telling your library’s story through pictures and more ashlee tominey state library of ohio marsha...

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Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt- Stredney State Library of Ohio

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Page 1: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio

Telling Your Library’s StoryThrough Pictures and More

Ashlee Tominey State Library of Ohio

Marsha McDevitt-StredneyState Library of Ohio

Page 2: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio

Telling Your Library’s StoryThrough Pictures and More

In Just One Day……you can create the story of your library, and how you impact your community.

In Just One Day……you can help build the case that will help lawmakers understand the importance of funding & support for Ohio Libraries.

In Just One Day……you CAN make a difference.

Page 3: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio

Lists | Forms | Survey | Promotion | Press Release | Logos

Photo Tips & Suggestions | Flickr

Page 4: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio

Ways to participate

Page 5: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio
Page 6: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio

Make Snapshot Success Work

for Your Library

Annual Reports

NewslettersLocal Newspaper

Postcards

Displays

Flyers

Page 7: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio

Who is the audience?

What is the message?

How to make it stick

Page 8: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio

THE DECIDERS

eeny meeny miny moe

Page 9: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio

Friends & Foes

Page 10: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio

THE MESSAGE

Page 11: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio
Page 12: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio
Page 13: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio

The Power Story

http://youtu.be/tZ79uzw9Z64?t=10s

Page 14: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio

http://flash.ulib.csuohio.edu/library/snapshotday/

Page 15: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio
Page 16: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio
Page 17: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio
Page 18: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio
Page 19: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio

• Divide into 5 groups.

• Each group has 3 pictures, 2 stories, blank paper, and markers.

• Match a story with a picture.  Or create your own story for one of the pictures.

• Then write a message for three different personas based on the picture and story.

• The message can be a written or verbal communication.

• You have 10 minutes to complete to activity.

• At the end, we’ll come back together and groups will share the messages they created for each of the personas.

Activity

Page 20: Telling Your Library’s Story Through Pictures and More Ashlee Tominey State Library of Ohio Marsha McDevitt-Stredney State Library of Ohio

Telling Your Library’s StoryThrough Pictures and More

Ashlee TomineyLibrary [email protected] State Library of Ohio

Marsha McDevitt-StredneyMarketing & Communications [email protected] Library of Ohio

Communication Resources100 Things Every Designer Needs to Know about People by Susan M. Weinschenk, Ph.D., The "Brain Lady” http://www.theteamw.com/

Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heathhttp://heathbrothers.com/books

the art of explanation: making your ideas, produces, and services easier to understand by Lee Lefever, Chief Explainerhttp://artofexplanation.com/