telecoms training portfolio 2015

8/9/2019 Telecoms Training Portfolio 2015

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Developing effective peoplethrough dynamic training

Training 2015Telecoms

EXTENSIVE TRAINING PORTFOLIO

School of Telecoms Management p8• Telecoms Mini MBA

• Advanced Business Diplomas

• Commercial and Leadership in Telecoms

• Marketing and Customer Focus in Telecoms

School of AdvancedCommunications Technologies p14• In-depth Engineering Training

• Telecoms Foundation Programmes

• Technologies Explained

• LTE and Advanced Technologies

University AccreditedDistance Learning p6• Foundation in Telecoms

• Diploma in Modern Telecoms

• Diploma in LTE and Advanced Communications

• Diploma in Telecoms Business

University accredited telecoms

training programmes p2

Fully supported enhanced learning experience

We deliver highly efficient competency development that delegates will benefit

from long after the programme has finished via our PACE initiative:

• PREPARATION – pre-course online tutorials

• APPLICATION – practical exercises, demonstrations and business

simulations maximise practical competency development

• CONSOLIDATION – via continuing tutor support and exclusive industry

analysis via Telecoms Virtual Campus

• EXPERIENCE – focused on applying training in the workplace, an outstanding

end-to-end training experience to maximise the value of the training

“I think it’s brilliant. Very informative,

gives me a good overall knowledge of

how to run a telecoms company.”

CC, VODACOM

New programmes cover:

Innovation, the Digital Services Revolution,

Upskilling Sales and Business Development Teams


2/24Telephone booking +44 (0)20 7017 4144 Email [email protected] Web www.telecomsacademy.com

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Why take training from InformaTelecoms Academy?

• HAVE CONFIDENCE IN A TRAINING ORGANISATION with over14 years’ experience delivering industry leading business and

technology training programmes to the global telecoms industry

• BENEFIT FROM THE VAST KNOWLEDGE of our dedicated team

of specialist training professionals – all experts in their field

• BENEFIT FROM TELECOMS ACADEMY’S training philosophy

that concentrates on developing practical, applicable skillsand competencies

• STUDY TOWARDS REAL QUALIFICATIONS recognised across the worldwith our University accredited training programmes

• CHOOSE FROM A RANGE of flexible delivery methods includingface to face public training courses, live on web sessions, bespoke

in-house programmes and Distance Learning programmes• PART OF INFORMA TELECOMS & MEDIA, giving you unique access

to essential market research and analysis from Ovum’s team of

analysts and researchers

OUR TRAINING PORTFOLIO

School of Telecoms Management

The School of Telecoms Management delivers best in class businessprogrammes specifically aimed at addressing the issues central to thetelecoms industry. Our courses range from the intensive University

Accredited Postgraduate Certificate in Advanced TelecomsManagement to a range of shorter courses covering the commercial,

business and management issues key to the industry.

School of Advanced Communications Technologies

The School of Advanced Communications Technology delivers a wide

range of short instructor led programmes covering the key technologiesacross the modern telecoms network. Programmes range from 2 day

technology overviews for non-technical staff through to intensivecertified engineer training programmes.

Distance Learning

Designed to rapidly build your competence, knowledge and confidence,

our university accredited Distance Learning programmes lead to arecognised University Certificate by successfully completing the end of

course exam. The modular nature of the courses allows you to buildyour ideal programme.

Why choose Telecoms Academy?

Informa Telecoms Academy have partnered with University ofDerby Corporate, recent winner of the Times Higher Outstanding

Employer Engagement Award , to fully accredit our AdvancedBusiness Diplomas and Distance Learning programmes.

As well as receiving training of the highest quality, featuring research

and analysis from Informa Telecoms & Media, accreditation means bysuccessfully completing our training programmes you can now work

towards a Postgraduate Certificate or a University Certificate.

What accreditation means:

• Fully aligned with UK University structure – each course

has been thoroughly audited and aligned with the UK Universitystructure and credit system

University accredited training programmes• Study towards a recognised university qualification –

successfully complete any accredited programme and associated

assessment to gain credit points, with further study and work based projects you’ll be able to qualify for a University qualification

• Further your career – have the confidence that your qualification

will be recognised across the industry

What qualifications are available?

• University Certificate in Telecommunications – by completingone of our integrated Diploma Programmes (see page 6)

• Postgraduate Certificate in Advanced Telecoms

Management – Complete two Advanced Telecoms Managementprogrammes and a work based project (see page 9)

In partnership with

“Excellent presenters, very professional and experts in their fields.”

FA, MTN

“The course was perfect for someone like me, giving an overview of all

elements of the telecoms business, both technical and commercial, and a

good balance of historic background with latest industry developments and

challenges.” PT, DU

“The course was very insightful and the lessons learnt from the course will

be very relevant to the telecoms industry.” BL ETISALAT

“It really has broadened my knowledge of the current technologies used in

the mobile industry.” IS, M-TEL

Part of Informa Telecoms & Media As part of Informa Telecoms & Media the Telecoms Academy hasaccess to up-to-date telecoms market research and analysis

available from Ovum, part of Informa Telecoms & Media. Weincorporate this information into our training programmes where

relevant to ensure that technology and market developments are putin the context of wider industry trends. Telecoms Academy are the

only training provider with the research capabilities and industryknowledge required to fully apply competency development with

relevance and confidence.

Informa Telecoms Academy has been delivering industry leading focused telecoms business and

technology training programmes to the global telecoms ecosystem for the past 14 years.


3/24For enquiries and in-house training please telephone +44 (0)20 7017 4144

C o n t e n t s

In-house training 4

Graduate training schemes 5

Live on Web Training 5

Distance Learning Series 6

Diploma in Modern Telecoms 74G/LTE Radio Planning and Optimisation 7

Diploma LTE and Advanced Communications 7

Foundation in Telecoms 7

Diploma in Telecoms Business 7


Advanced Business Diplomas 8

Telecoms Mini MBA 9

Effective Telecoms Strategies – Advanced Business Diploma 9

Customer Focus in Telecoms – Advanced Business Diploma 9

Effective Business implementation – Advanced Business Diploma 9

Business Innovations and Growth (BIG) – A Mini MBA 9

Commercial Aspects and Leadership in Telecoms 10

Regulation in Modern Telecoms 10

Finance for Telecoms Professionals 10

Leadership for Telecoms Innovation 10

Teams that Drive Innovation – Creating Paradigm Shiftin Telecoms 10

Marketing and Customer Focus in Telecoms 11

Foundation in Marketing 11

Marketing Strategies in Telecoms 11

Customer-centric Pricing Strategies for Telcos 11

Meeting Branding and Customer EngagementChallenges in Telecoms 11

Telecoms Market Analysis and Evaluation 11

Customer Value Management 11

Customer Experience Management in Telecoms 11

Customer Focus in Telecoms – Advanced Business Diploma 12

Applied Selling and Business Development 12

Applied Selling Techniques for the Telecoms Professional 12

Retail Selling Techniques for the Telecoms Industry 12

Advanced Selling Techniques for Complex Digital andEnterprise Solutions 12

Advanced Negotiating and Closing Techniques for Technology Solutions 13

ICT, Unified Communications and Digital Services forNon-technical Professionals 13

The Informa Certified Telecoms Sales Professional Boot Camp 13

School of Advanced Communications Technologies 14

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Modern Telecommunications

Introduction to Modern Telecoms

Mobile Networks Explained

ICT, Unified Communications and Digital Services

The Telecoms Operator in 2015 – Focus and

Opportunities Broadband and Convergence – Services

and Technology Modern Telecoms Boot Camp 14

LTE System 15

LTE Technology 15

LTE Technology Certification Boot Camp 15

LTE for Commercial Professionals 15 Voice over LTE (VoLTE) 15

LTE Advanced 15

LTE Network 15

Backhaul for HSPA and LTE Networks 15

E-UTRAN: Architecture and Protocols 15

LTE/SAE Evolved Packet Core 16

LTE Radio 16

Informa Certified Small Cells Radio Planning andOptimisation Professional 16

Informa Certified LTE Radio Planning andOptimisation Professional 16

LTE Air Interface 16

Small Cells and HetNets for LTE and LTE Advanced 16

WiMAX 17

WiMAX Forum® Certified Training Programme 17

WiMAX Explained 17

WiMAX Forum RF Network Engineer Certification Boot Camp 17

2G and 3G Mobile 17

HSPA+: A Technical Overview 17

GSM Air Interface 17

GSM/GPRS Infrastructure and Operations 18

GSM, GPRS and EDGE Explained 18UMTS Infrastructure and Operation 18

3G and 3.5G Explained 18

3G Radio Planning 18

W-CDMA Air Interface 18

Digital Services and Content 19

Mobile Applications and Ecosystems 19

Connected Television 19

The Internet of Things – Opportunities and Technologies 19

Developing the Digital Service Opportunity 19

Signalling and Transport 20

SS7 and SIGTRAN in Modern Networks 20

IN and CAMEL (with Prepaid) 20Support Systems and Technologies 20

Cloud for Telecoms Operators 20

Effective Policy and Charging Control throughDiameter Signalling 20

OSS/BSS 20

Discover NFC Ecosystem and Explore Mobile NFC Payment 21

Security in Next Generation Telecoms 21

Next Generation Billing 21

IP and Datacoms 21

IP in Modern Networks 21

Datacoms for the Telecoms Professional 21

Voice over Internet Protocol (VoIP) – Technology and Applications 21

Multiprotocol Label Switching (MPLS) 22

NFV and SDN – Architecture and Operations 22

Engineering Boot Camps 22

Core Network Engineers Boot Camp 22

Radio Planning and Optimisation Engineers Boot Camp 22

The Telecoms Academy training team 23

Analysis and research from Ovum 24

Our clients 24

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Contents



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In-house trainingThe Informa Telecoms Academy has worked with countless companies to deliver bespoke in-house

training programmes.

We’ll take time to understand your requirements, you’ll work with adedicated Account Manager and one of our specialist training team

to ensure that we deliver your perfect training programme.

An in-house training programme from Informa Telecoms Academyensures you get a course that precisely matches your organisation’sneeds, presented by a first-rate training organisation, with access to all

the latest industry information and news, and at a location and time of

your choice.

Choose one of our highly regarded existing courses outlined in this

brochure, or work with one of our experienced training professionals toproduce a bespoke course designed specifically for your business.

Why choose in-house training from theTelecoms Academy?

• DEDICATED ACCOUNT MANAGERS – who’ll work with you throughout

the process and be your first point of contact

• EXPERT TRAINERS – our team of highly experienced versatile trainershave the knowledge and experience to deliver a highly valuable

learning experience

• FULLY CUSTOMISABLE COURSE CONTENT – work with us to developthe training course to match the exact needs of your business and

your staff. The modular course structure allows for fast customisation

when required

• UNIQUE INDUSTRY RESEARCH – where appropriate, our coursesinclude market analysis from Informa Telecoms & Media’s team of

industry leading researchers and analysts

• THE MOST EFFICIENT WAY TO TRAIN YOUR STAFF – at the time and

location of your choice to ensure minimal disruption to yourorganisation

• FLEXIBLE DELIVERY OPTIONS – with a range of instructor led,distance learning and virtual classroom formats available you can

build a blended solution to maximise training effectiveness

• PACE ENABLED TRAINING – all our in-house training courses are

PACE Enabled ensuring that each contains the following elementsPreparation; Application; Consolidation; and an outstanding

end-to-end training Experience

• COMPETENCY DEVELOPMENT JOURNAL (CDJ) – The CompetencyDevelopment Journal can be used to ensure you consolidate the

learning and apply it directly to your own organisation and role. TheCDJ is an on-line programme of additional learning, consolidation

and reflection that lasts for 8 weeks, covering the five majorcompetency areas

Telecoms Training Consultancy

Our team of training professionals are highly experienced in workingwith training departments to both help them identify the skills and

competencies they need to achieve your business aims. We’ll thenwork with you to identify the ideal training programme to deliver these.

During this process we’ll help you with:

• PRE-COURSE ASSESSMENT – to assess the current level of competency and skills in your staff and identify knowledge gaps

• TRAINING PROGRAMME SELECTION AND DEVELOPMENT – to help

you in identifying the perfect training programme to develop the skillsyour business needs

• POST-COURSE ASSESSMENT AND ANALYSIS – thorough analysis of

training effectiveness and staff development

Here’s what training managers who’ve

worked with us have had to say:

“I certainly enjoyed the programme. I found that the whole programme was

extremely well thought-out and carefully organised. The modules were very

stimulating and thought provoking. The trainers were very knowledgeable,

highly competent and experienced. They handled questions very well and

successfully engaged and involved all the participants. It was a challengingand amazing experience. I do recommend this programme to everyone.

Superb.” HS, SYRIATEL

“The strong cooperation with Informa Telecoms Academy and the quality

delivered at Atos Origin University telecoms Faculty is outstanding. The

effect of this course resulted in real business opportunities.” HP, ATOS ORIGIN

“The programme was magnificent, the feedback from our staff was

positively overwhelming!” TA, MOBILY

“This is an excellent comprehensive training course giving a real idea of the

telecoms industry.” GS, DU

We train some of the biggest companies in thetelecoms industry

See back page of this brochure for more of our past clients.

• Aepona• Airtel• Alcatel• Atos Origin• British Telecom• Cosmote• Dialog• Ericsson• Etisalat• Faroese Telecom• Fastlink • Globitel

• Harris Stratex• Hewlett-Packard• ING Bank

• Intel• INWI• Jawwal• KPMG• Microsoft• Mobiltel• Mobily• Morgan Stanley• Motorola• MTN• Nokia Siemens

Networks

• Nortel• Optimus• Oracle

• PalmOne

• Saudi Telecom

• Sony Ericsson

• Sun

Microsystems

• TRA Bahrain

• Turkcell

• Ufone

• Viva

• Vodacom

• Vodafone

• Intracom ITS

• Zain



G r a d u a t e t r a i n i n g s c h e m e s

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The programme is highly participative and focuses on real business,technology and industry issues. Participants will gain knowledge

and skills.

Through increased confidence and a much better understanding ofhow their competencies should be applied within their business unit,the programme enables participants to make more informed and

commercially viable decisions, and to contribute more effectively to

value creation within their own organisation. Successful completion of the programme will deliver a team of qualified, knowledgeable and highly

motivated individuals who’ll be able to contribute to the success ofyour business.

The programme was developed by Telecoms Academy, part of Informa Telecoms & Media, the leading provider of business intelligence to the

telecoms industry and with the certified elements accredited by theUniversity of Derby Corporate, recent winner of the ‘Times Higher

Outstanding Employer Engagement Award ’.

Comprehensive student support including:

• Regular Instructor led review sessions

• Twice monthly webinar sessions

• Tutor support via email

Typical programme elements

Graduate training schemesThe Graduate Development Programme is a comprehensive yet flexible training package designed to quickly

develop the skills and competencies of those that are new to your business and the telecoms industry.

Foundation Course (with initial student assessment)2 DAY

9 Month Certified Distance Learning Programme

(with scheduled face to face learning modules, continuous

assessment and final examination)

Advanced Telecoms Management Programme

(with team assessment)

5 DAY

Contact us for the latest public training dates

Live on Web TrainingEnjoy high quality instructor led training online without the time and cost of travel.

Our Live on Web Training offers our students the chance to benefit from

the same great instructor led training programmes we offer face to facevia our Virtual Classroom. During the online training session you’ll benefit

from an interactive learning environment featuring high qualitypresentations, Q&A sessions and a range of interactive tools and features.

Benefits of our Live on Web Training:

• Simple to set up, all you need is a computer and internet connection

• Available on a broad range of courses, both on public schedule

courses and as bespoke in house training programmes

• Each programme will include trainer presentations, groupdiscussions as well as question and answer sessions

• Time and cost-effective way to train, no need for lengthy time away

from the office

• Available anywhere in the world, access our training from whereveryou are

• Available on a broad range of courses both on publically schedule

courses and as bespoke in house training programmes

Courses currently available Live on Web


• Finance for Telecoms

• Telecoms Marketing

• Telecoms Regulation

School of Advanced Communications Technologies

• 3G & HSPA(+)

• Developing the Digital Services Opportunity

• LTE Advanced

• LTE Technology

• LTE RPiMRE

• Small Cells

• Telecoms Operator in 2015

• Voice Services for LTE and VoLTE



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Why study by Distance Learning?

The University of Derby Corporate are at the forefront of the drive tointegrate highly focused industry-led training with the academic rigourand quality control of university-based education. As well as giving you

the assurance that the programmes’ contents meet the higheststandards you’ll also be given the opportunity to build credit points by

successfully completing the course assessments, leading to arecognised University Certificate.

1 As part of continuing efforts to improve our Distance Learningprogrammes we have extended the range of elective modules in

the Diploma in LTE and Advanced Communications, and theDiploma in Telecoms Business. All Diploma programmes now offer

a choice of 10 elective modules – giving you a greater choice of

topics on which to focus.

2 Now fully accredited by the University of Derby, as well as

benefits centred on quality assurance and peace of mind inselecting one of our programmes, our Distance Learning

programmes are aligned with the University of Derby (and UK

universities) credit point structure.

3 You have the opportunity to qualify for a recognised University

Certificate (60 credit points at Level 4).

How to qualify for the University Certificate

You have two routes to gain the University Certificate. Either:

• 9 MODULE DIPLOMA: Successfully complete one of our 9 moduleDiploma programmes.

• BRIDGING DIPLOMA: For those with less experience students cancomplete the bridging diploma by taking the Foundation in Telecomsalong with 6 modules from the Diploma in Telecoms Business or the

Diploma in LTE & Advanced Communications.

Key benefits

1 The courses are examined and qualifications awarded by the biggestglobal provider of research, intelligence, events and training to thetelecoms industry, with the option to gain a full University Certificate.

2 Flexible modular course structure allows you to study subjects mostrelevant to you and your business allowing you to create an individual

programme.

3 You decide where and when to study and then set your own pace.

4 Through our mix of learning delivery methods and on-line support,

we keep you fully engaged and progressing to ensure you meet the

required standard.

5 Regular webinars are provided, covering the latest technologies,

business processes and industry developments – with real subjectmatter experts who thoroughly understand the topics and their

relevance to the industry.

6 Each course has been developed specifically by the Telecoms Academy with input from the Informa research teams to ensure the

courseware is relevant to you and your organisation, and isstimulating and engaging.

7 You will have full tutor support throughout your studies – tutors are all

industry experienced training professionals who are there to help andadvise when needed.

8 You are assigned a dedicated course tutor to help and advise

throughout your studies – all tutors have a wealth of real-life industryexperience and are now dedicated training professionals.

The programme format and supportEach module is made up of coursework (questions, worked examples

and research), regular self-assessments (in the form of multiple choicequestions), and tutor support with regular online tutorials and webinars

held in the Virtual Classroom. Each module is nominally between 150-220 pages, and requires 20 hours of study per module, with each

module lasting one month. Modules are made available both in hard

copy and online.

Our Distance Learning programmes have been fully accredited by, and are offered in partnership with the

University of Derby Corporate; a UK-based university highly acclaimed in the area of employer engagement.

Foundation in Telecoms

3 MODULESDiploma in Modern

Telecoms

OR

Diploma in Telecoms

Business

OR

Diploma in LTE & Advanced

Communications

9 MODULES

UNIVERSITY CERTIFICATE UNIVERSITY CERTIFICATE

Diploma in Telecoms

Business

OR

Diploma in LTE & Advanced

Communications

6 MODULES

+

= =

“The course was perfect for someone like me with four years in the telecom

industry, giving an overview of all elements of the telecoms business, both

technical and commercial, and a good balance of historic background with

latest industry developments and challenges.” PT, DU“It really has broadened my knowledge of current technologies used in the

mobile telecom industry.” IAS, M-TEL

“The programme was well structured and the instructional method

was excellent.” DS

“A special thanks to you for all your help and support which made it possible

for me to pass in the examination! Your webinar session, interesting articles

and your replies to all my queries post the sessions helped a great deal to

understand the subject in depth.” PD

Distance Learning Series



D i s t a n c e L e a r n i n g

S e r i e s

Diploma in Modern Telecoms

9 MONTH

This course would benefit those looking toenhance their knowledge of Modern

Telecommunications in general; or to build onspecific areas of expertise by broadening their

experience and knowledge base, whilstlooking at chosen specialist areas in detail. The

programme gives a more detailed analysis of themarket and technical issues surrounding

convergence, and through the modular structure,

allows for a good degree of specialisation inmobile, converged and fixed networks. It

provides an ideal framework for advanced study– bringing together a comprehensive array of

topics in an integrated training package.

4G/LTE Radio Planningand Optimisation

3 MONTH

This comprehensive three-module programme

examines the concepts and practices behindthe effective planning of a 4G/LTE radio

network. Students are able to examine the way

in which LTE is being planned, optimised anddeployed within modern networks in order to

fully realise the efficiencies and lower cost permegabyte that LTE brings to the industry.

Co-planning with 3G and 2G (multi-Radio Access Technology), as well as the move to

small cells and Heterogeneous Networks(Hetnets) and Wifi offload are all explored –

with examples, exercises and self-test

questions used throughout to check learningand to maximise competency development.

Diploma LTE and AdvancedCommunications

9 MONTH

This programme would suit anyone in thetelecommunications industry who requires a

detailed understanding of the LTE concept,

the challenges in its deployment and aninsight into the current market position. Theprogramme is designed to give you a detailed

understanding of Long Term Evolution, and

through its’ modular structure allows for agood degree of specialisation and allows you

to tailor your programme to suit you and yourorganisation’s needs.

Foundation in Telecoms

3 MONTH

The Foundation in Telecoms will benefit those

looking to start a career in the telecommunic-ations industry, or those looking to consolidate

their existing knowledge in order to lay a firmerfoundation in their chosen career. It is especially

suitable for graduates looking to take the firststep towards a career in communications.

Those who choose to take the exam will be

awarded a certificate on successful completion.

Diploma in Telecoms Business

9 MONTH

Those who need a thorough grounding intelecommunications business as part of their

job function, or those who have specialistknowledge in a specific area of telecommunic-

ations (business or technology), and wish tocontribute and communicate more fully and

effectively with the wider business. It is suitableas part of an in-house training programme or

an individual’s learning and competency

development plan – giving them theconfidence to better innovate and build value

for the organisation. The Diploma in TelecomsBusiness Distance Learning programme is also

ideal for those who have recently taken on anew post (or are new to the company) and

need to develop knowledge and competency

in a flexible and comprehensive way, includingrecent graduates.

The following Core Modules aremandatory:

• Modern Telecoms

• Enabling Technologies• Delivering Advanced Services

• Telecoms Business Models

Students select five of the followingSpecialist Modules:

• Access Network Technologies

• Core Network Technologies

• ICT and Advanced Digital Services

• Connected TV – Internet Protocol for Television Transmission

• Managing Services, PCC and Billing

• Marketing Next-Generation Services

• Operating Effectively in Telecoms

• Advanced Radio• Advanced IP

• Security and Fraud Prevention

Course Modules

• Telecoms Industry and BusinessEnvironment

• Telecoms Technologies

• Telecoms Customer Proposition(Services, Marketing, Branding)

Course Modules

• The Radio Environment and LTE/4G

• LTE Radio Planning Techniques• LTE Planning in a Multi-RAT Environment

• Small Cells, Hetnets and LTE Advanced

• Exercises and examples throughout


• Telecoms Business Environment

• Finance for Telecoms Professionals

• Marketing Communications Services

• Operating Effectively in Telecoms


• Telecoms Technologies

• Project Management in Telecoms

• Customer Engagement and Branding in Telecoms

• Future Business Models for ICT Players• Customer Relationship Management in

Telecoms

• Sales and Value Chain Management

• Budgeting and Forecasting in Telecoms

• Access Network Technologies

• Digital Television and IPTV

• OSS, BSS and Billing


• Introduction to LTE and 4G Wireless

• The LTE Air Interface

• Delivering Advanced Services

• The LTE Core Network (EvolvedPacket Core)


• LTE Radio Network Planning

• IP-based Core Network Dimensioning

• Managing Services, PCC and Billing

• Traffic Engineering, QoS and MPLS in IPNetworks

• Operating Effectively

• Marketing Next-Generation Services

• WiMAX and other non-3GPP Access Technologies

• Project Management in Telecoms

• Connected TV – Internet Protocol for Television Transmission

• Finance for Telecoms Professionals

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Distance Learning Series



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What accreditation means

• QUALITY ASSURANCE – each course has been thoroughly

audited by the University of Derby to ensure that the content

and assessment procedures meet the high standardsexpected of the University

• GAIN UNIVERSITY CREDIT POINTS – successfully completethe Telecoms Mini MBA and associated assessments in

order to build your points towards a University award

• UPGRADE TO A RECOGNISED UNIVERSITY QUALIFICATION –with further study and work based projects you’ll be able to

qualify for a University qualification

• PROVIDES A CLEAR MEASURE OF PROGRESS – accreditationand assessment mean you (and your employer) can be

confident that you have the competencies to succeed

What qualifications are on offer?

The successful completion of Telecoms Academy's Telecoms Management

Series programmes enables you to gain a Postgraduate Certificate in Advanced Telecoms Management, awarded by the University of DerbyCorporate – combine your credit points by successfully completing any other

Advanced Business Diplomas programme along with a work based project.

Telecoms

Mini MBA

Effective Telecoms

Strategies

OR

Customer Focus in

Telecoms

OR

Effective Business

Implementation

Work

Based

Project

Postgraduate

Certificate in

Advanced

Telecoms

Management

+ =+

Postgraduate Certificate in Advanced Telecoms ManagementFULLY ACCREDITED TELECOMS MANAGEMENT TRAINING SERIES

Enhance your career with an internationally

recognised University Qualification

Over 5,000 mid to senior managers, future managers, specialists, identified

talent and directors from a variety of functions from leading operators,vendors, service providers and regulators worldwide have benefited from

at from attending an Advanced Business Diplomas Programme.

Why attend an Advanced Business DiplomasProgramme

• ACHIEVE A BETTER understanding of your people, your products,and your business – giving you an unparalleled view of where your

organisation stands, its strengths and future growth opportunities

• HAVE A SOLID platform on which to make strategic, technical,

financial and management decisions that are reliable, well groundedand commercially viable

• GAIN A CLEAR picture of the telecommunications market and itsfuture direction, with forecasts, timelines and analysis from he experts

• ARE FULLY VERSED in fixed, mobile and convergent network technology and the reasons behind its adoption, its strengths,

weaknesses and limitations

• LEARN BEST PRACTICE leadership techniques and how they can be

applied within the telecoms industry

• ARE FULLY EQUIPPED to take on new challenges and progress

within your organisation

Who should attend?

This programme is designed for mid to senior managers, future

managers, specialists, identified talent and directors from all functionswithin the telecommunications sector. It has been developed for those

whose time is limited and who work in critical roles or situations where alengthy period away for study is not possible. The Advanced Business

Diplomas Programmes also provide an ideal opportunity to develop theorganisation’s talent pool and support succession planning.

Our Advanced Business Diplomas are an integrated series of programmes designed to meet the learning

development needs of forward looking telecoms professionals and organisations.

Unique Business Simulation

Each Advanced Business Diplomas programme includes a uniqueBusiness Simulation exercise that runs throughout the week –

acting to tie in each of the modules into the bigger picture in apractical and interactive way. As we deal with each major topic

during the week, you’ll have the chance to test your ideas andunderstanding in a simulated environment, maximising the

opportunity for learning, whilst developing a more complete pictureof the telecoms environment.

“Brilliant, practical concept.” SS, SWAZI MTN

“A very professional course, delivered by a very professional organisation.”

MA, ORASCOM TELECOM

“Brilliant – will most certainly add value in my journey moving forward.”AR, MTN

School of Telecoms ManagementAdvanced Business Diplomas



S c h o o l o f T e l e c o m s M a n a g e m e n t

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Telecoms Mini MBA

5 DAY

This programme is highly participative,focusing on real business, technology and

industry issues. It is designed to giveparticipants a critical understanding of the key

competency areas required for organisationaland individual success within the modern

telecommunications industry. It enablesparticipants to make more informed and

commercially viable strategic decisions, or tocontribute more effectively to value creation

within their own organisation. The programme

is made up of modules covering five maincompetency areas, as well as a

comprehensive business simulation that runsthroughout the programme.

Effective Telecoms Strategies– Advanced Business Diploma

5 DAY

The rapidly changing landscape of moderncommunications presents major challenges for

the future positioning and sustainability of

traditional and new entrant players. Thisprogramme has been designed to enable mid-

senior managers, future managers, andspecialists in telecommunications and related

industries to develop effective telecombusiness strategies – equipping them to steer

their organisations more effectively through ahigh risk environment.

This demanding and comprehensiveprogramme gives participants the tools to

undertake a solid strategic analysis and critical

appraisal of the wider communications industrybased on industry data provided by the

Informa Telecoms & Media research team.Participants anticipate likely changes and

position their organisations successfully andsustainably for the future.

Customer Focus in Telecoms– Advanced Business Diploma

5 DAY

The revolution in the provision of communication technologies, services and

applications is placing severe pressure on

service providers’ ability to deliver whatcustomers value profitably, and to establish aviable long-term competitive business position.

Marketing telecommunications services is nolonger about selling technology. Communic-

ations service providers need to develop a very

deep, multi-dimensional relationship with theircurrent and future customers and understand

how the revolution in the widercommunications environment is changing

customers’ behaviour, value requirements andsatisfaction drivers. Organisations that fail to

place the customer at the very centre of alltheir activities will fail to achieve this kind of

relationship and will lose ground. This five day, interactive programme is

designed for managers who need to develop a

thorough understanding of the customer andcustomer-centricity in the wider context of the

communications industry. It provides the toolsto help communications organisations and

their partners to assess where, when and howto become more customer-centric and to use

customer focus as the basis for improvingoverall organisational efficiency and

effectiveness.

Effective BusinessImplementation – AdvancedBusiness Diploma

5 DAYUnderstanding the business you are in, andidentifying (and monetising) new opportunities

is fundamental for operators to ensure long-term success. Key business enablers,

including capable and cost-effectivetechnologies, must be deployed in order to

develop a sustainable future—but it carrieshuge risk unless the business and technology

environments are fully understood.

This interactive and comprehensiveprogramme focuses specifically on LTE as

perhaps the key business enabler for telecoms

operators over the next few years. It deals withLTE from the point of view of successfulbusiness implementation, enabling participants

to carry out a critical business appraisal for LTEwithin their own organisational context, and

developing competencies in the followingareas:

Business Innovation and Growth(BIG) – A Mini MBA

5 DAY

This 5 day programme rapidly builds thecompetencies that are critical to successful

innovation within the modern business

environment. As well as providing an excellentfoundation in modern business practices, theprogramme is focused squarely on developing

strategies, procedures and environments thatmaximise innovation and creativity in order to

build value and develop competitive

advantage.

The programme is aimed at mid to senior

managers from all industries that want to gobeyond traditional business practices in order

to maximise success for their organisation andfor themselves. For those with open minds, it is

an ideal opportunity to share ideas, learn best

practice, and to build confidence; for all, it is achance to expand critical thinking, gainconfidence and build the competencies

needed to succeed.

Course contents

• Strategy and business environment

• Technology

• Finance

• Leadership and people management

• Marketing and customer focus

Course contents

• Strategic thinking

• The market reality

• Implementing the strategy

• Making it sustainable

• Communicating the strategy

Course contents• Advanced marketing

• Changing customer requirements

• CRM and CEM

• Branding and marketingcommunications

• Customer focus and ROMI

Course contents

• Building the business case

• Technology options

• Assessing costs and business models

• Managing successful implementation

• Maximising return on investment

Course contents

• Maximising success

• Aligning innovation, businessenvironment and strategy

• Maximising value with innovation –financial analysis

• Realising and enabling the potentialof people

• Getting things done – systems thatunderpin successful innovative practices

Advanced Business Diplomas

“The course was very interesting and with

examples made the topic clear to understand.” FA, QTEL

“First finance training course that was really

interesting and useful.” AT, TELENOR

“The instructor was brilliant. I’m sure that the

course will contribute in developing effectivemarketing strategies.” RA, TURK TELECOM



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Regulation in ModernTelecoms

2 DAY

Technological and economic realities aremoulding the design and impact of

telecommunications regulation. This2-day course is designed to give

delegates a good knowledge of telecomsregulation and how regulation shapes

technological developments and vice

versa.

The course concentrates the economics

of regulation and the challenges posed bynext generation technologies. It examines

the political, economic and technicalprinciples that lie behind regulation and

draws upon the varying needs andexperiences of actual regulatory

environments around the world.

Regulatory strategy and its commercialimpact will be considered by examining

the development of example nationalregulatory organisations, along with a

regulatory road map.

Course contents

• Why regulate?

• Regulatory institutions and theprocess of regulation

• The market review process 1:Market definition

• The market review process 2:Market power

• Abuse of a dominant position

• The market review process 3: The regulator’s power toimpose remedies

• Cost models

• Regulating radio spectrum

• The regulatory function

Commercial Aspects and Leadership in Telecoms

on ALL School of

Telecoms Management

coursesNot in conjunction with

Early Bird Discount

3 for 2

“The course was insightful and the lessons

from the course are very relevant to today’stelecoms market.” BL, ETISALAT

“The course goes deep into the product

pricing life cycle.” DC, MCEL

“The trainer was passionate and exhumes a

broad knowledge of the subject matter.”

UA, ETISALAT

“I have learnt so much in these two days that I

could have ever imagined.”AB, MTN GHANA

“Very interesting examples and case studies.”

MO, SUDATEL

“Very useful and relevant to my job.” AM, MTN

Finance for TelecomsProfessionals

2-4 DAYS

Straight forward and no-nonsense,participants will learn the practical financial

skills that will help them make bettermanagement decisions and enable them to

get straight to the heart of financial issues,demystify financial information and give

them complete confidence and control

when making financial decisions includingthe importance of EBITDA, cash and profit,

and the links to the businesses strategiesand tactics and understand the most

relevant financial ratios in the telecomsindustry and benchmark yourself again the

top 40 operators to generate options forimproving financial performance. You’ll learn

to champion the cause of cost cutting and

improving profits and how to establish cleargoals, quickly and consistently implement

and effectively measure and understandyour financial results and those of your

competitors.

Course contents

• Critically examine and interpret keyfinancial information including theimportance of measuring the impactof marketing activities andestablishing the ROI of businessdecisions

• Confidently assess ROI for potentialcapital and operational expendituresand understand the differencesbetween cash flow, revenue andcapital budgets to optimise your useof working capital

• Be able to appreciate cash-flow,sunken costs and profit and howthey are managed and be able todevelop forecasts and monitor andcontrol costs and improve revenueand ROI

• Prepare break-even analyses forbusiness plans, new projects andboardroom presentations andprepare, perform and present more

confidently in a financial environment

Leadership for Telecoms Innovation

3 DAY

This programme develops individual leadership and

management competencies, and provides a

framework on which managers can drive innovationthrough dynamic leadership, breaking the silo effect

and embedding an innovative culture at every level of the organisation. Using Telecoms Industry examples

and case studies, it builds greater awareness of bothpeople and commercial issues – enabling individuals

to contribute much more effectively in terms of

innovation and creating value within their organisation.

Teams that Drive Innovation –Creating Paradigm Shift in Telecoms

3 DAY

This programme focuses on developing a team thatcan effectively drive change and take theorganisation (through effective leadership and agility)

on a journey that embraces innovation – but with a

wider appreciation of the strategic factors that affectthe telecoms industry. It provides a challenging

framework to hone a culture focused on innovationand experimentation; encouraging team members to

fail fast, succeed sooner and building a philosophy of agile approach providing immediately implementable

concepts to deliver quantifiable return on investment.

Course contents

• Facilitates effective performance improvementwithin the organisation by developing a clearvision of best business practice – includingresults orientation, organisational alignment,and culture-building

• Focused squarely on developing strategies,procedures and environments that maximiseinnovation, creativity and growth in order tobuild value and develop competitive advantage

• Building a high performance team in times of change, achieving continuing performanceimprovement and clear communication andconflict resolution

This course will help you

• Contribute to developing a culture that embraces

forward-looking business practices, encouragesinnovative thinking and provides a framework that can translate ideas into business success

• Build teams that are more commercially-awareand able to contribute in a proactive manner tothe success of the organisation

• Develop skills to turn ideas into businesssuccess and the ability to create, prioritise andclearly communicate innovative ideas andconcepts

• Built on a systematic approach that is easilyunderstood and consistently implemented byyour team

• Establish clear priorities, accountabilities,

allocation of resources and a positiveenvironment that will enable all team members towork to a clear action plan that deliversconsistent performance improvement




Foundation in Marketing

2 DAY

This course provides a comprehensive

introduction to the marketing of telecoms and

related products and services. The industry isfacing huge challenges in designing solutions

that customers want, in positioning customerpropositions and in developing a clear brand and

competitive proposition that can contribute valueto telecoms organisations alongside alternative

or complementary communications providers.

Many people who are new to a telecomsmarketing function, whether from a technical or

engineering background, or from a marketingposition in a non-communications industry, find

these challenges difficult to grasp. Using

concrete examples and hands-on activities,delegates will explore the unique characteristics

of marketing to both consumer and businesscustomers within telecoms and acquire

essential skills enabling them to address thespecific requirements of their marketing roles.

Marketing Strategies in Telecoms

2 DAY

This course is designed to enable delegates to

develop specific and sustainable customer-centric strategies for telecoms products and

services. It is targeted at both general businesspractitioners and functional marketing

specialists in national and international fixedand mobile telecoms providers, who need to

build a strategic marketing plan to steer their

business profitably through the fast-moving

world of convergence and integration.

Customer-centric PricingStrategies for Telcos

2 DAY

This is designed to enable delegates to designand implement an effective pricing strategy

that focuses on customer value and tooptimise revenues and profitability over the

long term. This course helps delegates toestablish a pricing strategy that is based on

true value to consumers of telecoms services

in their broadest sense. The course usescases studies and benchmarks from the

telecoms sector along with examples fromother leading sectors that make the maximum

use of pricing, to demonstrate best practice.

Meeting Branding andCustomer EngagementChallenges in Telecoms

2 DAY

It is an exciting and testing time for the

Telecoms industry. Increasing popularity of

smartphones, the Internet of things and everincreasing thirst for connectivity and speed

have breathed new life into the industry.However, it remains challenging for Telecoms

brands to differentiate from their competitorsthat shout out similar messages and offers.

Operating in the ecosystem dominated by

competent brands like Apple and Google, Telecoms brands need to work extra hard to

stay relevant and influential. This 2 day

programme will help you develop effectivestrategies to meet these challenges.

Telecoms Market Analysisand Evaluation

2 DAY

This is designed to train delegates to probe indepth the factors that influence telecoms

organisations’ market approach and to enhancethe effectiveness of their marketing efforts.

Attendees will analyse in detail the short-termand long-term impact of macro- and micro-

environmental, competitor and customer trends

on the telecoms market and on their options foraddressing market needs. Delegates will then

transform the information obtained intoknowledge upon which they will be able to build

effective strategic and tactical marketing plans.Real examples of current telecoms market

analysis efforts are used throughout the course.

Course contents

• Marketing strategy and planning

• Understanding customers

• Marketing dynamics

• The marketing mix: designing andpricing solutions

• The marketing mix: distributing solutions

• The marketing mix: promoting solutions

• Measuring the marketing plan

Course contents

• Industry context: convergence, contentand competition

• Customer context: choice, customerlifetime value

• Setting and managing customerexpectations

• Sustainable competitive advantage

• Customer needs: consumer vsenterprise and wholesale vs retail

• Profitable partnerships

• Product mix: branding, pricing,bundling, channels

• Promotional mix: advertising, PR,viral marketing

Course contents

• Market trends and their implicationsfor pricing

• The pricing manager’s toolbox

• Competitive analysis

• Pricing in the marketing mix

• Pricing “Touch points”

• Pricing tactics

• The product life cycle

• Customer lifetime value/profitability

Course contents

• The role and objectives of segmentation

• Drivers for a different approach tosegmentation

• New methods for identifying andquantifying telecoms market segments

• Designing segment-specific marketingapproaches

Course contents

• In-depth analysis of macro- andmicro-environmental factors

• Detailed analysis of competitor activity

• Impact of competitor activity oncustomer expectations and choice

• Establish sources of sustainablecompetitive advantage

• Identify and assess short- andlong-term market opportunities

• Optimise competitive positioning withinselected markets

• Alignment of organisation with marketimperatives

• Measure return on marketinginvestment (ROMI)

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Marketing and Customer Focus in Telecoms

Courses are available asLive on Web programmesWe have a comprehensive series of Live onWeb training courses available to ensure asmany people as possible can access high-quality training from the Informa Telecoms Academy. The programmes are designed to

ensure an optimal training experience –focusing on practical application of theconcepts and topics covered. Each one daytraining programme is concise and to thepoint. Interact live with both the trainers andfellow delegates for a fully interactive trainingexperience. Please contact us for moredetails and training dates.



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Customer Value Management

2 DAY

Most telecoms markets around the world have

been categorised as ‘mature’, with over 100%subscriber penetration. Along with market

maturity, operators and service providers are

experiencing stagnating revenues and fallingprofitability.

A huge opportunity to grow is by maximising

the value of their existing customer base. Thisdoes not necessarily just mean selling moreproducts or services to the same customers to

prevent them from leaving the network, or

engaging in short-term churn managementactivities. A more holistic approach to

managing the value of customers as long-termassets to the service provider is required if their

full lifetime potential is to be realised. Serviceproviders that do not fully master the

techniques of customer value management willlose out to competitors that better understand

the underlying growth potential of their

customer base in a more holistic manner.

Customer ExperienceManagement in Telecoms

2 DAY

With mobile telecoms markets nearing orabove 100% penetration and competition rife,

managing churn and building life-long loyalty is

now a matter of survival. Now is the time foryou to begin developing customers as true

assets to your company. This will involve a totalre-think of your current customer relationship

strategy and realignment of your organisationwith your customers’ expectations, delivering

total satisfaction at all times.

Building true loyalty by developing a proactive,holistic, ecosystem wide approach to total

Customer Experience Management so thatyour customers become advocates for your

products and services. Your customers are

your assets: understanding their value driversand delivering on those, nurturing their

experience and delivering on your brandpromises at every touchpoint will build their

trust, loyalty and ultimately deliver a return oninvestment by reducing churn and increasing

customer lifetime value and profitability.

Course contents

• Defining customer value management

• Calculating customer value

• Improving the quality of the customer base

• Using customer big data to generate value

• Influencing customer value

• Managing customer costs

• The role of third parties

Course contents

• Can CSP’s earn their customers’ love?

• Defining end-to-end CEM• Mapping the customer experience

• Implementing end-to-end CEM

2Applied Selling andBusiness Development

Customer Focus in Telecoms –Advanced Business Diploma

5 DAY

The revolution in the provision of communic-

ation technologies, services and applications is

placing severe pressure on service providers’ability to deliver what customers value profitably,

and to establish a viable long-term competitivebusiness position. Marketing telecommun-

ications services is no longer about sellingtechnology. Communications service providers

need to develop a very deep, multi-dimensional

relationship with their current and futurecustomers and understand how the revolution

in the wider communications environment ischanging customers’ behaviour, value

requirements and satisfaction drivers. Organisa-tions that fail to place the customer at the very

centre of all their activities will fail to achieve thiskind of relationship and lose ground.

This five day, interactive programme isdesigned for managers who need to develop

a thorough understanding of the customerand customer-centricity in the wider context of

the communications industry. It provides the

tools to help communications organisationsand their partners to assess where, when and

how to become more customer-centric and touse customer focus as the basis for improving

overall organisational efficiency andeffectiveness.

Course contents

• Advanced marketing

• Changing customer requirements

• CRM and CEM

• Branding and marketingcommunications

• Customer focus and ROMI

Applied Selling Techniques for theTelecoms Professional

2 DAY

A practical foundational course designed to ensure

rapid practical application of the learning outcomesand an immediate improvement in sales results and

key performance measures. New and experienced

sales professionals will demonstrate increasedconfidence and a much better understanding of

how their competencies should be applied,developed and improved within their business unit

and enable participants to contribute moreeffectively to value creation and client retention

within their own organisation. The programme

maximises both competency development andconfidence in participants and will develop and

refine a sale development please customised totheir role and aligned to best practice within the

company and the Telecoms Industry.

Course contents

• Build a credible, accurate sales forecast

• Recognise customers buyer beliefs aboutselling and develop techniques toovercome challenges

• Demonstrate how to listen effectively and toask questions to uncover customer needs

• Introduce services as benefits and matchthem to customers’ needs

• Acquire successful strategies for handlingcustomer concerns and objections

• Generate a thought-provoking after-salesprocess, to encourage more sales, referralsand repeat business

Retail Selling Techniques forthe Telecoms Industry

2 DAY

Retail Selling in a telecoms environment

has long been one of the most competitivesales environments and the competition

only continues to increase. It is vital that

telecoms operators make the most of allmarketing spend and every customer by

giving retail sales staff the skills andconfidence to professionally manage,

control and close sales including complexdigital and ICT products and ensure

repeat business.

Course contents

• Ask effective questions to better

understand client needs• Learn to control the sale and lead a

customer to becoming a buyer

• Learn effective techniques forminimising and negating the need todiscount

• Understand master and implementsales psychology techniques

• Learn cross selling and upselling

• Master effective techniques forclosing and ensure repeat businessand referrals




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Advanced Selling Techniques forComplex Digital and EnterpriseSolutions

2 DAY

This advanced sales curriculum course rapidly

builds the key competencies that enable sales

professionals and business developmentspecialists to develop a systematic approach

to selling technical, digital and ICT solutions;

and excel at designing and finding solutions forcustomers’ complex business needs.Participants will learn practical methods to

create a powerful business case that will

motivate both technical and non-technicaldecision-makers.

Advanced Negotiating andClosing Techniques forTechnology Solutions

2 DAY

This advanced sales curriculum course will

empower sales consultants to negotiate and

close high vales sales with techniques to getthe best out of any negotiation The training is

highly practical and interactive and will

dramatically improve your negotiation andclosing results to achieve the best possibleresult in any negotiation.

ICT, Unified Communicationsand Digital Services forNon-technical Professionals

2 DAY

This is a practical workshop based on the

solutions actually being sold. The module

brings together a deeper understanding of theproducts, with “what it means” for the

Customer. Attention is focused squarely on the

solution and product, fully highlighting andanalysis the user experience and serviceproposition, and stepping through, the specific

customer benefits, usage cases, identified ROI,

likely objections, responses, and anyalternatives. This analysis is used to build the

specific selling strategy and process templates.

The Informa Certified TelecomsSales Professional Boot Camp

5 DAY

This course is a full immersion advancedprogramme designed to empower sales

consultants in the telecoms environment withthe advanced knowledge and skills necessary

to take their results to a new level of

excellence. This is a highly-practical,

performance-based course designed toprovide existing sales professionals with acompletely new outlook aligned to industry

best practice. Using a demanding series of challenges and scenarios combined with

intense personal coaching and dynamic group

training participants will discoverweaknesses and build on core strengths to

maximise sales results and consistency.

Course contents

• Explain and apply concepts of customerfocused selling for complex technologysolutions

• Ask effective questions to betterunderstand client needs and selltechnical and enterprise solutions and

lead a customer to becoming a buyerusing return on investment

• Understand the motivations of thecustomer to deliver a solution-orientatedproduct/service

• Implement methods of up-selling andcross-selling your product/service

• Review your competition and develop acomprehensive strategy to overcomethese

• Develop a systemised and consistentfollow-up and support process todevelop more customers, repeat andreferral business

Course contents

• Identify current communication style andestablish strategies for effectivenegotiations skills

• Influence the sales process byaccommodating each client’s ‘Needs,

Values and Motivations’

• Apply a strategic questioning method, touncover the client’s current areas of challenge and ideal outcomes

• Present valid solutions with purpose,relating directly to the buyers needs

• Manage and successfully convertresistance and objections

• Utilise planning tools that enablesuccess in both planned andspontaneous negotiations

Course contents

• Specific solutions explained in layman’sterms

• Specific solutions analysed for customercentric offerings

• Selling strategy and template developedspecific to workplace challenges

Course contents

• Embrace the latest tools, techniquesand industry best practice in selling

• Identify customer needs and link themto product benefits

• Easily configure and present complextechnology solutions

• Master sales psychology module tounderstand your customer’s personalitytype

• Build more rewarding relationships,referrals and repeat business

• Develop presentation, demonstrationand closing skills for complex technologysolutions

We recognise that individual

organisations have their own

particular focus and

requirements.

Our unique modular schemeallows you to create a cost-

effective managementprogramme that meets yourprecise needs. Each uniqueprogramme will incorporatemodules of your choice – dealingwith industry direction,commercial/ business issues,leadership, finance, technology,economics, marketing andstrategy (amongst other topics) –making the whole experience asrelevant as possible to yourorganisation. Throughout theprocess you will be guided byyour account manager and oneof our experienced trainingdevelopers who will ensure that

we produce and deliver a coursethat exactly matches your needs.

The Benefits of an In-house AdvancedTelecoms Management Programme• PROGRAMMES CAN BE FULLY CUSTOMISED to meet exact

requirements – select the right modules to meet the unique needsof your organisation

• ALLOWS FOR DISCUSSION OF REAL ISSUES affecting the business in acandid and constructive atmosphere – facilitated by real experts

• FLEXIBLE DELIVERY OPTIONS to meet exact needs of ourcustomers – with blended learning an option, incorporating onlineLive on Web sessions as well as Distance Learning modules

• WE CAN FULLY CUSTOMISE the Competency Development Journalto ensure participants are able to apply the training directly to theirown context

• POST-COURSE EVALUATION SUMMARIES provided as standard forIn-house programmes

• DEDICATED SUPPORT STAFF AND LOGISTICAL PROCEDURES toensure smooth running of the programmes, and to make sure Training Departments are fully supported before, during andafter the training

• BOTH PRE-COURSE AND POST COURSE EVALUATION and testing canbe added to the programme

• INFORMA TELECOMS ACADEMY CAN HELP with internal Marketing inorder to help maximise return on training investment

Customised In-house Advanced TelecomsManagement Programmes

“Course was really excellent.” SH, NCEL



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Introduction to ModernTelecoms

3 DAY

This course provides an excellent grounding

in Modern Telecommunications. Current andevolving services, applications, technologies

and networks, within the fixed, mobile anddata/internet environments are examined

giving a comprehensive overview of the

Telecommunications Industry.

Mobile Networks Explained

2 DAY

Focusing mainly on GSM/GPRS, but

including UMTS, it gives a unique insight into

modern networks, including messaging,voicemail, WAP and location services. OSS,

BSS, NMC, the mobile market place, and theimpact of WiFi and WiMAX complete the

picture. This course leaves the delegate well

equipped for the challenges ahead in mobilecommunications.

Course contents

• Introducing the basics

• Services and applications

• Transmission, switching, andsignalling systems

• Mobile networks including GSM, GPRSand UMTS

• Modern fixed networks

• Data communications

• The internet

• Radio systems

• The evolving telecommunicationsnetwork

Course contents

• Introducing mobile networks

• Radio and cellular principles

• User experience, services andapplications

• 3G W-CDMA and HSPA

• GSM and GPRS network, proceduresand operation

• Network building blocks and supportingsystems

• A typical network

Modern Telecommunications

School of AdvancedCommunications Technologies

ICT, Unified Communications andDigital Services

2 DAY

Implementing the next wave of opportunities withinthe telecoms sector, requires a deeper

understanding of ICT (Information Communications Technology) and how those concepts are used as

the foundation to offer Unified Communication anda range of Digital Services – including cloud-based

services, enterprise, M2M, wholesale, content and

entertainment, advertising and payments. Weexamine the major developments within unified

communications and digital services, highlightingthe opportunities for Communication Service

Providers (CSPs) and their customers. Keyenablers, including technologies, platforms and

partnerships are explored as well as deployment

issues and implementation options are discussed.

The Telecoms Operator in 2015 – Focus and Opportunities

2 DAY

This programme looks at the major trends anddevelopments within the industry, highlighting what

they mean for a modern telecommunications

operator and their customers. We set out the role

of the telco in the new business environment andhighlight the key enablers for success – including thetechnologies and partnerships that need to be

adopted. The interactive sessions look atfundamental concepts around customer proposition/

experience, partnerships and key enablers such as

technology and platforms. Data from the Informa Telecoms Research Team is used throughout to

back-up the ideas and to put concrete evidenceinto the equations and discussions.

Course contents

• ICT – concepts

• Unified communications – services,systems and architectures

• Digital services – opportunities, platformsand requirements

• Partnerships and wholesale

• Implementation options and deployment

Course contents

• A digital world

• Connectivity and mobility• Platform, devices and operating systems

• Applications and content

• Internet and The Cloud

Broadband and Convergence –Services and Technology

The programme we explore fixed broadbandand how it can be deployed in order to

support the business, including technologies,capabilities and limitations, and relative costs.

We develop a thorough understanding of

broadband technology – including capabilities,limitations, major features, and deployment

options. This programme also looks at themajor technology trends that are shaping the

telecoms environment, including the use of IPtechnology; the introduction and deployment

of LTE; advances in Fixed Line technology;convergence; and the latest trends in both

network infrastructure and service delivery.

Modern Telecoms Boot Camp

5 DAY

This comprehensive programme explores thechanging world of modern telecoms, focusing

on new and emerging technologies and howthey are being implemented within both existing

and newbuild networks. Capabilities, limitations,operation, implementation and deployment

options, as well as likely time-lines andevolution paths are all presented in a logical and

clearly defined structure. The overall aim is to

bring participants fully up to date with relevanttelecoms technologies, systems, and business

practices so their decisions and contributionwithin their organisation is as informed and

commercially-grounded as possible.

Course contents

• Key industry trends and industry outlook

• Fixed broadband services andsupporting technologies

• Mobile broadband services and

supporting technologies• Convergence of services and

technologies

• Delivering TV services and content

• Focus and opportunities – broadband

Course contents

• Introducing the basics

• A digital world

• Services, content and applications• IP and the Internet

• Mobile/fixed access networks

• Marketing telecoms services

2 DAY



S c h o o l o f A d v a n c e d C o mm un i c a t i o n s T e c h n o l o g i e s

LTE Technology

2 DAY

This course is designed for the delegate who

requires a more technical insight into the

operation of LTE, both the radio interface andsystem architecture are covered in detail. The

physical layer sections includes topics such asOFDMA, SC-FDMA and advanced antenna

techniques including MIMO. The functions of the eNB, MME, sGW and the standard

interfaces X2 and S1 are explained and theoverall operation of the SAE is demonstrated

with example procedures.

LTE Technology CertificationBoot Camp

5 DAY

This course covers all aspects of LTE corenetwork and radio interface technologies.

Day 1 starts with an overview of LTE includingan examination of the role that LTE plays in the

future of mobile broadband and an overview of

the LTE architecture. Day’s 2 and 3 focus onthe radio interface, the concepts of OFDMA

covered followed by a thorough examination of the LTE physical layer. Day’s 4 and 5 turns to

the LTE network and examines the architectureof the E-UTRAN and Evolved Packet Core.

LTE for Commercial Professionals

1 DAY

This programme focuses on the main

requirements for broadband wireless networks

and how LTE / LTE Advanced proposes tomeet those requirements. The business of LTE

and the evolution of mobile broadband areexamined, and comparisons are made with

alternative and complimentary technologies,including HSPA and WiFi.

Voice over LTE (VoLTE)

2 DAY

Voice and voice related services for nextgeneration mobile broadband services such as

LTE will be managed and delivered over IPbased networks. This programme will cover all

aspect of IMS and its capabilities in respect of delivering voice services via the LTE network.

LTE Advanced

1 DAY

This course covers the major aspects of

LTE Advanced and will give the delegate anunderstanding of the new functionalities

introduced. The main new functionalitiesintroduced in LTE-Advanced are Carrier

Aggregation (CA), enhanced use of multi-antenna techniques and support for Relay

Nodes (RN) and these are covered in detail onthe course. In order to achieve the high Peak

data rates required in LTE Advanced, carrierswill be aggregated together to provide an

increased spectrum bandwidth, the maximum

being 100MHZ.

Backhaul for HSPA andLTE Networks

2 DAY

This two day programme provides acomprehensive overview of the increasingly

important topic of the evolved backhaulnetwork. It explores the rapidly changing

requirements, as well as the backhaultechnologies available for ensuring cellular

networks are able to support the increasedtraffic generated as both cellular technologies,

and service usage evolve. We examine singletechnology solutions as well as integrated

transmission solutions, including Fibre,

Microwave, Copper; and transporttechnologies such as Carrier Ethernet.

Strategies to keep backhaul capacity aheadof traffic demand are presented and

discussed in detail.

E-UTRAN: Architecture

and Protocols3 DAY

This course encompasses all aspects of the

LTE radio interface and E-UTRAN functions and

protocols. A full and detailed description of theLTE radio interface is given including an

introduction to OFDMA and its application inLTE. The LTE radio interface layer 2 protocols

are examined and the upper control planelayers of RRC and NAS are also covered. The

eNB is the focus of the E-UTRAN therefore thiscourse will detail the functions of the eNB and

the supported interfaces, these include the Uu,

S1_MME, S1_U and X2 The protocols andoperation of the S1 interfaces, control plane

and user plane are described, with examples of typical signalling and data transfer procedures

given. Since the S1 is terminated at the MMEand SGW, the general operation and functions

of these nodes will also be described.

Course contents

• The LTE market

• LTE protocol stack

• Understanding OFDMA/SC-FDMA

• LTE interworking and roaming

• Capacity gains with MIMO techniques• Standard architecture and interfaces

• LTE session and mobility procedures

Course contents

• Introduction to LTE technologiesand market

• LTE radio interface

• E-UTRAN

• LTE core network

Course contents

• Roadmap for 4G and beyond

• Content and LTE services

• LTE service architecture

• LTE applications and ecosystem

Course contents

• LTE and IMS, architecture and protocols

• VoLTE signalling

• VoLTE roaming

• VoLTE messaging• IMS Centralised Services (ICS) and RCS

• VoLTE performance and capacity

Course contents

• Carrier aggregation

• Advanced multicell co-ordination

• MIMO enhancement in LTE advanced

• Relay architecture and NODES

Course contents

• Backhaul requirements

• Technology choices

• Trends and forecasts

• Services – the capacity requirements

• Capacity and dimensioning overview

• Integrated solutions

• Implementation options

Course contents

• LTE architecture review

• LTE radio physical layer

• E-UTRAN identities and mobility

• SCTP primer

• S1 interface

• X2 interface

• E-UTRAN end-to-end signallingprocedures

15

LTE System LTE Network

“The instructor was excellent, he covered the

topics perfectly.” AA, CITC

“Excellent course, covered the topic well”NM, STRICT

“I have learnt so much in these two days that I

could have ever imagined.” AB, MTN GHANA

“Course was really excellent.” SH, NCEL

“Very useful and relevant to my job.”AM, MTN

“Very good course and very well presented.” SL, NAWRAS



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LTE/SAE Evolved Packet Core

3 DAY

A clear understanding of the end-to-end LTE

(Long Term Evolution) system is provided by

this technical programme. It includes an overallappreciation of system requirements (including

support for key applications and Quality of Service implementation), followed by a detailed

view of the architecture, functions (by node),protocols, and operation of the Evolved UTRAN

(EUTRAN), and Evolved Packet Core (EPC).Signalling and control, intersystem operation,

security, and implementation options are all

explored to ensure a comprehensive anddetailed end-to-end view is provided.

Informa Certified Small CellsRadio Planning and OptimisationProfessional

3 DAY

As network operators deal with an explosion of

traffic and a massive increase in capacityrequirements, there is a clear need tounderstand how small cells, Wifi offload and

heterogeneous networks (Hetnets) will be usedas one of the major concepts to ensure

operators are able to meet requirements. Thisprogramme looks squarely at radio planning –

including how small cells can be planned

within a traditionally deployed network (including multi-Radio Access Technology);

best practice for coverage and capacityplanning; and how quality can be impacted by

effective planning techniques. Optimisationtechniques and deployment best practice are

also examined. Exercises and demonstrationsusing industry-standard tools are used

throughout.

Informa Certified LTE RadioPlanning and OptimisationProfessional

5 DAY

This certification programme covers the

principles and execution of LTE radio planningand optimisation. It begins with a discussion of

the LTE physical layer explaining the time and

frequency domain structures and coveringthose aspects of the LTE radio interface that

will have an impact on coverage and capacity. A detailed examination of LTE link budgets is

provided, identifying and calculating the typicallink budget reference points and discussing

elements of the budgeting process that areunique to LTE. Following the calculation of link

budget pathloss, the course turns topropagation models and cell radius prediction.

Typical models are discussed and compared

and full link budget and radius predictions arecarried out. To support the link budget and

modelling techniques, as well as apply thelearning in an industry-leading software

package, Mentum Planet will be used todemonstrated and analyse the LTE radio

planning process.

LTE Air Interface

2 DAY

This course provides a comprehensive

technical view of the LTE (Long TermEvolution) radio interface and radio aspects

of the E-UTRAN (Evolved UTRAN). As well as

the radio technology employed within LTE,the programme explores the UE – E-UTRAN

interface (Layers 1-3) in detail, includingcapabilities, architecture, channels, Quality of

Service aspects, operation, and co-existencewith (and evolution from) 3G/HSPA.

Small Cells and HetNets forLTE and LTE Advanced

2 DAY

As demand for network capacity continues to

grow rapidly, operators and vendors areseeking to maximise the efficiency of current

network technologies such as LTE, LTE Advanced and WiFi. The small cell and

Heterogeneous Network approach willbecome increasingly important over the next

few years to achieve the efficiencies required.

This course will guide the participant throughthe technologies associated with Heterogen-

eous Networks, including interferencemanagement (a key issue), mobility aspects

including cell selection/ reselection to and fromsmall cells and handover. The performance

improvements promised by small theory andpracticed will also be reviewed.

Course contents

• Overall end-to-end requirements of LTE

• Application and QoS requirements

• Architecture and protocols

• E-UTRAN functions and operation

• EPS functions and operation

• Signalling and control• Security

• Implementation options

Course contents

• Small cell concepts and architecture

• Small cells and the radio environment

• Planning of small cells within the widerradio network

• Coverage, capacity, quality and cost

• Optimisation issues

• Hetnets and the Multi-RAT Network

Course contents

• LTE architecture review

• LTE radio interface

• Link budgets for LTE

• Coverage planning

• eNB configuration

• IDLE mode parameters• CONNECTED mode parameters

• Capacity planning for LTE

• Coverage planning for LTE

• Coverage optimisation

Course contents

• OFDM concepts

• Radio technology used in LTE

• Radio architecture

• Layers 1, 2 and 3 – functionsand operation

• LTE channels• Quality of service and application support

• Co-existence with 3G/HSPA

Course contents

• Heterogeneous network introduction• Interference management andradio resources

• Mobility management

LTE Radio

“Highly recommended for all internal

stakeholders.” MA, SUDATEL

“Very insightful training and a great learning

experience.” LA, MT

Courses are available asLive on Web programmesWe have a comprehensive series of Live onWeb training courses available to ensure asmany people as possible c

telecoms training portfolio 2015

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