template for writing qfd crime prev report

8/7/2019 Template for Writing QFD Crime Prev Report

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Module: QEM MM3824QFD Mini Project MM8474

SINGAPORE POLYTECHNICSCHOOL OF MECHANICAL & MANUFACTURING

QUALITY ENGINEERING & MANAGEMENTMM3824/MM8474

QFD Mini-Project on

Flyer on Crime Prevention forElderly Citizens

(Suitable Diagram/Picture)

QFD Project Team:Adm Number Name Class

N.B. Students are to fill in their own contents for areas in Blue1


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Table of Contents

Pg No1. Introduction __

2. Objective __

3. Methodology: Building the House of Quality

3.1 Identifying Customer Attributes __

3.2 Identifying Product Characteristics andInterrelationship __

3.3 Relationship Matrix __

3.4 Market Evaluation & Selling Points __

3.5 Evaluate Competing Products &

Set Targets __

3.6 Select Characteristics to Deploy __

4. Discussion __

5. Flyer Design __

6. Conclusion __

Appendix A: HOQ __

Appendix B: Survey Reports __



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1. Introduction

Wonderful Design Pte Ltd is a company specialising in design and printing ofadvertising materials such as product/service brochures, leaflets andcatalogues had recently signed a contract with the National Crime PreventionBureau (NCPB) to design and print 500,000 copies of flyers with contentrelated to crime prevention for elderly citizens at home.

The art designers and software engineers got together in a brainstormingsession and produced a draft version of the flyer design to their client forapproval. However, when the design was presented, the client was not very

satisfied as they think that the design did not meet their intent.

The client rejected the design and requested them to review their originalintent for the flyer or they might have to consider appointing another companyfor the contract.

Our project group was approached by Mr. Wonder Master, the ManagingDirector, to re-design the flyer that would meet National Crime PreventionBureaus (NCPB) requirements.

2. Objectives

The objectives for this project are to:

a. Develop the House of Quality for the Flyer on Crime Prevention forElderly Citizens using the requirements given by National CrimePrevention Bureau and results of customer survey and competitorssurvey provided

b. Design and produce a Flyer on Crime Prevention for Elderly Citizensusing the House of Quality developed.



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3. Methodology: Building the House of Quality

3.1 Identify Customer Attributes (WHATs) and Organise theminto logical groups

Customer Attributes (WHATs) are the product requirements in customer'sterms.

The following is the list of original customers requirements (attributes) givento the group:

Flyer content must be easy for elderly to read

Flyer content must include related criminal topics

Flyer must have pictures to illustrate the crimes

Flyer content must be easy for elderly to understand

Flyer must be attractive/appeals to the reader (theelderly)

Flyer must not be too expensive to produce

Flyer must not be too big a piece

Flyer must indicate topic/title of contents covered

Flyer must provide some Help Information

Flyer content must not be too wordy/lengthy

Flyer content should provide preventive measures to betaken

Flyer information/content should not be out dated quickly

Flyer must be easy to fold

Flyer should not tear easily

Flyer must cater to most races

In addition to the above, our group had also identified the following asadditional requirements (attributes) which could be included in the design ofthe flyer::

List the additional attributes the group had identified for the flyer



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Using the affinity diagram, our group organised the customers requirements(attributes) identified into the following groups:

Secondary Tertiary


Title for Subgroup 1 List of attributes in thissubgroup

Title for Subgroup 2List of attributes in this

subgroup

Title for Subgroup 3List of attributes in this

subgroup


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N.B. You may group into more than 3 subgroups

3.2 Identifying Product Characteristic (HOW) for each

Attribute and their Interrelationship

The customers' attributes identified earlier are now to be translated intocharacteristics of the flyer for Crime Prevention for Elderly Citizens. Thesecharacteristics must be measurable and meaningful in the production of theflyer. In identifying the flyer characteristics for each customer attribute, ourgroup need to ensure that they are

1. Measurable (quantifiable)2. Has no design constraints

3. Represent a response to the customers' voice

The product characteristics identified by our group for each of the customerattribute are shown below:

Customer Requirement Product Characteristic

List of Attributes inSubgroup 1

Title of Product CharacteristicIdentified with unit for measurement





The interrelationship between the various product characteristics are thenidentified and shown in the roof of the House of Quality.



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This information can be viewed in the completed House of Quality Appendix Aat the end of this report.

3.3 Develop Relationship Matrix between WHATs and HOWs

This matrix shows the degree of relationship between the Attributes of theCustomer (WHATs) and the Product Characteristics (HOWs) of the flyeridentified.

The purpose of the matrix is to show that the final product characteristicsdeveloped adequately cover all the required customer attributes.

The various relationships identified between the WHATs and the HOWs canbe viewed in the completed House of Quality Appendix A at the end of this

report.

3.4 Market Evaluation & Selling Points

A survey (Report on Customer Competitive Survey) to determine theimportance rating of each customer attribute and to evaluate existing productsfor each of the customer attribute had been conducted and given to the group.

The Importance ratings (IR) for each customer attribute represent areas of

greatest interest and highest expectations as expressed by the customer andevaluation on existing products for each customer attribute gives thecustomers opinion of ability of existing products in satisfying their needs. Thiscompetitive evaluation helps to highlight the absolute strengths and weaknessin competing products and allows priorities to be set in the design process.

For example if a customer voice receives high importance rating but lowevaluation on all competitors' products, then focusing on this voice can help togain a competitive advantage. Such customer attributes are key sellingpoints. These selling points should be cherished because of the possibilitythat they will the organisation a unique selling proposition.

Base on the Report on Customer Competitive Survey, the following SellingPoints for the flyer were identified:

List the selling point identified from theReport on Customer Competitive Survey given to your group

Our group will set our priority in focussing (deploy) on these selling points in



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the design of the Flyer for Crime Prevention for Elderly Citizens.

3.5 Evaluate Competing Products & Set Targets

Technical evaluation of our flyer against our most serious competitors isneeded. This engineering competitive evaluation provides a factual picture ofhow our flyer compares to the best of our competition. This knowledge is veryimportant for analysis and in setting target for our final flyer design.

The HOQ is checked to determine if there is any conflicting informationbetween the information gathered in Step 4 (Customer Evaluation) and Step 5(Engineering Evaluation). The goal is to eliminate conflicts.

For our case, there is no conflict found between the information provided byCustomer Evaluation and Engineering Evaluation (if there are conflictidentified, list them).

Next, the targets for each product characteristics (HOWs) of the new flyer areto be determined. Our group needs to determine the value which will result incustomer satisfaction. While setting targets, our group take the opportunity tocopy for cases where our product is judged inferior while our competitor'sproduct is judged superior. In this type of situation, we use "reverseengineering" to determine target for our new flyer. Our group find that thereare opportunities to copy for the following customer attributes where the

importance rating is very high (5) and our competitors flyer is ranked superior:

List the customer attributes for which there are opportunities to copy.

For selling points, our group will need to research and development to identifythe best target to suit our customers requirement.

After studying all the information provided and doing some research onspecifications for selling points, our group have finalised our targets for the

various product characteristics of the new flyer. These are:

Product Characteristic Target Value

Fill in each row Give the target value set

Product Characteristics identified for each Product Characteristic

from Step 3.2 (include unit of measurement)



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3.6 Select Characteristics to Deploy

The next step is to identify product characteristics that should be put into usefor the designing the flyer are to be identified. The criteria for identifying theseproduct characteristic(s) to deploy are customer voices that are:

1. Important to the customer2. Gives high reward if you work on them (Selling Points)3. Becomes high risk if you don't on them

Our group have identified these to be

a) Product Characteristics that are strongly related to Selling Points (HighImportance Rating and Low Competitive Evaluation)

b) Product Characteristics that are strongly related to Customer Attributes withImportance Rating of 5

c) Product Characteristics strongly related to (a) and (b)

The following Characteristics are to be deployed in the design of the flyer:

(a) Selling Points Product Characteristic to Deploy

List of Selling PointsIdentified in Step 3.4

Title forProduct Characteristic Selected

(b) Importance Rating 5 Product Characteristic to Deploy

List of Customer Attributeswith IR = 5 Title forProduct Characteristic Selected

(c) Product Characteristics that are strongly related to (a) and (b)

List of ProductCharacteristic from (a) or (b)

Title of Product CharacteristicStrongly Related to it to Deploy



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4. Discussion

With the key characteristics to be deployed are identified, our group then usethem in the design of the final flyer using the target values which weredetermined earlier.

The following are how these product characteristics were deployed in ourdesign of the flyer:

Title of Product Characteristic Target Value

Discuss how product characteristic to be deployed is used indesign of flyer







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5. Final Flyer Design

The Final Design of the Flyer for Crime Prevention for Elderly Citizens isshown below:


Fold and Attach

Final Flyer Design

In this Pocket Holder


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6. Conclusion

The final design of the flyer for Crime Prevention for Elderly Citizens wasdesigned with the aid of the Customer Requirement Planning Matrix, House ofQuality. Using this developed House of Quality, we were able to incorporateall important customers attributes and related attributes in our design.

Our group is quite confident that our client will be satisfied with this new flyerdesign.

You may want to write on your conclusion on what you have learnt from thismini-project.



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Appendix A: House of Quality



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Appendix B: Survey Reports



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QEM PROJECT

REPORT

CUSTOMER COMPETITIVE SURVEY

A: Competitor As Product RatingB: Competitor Bs Product 1 2 3 4 5C: Product WINRAT Bad Good

CUSTOMER VOICE IMPORTANCE

RATING

CUSTOMER SURVEY RATING

1 2 3 4 5WHAT NUMBER 1 3 C B A

WHAT NUMBER 2 5 A C B

WHAT NUMBER 3 2 B A C


WHAT NUMBER 5 1 A B C

WHAT NUMBER 6 5 C B A


WHAT NUMBER 8 4 C A B

WHAT NUMBER 9 2 B C A


WHAT NUMBER 11 3 A B CWHAT NUMBER 12 5 A B C


WHAT NUMBER 14 1 B A C







Certified True Copy: _________________

CCS/01

(Attached the signed copy of survey report given to you by your tutorial lecturer)



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QEM PROJECT

REPORT

ENGINEERING COMPETITIVE SURVEY

A: Competitor As Product RatingB: Competitor Bs Product 1 2 3 4 5C: Product WINRAT Bad Good

PRODUCT CHARACTERISTICS ENGINEERING SURVEY RATING1 2 3 4 5

HOW NUMBER 1 C B A

HOW NUMBER 2 A C BHOW NUMBER 3 B A C

HOW NUMBER 4 A C B

HOW NUMBER 5 A B C

HOW NUMBER 6 C A B

HOW NUMBER 7 B A C

HOW NUMBER 8 C A B

HOW NUMBER 9 B C A

HOW NUMBER 10 A C B

HOW NUMBER 11 A B C

HOW NUMBER 12 A B C

HOW NUMBER 13 A C BHOW NUMBER 14 B A C

HOW NUMBER 15 A B C

HOW NUMBER 16 A B C

HOW NUMBER 17 C B A

HOW NUMBER 18 A B C

HOW NUMBER 19 A C B

HOW NUMBER 20 B C A

Certified True Copy: _______________

ECS/01

(Attached the signed copy of survey report given to you by your tutorial lecturer)


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