teen voice 2010 report - best buy @15 and search institute
TRANSCRIPT
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Table of Contents
EXECUTIVE SUMMARY 3
DETAILED FINDINGS 4
A CALL TO ACTION: ADVICE FROM TEENS TO ADULTS 8
RESEARCH METHODOLOGY 19
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Executive Summary
• Teen Voice 2010 explores three key strengths that make a difference in teens’ lives:
– SPARKS: teens’ deepest passions and interests
– VOICE: teens’ confidence, skills and opportunities to influence things that matter to them
– RELATIONSHIPS: teens’ access to high-quality resources and relationships that help them nurture their strengths
• Teens who experience high levels of each strength overwhelmingly perform better across all academic, social-emotional, psychological and behavioral outcome studied
• Just 7% of teens experience scored high in all three strengths
• Only 19% of 15-year-olds in the United States have the kind of meaningful relationships with adults beyond their family that help them succeed in life
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Strengthening Teens’ Success
Number of strengths (sparks, voice and relationships) experienced by 15-year olds:
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Identifying and Pursuing Teen Sparks
• 80% of 15-year-olds have at least one spark. The top three sparks were creative arts (28%); sports (26%); and technology (18%)
• The power of sparks comes when:
– Teens know their spark or sparks
– Teens’ spark is important to them
– Teens take initiative to develop their spark
• Overall, 51% of teens score high in all three categories
• While many teens say they know their sparks, there is still an important gap in the proportion of teens who are fully engaging with the things they care most about
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The Power of Teen Voice
Teens need confidence, skills and opportunities to speak up about and influence the things that matter most to them.
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Adult Relationships that Matter
Only about one in five 15-year-olds has the web of positive, sustained and meaningful relationships needed in order to thrive.
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10 tips 1. Look at us.
2. Spend time talking with us.
3. Listen.
4. Be Dependable.
5. Show appreciation for what we do.
6. Relax.
7. Show that you’re interested.
8. Laugh with us (and at yourself).
9. Ask us to help you
10. Challenge us.
A CALL TO ACTION:
Advice from Teens to Adults
to Develop Positive Relationships
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10 tips 1. LOOK AT US.
2. SPEND TIME TALKING WITH US.
3. LISTEN.
4. BE DEPENDABLE.
5. SHOW APPRECIATION FOR WHAT WE DO.
6. RELAX.
7. SHOW THAT YOU’RE INTERESTED.
8. LAUGH WITH US (AND AT YOURSELF).
9. ASK US TO HELP YOU
10. CHALLENGE US.
A CALL TO ACTION:
Advice from Teens to Adults
to Develop Positive Relationships
1. Look at us.Make eye contact.
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10 tips 1. LOOK AT US.
2. SPEND TIME TALKING WITH US.
3. LISTEN.
4. BE DEPENDABLE.
5. SHOW APPRECIATION FOR WHAT WE DO.
6. RELAX.
7. SHOW THAT YOU’RE INTERESTED.
8. LAUGH WITH US (AND AT YOURSELF).
9. ASK US TO HELP YOU
10. CHALLENGE US.
A CALL TO ACTION:
Advice from Teens to Adults
to Develop Positive Relationships
2. Spend Time Talking with us.Ask open-ended questions. Build the conversation.
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10 tips 1. LOOK AT US.
2. SPEND TIME TALKING WITH US.
3. LISTEN.
4. BE DEPENDABLE.
5. SHOW APPRECIATION FOR WHAT WE DO.
6. RELAX.
7. SHOW THAT YOU’RE INTERESTED.
8. LAUGH WITH US (AND AT YOURSELF).
9. ASK US TO HELP YOU
10. CHALLENGE US.
A CALL TO ACTION:
Advice from Teens to Adults
to Develop Positive Relationships
3. ListenPay attention. Don’t multitask or get distracted when you’re with us
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10 tips 1. LOOK AT US.
2. SPEND TIME TALKING WITH US.
3. LISTEN.
4. BE DEPENDABLE.
5. SHOW APPRECIATION FOR WHAT WE DO.
6. RELAX.
7. SHOW THAT YOU’RE INTERESTED.
8. LAUGH WITH US (AND AT YOURSELF).
9. ASK US TO HELP YOU
10. CHALLENGE US.
A CALL TO ACTION:
Advice from Teens to Adults
to Develop Positive Relationships
4. Be DependableDo what you say you’re going to do.
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10 tips 1. LOOK AT US.
2. SPEND TIME TALKING WITH US.
3. LISTEN.
4. BE DEPENDABLE.
5. SHOW APPRECIATION FOR WHAT WE DO.
6. RELAX.
7. SHOW THAT YOU’RE INTERESTED.
8. LAUGH WITH US (AND AT YOURSELF).
9. ASK US TO HELP YOU
10. CHALLENGE US.
A CALL TO ACTION:
Advice from Teens to Adults
to Develop Positive Relationships
5. Show appreciation for what we do.Give compliments. Show that you’re glad to see or hear from us.
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10 tips 1. LOOK AT US.
2. SPEND TIME TALKING WITH US.
3. LISTEN.
4. BE DEPENDABLE.
5. SHOW APPRECIATION FOR WHAT WE DO.
6. RELAX.
7. SHOW THAT YOU’RE INTERESTED.
8. LAUGH WITH US (AND AT YOURSELF).
9. ASK US TO HELP YOU
10. CHALLENGE US.
A CALL TO ACTION:
Advice from Teens to Adults
to Develop Positive Relationships
6. Relax.Don’t feel like you have
to be on guard.
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10 tips 1. LOOK AT US.
2. SPEND TIME TALKING WITH US.
3. LISTEN.
4. BE DEPENDABLE.
5. SHOW APPRECIATION FOR WHAT WE DO.
6. RELAX.
7. SHOW THAT YOU’RE INTERESTED.
8. LAUGH WITH US (AND AT YOURSELF).
9. ASK US TO HELP YOU
10. CHALLENGE US.
A CALL TO ACTION:
Advice from Teens to Adults
to Develop Positive Relationships
7. Show that you’re interested
Attend our concerts, games
and other events. Ask us to show you what we can do.
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10 tips 1. LOOK AT US.
2. SPEND TIME TALKING WITH US.
3. LISTEN.
4. BE DEPENDABLE.
5. SHOW APPRECIATION FOR WHAT WE DO.
6. RELAX.
7. SHOW THAT YOU’RE INTERESTED.
8. LAUGH WITH US (AND AT YOURSELF).
9. ASK US TO HELP YOU
10. CHALLENGE US.
A CALL TO ACTION:
Advice from Teens to Adults
to Develop Positive Relationships
8. Laugh with us (and at yourself).Laugh at our jokes.
Show us your humor.
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10 tips 1. LOOK AT US.
2. SPEND TIME TALKING WITH US.
3. LISTEN.
4. BE DEPENDABLE.
5. SHOW APPRECIATION FOR WHAT WE DO.
6. RELAX.
7. SHOW THAT YOU’RE INTERESTED.
8. LAUGH WITH US (AND AT YOURSELF).
9. ASK US TO HELP YOU
10. CHALLENGE US.
A CALL TO ACTION:
Advice from Teens to Adults
to Develop Positive Relationships
9. Ask us to help you.Ask us for our ideas.
Share your own, too.
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10 tips 1. LOOK AT US.
2. SPEND TIME TALKING WITH US.
3. LISTEN.
4. BE DEPENDABLE.
5. SHOW APPRECIATION FOR WHAT WE DO.
6. RELAX.
7. SHOW THAT YOU’RE INTERESTED.
8. LAUGH WITH US (AND AT YOURSELF).
9. ASK US TO HELP YOU
10. CHALLENGE US.
A CALL TO ACTION:
Advice from Teens to Adults
to Develop Positive Relationships
10. Challenge us.Teach us what you know.
Push us to do our best.
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Research Methodology
Date of Data
Collection:
October 12–November 9, 2009
Survey mode: Web-based panel study and in-person interviews
Sample: 1,860 15-year-olds in the United States, weighted to align with
Census percentages by gender, race/ethnicity, geographic
location, urbanicity and parent education.
30 15-year-olds were interviewed by the project’s research
advisors in Ann Arbor, MI; Atlanta, GA; and Minneapolis, MN
Margin of error: +/- 3.0 percentage points at the 95% confidence level
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Contact Us
Erin Gunderson, Best Buy
(612) 291-7286
Kaija Shaffer, Search Institute
(612) 692-5555
Kendall Murphy, Weber Shandwick
(202) 585-2163