
manage Instagram: statistics, searches
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CREATE CONTENT FOR OTHER PLATFORMS
Tools
INSTAQUOTE app: InstaQuote
free or $2.99
create simple social media graphics
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CREATE CONTENT FOR OTHER PLATFORMS
Tools
CANVA website: www.canva.com
free or $1 per element
create complex social media graphics
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#5: JUMP ON A TREND
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JUMP ON A TREND
Example: #PiDay
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JUMP ON A TREND
Example: #PiDay
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#6: PRESCHEDULE YOUR
CONTENT
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PRESCHEDULE YOUR CONTENT
Tools
BUFFER website: buffer.com
free to $399 per month
preschedule Facebook, Twitter, G+,
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PRESCHEDULE YOUR CONTENT
Buffer
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PRESCHEDULE YOUR CONTENT
Tools
ONLYPULT website: onlypult.com
$12 – 65 per month
preschedule Instagram
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PRESCHEDULE YOUR CONTENT
Onlypult
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#7: PROMOTE & DOCUMENT
AN EVENT
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PROMOTE & DOCUMENT AN EVENT
Example: #flcclassof2015
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PROMOTE & DOCUMENT AN EVENT
Tools
STORIFY website: storify.com
free!
gather hashtag activity across platforms
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PROMOTE & DOCUMENT AN EVENT
Storify
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PROMOTE & DOCUMENT AN EVENT
Storify
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PROMOTE & DOCUMENT AN EVENT
Storify
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PROMOTE & DOCUMENT AN EVENT
Storify
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PROMOTE & DOCUMENT AN EVENT
Storify
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PROMOTE & DOCUMENT AN EVENT
Storify
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#8: MONITOR MENTIONS
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MONITOR MENTIONS
Tools
TWEETDECK website: tweetdeck.twitter.com
free!
monitor hashtags, words, and users on Twitter
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MONITOR MENTIONS
Tweetdeck
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MONITOR MENTIONS
Tweetdeck
Monitoring for
#fortlewiscollege
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MONITOR MENTIONS
Tweetdeck
Monitoring for
#flcgpe
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MONITOR MENTIONS
Tweetdeck
Monitoring for
Fort Lewis College
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MONITOR MENTIONS
Tools
SPROUTSOCIAL website: app.sproutsocial.com
app: Sprout Social
$59 and up per month
enterprise tool: schedule, report, monitor and
more on multiple platforms
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MONITOR MENTIONS
SproutSocial
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MONITOR MENTIONS
SproutSocial
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MONITOR MENTIONS
Tools
MENTION website: mention.com
$29 and up per month
monitor mentions across platforms
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MONITOR MENTIONS
Mention
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#9: PROVIDE CUSTOMER
SERVICE
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PROVIDE CUSTOMER SERVICE
#FortLewisCollege
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PROVIDE CUSTOMER SERVICE
Fort Lewis College
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#10: TRACK YOUR INDUSTRY
& COMPETITORS
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TRACK YOUR INDUSTRY & COMPETITORS
#craftbeer
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TRACK YOUR INDUSTRY & COMPETITORS
#durangocraftbeer
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#QUESTIONS?