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    10 PRINCIPA EKONOMIJE

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    1INTRODUCTION

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    11T!# Pri#(ip)!" o*E(o#o%i("

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    TEN PRINCIPLES OFECONOMICS

    A household and an economy

    face many decisions:

    Who will work?

    What goods and how many of them should beroduced?

    What resources should be used in roduction?

    At what rice should the goods be sold?

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    TEN PRINCIPLES OFECONOMICS

    !ociety and !carce "esources:

    The management of society#s resources is

    imortant because resources are scarce.

    Scarcity. . . means that society has limited resources

    and therefore cannot roduce all the goods and

    ser$ices eole wish to ha$e.

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    TEN PRINCIPLES OFECONOMICS

    Economicsis the study of how society manages

    its scarce resources.

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    TEN PRINCIPLES OFECONOMICS

    %ow eole make decisions.

    &eole face tradeoffs.

    The cost of something is what you gi$e u to get it.

    "ational eole think at the margin.

    &eole resond to incenti$es.

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    TEN PRINCIPLES OFECONOMICS

    %ow eole interact with each other.

    Trade can make e$eryone better off.

    'arkets are usually a good way to organi(e

    economic acti$ity. Go$ernments can sometimes imro$e economic

    outcomes.

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    TEN PRINCIPLES OFECONOMICS

    The forces and trends that affect how the

    economy as a whole works.

    The standard of li$ing deends on a country#s

    roduction. &rices rise when the go$ernment rints too much

    money.

    !ociety faces a short)run tradeoff between inflationand unemloyment.

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    Principle #1: People Face Tradeoffs.

    There is no such thing as a free lunch*

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    Main! decisions re"ires $radin!

    off one !oal a!ains$ ano$%er.

    Principle #1: People Face Tradeoffs.

    To get one thing+ we usually ha$e to gi$e u

    another thing.

    Guns $. butter

    ,ood $. clothing

    -eisure time $. work

    fficiency $. e/uity

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    Principle #1: People Face Tradeoffs

    fficiency $. /uity

    Efficiencymeans society gets the most that it can

    from its scarce resources.

    Equitymeans the benefits of those resources aredistributed fairly among the members of society.

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    Principle #&: T%e Cos$ of Some$%in! Is '%a$(o )i*e +p $o )e$ I$.

    0ecisions re/uire comaring costs and benefits

    of alternati$es.

    Whether to go to college or to work? Whether to study or go out on a date?

    Whether to go to class or slee in?

    The opportunity costof an item is what yougi$e u to obtain that item.

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    Principle #&: T%e Cos$ of Some$%in! Is '%a$(o )i*e +p $o )e$ I$.

    -A -aker basketball star

    1obe 2ryant chose to

    ski college and gostraight from high

    school to the ros where

    he has earned millions

    of dollars.

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    People mae decisions ,y comparin!

    cos$s and ,enefi$s a$ $%e mar!in.

    Principle #-: Ra$ional People T%in a$ $%eMar!in.

    Marginal changesare small+ incremental

    ad3ustments to an e4isting lan of action.

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    Principle #: People Respond $o Incen$i*es.

    'arginal changes in costs or benefits moti$ate

    eole to resond.

    The decision to choose one alternati$e o$er

    another occurs when that alternati$e#s marginalbenefits e4ceed its marginal costs*

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    Principle #/: Trade Can Mae E*eryone0e$$er Off.

    &eole gain from their ability to trade with one

    another.

    5ometition results in gains from trading.

    Trade allows eole to seciali(e in what they

    do best.

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    Principle #: Mare$s 2re +sally a )ood'ay $o Or!ani3e Economic 2c$i*i$y.

    A market economyis an economy that allocates

    resources through the decentrali(ed decisions of

    many firms and households as they interact in

    markets for goods and ser$ices. %ouseholds decide what to buy and who to work

    for.

    ,irms decide who to hire and what to roduce.

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    Principle #: Mare$s 2re +sally a )ood'ay $o Or!ani3e Economic 2c$i*i$y.

    Adam !mith made the obser$ation that

    households and firms interacting in markets act

    as if guided by an in$isible hand.

    2ecause households and firms look at rices whendeciding what to buy and sell+ they unknowingly

    take into account the social costs of their actions.

    As a result+ rices guide decision makers to reachoutcomes that tend to ma4imi(e the welfare of

    society as a whole.

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    Principle #4: )o*ernmen$s Can Some$imesImpro*e Mare$ O$comes.

    Market failureoccurs when the market fails toallocate resources efficiently.

    When the market fails 6breaks down7

    go$ernment can inter$ene to romote efficiencyand e/uity.

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    Principle #4: )o*ernmen$s Can Some$imesImpro*e Mare$ O$comes.

    'arket failure may be caused by

    an externality+ which is the imact of one erson or

    firm#s actions on the well)being of a bystander.

    market power+ which is the ability of a singleerson or firm to unduly influence market rices.

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    Principle #5: T%e S$andard of Li*in! 6ependson a Con$ry7s Prodc$ion.

    !tandard of li$ing may be measured in differentways:

    2y comaring ersonal incomes.

    2y comaring the total market $alue of a nation#sroduction.

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    Principle #5: T%e S$andard of Li*in! 6ependson a Con$ry7s Prodc$ion.

    Almost all $ariations in li$ing standards are

    e4lained by differences in countries#

    roducti$ities.

    Productivityis the amount of goods andser$ices roduced from each hour of a worker#s

    time.

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    Principle #5: T%e S$andard of Li*in! 6ependson a Con$ry7s Prodc$ion.

    !tandard of li$ing may be measured in different

    ways:

    2y comaring ersonal incomes. 2y comaring the total market $alue of a nation#s

    roduction.

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    Principle #8: Prices Rise '%en $%e)o*ernmen$ Prin$s Too Mc% Money.

    8nflation is an increase in the o$erall le$el ofrices in the economy.

    9ne cause of inflation is the growth in the

    /uantity of money.

    When the go$ernment creates large /uantities

    of money+ the $alue of the money falls.

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    Principle #19: Socie$y Faces a S%or$rnTradeoff 0e$;een Infla$ion and+nemploymen$. The &hillis 5ur$e illustrates the tradeoff

    between inflation and unemloyment:

    8nflationnemloyment

    8t#s a short)run tradeoff*

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    Smmary

    When indi$iduals make decisions+ they facetradeoffs among alternati$e goals.

    The cost of any action is measured in terms of

    foregone oortunities.

    "ational eole make decisions by comaring

    marginal costs and marginal benefits.

    &eole change their beha$ior in resonse to the

    incenti$es they face.

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    Smmary

    Trade can be mutually beneficial.

    'arkets are usually a good way of coordinating

    trade among eole.

    Go$ernment can otentially imro$e market

    outcomes if there is some market failure or if

    the market outcome is ine/uitable.

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    Smmary

    &roducti$ity is the ultimate source of li$ingstandards.

    'oney growth is the ultimate source of

    inflation.

    !ociety faces a short)run tradeoff between

    inflation and unemloyment.