telekom video interviewing by viasto
TRANSCRIPT
The$Why$The$How$The$So$What?$Of$asynchronous$video$interviewing$
How$viasto$turned$Deutsche$Telekom$into$an$evangelist.$
That‘s$us...$
$$Occupa@onal$Psychologist$&$Consultant$for$Management$Diagnos@cs$$Today:$Business$&$Client$Development$@viasto$
Stephan$Grabmeier$
Sara$Lindemann$
Un@l$05/2013$$Head$of$Innova@on$$&$Culture$Ini@a@ves$
Today:$Innova@on$Evangelist$and$Business$Angel$@viasto$
The$$Why$
?
12.05.11 Marc-Stefan Brodbeck 7
$$
Let‘s$do$$an$experiment$
12.05.11 Marc-Stefan Brodbeck 8
$$
(Do)$you$know$these$guys?$
Larry%Ellison%CEO$Oracle$%Net$Worth$$41b$$#5$Forbes$List$$$
Lu%Guanqiu%Chairman$of$BoD$Wanxiang$Group$%Net$Worth$$3.4$B$#437$Forbes$List$
René%Obermann%Chairman$of$Execu@ve$Board$at$Deutsche$Telekom$AG$$$$
12.05.11 Marc-Stefan Brodbeck 10
$$
Now,$let‘s$$have$a$look$at$their$CVs...$
Larry%Ellison%CEO$Oracle$%$$
Lu%Guanqiu%Wanxiang$Group$
René%Obermann%Chairman of Executive Board$
!$Dropped$out$of$unversity$twice$$
!%Never$obtained$any$university$degree$
!$Dropped$out$of$school$at$15$
!%Original$profession:$Ironsmith$$
!$Didn‘t$finish$his$studies...$
!%Highest$degree:$appren@ceship$as$an$industrial$clerk$
X
X
X
? ?
12.05.11 Marc-Stefan Brodbeck 12
$$Would$$they$have$passed$$your$CV$screening?$
12.05.11 Marc-Stefan Brodbeck 13
$$
Be$honest...$
The$tools$you$use$$determine$$
the$candidates$$you$get
12.05.11 Marc-Stefan Brodbeck 15
$$
Efficiency$ Employer$Branding$
Quality%
The$how:$$What$we$did$$$
@$$Deutsche$$Telekom$AG$$
We$used$competencybbased$videointerviewing$
START UP! An international Graduate Program
Applications per year
5000
50 Vacancies
1% Hiring rate
We‘re looking for:
Top Graduates with outstanding personalities
recruiting for
6 management board divisions
HR Chairman of Board
Germany
DRC Finance T-Systems
Our recruiting goals:
International graduates
women
many Evaluators were involved
7-10 minutes per candidate
During our evaluation period...
Invitations took part in
videointerview
Decision Rule
Above cut-off score
Assessment-Center
Exemplary$ques@on...$Imagine you meet your CEO in the elevator and he asks you about your opinion regarding the current strategic goals of the company ... What
would you tell him?
Candidates$in$a$structured$process$
Evaluate$competenybbased$
The$So$What?$
Of$successful$candidates$in$AC$would$have$been$missed$without$videointerviewing$
A$closer$look$at$personnel$diagnos@cs$b$$Evalua@on$
N=123
Variable 1 2 3 4 5 1 CV Score 2 AVI Score ,33** 3 Invitation to AC ,45** ,67** 4 Success in AC 0,28 0,26 n.v. 5 Gender 0,14 0,02 -0,08 0,01
! competency-based ! fair
GENDER FAIRNESS
“(...) You should definitely go further with that way of getting to know your applicants. (...) you have
a special innovative approach in my mind.“
Candidate‘s feedback after video interview$$
Positive feedback
Improved image
Employer$Branding$
1 critical feedback
If$you$seek$the$right%talent$You$have$to$use$the$$right%tool...$
Will$there$s@ll$be$interviews$in$2020?$
Definitely.$
But$They$will$work$completely$different.$
Stephan%%Grabmeier%Innova@on$Evangelist$&$Business$Angel$@viasto$%$$
Sara%%Lindemann%
Head$of$Business$&$Client$Development$@viasto$
$Stephan.Grabmeier@[email protected]$$$
Some%of%our%clients...$