tel - graficki standardi

7/31/2019 tel - graficki standardi

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2.1corporative brand - logo

The corporative brand/logo of Telecommunication RS JSC

- m:tel is visually clearly dened and recognisable. Thecolour red represents trust and warmth, and closerelationship with our clients.

The logo is comprised of two parts.

A rectangle with three rounded edges, m:tel print that isplaced in the centre, and slogan that is placed on the rightside.

Whenever possible, the logo should be used in the original

version. A derived version of the logotype is used in spe-cial situations (the logo without the slogan, a positive and

negative image, 3D view, gold print).

It is not allowed to use the logo if it is turned, rotated or

deformed otherwise or presented in any other way thandescribed here.

It is not allowed to resize the logo under 5 mm by height.

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GraphicalStandardsManual

logo slogan

corporative logooriginal version

red: pantone 485 C

a derived version the minimal size


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The 3D view has maintained the basic elementsof the corporative logotype, it has a more mod-

ern look, i.e. the plasticity, and its application isnot limited. It can be used with the slogan or in a

derived version.

Golding m

vers

3D view

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2.2 the zone of integrity

The logotype has to be surrounded by free space from allsides. Minimum free space is dened in regards to othergraphic elements or in relations to margins.

Minimum distance is determined by the size of letter m

from the logotype, i.e. by its width. The positioning of twom letters next to each other denes the minimum free

space that has to be set in all cases around the logotype.

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the minimum distance


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2.4 graphic elements of the brand

The secondary element of the corporative identity is

represented by squares allocated in a composition,as shown in the picture below. When applied, they

always have to be set in the presented composition.

They are used always in two shades of one colour,

as following:- if applied in white colour, the squares are

presented in two shades of gray.- if applied in red colour, the squares are presented

in two shades of red.

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2.6 typogr2.5typography

Interstate BH font is used for all media.Interstate Light BH is used for titles and informational

texts, and Regular and Bold versions are used forhighlighting important information in the text.

Interstate Light BH

Headlines

Informational Text

Interstate Regular BH

TV Commercials

Interstate Bold BH

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2.7corporative colours

Colour has an active and positive effect,and highlight certain contents. Colour

increases recognizability, and there-fore, it has to be used in a memorable,diverse and consistent way.

The primary corporative colour is red.

The colour red denes the general im-pression via communication media.

The secondary colours are burgundy

and gray. Gray comes in severalshades, 50%, 30% and 10%.

Pantone Cool Gray 5 C

CMYK 0C 0M 0Y 30KRGB 194R 195G 198B





Pantone 485 CCMYK 0C 95M 100Y 0K

RGB 198R 36G 6B

Pantone 188 CCMYK 0C 95M 100Y 50K

RGB 118R 21G 2B

Pantone Cool Gray 9 CCMYK 0C 0M 0Y 50K

RGB 150R 150G 154B

Red Burgundy Gray #1

Gray #2 Gray #3 Gray #4

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|GraphicalStandardsManual

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Col

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allo

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impsma


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|GraphicalStandardsManual

2.9application of the brand - logo

Types of logotype application on

various materials.


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3.0the industry: high technology industry/telecommunications:

The main activities of the Company are:

61 Telecommunications - the provision of telecommunications and other

related services, i.e. transfer of voice, data, text, sound and image,

including:

61.10 Wired Telecommunications Activities

61.20 Wireless Telecommunications Activities

61.30 Satellite Telecommunications Activities

61.90 Other Telecommunications Activities

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