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Plat forms, services, and devices

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7,0

27,0

0,0

11,0

0,0 0,0 0,0 0,0 0,0

41,0

36,0

62,0

32,0

7,0

47,6

56,7

25,5

2,0

14,0 1,1

0,2

0,0

16,2

10,0

1,8

14,0

14,5

10,7

13,353,2

42,9

43,9

58,6

75,0

36,5

19,310,8

18,4

6,0

14,6

2,011,0

2,0 2,7 4,1

37,0

3,0 10,2 7,8

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

UK Italy Spain France Germany Sweden Finland Denmark Netherlands

Breakdown of viewers between TV reception mode (% of HHs)

IPTV

Satellite

Cable

Pay DTT

DTT

ATT

HH - HouseholdIPTV – Internet Protocol TV

DTT – Digital Terrestrial TelevisionATT – Analogue Terrestrial Television

Source: MAVISE database; Ofcom ICMR 2010; IDATE TV 2010

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55,0

36,0 26,7

68,962,2

83,9

55,9

68,2

100,0

0,0

10,0

20,0

30,0

40,0

50,0

60,0

70,0

80,0

90,0

100,0

UK Italy Spain France Germany Sweden Finland Denmark Netherlands

Pay TV take-up (% of HHs)

Pay TV

Pay TV – subscription based television

Source: MAVISE database; Ofcom ICMR 2010; IDATE TV 2010

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In order to stay relevant and compete with other TV platforms, all players have been making

transition to digital and are delivering new services.

According to RRC’06 in Geneva, all countries in Europe have to switch over to DVB-T by 2015

year. Some countries already have made this happen and now are all digital.

RRC – Regional Radio ConferenceDVB-T – Digital Video Broadcasting – Terrestrial

DTV – Digital Television

91,0 84,193,5

85,8

58,2

100,0 100,0

65,2 60,8

0,0

20,0

40,0

60,0

80,0

100,0

UK Italy Spain France Germany Sweden Finland Denmark Netherlands

DTV take-up (% of HHs)

DTV

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With advent of digital technologies, companies have been able to launch new services and

increase their revenues. Along with traditional business model – subscription to linear SDchannels – new revenue streams have been emerged:

• HDTV

• DVR

• PPV

• VoD and others

•OTT

Facts and figures:

• People are today spending up to 35% of their leisure time on watching content

• 93% still watch traditional broadcast TV every week

• More than 70 % are “time-shifting” on a weekly basis

• More than 50% are using internet based on demand TV/video every week

In order to render those services and ensure their high penetration, companies need

horizontal market of capable devices like new TV sets and TV receivers.

HDTV - High Definition TelevisionDVR –Digital Video Recorder

PPV –Pay Per ViewVoD – Video on Demand

OTT – Over the top Television

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There are two main incarnations of receivers:

• STB – external tuner

• iDTV - embedded tuner

STBs are mainly sold by Pay TV operators in order to differentiate their offerings with a branded

STB in distribution chains. Moreover, consumers have been forced to buy STBs since so far it

hasn’t been possible to see Pay TV operators’ encrypted content without their proprietary STB.However, at present CI and CI+ are built-in in iDTV and customers are able to watch even

encrypted channels without STB, just by means of insertion of CIM in CI interface. Since Pay TV

market accounts for at average 62 % of HHs there is huge market for both STBs and CIMs.

STB – Set Top BoxiDTV - integrated Digital Television Set

CI- Common InterfaceCIM – Common Interface Module

iDTV STB CIM