telling your stories for success
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PowerPoint Presentation
VISIT INDYJeff RobinsonDirector of Marketing
CHILDRENSMUSEUM
WHITE RIVERSTATE PARK
INDIANAPOLISZOO
EITELJORGMUSEUM
NCAA HALL OFCHAMPIONS
INDIANA HISTORY CENTER
CONNERPRAIRIE
INDIANAPOLISMUSEUM OF ART
INDIANAPOLISMOTOR SPEEDWAY
Everything has grown exponentially except our budget.
How do we increase results without increased budget?
DOING MORE WITH LESS REQUIRESGREAT STORYTELLING
In 1923 the Indianapolis Chamber of Commerce created the Convention and Publicity Committee to attract conventions. Budget was $1,000.23
OWNED CHANNELS:VisitIndy.com
The foundation of all marketing efforts.
In 1923 the Indianapolis Chamber of Commerce created the Convention and Publicity Committee to attract conventions. Budget was $1,000.24
OWNED CHANNELS:Blog
A platform for talented writers to tell our story.
In 1923 the Indianapolis Chamber of Commerce created the Convention and Publicity Committee to attract conventions. Budget was $1,000.25
OWNED CHANNELS:Guides
Allowing us to share our expertise.
In 1923 the Indianapolis Chamber of Commerce created the Convention and Publicity Committee to attract conventions. Budget was $1,000.26
OWNED CHANNELS:Guides
A top 3 page forall of 2016.
In 1923 the Indianapolis Chamber of Commerce created the Convention and Publicity Committee to attract conventions. Budget was $1,000.27
OWNED CHANNELS:Facebook
115,00 Likes30% of Ad Budget
In 1923 the Indianapolis Chamber of Commerce created the Convention and Publicity Committee to attract conventions. Budget was $1,000.28
OWNED CHANNELS:Facebook
115,00 Likes30% of Ad Budget
In 1923 the Indianapolis Chamber of Commerce created the Convention and Publicity Committee to attract conventions. Budget was $1,000.29
HOW DO WE ENCOURAGE INFLUENCERS TOTELL OUR STORY?
HOW DO WE GET INFLUENCERS TOTELL OUR STORY?
Speak to personal experience in tourism. How you got where you are.30
HOW DO WE ENCOURAGE INFLUENCERS TOTELL OUR STORY?
Bill Whitaker:Youve turned you into an empire worth in excess of $100 million Ive read.
Kim Kardashian West: So I would think that has to involve some kind of talent, you know?
Speak to personal experience in tourism. How you got where you are.31
@TheKentuckyGent
25.7k followers Market: LouisvilleDemographic: LGBTInterests: Food, Fashion
Tactic: Host Instagrammers with significant followings from key markets over one weekend. Provide housing
@IgersIndy
16.1k followers Market: IndianapolisInterests: Photography, Indy
Tactic: Host local Instagrammers at the Brickyard 400
@Kewiki189k followers
@MusicCityAce23.6k followers
@Relaxocat41.8k followers
HOW DO WE GET LOCALS TOTELL OUR STORY?
Speak to personal experience in tourism. How you got where you are.38
Speak to personal experience in tourism. How you got where you are.39
Speak to personal experience in tourism. How you got where you are.40
Never Let a Good Crisis Go To Waste. Winston Churchill
Speak to personal experience in tourism. How you got where you are.41
HOW DO YOU TURN A NEGATIVE INTO A POSITIVEFOR STAKEHOLDERS?
Speak to personal experience in tourism. How you got where you are.45
KEY TAKEAWAYS:We are all publishersLeverage influencersMobilize your believers
Speak to personal experience in tourism. How you got where you are.47
THANK YOU!Jeff RobinsonDirector of MarketingFOLLOW ME @indyjrob