tekstart overview 2017

TekStart LLC- CONFIDENTIAL

TEKSTARTProspering Future Technology Today

2017

®

TEKSTART Overview� Leading value-added facilitator of technology

development for young hardware, system, semiconductor, IP and consumer electronics companies

� Accelerating the time to enterprise development with team of professionals to facilitate initial business and market development.

� Providing partners a sales channel and know-how, to expedite revenue, initial funding and company build out.

Simply put - strive to get our clients to market faster and more efficiently than left to their own devices

TEKSTART LLC - CONFIDENTIAL

Managing Partners� Howard Pakosh

Entrepreneur and senior executive, highly experienced in semiconductor intellectual property (SIP) and EDA. Motivated leader with an emphasis on partnerships, and strategic accounts with large, mutual upside. Co-Founder of Xentec, developer of the first USB Subsystem, currently the core behind Synopsys USB offerings.Also: SONICS, Elliptic Technologies & Virage Logic (Synopsys)

� D. Christopher KeilSemiconductor professional experienced in Business Development, Strategic Marketing and Corporate Development. Skilled in market evaluation, and ability to provide partners guidance, knowledge and choices for development. Also: RMI (Broadcom), LSI (Agilent), Novocell (Microchip), Virage Logic (Synopsys), BS, Santa Clara University, MBA, Kellogg School of Management-Northwestern University

TekStart LLC - CONFIDENTIAL

Advisors� Derek Meyer

Semiconductor and IP executive with history of company development, sales, marketing know how. Deeply technical professional with vast network of global contacts. MIPS, ARC, CEVA, Sun Micro, Philips

� Roger ThorpeA seasoned entrepreneur and product architect, helping emerging companies to develop new products for over 20 years. A strong background in establishing sound engineering practices and liaise with executive management to ensure corporate success. Advanced Architectures, ARC, MIPS.

� Phil CasiniPhil is a Sr. VP at Cisco Systems. He is a recognized author, having published reports on a variety of topics from SoC architectures and semiconductor IP economics to IP Video trends. Phil has also pioneered a new analytical method for establishing product and service value and improving it communications with customers, which is called Visual Product Analytics. Phil has spent 26 years in the semiconductor industry, including 14 years as a Vice President, with companies such as Intel, Dallas Semiconductor, Cirrus Logic, Cradle Technologies and Sonics Inc.

TekStart LLC - CONFIDENTIAL

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Today’s Customers

TekStart LLC CONFIDENTIAL

Startup Challenges� Funding environment� Broken business model� No approach to revenue� Competitive landscape overwrought with

daunting competitors� Pricing strategies unknown� Lack of channel for new concepts� Limited relationships


Opportunity

� Market need � Market demand� Multiples moving upward� Call for advanced technologies� Need for differentiation� New wave of technologists


Adventure CapitalTM Services

� TEKSTART provides interim sales, marketing and business development capital to hi-tech companies and entrepreneurs during three major stages of their startup "adventure": � Orienting� Pioneering � Conquering


OrientingThe biggest challenges for companies in the Orienting stage (defined as "bootstrapped ventures with annual sales between zero and $1 million") involve the development, funding and most of all the implementation of a workable business plan. Specific attention is given by TEKSTART to sales and marketing activities such as:

� Developing and articulating a compelling value proposition from the customer’s point of view

� Selecting and testing the optimal business model and product/service pricing

� Identifying and validating the initial target market and closing the first paying customer(s)

� Establishing long-term technical and business partnerships � Coaching for presentation to outside investors


PioneeringPioneers (defined as "seed-funded companies with annual sales between $1 million and $5 million") must be able to expand beyond the core team, especially in the areas of sales and marketing, in order to generate significant revenue quickly. Items of particular importance to entrepreneurs at the Pioneering stage include: � Evaluating and selecting major markets for products and services

worldwide � Choosing, implementing and building the ideal sales channel(s)

for each of these markets � Developing and implementing ongoing campaigns to generate

highly qualified sales leads � Creating compelling marketing materials to build awareness and

credibility � Generating repeat business and building customer loyalty from

major accounts


ConqueringCompanies destined to be market leaders become known as Conquerors. In order to achieve this level of success, these companies (defined as "venture-funded startups with annual sales between $5 million and $15 million") focus on critical success factors in sales and marketing, including:

� Institutionalizing a repeatable sales process involving all company personnel

� Accurately predicting sales revenue from quarter-to-quarter � Building sales, technical and management skills to achieve peak

performance � Attracting and retaining the best people � Erecting significant barriers to competitive entry while building

brand equity


The TEKSTART Strategic Solution

� Chief Business Officers� Development of business model, initial

customers, engineer roadmap to success� Market knowledge

� Relationships� Tap into channel for partners, customers,

revenue, and funding sources� Prepare for next level

� Funding, acquisition, ongoing entity


TEKSTART Overall Summary� TEKSTART is an "adventure capital" firm that provides interim

sales, marketing and business development services to start-up companies

� The company was founded in 1997 and headquartered in Palo Alto, CA staffed by a talented team with >100 years business, sales and marketing experience

� Most TEKSTART clients have been from the Enterprise Software, IT Services, Semiconductor and Consumer Electronic industries. These markets share the followingcharacteristics:� Complex, highly technical products and services � Major corporate customers (Fortune 500, Global 1000, FTSE 100, Asia Week

1000) � Long sales cycles with many competitive technical and business hurdles � Multiple levels of decision making, and complex customer-vendor

relationships

Contact Us

www.chip-start.com

TekStart LLC228 Hamilton Avenue 3rd FloorPalo Alto, CA 94301Telephone: +1 650 461 9195Email: [email protected]

Howard PakoshMobile: +1 415 244 8558Email: [email protected]

Chris KeilMobile: +1 408 826 1255Email: [email protected]

Hideo Morita (JP)Mobile: +81 90 7018 3541Email: [email protected]

Steve Cowper (UK)Mobile: +44 7748 060705Email: [email protected]

tekstart overview 2017

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