ten characteristics of next generation financial services websites
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Ten characteristics of next-generation financial services
websites
By Tim van Tongeren @ EDS http://experiencedesignscout.wordpress.com
50%of consumers enjoyed the recent interactions with their banks
Source: http://experiencematters.wordpress.com/2007/11/27/forresters-2007-customer-experience-rankings/
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34%of consumers trust banks to treat them fairly and honestly
Source: Forrester Research, Building Stronger Customer Relationships, January 2006
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43%of consumers think banks make financial services simple
Source: Forrester Research, Building Stronger Customer Relationships, January 2006
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EnjoymentComprehensio
nTrust
EasyFun
DifferentPretty
GraciousOpen
Secure
EducativeHelpful
Pro-active
Customer
Financial Institution
Enjoyment // Easy123456789
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Enjoyment // Fun123456789
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Enjoyment // Different
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Enjoyment // Different
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Enjoyment // Pretty
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Enjoyment // Pretty
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Trust // Gracious
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Trust // Gracious
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Trust // Open
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Trust // Open
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Trust // Secure
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Comprehension // Educative
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Comprehension // Helpful
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Comprehension // Pro-active
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Comprehension // Pro-active