telling your story: what gets communicated when & where :: echo '13 :: dawn nicole baldwin
TRANSCRIPT
What gets communicated, when & where?Dawn Nicole Baldwin :: @DawnNicole
Telling Your Story
“Information Overload”
Refers to the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information.
“The greatest challenge with communication is
the illusion it has occurred”- Charles Kettering
VISION
WHO are you serving?
WHAT are your unique strengths?
Primary Front DoorsWeekend servicesHolidays & Big outreach events
Platform announcementPrimary spot on websiteCustom graphicsListed in the bulletin
Large Side Doors & Primary Next Steps
Women’s/Men’s/Student eventsBible studies & Small groupsVBS, upcoming registration dates
Timed promoListed in events section of websiteSecondary spot on website (for a short period of time)Mailer sentListed in bulletinLobby monitorsTable tents in cafePre-service announcements
Niche GroupsOpportunities & events tailored to fit the needs of a specific group
Quilters/Knitters, etc.
Group leader emailsPerson-to-person connectionsGroup-specific text alerts
High VisibilityPrimary front doors that apply to most people,
or we want to strategically promote
Medium Visibility
Large groups withshared interests
& immediate next step actions
Light VisibilityEverything else
Opportunities Available Tools
Opportunities
Size of Spotlight
Light
Medium
High
connect.me/dawnnicolebaldwintext DNICOLE to 62953 for contact info