telling great green stories_v2_smbyyc61_compressed
TRANSCRIPT
![Page 1: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/1.jpg)
Telling great green stories
![Page 2: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/2.jpg)
How a science-based NFP built a
culture of storytelling
![Page 3: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/3.jpg)
We're Canada's leading private
land conservation organization
![Page 4: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/4.jpg)
A non-profit dedicated to protecting
spectacular natural areas across
Canada
![Page 5: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/5.jpg)
…so they'll still be spectacular for our
children and grandchildren.
![Page 6: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/6.jpg)
Est. 1962
![Page 7: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/7.jpg)
2.7 million acres
…almost 2x size of
PEI
![Page 8: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/8.jpg)
Everything is awesome!?!
![Page 9: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/9.jpg)
Science!!!This is serious stuff…
![Page 10: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/10.jpg)
![Page 11: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/11.jpg)
![Page 12: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/12.jpg)
Nature, red in tooth & claw?
OMG!
People???
![Page 13: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/13.jpg)
TwitterJan 2009
Facebook PageApr 2009
YouTubeJune 2009
LinkedInJan 2012
PinterestSept 2012Instagram
July 2013
Google+July 2013
![Page 14: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/14.jpg)
@PorcupineTodd
#ptdancebreak
Take Todd Travelling
![Page 15: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/15.jpg)
#nature + #Grammys
Twitter mashup!
What species is the Twitter
bird?
live chats with experts
Spot the Species
Talk to us!
![Page 16: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/16.jpg)
To blog, or not to
blog???
![Page 17: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/17.jpg)
provide information
establish NCC as thought
leaderdrive web
traffic
engage
encourage support
develop storytelling
culture
BE AWESOME!
Blog goals
![Page 18: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/18.jpg)
www.LandLines.ca
Stories about nature & conservation
Written by NCC staff & guest bloggers
![Page 19: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/19.jpg)
stories from the field
commentary
research updates
conservation 101
interviews
![Page 20: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/20.jpg)
What’s your inner species?
Conservation Crossword
Tweetable facts
Wildlife World Cup
Vote for your fave species!
![Page 21: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/21.jpg)
Editorial guidelines
read widelybe an ideas spy/sponge! be open
share widely encourage(edit lightly)
make friendsbe smart &
fun!be organized &
integrated
![Page 22: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/22.jpg)
Early successes
staff excited & inspired
unsolicited blogs
increased web traffic ≈ 10%
national recognition
a wealth of great stories!
![Page 23: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/23.jpg)
Onward & upward!
![Page 24: Telling Great Green Stories_v2_SMBYYC61_compressed](https://reader036.vdocuments.site/reader036/viewer/2022062523/58f2c26f1a28abc4088b4597/html5/thumbnails/24.jpg)
@NCC_CNC
www.natureconservancy.ca
www.LandLines.ca
That would be
pretty awesome!
@Ceebie_NCC