teen talk final
TRANSCRIPT
![Page 1: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/1.jpg)
SXSW Teens Talk@TeenTalkSXSW
![Page 2: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/2.jpg)
Introduction
![Page 3: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/3.jpg)
Talk about tech
![Page 4: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/4.jpg)
Social Media
![Page 5: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/5.jpg)
Social MediaFacebook
Reddit*Snapchat
InstagramTumblrTwitter
PinterestVine
4chanGoogle+
Yik YakYo
Ask.fmFlickr
MySpace0% 15% 30% 45% 60% 75%
What social media networks do you use on a regular basis?
* We asked a bunch of redditors what their favorite social network was, so results may be slightly skewed.
![Page 6: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/6.jpg)
Social MediaMore than once per
dayAbout once per day
Every couple of daysOnce per week
Several times per month
Every few months0% 18% 35% 52% 70% 88%
How often do you use social media?
![Page 7: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/7.jpg)
Social MediaI think that there are risks
involved with using social media.
Agree
Disagree
Neutural
0% 18% 35% 52% 70% 88%
![Page 8: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/8.jpg)
Privacy
![Page 9: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/9.jpg)
Privacy
Always
Most of the timeAbout half the
timeOnce in a while
Never0% 10% 20% 30% 40%
How often do privacy concerns prevent you from buying products online?
![Page 10: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/10.jpg)
PrivacyDo you take any steps to protect your privacy?
No
I clear cookies every day
I clear cookies every monthI have created different "personas"
onlineI use secure networks (TOR, etc.)
0% 13% 25% 38% 50%
![Page 11: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/11.jpg)
Advertising
![Page 12: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/12.jpg)
Advertising
If it gets me free content, I'm cool with it
I rarely pay attention
I do whatever I can to avoid it
0% 9% 19% 28% 37% 46%
How do you feel about advertising?
![Page 13: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/13.jpg)
Advertising
I prefer sharing my information
I don't pay attention
I prefer not sharing my in-formation
0% 13% 25% 38% 50%
How do you feel about targeted advertising?
![Page 14: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/14.jpg)
Advertising
Yes, and OK with it if I get free content
Yes and not OK with it
Did not know
0% 13% 25% 38% 50%
Are you aware of how many companies monetize your data?
![Page 15: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/15.jpg)
Advertising
Yes
No
0% 23% 45% 68% 90%
Would you pay for content instead of having your data monetized?
![Page 16: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/16.jpg)
Content
![Page 17: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/17.jpg)
Content
Great storyCharacters I can relate to
The genre of the storyHow well written it is
What mood the story puts me inDoes it make me think about it af-
terwards0% 18% 35% 52% 70% 88%
What’s the most important aspect of content?
![Page 18: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/18.jpg)
Content
Recommendation from a friendAdvertisementOnline reviewSocial media
Recommendation based on previous purchases
0 1 2 3 4
What’s the most important aspect of content?
![Page 19: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/19.jpg)
Copyright
![Page 20: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/20.jpg)
Paid vs. Free
![Page 21: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/21.jpg)
Myths and Misconceptions
![Page 22: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/22.jpg)
Do’s and Don’tsDo Don’t
Dumb stuff downInterfere with my experience or invade my spaceBe shady or creepy
Make it work for usPut effort into quality and authenticity, because we
noticeMake emotional connection
Lulz + feels Just short, shallow lulz.
![Page 23: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/23.jpg)
Wrap Up
![Page 24: Teen talk final](https://reader035.vdocuments.site/reader035/viewer/2022062904/5888a00a1a28ab264b8b5ba5/html5/thumbnails/24.jpg)
?